Skyworth, the most enthusiastic Chinses TV company, placed OLED TV on the front of the CES 2016 booth, the largest space.
The exhibition concept, same as IFA 2015, was promotion of OLED TV’s superiority over LCD in terms of picture quality and fast response time through car racing game.
Furthermore, all OLED TVs exhibited this year are UHD resolution aiming for the premium TV market.
According to Skyworth, 2015 OLED TV sales performance is 45,000 units, with the target of 200,000 units in 2016. In 2015, the performance was weak as the OLED panel supply from LG Display was not smooth. However, compared to last year, in 2016 the panel supply from LG Display increased, and as OLED TV is a very popular product in Chinese market due to its superior picture quality compared to LCD the sales target of 2016 became much higher.
What is different about this exhibition is the fact that the video clip used in the Skyworth OLED TV booth is the same as the NASA video produced by LG Electronics for promotion. Previously, each companies presenting OLED TV used different contents on the screen. However, in this exhibition, by showing the same video of the sun within the space, they emphasized OLED TV’s superiority in contrast ratio and picture quality of black.
This is considered LG’s ecosystem strategy to secure OLED TV territory by sharing the video contents and increasing the consumers and attendees’ OLED TV awareness.