It is true that Sony, which had rumors, has entered the OLED TV market in 2017. Barry Young, CEO of the OLED association, told Forbes that Sony will launch two 55-inch and 65-inch OLED TVs in 2017.
The CEO, Barry Young will begin panel shipment from Q2 2017, and will begin full-fledged sales in Q3 or Q4. It plans that 55-inch 4K OLED TV will be about 80,000 units, and 65-inch OLED TV will be about 120,000 units.
Sony has previously released monitors based on LGD’s OLED panels, and it is reported that LGD will also supply OLED TV panels. Notable thing is the price of Sony OLED TV. According to Barry Young, Sony’s 55-inch OLED TV will cost about $ 1,999 and the 65-inch will cost about $ 2,999. This is respectively $300 cheaper than LG’s 55-inch UHD OLED TV price of $ 2,297 (OLED55B6, Amazon) and 65-inch UHD OLED TV price of $ 3,297 (OLED65B6, Amazon) released by LG Electronics in June 2016. In the premium OLED TV market, which is now dominated by LG Electronics, a price competition is expected.
It is unclear whether Sony’s OLED TV will be released at CES 2017, but it is expected to be confirmed at CES 2017 if production is certain. Due to Sony’s entry into the OLED TV market, LG Electronics is expected to aggressively price OLED TVs in 2017, it is focused on how Sony’s entry into the OLED TV market will contribute to the popularization of OLED TV and how it will affect the display industry.