[2019.04.17] OLED 일간 이슈

▶ 반도체 막히니 OLED 굴기…中시선 전환에 삼성ㆍLG 가슴 앓이(머니투데이)

(기사 전문: http://news.mt.co.kr/mtview.php?no=2019041616250429188)

<사진=머니투데이>

반도체 사업에서 미국의 견제에 막힌 중국이 OLED로 눈을 돌렸다. 중국에 시장 주도권을 내준 LCD 대신 OLED를 차세대 먹거리로 키우고 있는 삼성디스플레이와 LG디스플레이가 시간에 쫓기기 시작했다.

16일 관련 업계에 따르면 일본 최대 디스플레이 업체 재팬디스플레이(JDI)는 최근 중국 투자사 하베스트그룹, 대만 패널제조사 TPK홀딩스 등으로 구성된 컨소시엄으로부터 800억엔(약 8100억원)을 받고 지분 49.8%와 경영권을 넘기기로 했다.

업계에선 하베스트 컨소시엄의 향후 행보에 주목한다. JDI와 하베스트 컨소시엄은 지분매매대금을 포함해 총 2조원 이상의 투자금을 활용, 중국에 OLED 공장을 세우는 등 OLED 사업을 강화하겠다고 발표했다.

 

▶ 삼성, 아산 A5공장 공사 본격화…2021년 퀀텀닷 OLED 양산 전망(연합인포맥스)

(기사 전문: http://news.einfomax.co.kr/news/articleView.html?idxno=4025709)

삼성의 충남 아산 디스플레이시티2 내 신규 공장(이하 A5 공장) 건설을 위한 인프라 공사가 본격화됐다. 공사 기간을 고려하면 이르면 오는 2021년께 A5 공장이 완공될 전망이다. 업계에서는 A5 공장에서 퀀텀닷-유기발광다이오드(QD-OLED) 양산에 들어갈 것으로 보고 있다.

 

▶ OLED TV 시장, 풀HD 지고 UHD 뜬다…대형·고화질화 대응(전자신문)

(기사 전문: http://www.etnews.com/20190416000153)

16일 업계에 따르면 LG디스플레이는 지난 2016년 UHD OLED TV 패널 생산 골든수율을 달성한지 3년 만에 대형 OLED 패널 생산량 중 풀HD 비중을 크게 낮췄다.

LG디스플레이는 지난해 4분기 55인치 풀HD OLED 패널을 1000대 생산하는데 그쳤다. 그동안 55인치 UHD 패널을 최대 5만대 이상 생산한 것과 대조된다.

지난해 1분기에는 55인치 풀HD OLED를 4만대가량 생산했으나 2분기부터 1만대 수준으로 크게 낮췄다. 4분기에는 1000대로 생산량을 급격히 줄였다. 이에 비해 55인치 UHD 패널은 생산량을 지속 늘렸다. 지난해 1분기 생산량이 3만대였으나 이후 4만대 규모로 늘렸고 4분기에는 5만대를 넘어섰다.

65인치와 77인치는 풀HD 모델 없이 UHD만 생산하고 있다. 대형 TV 인기 모델이 55인치에서 65인치로 이동하자 65인치 UHD OLED도 분기별 2만장에서 3만장으로 생산량을 늘렸다.

LG디스플레이 관계자는 “TV 시장 대세가 UHD로 바뀐 만큼 수요에 대응하기 위해 UHD 비중을 늘리고 풀HD 비중을 크게 낮췄다”며 “구체적인 시점을 밝히기는 힘들지만 풀HD OLED TV 패널 생산량을 계속 줄이는 추세가 될 것”이라고 설명했다.

[2019.04.16] OLED 일간 이슈

▶ 美 비지오도 내년부터 OLED TV 진영 합류…QLED는 지속 위축(전자신문)

(기사 전문: http://www.etnews.com/20190415000209)

미국 TV 제조사 비지오(Vizio)가 내년 유기발광다이오드(OLED) TV 진영에 합류한다. 비지오는 현재 퀀텀닷(QD) 액정표시장치(LCD) 기반 QLED TV를 프리미엄 제품으로 선보이고 있다. 하지만 내년부터 OLED TV를 첫 출시하고 프리미엄 시장에서 영향력을 강화한다는 전략을 세웠다.

15일 비지오 사정에 밝은 복수 업계 관계자에 따르면, 미국 비지오는 LG디스플레이로부터 대형 OLED 패널을 공급받기로 하고 내년 모델 전략을 짜고 있다.

그동안 비지오는 OLED TV 출시를 위해 여러 차례 LG디스플레이에 구매를 타진했지만 패널 생산량이 부족해 공급받지 못했다. 올 하반기 LG디스플레이 광저우 공장이 가동을 시작하면 생산량이 늘어나 비지오에 OLED 패널을 납품할 수 있게 된 것으로 보인다.

비지오는 내년부터 기존 선보인 QLED보다 상위 모델로 OLED TV를 선보이는 전략을 짜고 있다. 아직 OLED 패널이 55·65인치 위주여서 다양한 크기 모델을 소화하는 QLED보다 공급 물량은 적을 것으로 보인다. 물량과 크기가 제한적이지만 최상위 제품군으로 OLED TV를 출시해 프리미엄 TV 진영에서 영향력을 확대하는 전략을 펼칠 것으로 파악된다.

 

▶ 설자리 좁아지는 ‘LG 플렉시블 OLED'(서울경제)

(기사 전문: https://www.sedaily.com/NewsView/1VHVJXHIEG)

<사진=서울경제>

LG디스플레이의 스마트폰용 중소형 플렉시블 OLED 디스플레이 사업이 기로에 섰다. 업계 1위인 삼성디스플레이에는 크게 밀리고 있는데다 후발 주자인 중국의 BOE에까지 따라 잡혔기 때문이다. 특히 최근 BOE가 증설 등을 통해 대규모 물량 공세를 펼치고 있어 앞으로 더 어려워질 것으로 예상된다. 일각에서는 LG디스플레이가 이미 선두 업체와 격차가 상당한 플렉시블 OLED를 포기하고 차량용 디스플레이 경쟁력 강화에 집중해야 한다는 목소리도 나오고 있다.

15일 디스플레이 업계에 따르면 BOE의 장위 부총재는 최근 “올해 프리미엄 스마트폰에 탑재되는 5,000만대의 플렉시블 디스플레이 패널을 공급하는 것이 목표”라고 밝혔다. 이는 시장 예상치인 약 2,000만~3,000만대를 크게 웃도는 수준이며 지난해 공급한 330만대(IHS마킷 집계 기준)보다 15배나 많은 수준이다. BOE는 최근 공개한 지난해 사업보고서에서도 앞으로 플렉시블 OLED 사업에서 주도권을 잡기 위해 공격적인 투자를 계속 이어갈 계획이라고 밝혔다. 앞서 BOE는 푸젠성 푸저우시에 6세대 플렉시블 OLED 공장을 짓는 투자 계획을 발표하기도 했다. BOE의 네 번째 플렉시블 OLED 공장이다. 디스플레이 업계의 한 관계자는 “BOE의 플렉시블 디스플레이 경쟁력이 생각보다 빠르게 올라오고 있으며 특히 중국 정부와 화웨이와 같은 자국 업체의 든든한 지원을 받고 있어 앞으로 한국 디스플레이 업체에 심각한 위협이 될 것”이라며 우려를 나타냈다.

이 같은 BOE의 공세에 가장 큰 타격을 받고 있는 곳은 LG디스플레이다. LG디스플레이는 지난 2017년 삼성디스플레이가 독식하고 있던 플렉시블 디스플레이 시장에 진출했다. 하지만 곧이어 BOE가 중국 정부의 지원을 등에 업고 진출하면서 삼성을 쫓아가기는커녕 중국 업체들의 추격을 걱정해야 하는 처지다.

 

▶ 플랙시블 OLED, 대만 소재생산 기업들 참여 ‘잰걸음'(조세일보)

(기사 전문: http://www.joseilbo.com/news/htmls/2019/04/20190415374596.html)

대만의 경제전문지 C타임즈는 OLED업계소식통을 인용해 패널 및 편광판, 화학소재 및 물질, 마스크 생산업체를 포함한 패널 공급체인에 속한 대만 업체들이 접이식 스마트폰과 관련된 소재개발을 적극화하고 있다고 보도했다.

타이마이드 테크(Taimide Tech)나 유 베스트 폴리머 인더스트리(U-Best Polymer Industry)와 같은 폴리머 소재 생산업체들은 접이식 스마트폰용 백플레인(회로 뒤판)과 커버 렌즈 제조에 이용 가능한 무색 폴리이미드(CPI) 필름을 개발하고 있다.

타이마이드는 올해 상반기 옵티컬 그레이드 CPI 생산라인을 건설, 후반기 양산을 시작할 계획인 것으로 알려졌으며 유-베스트 폴리머는 정부지원 산업기술 연구소로부터 기술이전을 받아 OLED 패널용 CPI필름과 혼합된 하드코트 필름을 개발 중이라고 한다.

OLED 패널 생산에 필요한 일반금속 마스크(CMM) 제조업체인 화인펫 어플라이드 머트리얼즈(FineMat Applied Materials)는 OLED 애플리케이션, 특히 접는 스마트폰 수요증가에 대응하기 위해 생산능력을 적극적으로 확장 중이다. 현재 중국 시장의 50%를 차지하고 있다고 한다.

AUO(AU옵트로닉스)는 이미 플렉시블 OLED 시제품을 생산, 제조능력을 입증했으며 올해 후반기부터 관련 디스플레이를 고객사에 인도하기 시작할 예정이라고 소식통은 전했다. 일부 소식통은 레노보(모토로라)가 첫 번째 탑재 회사가 될 것으로 내다보고 있다.

밴큐는 주로 중국에 본사를 둔 접이식 스마트폰용 OLED 패널 제조회사들이 사용할 원형 편광판을 올해 하반기 공급에 들어갈 계획인 것으로 전하고 있다. 본격적인 차세대 디스플레이 전쟁이 시작된 셈이다.

LG전자, 2019년형 77인치 OLED TV 초기가격 2018년형 대비 2,000불 인하

LG전자가 2019년형 OLED TV 라인업과 가격, 출시 일자를 공개하였으며, 77인치 모델인 OLED77C9과 OLED77W9의 초기 가격을 각각 6,999불과 12,999불로 확정하였다.

이는 2018년형 77인치 OLED TV 모델 대비 2,000불 인하한 가격으로써, LG전자가 최근 TV 시장에서 불고있는 대형 TV 구입 트렌드를 적극 활용하겠다는 전략으로 풀이된다.

LG전자가 공개한 2019년형 OLED TV 라인업은 다음과 같다.

LG전자는 조만간 88인치 OLED TV도 출시할 것으로 예상된다. LG전자의 OLED 패널 공급 업체인 LG Display는 UBI Research가 주최한 ‘2019 OLED Korea Conference’에서 premium TV 시장을 주도하기 위한 전략 중 하나로 88인치 크기의 초대형 OLED TV를 언급하기도 하였다.

Premium TV 시장에서 OLED TV가 더 낮아진 초기 가격과 향후 출시될 88인치 모델로 더욱 더 큰 영향력을 발휘할 수 있을지 귀추가 주목된다.

LG Display “OLED TV, TV 내 매출 비중 20% 이상으로 확대”

LG Display가 컨퍼런스 콜을 통해 2018년 연간 매출 24조 3,366억원, 영업이익 929억원을 기록했다고 밝혔다. LG Display는 글로벌 경쟁 심화와 패널 판가 하락세에도 불구하고, OLED TV 및 초대형과 고해상도 등 차별화 제품을 통한 수익 확대로 연간 영업이익 흑자를 기록했다.

특히, 대형 OLED는 안정적인 수율 및 생산성 확보, 고객 확대를 통해 연간 290만대까지 출하량을 증대하고 출시 5년여 만에 하반기부터 흑자를 달성했으며, TV 내 OLED 매출 비중도 20%이상으로 확대됐다.

LG Display의 2018년 4분기 매출은 6조 9,478억원으로, 매출 비중은 TV용 패널이 36%, 모바일용 패널이 28%, 노트북 및 태블릿용 패널이 22%, 모니터용 패널이 14%를 차지했다. 영업이익은 면적당 판가가 상대적으로 높은 IT 및 중소형 신제품 출하 증가와 고부가가치 제품 집중에 힘입어, 전 분기 대비 99%, 전년 동기 대비 528% 증가한 2,793억원을 기록했다.

LG Display는 앞으로 OLED로의 사업재편을 가속화한다는 입장이다. 서동희 CFO는 “불과 5년 전 제로였던 OLED 매출 비중이 올해 30%, 2021년에는 50%에 이르게 될 것”이라 전망하며 OLED를 중심으로 새로운 가치를 창출하기 위한 활동을 지속할 것이라고 언급했다.

LG Display는 경쟁사의 대면적 QD-OLED 질문에 전반적인 OLED 산업 전반을 향상시키고 생태계를 강화하는 이점이 있을 것이라 답변하였으며, 향후 8K와 70 inch 이상 대형 OLED 양산 질문에는 CES 2019에서 전시하였던 것처럼 이미 8K 기술력은 확보되어 있으며 대형 OLED 양산은 기존의 LCD 생산 노하우를 적극 활용하겠다고 밝혔다.

2019년 LG Display의 pOLED 수요 전망 질문에는 전체 flexible OLED 스마트폰 중 14% 이상의 수요가 기대된다고 언급하였으며, 2019년 대면적 OLED와 pOLED capa. 질문에 대면적 OLED capa.는 파주에 월 70K, 중국 광저우에 올해 3Q에 60K 추가 투입으로 월 130K 체제가 완성되고 Poled capa.는 국내 45K에 2020년에 추가적으로 30K가 예상된다고 밝혔다.

이어서 2019년 시설투자(capex)는 8조원, 2020년에는 이보다 절반인 4조원 정도가 예상된다며 비율은 대면적 OLED가 60%, pOLED가 40%를 차지할 것이라고 언급하였다.

마지막으로 pOLED는 현재 스마트폰과 자동차용 양산에 집중 되어있는 상태로 자동차용 pOLED는 연말 정도에 좋은 소식이 기대 된다고 밝혔으며 대면적 OLED는 올해 380만대 이상 양산이 목표라고 언급하며 발표를 마쳤다.

55 inch와 65 inch 프리미엄 OLED TV 가격 프리미엄 LCD TV에 근접

최근 Sony의 65 inch OLED TV인 XBR65A1E가 Best Buy 기준으로 Samsung Electronics의 QN65Q7보다 불과 US$ 300 비싼 것으로 조사되는 등 프리미엄 TV 시장에서의 OLED TV와 LCD TV의 가격 경쟁이 치열해지고 있다.

1월 16일 기준 Best Buy에서 LG Electronics의 OLED TV 중 기본 모델인 C8 시리즈와 Sony의 A1E 시리즈, Samsung Electronics의 Q7F 시리즈의 크기별 가격을 비교하였다.

 <55 inch 프리미엄 TV 가격 비교>

LG Electronics의 OLED55C8의 가격은 2018년 3월 대비 47% 하락한 US$ 1,700이며 이는 Samsung Electronics의 QN55Q7보다 불과 US$ 200이 비싼 가격이다.

<65 inch 프리미엄 TV 가격 비교>

최근 OLED TV 세트 업체들이 가장 많이 출시하고 있는 65 inch TV 시장에서 LG Electronics의 OLED65C8의 가격은 2018년 3월 대비 30% 하락한 US$ 2,700이며 Sony는 40% 하락한 US$ 2,500으로써, Samsung Electronics의 QN65Q7보다 각각 US$ 500, US% 300이 비싼 가격으로 가격 격차가 크게 줄어들었다.

프리미엄 TV 시장에서 OLED TV가 LCD TV 가격을 빠르게 따라잡고 있는 이유는 LG Display의 대면적 OLED 생산 수율 안정화가 가장 큰 요인으로 분석된다. LG Display는 현재 광저우에 8세대 O대면적 OLED 생산 라인을 건설 중이며 파주 10.5세대 신공장도 대면적 OLED 투자로 확정하였다. 이에 따라 대면적 OLED 생산량이 더욱 더 증가하여 프리미엄 TV 시장 내에서 OLED TV 시장 확대가 더 두드러질 전망이다.

CES2019, TV의 최대 화두는 엘지전자 OLED TV R

매년 1월초에 개최되는 CES는 그 해의 가전 제품 동향을 모두 파악할 수 있는 가장 중요한 행사이다. 올해도 빠짐없이 전세계 TV 메이커들이 행사장에 온 관중의 시선을 끌기 위해 다양한 제품들을 전시하였다.

OLED TV가 2,000달러 이상의 프리미엄 TV 시장에서 50% 이상의 점유율을 차지하자 LCD TV 업계는 CES에 8K LCD TV를 대거 동원하여 OLED TV의 시장 확대를 저지하고자 했다. 하지만 관람객들의 시선과 감탄은 모두 OLED TV R에 몰려 버렸다.

2020년 동경 올림픽을 기점으로 시작되는 8K 방송을 대비하여 8K TV 시장은 작년부터 조금씩 열리기 시작했다. LCD TV 업체는 8K를 키워드로 시장을 선점하기 위해 다양한 사이즈의 8K LCD TV를 전시했다. 하지만 LCD TV는 Sharp가 이미 꾸준히 전시를 해 왔기 때문에 새로운 TV 제품으로는 관람객들의 시선을 끌지는 못하고 있다.

또 다른 이유는 엘지전자가 전시한 OLED TV R이 있기 때문이다. 스피커를 내장한 본체에서 OLED TV가 솟구쳐오르다 다시 내려 간다. 태양이 솟았다 일몰에 지는 느낌이다. 수 많은 사람들이 OLED TV R을 보기 위해, 촬영하기 위해 몰려 들었다.

 <엘지전자, OLED TV R>

작년에는 micro LED TV가 크게 부각된 덕에 올해는 삼성전자 이외에도 TCL과 Hisense가 micro LED TV를 전시했다. 한국 기업과 중국 기업의 micro LED TV 기술 격차는 1년 정도 밖에 되지 않는 것으로 보인다. 특별한 제조 기술이 요구되지 않는 조립 기술 기반의 micro LED TV 시장은 LED 산업과 인프라가 세계 최고 수준인 중국이 곧 장악할 것으로 예측된다.

하지만 패널 구조와 제조 공정이 매우 복잡한 OLED TV 제조 기술은 엘지디스플레이가 독보적으로 보유하고 있기 때문에 한국과 중국의 기술 격차는 5년 이상 차이로 유지될 전망이다. 이러한 상황에서 엘지전자가 이번에 공개한 OLED TV R은 다시 한번 한국의 OLED 기술이 세계 최고임을 실감하게 해주고 있다.

반면 엘지전자를 제외한 TV 업체들의 OLED TV 전시는 시들했다. 이들 업체들에는 아직 8K OLED 패널과 롤러블 OLED 패널을 엘지디스플레이로부터 공급받고 있지 못하고 있기 때문이다.  Sony 조차도 특별함이 없이 이제Rk지 잘 알려진 OLED TV만을 전시하고 있다.

그 덕분에 이번 CES의 TV 전시는 엘지전자만이 눈에 띄게 되었다.

이번 전시에서 OLED TV와 경쟁이 가능한 제품은 TCL이 출시한 mini LED를 사용한 LCD TV로 판단된다. 명암비가 OLED TV와 유사하게 1,000,000:1로 표시되어 있다. 블랙이 매우 우수한 제품으로서 OLED TV와 유사한 느낌의 생동감 있는 색상과 명암비를 나타내었다. 단, 검은 바탕 화면에 표시되는 밝은 화면의 주위에는 홀로효과가 발견되었다. 주위가 밝게 번져 보이는 현상이다. 비전문가들 눈에는 보이지 않을 수 있기 때문에 가격 경쟁력이 있으며 OLED TV와 충분히 경쟁할 수 있는 제품으로 판단된다.

<TCL, mini LED를 사용한 8K QLED TV>

LG디스플레이 한상범 부회장, “2020년 OLED와 육성사업 매출 비중 50% 만들 것”

■ 대형 OLED, 차별화 제품 및 공급 확대를 통해 OLED 대세화 주역으로 육성
■ 중소형 POLED, 근본적 사업 역량을 강화하고 폴더블 등 미래 제품 준비
■ 상업용과 자동차용 제품, 신기술/신시장을 발굴해 일등사업으로 육성

LG디스플레이가 2019년 ‘OLED 대세화’를 선포하며 OLED 사업육성 방향을 제시했다.

LG디스플레이는 세계 최대 전자제품 전시회인 미국 ‘CES(Consumer Electronics Show)2018’ 개막을 하루 앞둔 7일(현지시각), 라스베이거스 컨벤션 센터(LVCC)에서 CEO 한상범 부회장과 CTO(최고기술책임자) 강인병 부사장, 전략/마케팅그룹장 송영권 전무 등 주요 임원이 참석한 가운데 기자 간담회를 열고 2019년 사업전략을 발표했다.

이날 간담회에서 한상범 부회장은 “지난해 글로벌 경쟁심화에 따른 공급과잉과 막대한 투자 등으로 많은 어려움이 있었지만, 대형 OLED 사업이 흑자전환 되었고 고부가가치 제품 중심으로 안정적인 수익을 내어 하반기에는 많이 회복할 수 있었다.”며, “올해도 LG디스플레이는 OLED 중심으로 투자해 OLED대세화를 앞당기는 한편 상업용과 자동차용 사업도 집중 육성해 2020년까지 OLED와 육성사업의 매출 비중을 전체의 50% 이상 차지할 수 있게 만들 것”라고 포부를 밝혔다.

LG디스플레이는 이를 위해 대형 OLED 시장을 확대하고 중소형 P-OLED(Plastic OLED)사업의 근본적 사업 역량을 강화하는 한편, 차별화된 상업용 및 자동차용 제품으로 새로운 시장을 발굴해 일등 사업으로 육성시킨다는 방침이다.

■ 대형 OLED, 차별화 제품 및 공급 확대
LG디스플레이는 2013년부터 OLED TV용 패널을 처음 공급한 이래 계속해서 기술을 발전시켜, 지난해에는 300만대에 가까운 제품을 판매하며 프리미엄 TV시장의 강자로 발전시켰다.

올해는 TV용 제품 라인업을 기존 4K 해상도에서 8K까지 확대하고, 휘도와 응답속도 등 성능을 더욱 강화해 경쟁력을 한층 높인다는 계획이다. 아울러, 월페이퍼(Wall paper)와 CSO(Crystal Sound OLED), 롤러블(Rollable)과 투명 디스플레이 등 차별화 제품도 확대해 시장을 확대한다.

LG디스플레이는 중국 광저우 8.5세대 OLED 패널 공장을 올해 상반기 중 완공하고, 3분기부터 양산을 시작해 대형 OLED 생산량을 대폭 늘린다. 이를 통해, ’18년 290만대였던 판매량을 올해 400만대까지 확대하고, ’21년에는 1,000만대 이상을 달성한다는 방침이다.

또한, 신규 고객 발굴과 더불어 기존 고객의 판매 지역을 확대시키고, 전략 고객과의 협업을 강화해 초대형 등 프리미엄 제품 판매를 높일 예정이다.

■ 중소형 P-OLED, 근본적 사업 역량 강화 및 미래 제품 준비
LG디스플레이는 P-OLED를 통해 중소형 OLED 시장을 공략하고 있다. 올해는 전략 고객을 위한 핵심 기술 및 제품을 적기에 개발해 공급해 중소형 시장 점유율을 끌어올리는 것이 최대 과제다.

또한, 유리투입 기준 월 15,000장 규모의 구미 6세대 공장 생산성을 향상시키고, 파주의 신규 6세대 공장도 조기 안정화를 꾀해 P-OLED 생산량을 더욱 확대한다는 방침이다. 아울러, 폴더블(Foldable)과 같은 미래 제품을 적기에 출시할 수 있도록 관련 기술과 인프라를 착실하게 준비해 나갈 예정이다.

■ 상업용과 자동차용 디스플레이, 일등 사업으로 육성
LG디스플레이는 급성장하고 있는 상업용과 자동차용 사업도 일등으로 육성한다.

상업용 시장은 98, 86인치 등 초대형 제품과 LG디스플레이 고유의 터치기술인 인터치(in-TOUCH)가 적용된 제품, 테두리(Bezel)가 0.44mm에 불과한 제품, 투명(Transparent), 게임용 등 차별화 제품으로 공략해 나갈 계획이다.

자동차용은 LTPS 기반의 고해상도 LCD와 P-OLED로 8인치 이상 대화면과 고해상도 제품을 중심으로 사업을 추진한다. 아울러, 사업 확대에 필요한 생산 인프라를 적기에 준비하고 원가 경쟁력도 더욱 강화해 급성장하고 있는 자동차용 시장에서 일등을 달성한다는 방침이다.

LG디스플레이 한상범 부회장은 “올해로서 지난 2017년부터 시작한 미래준비를 위한 투자가 어느 정도 마무리될 예정이다.”며, “반드시 OLED 대세화를 성공시켜 LG디스플레이는 물론 우리나라가 OLED로 다시 한번 글로벌 디스플레이 시장을 선도해 나갈 수 있도록 만들겠다.”라고 말했다.

[ICEL 2018] OLED TV 성능 개선을 위한 LG Display의 향후 도전 과제는?

10월 15일부터 제주국제컨벤션센터에서 열리고 있는 ICEL 2018에서 LG Display의 윤수영 연구소장은 OLED TV의 성능 향상과 가격 하락을 위한 도전 과제를 발표하였다.

윤 연구소장은 “2016년 OLED TV 미래 시장 전망과 비교하여 2018년 OLED TV 미래 시장 전망은 더욱 더 긍정적으로 변화하였다”며 “2013년 LG Electronics 단 하나뿐이었던 OLED TV set 업체는 2016년 10개, 2018년 15개로 꾸준히 증가하는 등 다수의 TV set 업체가 OLED를 선택하고 있다”고 밝혔다.

이어서 OLED TV가 많은 발전을 이루었지만 더욱 더 발전해야 한다고 밝히며 도전 과제로 휘도와 색재현율 개선, 8K 해상도 개발, 수명 향상 등의 성능 개선과 가격 하락을 강조하였다.

윤 연구소장은 8K OLED TV를 개발하기 위해 재료 개발과 함께 driver IC와 컨트롤러 등의 부품 개발도 중요과제라고 설명했다. 이어서, 휘도와 색재현율, 수명을 향상하기 위해서는 RGB 발광재료 개선을 TADF나 인광 청색도 좋은 대안이 될 것임을 언급하였으며 out-coupling 향상도 중요하다고 강조하였다.

또한, LCD TV 가격에 대응하기 위한 기술로 solution process OLED를 언급하며 잉크젯 장비와 공정, soluble 재료의 개발도 필요하다고 밝혔다. 이를 위해서는 잉크젯 장비 개발과 대량 생산을 위한 공정 시간 단축도 필요하지만, soluble 재료의 성능과 신뢰성이 무엇보다도 중요할 것이라 언급했다.

마지막으로, 2020년까지 휘도 향상과 함께 8K OLED TV와 rollable OLED TV를 중점적으로 개발 할 것이며, 2022년 이후에는 300 nit 이상의 휘도와 BT.2020을 만족하는 색재현율, 3만 시간 이상의 수명을 가진 OLED TV 개발을 진행할 것이라 밝혔다.

OLEDON, 대형 OLED TV 제조용 수직 면소스 증착 기술 개발

중소형 OLED용과 대면적 OLED용 면소스 증착 기술을 개발하고 있는 OLEDON의 황창훈 대표는 최근 77인치 이상 초대형 OLED TV의 제조가 가능한 수직형 면소스 증착 기술을 개발하고 있다고 밝혔다. 황 대표는 수직 면소스 증착 기술을 사용 시, 12세대(3300 x 4000 mm)급 대형 기판의 처짐 문제 없이 77인치 이상의 OLED TV 대량 생산이 가능하다고 관련 기술을 소개하였다.

황 대표 설명에 따르면, 기존의 인라인형 증착기로 75인치 이상의 TV의 생산 시 기판의 처짐이 심하고 다수의 리니어 소스 제어가 어려워 생산 수율이 매우 낮을 수 있다. 황 대표는 이를 해결하기 위해 새로운 개념의 12세대용 대면적 클러스터형 증착 기술이 필요하다고 밝히며, 수직 면소스 증착 기술이 적절한 대안이 될 것임을 언급하였다.

한편, OLEDON은 면소스 증착 기술의 원천특허를 보유하고 있으며, 고해상도 AMOLED 제조용 곡면소스 FMM 증착과 대면적 OLED TV 제조용 수직 면소스 증착 기술과 관련 된 특허를 출원하였다.

8K OLED TV, Can we see it in the second half of the year?

 

Competition in the premium TV market is expected to be cutthroat.

The market share of OLED TV is on the rise in the premium TV market due to Sony’s entry into the OLED TV market and LG Electronics’ aggressive price cuts. However, LCD camp is responding with 8K high-resolution strategy, and attention is focused on whether it can prevent the rise of OLED in the premium TV market.

Sharp has already started selling 8K LCD TVs for the first time in the world since last year. Samsung Electronics showcased 8K TV at CES earlier this year, and will launch 8 K QLED (QD-LCD) products in the second half of the year. In the OLED camp, LG Display exhibited 88inch 8K OLED TV at CES, but the launch of 8K OLED TV in the second half is still unknown.

OLED TVs, which are currently in mass production, are based on bottom emission type. Thus, the light is emitted from the remaining portion of the pixel except the TFT region since the light is emitted through the TFT. Therefore, in the same size TV, as the resolution increases, the pixel size becomes smaller, but the area where the size of the TFT is reduced is limited, so that the area where the light is emitted becomes narrower. Consequently, in order to realize a high resolution at the same size, it is necessary to broaden the aperture ratio as much as possible or improve the performance of the emitting materials.

 

As a way of increasing the aperture ratio, there is a method of applying a top emission structure. Since the top emission structure emits light in the encapsulation direction, not the TFT direction, it can secure a wider aperture ratio than the bottom emission. However, there are pending problems that the encapsulation using opaque metal sheet should be changed to a transparent material and the color filter should be formed above the encapsulation with the change of the process.

The development of TADF blue and new blue materials is actively underway in the emitting material side.

The 88inch 8K OLED TV released by LG Display is made with a bottom emission structure and its ppi is about 100, which is about 20% higher than 80 ppi of the 55inch 4K currently being sold. When the pixel size is compared with the whole display size, the 55 inch 4K pixel is calculated to be about 40% wider than the 88inch 8k pixel.

In order to achieve the same level of brightness and lifetime as 55inch 4K, it is necessary to optimize the TFT design and improve the performance of the emitting materials to make up for the 40% decrease in pixel size. The industry is paying attention to whether the 8K OLED TV will be launched, with resolving above-mentioned issues, against the 8K LCD TV, which is expected to be released in the second half of the year.

In Premium TV market, OLED portion is growing.

Following Bang & Olufsen and SONY, Philips’ OLED TV was launched in Korea on June 11, 2018.

Philips’ OLED TV, applied with LG Display’s OLED panel, is available in two models; 55 – inch and 65 – inch. It features a quad – core CPU, HDR 10, Dolby Vision and DTS surround.

<Philips OLED TV, Source: Philips>

In coming September, Germany’s Loewe plans to launch three (bild5, bild7, bild7 edition) 65-inch OLED TVs using LG Display’s panel, and also Hisense is scheduled to release OLED TV this month.

Especially, when Hisense, which is the leader in the Chinese TV market, releases OLED TVs, it is expected to enhance the awareness about OLED TV in China as well as increase the portion of OLED in the premium TV market.

In April, Kim Sang-don, CFO of LG Display, said in the conference call “The number of existing OLED camps was expanded to 15 from 13, adding two. LG Display will actively respond to increasing market demand by expanding productivity through the reduction of tack time and by converting Chinese fab and, if necessary, domestic LCD fab to OLED fab.”

In the ‘OLED/Display comprehensive seminar’ held by UBI Research, So Hyun-chul, director of Shinhan Financial Investment, said that Sony ranked the first in the premium TV market in 12 years and Sony’s share price rose 445% with its main driving force of OLED TV.

In addition, LG Electronics’ HE division achieved an operating margin of 8.1% last year. In the major set makers, OLED seems to be the Key factor that increases the company’s sales and improves the market share in the premium TV market. As such, OLED portion is anticipated to expand further in the premium TV market.

Meanwhile, UBI Research predicts that OLED TV sales will be increased by about 30% annually and the revenue is projected as about US$ 5.7 billion in 2022 through the ‘2018 OLED Panel Industry Report’, which was published in February.

In Premium TV market, OLED portion is growing.

Following Bang & Olufsen and SONY, Philips’ OLED TV was launched in Korea on June 11, 2018.

Philips’ OLED TV, applied with LG Display’s OLED panel, is available in two models; 55 – inch and 65 – inch. It features a quad – core CPU, HDR 10, Dolby Vision and DTS surround.

<Philips OLED TV, Source: Philips>

In coming September, Germany’s Loewe plans to launch three (bild5, bild7, bild7 edition) 65-inch OLED TVs using LG Display’s panel, and also Hisense is scheduled to release OLED TV this month.

Especially, when Hisense, which is the leader in the Chinese TV market, releases OLED TVs, it is expected to enhance the awareness about OLED TV in China as well as increase the portion of OLED in the premium TV market.

In April, Kim Sang-don, CFO of LG Display, said in the conference call “The number of existing OLED camps was expanded to 15 from 13, adding two. LG Display will actively respond to increasing market demand by expanding productivity through the reduction of tack time and by converting Chinese fab and, if necessary, domestic LCD fab to OLED fab.”

In the ‘OLED/Display comprehensive seminar’ held by UBI Research, So Hyun-chul, director of Shinhan Financial Investment, said that Sony ranked the first in the premium TV market in 12 years and Sony’s share price rose 445% with its main driving force of OLED TV.

In addition, LG Electronics’ HE division achieved an operating margin of 8.1% last year. In the major set makers, OLED seems to be the Key factor that increases the company’s sales and improves the market share in the premium TV market. As such, OLED portion is anticipated to expand further in the premium TV market.

Meanwhile, UBI Research predicts that OLED TV sales will be increased by about 30% annually and the revenue is projected as about US$ 5.7 billion in 2022 through the ‘2018 OLED Panel Industry Report’, which was published in February.

TCL announced “Establishing large-area OLED panel production plant”, is solution processed RGB OLED mass production accelerated?

China TCL will invest RMB 42.8 billion (US$ 6.71 billion) in Shenzhen to establish a factory for large-area OLED panel production. According to South China Morning Post, TCL recently announced that it will produce 90,000 units on the basis of 70-inch panel in the new production line of Gen 11 (3370 mm x 2940 mm) with the goal of mass production in March 2021 in the data submitted to the Shenzhen Stock Exchange. The main products are to be known as 65-inch and 75-inch OLED panels, and 65-inch, 70-inch and 75-inch display panels with 8K resolution.

TCL will form a partnership with the China Development Fund for the necessary financing and will set up a new production line at TCL’s semiconductor subsidiary with RMB 20.3 billion.

Large-area OLED to be produced by TCL is expected to adopt solution process RGB. At the ‘4th OLED Korea conference’ hosted by UBI Research in March, James Lee, deputy chief engineer of TCL mentioned about the development of next-generation premium TV with the screen size of 70-inch or more and 8K resolution, based on the solution process.

Lee said, “The price difference between OLED TV and premium LCD TV is estimated to be reduced to 1.4 times when the price of large-area OLED panel is lowered by the operation of LG Display’s Gen 10.5 plant in 2020. We are developing solution process technology for large area OLED and it will be applicable to Gen11 factory. ”

Gen 11 production line is capable of producing six sheets of 75-inch OLED panels, being able to achieve a yield three times higher than Gen 8.5 production line and a cutting efficiency of over 95%. In addition, it is possible to produce large-area OLED panels with a real RGB structure instead of the WRGB structure when solution process is applied. Based on this, TCL emphasized that the construction of the Gen 11 solution process OLED mass production line is essential. Meanwhile, TCL has jointly established JUHUA Printing Display Technology with Tianma, a Chinese company, in 2016 through CSOT, which is a subsidiary of TCL, and is continuously developing the inkjet printing process by a Gen 4.5 R&D pilot plant.

Micro LED TV, is the price competitive compared to OLED TV?

“It needs to consider how to resolve the price competitiveness compared to other displays, such as OLED, before Micro LED is to be applied to the big screen TVs of 60 inches and 70 inches in future.”

 

Moon Dae-Gyu, professor of Soonchunhyang University, mentioned as above while explaining the micro LED technology at the ‘latest OLED technology trends seminar’ organized by UBI Research in Seoul COEX on April 26th, 2018.

 

“Micro LED is attracting attention as a technology capable of realizing a high resolution display of 1,000 ppi or more. Since micro LEDs are individually obtained from a LED wafer by the photo process, they are not affected by the size and shape of a substrate, and have the merits that the advantages of existing LED such as luminance, lifetime and low power consumption, can be applied as they are.” professor Moon added.

In addition, it is expected to be a good environment to show the advantages of micro LED in the field where power consumption is very important, such as wearable appliances. He also predicted that it is possible to implement display in no tile form in very large display area such as public display and digital wall, which might be easy segments for micro LED to enter.

 

However, regarding the mass production of micro LED TV, which is becoming a recent issue, Moon said, “In order to implement 4K, 24.8 million LED chips (with a size of 10 μm/chip) are required. At the 4 inch wafer, which is currently being commercialized, 4K panels can be produced twice only. Thus, it is doubtful whether micro LED is competitive compared to LCD and OLED in terms of mass production.”

Commenting about TFT uniformity and pixel uniformity of the micro LED, he mentioned “TFT uniformity can be sufficiently compensated by the compensation circuit that is currently applied to OLED, but it should be considered how to solve the color imbalance problem.”

Micro LED TV, which was introduced by Samsung Electronics in CES 2018, and received a lot of attentions at the time, but it was disagreed about commercialization. In particular, Kang In-Byung, CTO of LG Display, pointed out, “About 25 million LEDs are needed to realize 4K micro LED TV. Even if 1 LED is 1 Korean Won, the cost might be 25 million. And when the circuits and boards are added, it would be a huge price.”

UBI Research, just published ‘AMOLED Manufacturing Process’ report on latest AMOLED process

Recently the smart phone market is led by smart phones that use full screen OLED, and premium TV market is dominated by OLED TVs. In order to realize full screen OLED and UHD resolution large area OLED, different structures and processes have been applied, but it is difficult for the display related companies to grasp them in detail.

UBI Research just published the ‘AMOLED Manufacturing Process’ report, which analyzes the latest processes both for small and medium- sized OLED and large area OLED.

 

As the report analyzes the structure and manufacturing process by dividing AMOLED into small & medium size and large area with additional description and diagram for the inspection process of small & medium sized AMOLED, it is expected to help to understand the overall structure and core processes of AMOLED.

 

Chapter 1 of the report covers the overall structure both for small & medium sized OLED and large area OLED, ranging from AMOLED substrates to modules. In Section 2, the double poly (polyimide) process, LTPS TFT & oxide TFT process, pixel process both for OLED & solution processed OLED, process by encapsulation, cell process, and module process are sequentially analyzed. In Chapter 3, the inspection & measurement process of small and medium-sized AMOLED is described with all the list of major equipment. Also, Samsung Display’s pad bending process both for 9-mask LTPS TFT and 13-mask LTPS TFT, and LG Display’s oxide TFT process for large-area OLED are described from Chapter 4. Since the equipment and materials used at each process are analyzed in detail, the report is very helpful to understand easily the latest TFT process.

<Rigid OLED structure, add on type>

 

LG Display, showing next generation OLED technology at ‘CITE 2018’

LG Display is showing OLEDs applied to various applications in the ‘China Information Technology Expo 2018’ held in Shenzhen, Guangdong, China from April 9 to 11, 2018.

 

CITE is the largest information/electronic exhibition in Asia hosted by China’s Ministry of Communications and the local government of Shenzhen, held every year recording more than 1,500 exhibitors participating and about 160,000 visitors attending.

 

Based on the slogan ‘OLED is already in the spotlight’, LG Display is demonstrating not only picture quality, but also the possibilities of OLED products in terms of application range and design.

 

OLED is widely regarded as the best display in the world in terms of brightness, color accuracy and viewing angle. In particular, large area OLED, has gained popularity in the premium market, which LG Display has developed uniquely and meets various consumer needs with different image quality and new design potential.

 

LG Display exhibited the world’s first 88-inch 8K OLED, which was unveiled earlier this year, attracting visitors. It is the largest of all existing OLED TV products and delivers four times (7680×4320 resolution) sharper picture quality than UHD (3840×2160 resolution). OLED is a self-luminous display, and is easy to realize high resolution 8K since there is no brightness drop due to the reduction of the aperture ratio. With LG Display’s innovative process/design and compensation technology added, OLEDs are expected to lead the ultra-large/ultra-high-definition market by realizing true 8K.

<The first 8K OLED TV in the world, source: LG Display>

LG Display also exhibited the 65-inch CSO (Crystal Sound OLED) with speakers, and won the CITE 2018 Technology Innovation Gold Award for the most innovative products. It is an innovative product that makes the sound system internal to the panel, bringing sound directly from the screen. Instead of listening to the sound coming from separate speakers, it matches the position of the screen and sound, maximizing the sense of presence and immersion.

<65 inch CSO (Crystal Sound OLED), source: LG Display>

In addition, it introduces various application possibilities while showcasing a 77-inch UHD wallpapers OLED, which can be closely adhered to the wall to enhance the interior effect of the living room, and a round shaped pillar product consisting of six 77-inch UHD OLEDs.

 

Meanwhile, LG Display showed OLED lighting in China for the first time in this exhibition. OLED lighting is environmentally friendly because it consumes less power and heat than conventional lightings, and is a premium light source that minimizes eye fatigue by being close to natural light. It is free to implement curved surfaces like OLED displays, and provide consistent light as a unique surface light source. OLED lighting panels are available in various shapes: circular, square, rectangular, and others.

 

Saying “OLEDs with the potential to expand into a variety of applications will provide differentiated value to consumers,” Yeo Sang-Duk, CMO (chief marketing officer) of LG Display commented “We will continue to lead the OLED market with Chinese customers in the Chinese market where the acceptance of new technologies and new products is the fastest in the world.”

 

According to the ‘2018 OLED Display Annual Industry Report’ published by UBI Research in February, the OLED market is predicted to grow at an annual average of 22% from US$35.7 billion in 2018 to US$ 78.2 billion in 2022.

LG Electronics Will Expand OLED TV Shipments to More Than 5 Million Units by 2020

LG Electronics announced through its Q4 2017 earnings conference call, the sales of HE (Home Entertainment) Division increased by more than 10% compared to the same period of last year due to the demand for high-demand season of TV market and the sales of premium TV.

Regarding the 2018 forecast, “there are still external environmental risks such as exchange rate fluctuations, but the global TV market will increase with sporting events”, they added.

As a result, the HE Division will pursue sales growth through marketing centered on premium TVs while maintaining a stable profit structure through continuous cost-cutting activities.

They answered to the question when OLED TV shipments exceed 5 million units, “OLED TV shipments in 2017 were doubled compared to 2016 and the sales are expected to rise at a similar level in 2018”. And, “if this trend continues, that point will be 2020″, they said.

They also emphasized that it is more important for OLED TVs to have a premium position in the TV market rather than shipments, and how much they will secure OLED TVs.

On the other hand, the sales of MC(mobile communication) Division increased 9% QoQ to KRW3.655 trillion thanks to the release of LG V30, a premium smartphone equipped with OLED, in the fourth quarter of last year. However, the division posted an operating loss of KRW213.2 billion due to increased costs of smartphone major parts such as memory and marketing expenses.

In order to overcome these operating losses, MC Division plans to increase customer satisfaction by implementing the strategies that enhance product completeness and reliability.

The MC Division said, “We will release the next strategy model within the first half of the year when it is deemed to be ready enough after securing its competitiveness rather than pursuing the timing of competitors.”

In addition, the next strategic model will strengthen AI ​​function, audio and camera functions, which are the strengths of LG Electronics. Until the next strategic model is launched, we will continue to release upgraded and mid-priced models of LG V30 and G6. At the same time, we will minimize sales losses by reducing costs with our unique platform.

[CES 2018] OLED TV in 17 Types to be Displayed Compared to 2017, and OLED Manufacturers to be Expanded Further

By Hana Oh (hanaoh@ubiresearch.com)

The number of OLED TVs exhibited at CES 2018 increased to 31, which was a significant increase of 17 from CES 2017. The number of OLED TV companies that exhibited at CES 2018 were 7 including LG Electronics, Sony, Panasonic and Skyworth.

At CES 2018, OLED TVs were exhibited with 6 for 55-inch, 19 for 65-inch, and 6 for 77-inch. 65-inch OLED TVs were most on display, and it was noticeable that many companies were focusing on 65-inch OLED TV products. 77-inch OLED TVs in 6 types same as 55-inch were exhibited so that it was found to be included in the main lineup.

In addition, the display resolution of all OLED TVs was UHD because UHD products were mainly displayed according to consumers’ demand for high-definition TV. OLED TVs with FHD resolution had been exhibited until 2015, and only OLED TVs with UHD resolution have been on display since 2016.

Meanwhile, LG Display’s Vice Chairman Han Sang-beom said, “We will raise the sales portion of OLEDs to 40% of total sales by 2020” in a press conference on 8th local time, which implied that OLED TV market will be more expanded.

In addition, Vice Chairman Han Sang-beom said that two major Chinese companies will join the OLED market. As a result, the number of OLED manufacturers will grow from 13 to 15, including LG Electronics, Sony and Panasonic so that the OLED companies are expected to be expanded further.

OLED TV, which is currently leading the premium TV market, is expected to see a bigger rise.

[CES 2018] OLED TV exhibition from major set manufacturers

On 8 January 2018, the largest electronic show is held at Enclave Convention Center in Las Vegas, United States.

Major electronic companies such as LG Electronics, Sony, Vestel, Changhong, Skyworth presented OLED TV as main exhibition. In particular, Samsung Electronics’ “Micro LED” exhibition received a great deal of attention.  Samsung Electronics unveiled the world’s first “micro LED” technology-applied 146-inch modular TV, “The Wall.” People came to see the product and it was heated up in a hot issue. Samsung Electronics emphasized that this product is a future screen that is unlimited in image quality, size and form. Through the implementation of the local dimming 3000, “The Wall”, which was unveiled at the exhibition show is developed by brightness, contrast ratio, color reproduction and black display compared to the existing display.

<‘Micro LED TV ‘The Wall’ of Samsung Electronics’>

Especially, the existing “Mini LED” products were exhibited along with “The Wall” for comparison of exhibition. And the excellence of “Micro LED” was outstanding. “Mini LED” products was little far from the large display as pixels and the lines of each module were shown on the screen.

LG Electronics, Sony, Changhong and other companies presented 65-inch and 77-inch OLED TV display products including Sound Acoustic OLED TV products. In particular, Konka reflected the trend that TV is a part of furniture, not just electronic products and it consists of a set design that took advantages of Chinese traditional atmosphere.

In addition, many set manufacturers have demonstrated the advantages of OLED TV, which is the lightest and thinnest through “Wall Paper TV” and “Slim” concepts.

<A8F Bravia OLED TV of Sony>

 

<OLED TV of Kongka>

 

‘TCL’, which occupies a side of QLED TV showed more advanced QLED TV in image quality and color reproduction range. According to the person in charge of TCL, QD dominated the portion of the current market therefore, many manufacturers are producing Quantum dot LCD, and also considering OLED TV launches. The person in charge emphasized that they are building factories in China that produce only OLED.

LG Electronics is a leading OLED TV company and showed OLED which is being developed continuously through making tunnels of OLED TV. They revealed that LG Electronics is the world’s first OLED TV set manufacturer. People look forward to seeing OLED growth in the future through CES the first electronic exhibition show in 2018.

OLED TVs which are driving forces of both LG Electronics and Sony′ performance

The director, So, Hyun-cheol, mentioned during the ′Closing seminar of OLED/Display′ held at COEX in Seoul on December, 7th about that OLED TV has made 9.9% of operating profits for LG Electronics in Q3, 2017. He forecasted there, Sony and LG Electronics who are producing OLED TV now will lead the premium TV market in the future also, in particular, while explaining about that the demands have highly increased as OLED TV entered into under $3,000.

The director, especially, explained that Sony took No.1 player in the premium TV market in 12 years, moreover, one of the driving forces for stock price rise of them at 445% in 2013 was OLED TV. He evaluated them such followings that “Sony has starting to improve the structure of operating profit by focusing on 55-inch and 65-inch TV, and “They built the TV business structure in stable through launching OLED TV in 2017”.

He also expected that the investment for 10th generation OLED producing line of LG Electronics will be moved sooner than expected. He also forecasted that demands on large-sized OLED TVs will rise due to the Winter Olympic Games in Pyeong-chang and World Cup in Russia next year, especially, its investment of OLED line will be accelerated, because Sony would also want it.

Subsequently, while the director mentioned that the cost savings will be accelerated by improvement of yield of OLED TV panel, he said, “Although, 55-inch LCD panel is difficult to improve the production cost more since it is already reached to enough yield as 232$, but, the price competitiveness in the 55-inch OLED production cost will be intensified more, because, there is still able to reduce it from current 545$ up to 378$ by the yield improvement”.

Lastly, Mr. So, expected that the sales volume of OLED TV panel will reach to 2.9 million units in 2018 by operating E4-2 line of LG Display in full. The panel business will be turned into profit-making, and operating profits of OLED TV business shall meet 17.3% in 2019.

The strategy of LG Display’s OLED TV, Source: Shinhaninvest

 

The number of OLED TV products in 2017 has doubled compared to last year

OLED TV models launched in 2017 have been highly increased rather than both 2015 and 2016. 16 types of OLED TVs were launched in 2016, while 29 kinds of OLED TVs were launched which covers that the number of products has nearly doubled from last year. By company, LG Electronics released total 10 types of products which are the greater number of products launched than competitors, and followed by Loewe with 5 types of products.

<Comparison of No. of OLED TVs by each year>

Meanwhile, OLED TV market led by LG Electronics, was taken attentions of publics when Sony decided to launch OLED TV first in the early of 2017. Sony which launched OLED TV first in CES 2017 to catch public’s eyes with “Acoustic Surface” technology that can make sounds without speakers, is leading the premium market with LG Electronics by producing 55-inch, 65-inch and 75-inch OLED TVs.

The number of OLED TV products are expected to increase in 2018 more and more. According to Flat Panels HD, Philips which launched only one model with 55-inch OLED in the early of this year, decided for releasing the 6 kinds of OLED TV such as 65OLED973, 65OLED903, 65OLED873, 65OLED803, 55OLED903, 55OLED803 and so forth. It is analyzed that the strategy is to aim at diverse consumers which divides OLED TV leading the premium TV market into high-priced line with 9xx model and low-priced line with 8xx model.

The shipment in 2018 is also expected to grow. In accordance with UBI Research, it expects that OLED panel with 55-inch and more will shipped over 2.4 million units in 2018, 9.1 million units in 2022. There is much attentions how OLED TV leading premium TV market will harden its positions all the more in 2018.

<Shipment forecasting of OLED panel in 55-inch and more in 2018-2022>

 

Price competition intensifies in the premium TV market- OLED TV price close to premium LCD TV

In the premium TV market, price competition is on the rise. The basic premium TV models (55 inch, 65inch, flat type) such as QN55Q7F and QN65Q7F (Samsung Elec.), OLED55C7, OLED65C7 (LG Elec.), XBR55A1E and XBR65A1E (Sony), launched in Amazon (www.amazon.com) in March 2017, are compared to one another).

<Comparison of 55 inch and 65 inch premium TV price>

As a result, the average price of 55 inch models of those three manufacturers dropped by 54.8% from March to October; especially Samsung Elec.’s QN55Q7F showed the highest drop from $ 2,798 in March to $ 1,598 in October. The 65 inch model showed a similar phenomenon. 65 inch dropped 60.0% on average from March to October while Samsung Elec.’s QN65Q7F showing the most dramatic decline from $ 3,998 in March to $ 2,498 in October.

 

Notably the price difference between 55 inch LG OLED TV and Samsung SUHD TV, both of which were released in 2016, was about $ 1,000 as of Dec 2016, and for 65 inch models, 1,500$ while those released 2017 showed a significantly narrowed price difference as of October 2017-55 inch 200$, 65 inch 300$.

 

The reason why OLED TV prices are catching up with the premium LCD TV prices is significantly due to stabilization of LG Display production yield. In particular, if the E4-2 line of LG Display, which has started operating since the second half of this year, is fully in operation from 2018, LG Display’s large OLED panel production is expected to increase by 41% to 2.4M units from about 1.7M units in 2017; the OLED TV will accelerate market expansion.

LG Display wins OLED TV Premium Market

LG Display’s OLED TV panel sales in October more than doubled thanks to surging sales of major global TV customers such as LG Electronics, Sony and Philips.

 

LG Display’s OLED TV panel sales exceeded 200,000 units for the first time in October, followed by sales plan of exceeding 210,000 units in November.

 

With the help of Sony’s OLED TV which released LG Display’s OLED TV for the first time this year, it has achieved an overwhelming market share of 74% both in units and sales in the 55” and 65” TV market and OLED TV Set.

(September NPD North American aggregate basis)

 

In North America, Sony’s sales volume in September increased by 2.1 times compared to the previous month, and in Europe, Philips in its third quarter increased by 5.9 times compared to the previous quarter, and sales of LG Electronics, family of OLED TV, together with North America and Europe, experienced an increase of OLED TV sales in September with a surge of 1.5 times compared to the previous month.

(September NPD North America, GFK Europe / CIS 14 countries)

 

Particularly last end of July, it had only been 3 months since LG Display announced the move to invest in OLED to lead the future display market when TV sales are rapidly growing, with OLED becoming the trend of the Premium TV market.

 

This trend is due to the surge in consumer demand after 13 global TV companies introduced OLED TVs in front of the premium TV lineup at the IFA exhibition last September, and the demand for LG Display have increased not only for until the end of the year but even until next year.

 

Accordingly, LG Display’s OLED TV sales are expected to leap over 1.7 million units this year, exceeding market expectations of 1.5 million units, and 2.7 million units are expected to be sold next year.

 

LG Display plans to raise utilization of the E4-2 line to the maximum in Paju, which started operation in this second half of the year.

 

LG Display Vice Chairman Han Sang-Bum states, “OLEDs are rapidly emerging as a premium TV market and are growing steadily in accordance to our production capacity.”

 

Meanwhile, LG Display has actively promoted the trend of OLEDs in the display market and has recently opened ‘OLED Day’ events in China and Europe. In addition, OLED Experience Center has been installed in 8 major cities in China to show OLED potential and future technologies to consumers.

OLED TV, leading the premium TV market, LG Electronics HE division created the largest operating profit

On the 26th, LG Electronics announced its 2017 Q3 performance through conference call. LG Electronics recorded consolidated sales of KRW 15.2241 trillion in 3Q and operating profit of KRW 516.1 billion. Sales and operating profit grew by 15.1% and 82.2% YoY respectively. Sales are the highest in 3Qs ever.

In particular, sales of premium TV increased, and HE division posted record-high quarterly results with operating profit (KRW 458.0 billion) and operating margin (9.9%). In addition, operating profit (KRW 882.9 billion) and operating margin (9.2%) are the highest in the household appliances business including household appliances and TVs.

LG Electronics announced that its HE division posted sales of KRW 4.6376 trillion and operating profit of KRW458 billion, and sales of premium TVs such as OLED TVs and UltraHD TVs increased steadily, with 12.0% YoY growth. It is known that the operating profit and operating margin (9.9%) reached a record high on a quarterly basis due to improved profit structure by expanding sales of premium products.

LG Electronics said on Oct 11 that monthly sales of OLED TV have exceeded 10,000 units for the first time in Korea and that it is speeding up its popularization. LG OLED TV has been recognized for its image quality by being awarded the top spot in the performance evaluation conducted by non-profit consumer magazines in 11 countries including the US and UK this year and the price of the 55-inch OLED TV has dropped to the mid-2 million level, and It is regarded as the cause of goodness of its sales.

LG OLED TV accounted for about 30% of domestic TV sales of LG Electronics, and it is known to have completely settled in the market. LG Electronics official announced plans for the future, ” HE division plans to continue sales growth and stable profit structure focusing on premium products such as OLED TV and UltraHD TV.”

OLED TV with different characteristics and advantages by set makers

LG Electronics announced on last 11th that LG OLED TV is speeding up the popularization with the monthly sales volume of 10,000 units and above for the first time in Korea. In addition, Sony, which joins the OLED TV camp in 2017, is enjoying great popularity and continues to expand its market share in the premium TV market. As such, OLED TV is leading the premium TV market by improving cost competitiveness through cost reduction as well as excellent image quality.

OLED TVs are currently being mass-produced by LG Electronics, Sony, Toshiba and Panasonic. Although all set makers that produce OLED TVs use OLED of LG Display, they are producing OLED TVs with different characteristics and advantages.

First, LG Electronics mentioned OLED’s vivid image quality and wall paper design as advantages of OLED W7 which is a signature TV. LG Electronics mentioned that OLED, which is a self-luminous element, can express near-infinite contrast ratio and rich color close to nature, and supports Dolby vision HDR and HDR10 to experience vivid image quality. Also, introduced that a 4.6mm of thin panel provided the experience of seeing the theater screen and all parts except the panel were housed in a space called innovation stage and completed the perfect wall paper design.

<OLED TV W7 of LG Electronics, Source: LG Electronics>

Sony emphasizes sound, image quality and simple design as the advantage of 4K BRAVIA OLED TV A1E series. It mentioned that the TV screen, which attracted great attention in last year’s CES 2017, can provide an enhanced immersive feeling by applying the ‘Acoustic Surface’ that the TV screen vibrates and makes sound by itself. In addition, the ‘X1 extreme processor’ HDR chip has been applied to improve the picture quality of OLED TV, and the cable is housed in the stand on the backside so that the simple design is realized.

<Acoustic Surface of Sony 4K BRAVIA OLED TV A1E, Source: Sony>

Toshiba then mentioned a high color gamut of 100% DCI-P3 and a high brightness of over 800 nits as the advantages of the REGZA X910. It said that it increased the color reproduction rate to express natural colors and improved the brightness to express the bright and dark parts in richer gradations and strengthened HDR restoration function to realize sharp and realistic high-definition video.

<REGZA X910 of Toshiba, Source: Toshiba>

Lastly, Panasonic stated that it implemented full black and rich color expressions. Especially, it emphasized that it applied ‘Hexa chroma drive plus’ which is Panasonic’s high-definition technology to express high contrast and colors hidden in dark areas that were difficult to implement in LCD TV and reproduced the emotion that the video producer intended.

<Comparison of ‘Hexa chroma drive plus’ technology application of Panasonic, Source: Panasonic>

As such, OLED TV set makers are introducing different OLED TVs that emphasize their characteristics and advantages. In addition to the above four makers, LOEWE of Germany and B & O of Denmark are expected to continue to launch OLED TVs, including mass production of OLED TVs or preparations for mass production. Based on the unique technology of set makers, it is worth noting that OLED TVs with what kind of characteristics and advantages will be produced.

LG Electronics, Big step on popularization of OLED TV

<OLED TV of LG Electronics Source: LG Electronics>

 

LG Electronics OLED TV is speeding up its popularization with exceeding monthly sales of 10,000 units for the first time in Korea.

‘LG OLED TV’ was sold every four minutes last month. Compared to the beginning of this year, it’s double. LG Electronics expects sales increase of OLED TVs in the future and to rapidly increase market power.

The secret to increasing sales is recognition of outstanding image quality. LG OLED TV, this year, was first in the performance evaluation conducted by nonprofit consumer magazines in 11 advanced markets including the US, UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Belgium, Portugal and Australia. Unlike LCD TVs, the contrast ratio is high because it emits light without backlight. So it presents perfect black and realizes a lively screen.

Consumers consider picture quality the most when purchasing TV. According to a consumer survey conducted by LG Electronics, over 40% of the respondents cited image quality as the top priority when purchasing TVs. This percentage is the highest of all purchasing considerations.

Reasonable price is also the cause of good sales. LG Electronics has continuously developed technology for more consumer to experience OLED TV image quality so as to reduce the. 55-inch OLED TV prices have fallen to the mid-2 million won. It is no different from premium LCD TVs. In 2013 when LG Electronics first launched OLED TV, it was worth 15 million won.

‘LG OLED TV’ accounted for about 30% of LG Electronics domestic TV sales this year and settled perfectly in the market.

Son, Dae-Gi, LG Electronics Korea HE Marketing FD, emphasized “we will expand sales to allow more customers to enjoy ‘LG OLED TV’ image quality and have a solid profit structure by raising premium market power”.

LG DISPLAY, Will lead global TV market with OLED

LG Display invited about 200 people of Chinese set makers, distributors and related experts and had ‘OLED Partner’s Day’ to share the status of premium TV market and OLED TV business development at Renaissance Capital Hotel in Beijing, China on September 12.

 

<Source : LG Display>

 

In the expert forum on the day, key executives from distribution and set makers such as LG Electronics, Sony, Philips, Skyworth, Suning and related organizations such as electronic committee and awards association participated and agreed that OLED will lead the TV market in the future. Forum participants, Liu Tangz(刘棠枝), CEO of Skyworth, said “The Chinese TV industry is currently in a state of saturation, but OLED TV, which can offer new value, will be a breakthrough in the display industry,” and commented “OLED TV will help increase brand awareness and market share.”

 

Yeo Sang-Deog, LG Display CMO, said, “OLED TV has already become the market trend” and emphasized “We will lead the market with OLED TV, a true future display that can deliver value beyond TV.”

 

Since LG Display began mass production of OLED TV panels in 2013, it has expanded its customer base to 13 major companies in Europe, Japan and China, starting with LG Electronics. World TV set makers such as LG Electronics, Skyworth, Concha, Philips and Panasonic have set OLED TV products on the front at the IFA (International Consumer Electronics Show) 2017 in Berlin in early September.

 

OLED TV’s market competitiveness is getting higher as major set makers in the world recognized the value of OLED TV, which has various advantages such as image quality, thickness, design, viewing angle and power consumption and aggressively launch products.

 

Yeo Sang-Deog CMO emphasized the confidence in quality, he added, “In addition to securing stable yields, we will increase the output to 1.7 ~ 1.8 million units in 2017 and 2.5 million units in 2018.” and explained that they finished all the preparations that OLED TV can influence in terms of production.

 

<Source : LG Display>

 

OLED TV has been rated as one of the best products by the world’s leading professional rating agencies such as ‘Consumer Report’, a nonprofit consumer organization in the US.

 

OLED TV can be used for interior decoration that displays pictures and photos even when not watching TV, and easy to apply on various AI platforms so that there is no limit to the range of applications. LG Display expects OLED TVs with infinite scalability to change the lifestyle of consumers.

 

“OLED is a true future display that can deliver new value to the TV market,” said Yeo Sang-Deog CMO and “LG Display plans to carry out a variety of promotional activities to enable more consumers to know and experience the value of OLED.”

 

LG Display plans to build an OLED landmark in Guangzhou Tower while operating an OLED experience center in the core city of China.

 

Meanwhile, Vincent Teoh, editor-in-chief and image quality expert at HDTV Test, explained that the TV picture quality test conducted recently proved the overwhelming superiority of OLED TV in all aspects such as contrast and color accuracy, famous Chinese photographer Tungmeong (童梦) shared the experience of use from the user perspective that OLED is the best display to realize the natural color.

 

On the other side of the event hall, there prepared the experience zone that can compare structure and image quality of OLED, gallery that can be observed high-end products such as CSO and wallpapers TV and products released by customers allowing attendees to directly experience the benefits of OLED TV.

LG Electronics leading OLED TV camp to premium sensation

<LG OLED TV exhibited at IFA2016>

LG Electronics is expanding its OLED TV camp to dominate the premium market. LG Electronics decided to supply OLED TV since September to Danish prestigious audio company B & O (Bang & Olufsen), making a fruitful result of OLED TV expansion.

‘B & O’ held an OLED TV public event in Berlin on Aug 30th in local time. ‘LG OLED TV is equipped with its own sound technology and will be shown to visitors at ‘IFA 2017’ from September 1 to 6.

LG Electronics also emphasized that the OLED TV camp is on the constant rise. It is expected that there will be 13 manufacturers exhibiting OLED TV at ‘IFA 2017’. As the number of companies increased from 11 last year, it is said that these companies are planning to execute their premium marketing strategies by bringing OLED TV in front.

LG Electronics analyzed that mushrooming OLED TV sales among many companies are attributed to securing a stable profit structure. As Chinese and Taiwanese makers are investing heavily in LCD panel production, the price competition is likely to be intensified in the future and LCD technology has already reached the maturity phase, difficult to be differentiated with LCD. Taken the market environment into consideration, TV makers have been targeting a premium market with differentiated OLED TV.

LG Electronics announced that OLED TV makes the profit structure of LG Electronics stable and secure. The HE division in charge of TV business stated that it achieved 8.5% of operating profit (sales 8,561 billion KRW, operating profit 725.2 billion KRW) in the first half of this year. LG Electronics mentioned the premium OLED TV has brought the high profitability and noted that OLED TV sales accounted for 15% of sales in the first half of LG Electronics’ business operation.

The LG OLED TV currently being commercialized has swept the various awards by media and experts all over the world, and is ranking number one in the performance evaluation. The screen quality, sound quality and design have been complimented in the TV’s key elements.

Particularly, at ‘IFA 2017 in Berlin Germany, LG Electronics will aggressively approach and further strengthen the premium TV market from September 1 to 6, introducing the advanced screen quality technology of ‘LG OLED TV’. “We will enhance our leadership in the global market by bringing OLED TV presently reorganizing the premium market in front.”

iMiD 2017 Industrial Forum, a networking event to predict the next generation OLED market

 

■ “Finding a new OLED market” – Discussing OLED replacement in view of OLED application development

■ Discussing new technologies of future display (LCD, QD-LCD, OLED)

 

 

The potential of future OLED development is inexhaustible as OLED can be applicable to all industries including VR / AR, automotive, aerospace, and lighting not content with smart phone and TVs. There has been growing public interest in OLED in many different industries. To meet the market demand, Ubi Research, a market research company co-hosts ‘iMiD2017 Industrial Forum’ with Korea Display Society (KIDS) in BEXCO, Busan on 30th of August.

The forum will proceed with a panel discussion among key specialists and presentation, which will enable people from many different industries to exchange information not only on the display market but also current OLED market status, technology and explore a new market potential generated in the future.
In the first session ‘look for a new OLED market’, OLED replacement will be presented in view of OLED application development. The key players include Dr. Teruo Tohma, WooSeok Jeong, principal research fellow at the Electronics and Telecommunications Research Institute (ETRI), Julian K chang, Managing director of Boeing Corporation, Professor TAKUYA KOMODA at Yamagata University, senior researcher, Michi Hisaishi, ALPINE Michihisa Onishi.

The second session, ‘Discussion of New Technologies in Future Display’ will provide insight into the latest products and technology trend of TV manufacturers competing with one another to dominate the next generation display market. Nam-Suk Oh, CEO of Samsung Electronics will present an updated LCD TV using Quantum dots technology under the title of “Quantum Dot and Advance of LCD-TV”.

In the OLED TV camp, under the title of “OLED, Now and Future”, Joon-Young Yang at LG Display will review the current status of OLED TV led by the current market trends, and also address OLED future implemented in a wide range of ‘flexible and rollable’ designs.

Weir Cao, senior researcher at TCL, will present both the technology status of the Colloidal Quantum Dots and TCL products applied to LCD in the market, under the topic of “TCL Display Technology with QDs”. The premium TV strategies are expectedly revealed. Lee Choong-hoon, CEO of Ubi research co-host of this forum, offered a time to summarize the premium TV market on the topic of ‘OLED TV market outlook by premium TV market expansion’ by analyzing the presentations of the companies that presented earlier.

For more information on the 17th iMiD2017 Industrial Forum, please visit iMiD2017 official website (http://imid.or.kr/2017/indi_forum.asp).

2Q OLED panel shipments, continued to rise

■ Panel shipments of smartphones grew 2.6% YoY to 95.3million units

■ TV OLED panel shipments reached 370,000 units, up 165% YoY

 

According to Ubi Research, OLED panel shipments for smartphones in the second quarter of 2017 were 96.3 million units, up 2.6% from 92.9 million units in the same period last year.

Compared to the previous quarter (94.7 million units), it increased by 0.6%.

<OLED panel shipments for smartphones>

 

Samsung Display has a market share of 96.7% in the second quarter of 2017 and is the number one player in the small and medium sized OLED market. Galaxy S8 and S8 + are showing robust sales, and Samsung Display’s small to medium sized OLED market is expected to continue to remain strong for the time being with OLED adoption of Galaxy Note 8 and some models of the iPhone 8.

OLED panels are also applied to LG Electronics’ V30, which is expected to be released on the 31st, and major smartphone makers in China are also expanding their OLED panels. The OLED panel market for smartphones is expected to grow steadily, and the trend for smartphone displays is expected to gradually shift from LCD to OLED.

 

<TV OLED panel shipments>

 

On the other hand, TV OLED panel shipments are growing 370,000 units, up 165.0% from 140,000 units a year earlier. Compared to the previous quarter (306,000 units), it increased 21.2%.

The OLED TV market is expected to expand gradually this year with Sony’s participation in OLED TV camps.

LG Display’s Paju E4 new line is expected to be fully operational from 3Q and TV OLED panel production is expected to increase steadily.

LG OLED TV, Has Won the ‘EISA Awards’ 6 Years Straight

On August 15th, LG Electronics’ premium TVs including OLED TV received EISA’s most prestigious award in Europe.

 

<LG OLED TV (model: OLED65E7), Source: LG Electronics>

 

LG OLED TV (model: OLED65E7) was selected as ‘EISA OLED TV’ by the European Imaging and Sound Association (EISA). LG OLED has once again proven its advanced technology by winning the ‘EISA Award’ for six consecutive years since 2012.

The association commended “LG OLED TV has the ability to deliver perfect black for an incredible picture as well as vivid color expression and wide viewing angle”. “And black expression and brightness has improved compared to last year.” In addition, the judges were also impressed by its diverse HDR such as Dolby Vision and HDR10, ultra-slim design, rich sound of Dolby Atmos, and convenient usage.

 

<LG Sound Bar (model: : SJ9), Source: LG Electronics>

 

LG Sound Bar was recognized with the ‘EISA Sound Bar Award’. It was cited as being one of the rare products with both luxury design and sound. The judges also said it is well harmonized with surround sound and rich medium-low sound due to Dolby Atmos technology.

The ‘EISA Award’, held by EISA(European Imaging and Sound Association), is highly recognized worldwide in the field of imaging and sound. EISA is the Europe’s largest multi-media association of AV experts from 20 countries. Since 1982, it has selected the best products in the field of sound, imaging, photography and mobile devices every year. The jury, composed of reporters and external technical experts, selects the winners so it is highly credible.

“We will continue to lead the premium TV market with the products that are recognized for their advanced technology,” said Kwon Bong-suk, vice president of LG’s HE business.

LG Electronics, “Sales of the Premium TV in 2017 would hold 60%”

 

LG Electronics spoke that “The portion of premium TVs in total TV sales will be increased from about 40% in 2016 to around 50% in first half of 2017 and up to 60% in the end of this year.” at the conference call in Q2 2017, which was held on 27th.

The performance in Q2 for HE area of LG Electronics showed 4 trillion and 234.9 billion won in sales, and 343 billion won in operating profit. The QOQ on sales was declined to 2.1%, and the demands of the global TV market are continuously reducing, but the sales of the same quarter in last year showed 1.9% growth through the sales expansion of the OLED premium TVs.

Jin-ho, Ha, the HE director of LG Electronics said that “The Q2 performance was slightly decreased in QOQ and same quarter in last year due to the panel cost increase and marketing promotion for the new product launching, but we sustained healthy profit structures through the expansion of the premium TV sales and the improvement of cost structures consistently.” And also expected, “There are concerns on the slowdown in growth of worldwide TV market for the interest rate hikes and the oil price decrease, nevertheless, the premium TV market will steadily grow according to the demand increase on OLED TV and UHD TV.”

Subsequently, he answered on the question of the counterstrategy for the SONY, “It is not just right time to judge the OLED TV of SONY yet, but until now, we think that the OLED TV of us is quite superior regarding the aspect of design of products, image quality, and its lineup and so on.”

On the recent investment for large-sized OLED of LG Display, “LG Display and LG Electronics, both of us, will wisely take and proceed the world best strategy together of premium TVs by strengthening the premium status of OLED TV.”

He explained on the TV business of LG Electronics, “We have been improving the profitability focusing on the premium lines, and also completely avoiding the quantitative competition. We plan to continuously sustain the quality-oriented rather than quantity.” He added, “We will pursue the activities to intensively keep the premium image of OLED.”

They stated to be maintaining the stable profit structures with aiming at continuous sales expansion of premium products through the marketing promotion for the premium TV-oriented to prepare the high-season for the TV market in second half.

LG Display, Expects 40% of OLED out of total sales in 2020.

 

LG Display spoke that they plan to change the sales structure by focusing on the OLED sales at the conference call in Q2, 2017 which was held on 26 July, and they expected that the OLED sales portion among the total sales would be from 10% in this year to 40% in 2020.

Sang-don, Kim, the CFO of LG Display said that they will invest about 15 trillion won of production line for the Gen10.5 OLED and the Gen6 POLED(Plastic OLED) at Paju P10 factory against 4 years. He said that “The investment of Paju P10 is a leading task for the mass production and the improvement of efficiency because the demand of OLED TV is rapidly increasing by the forecasting of 2.5 million units in 2018 and 6 million units in 2020. We will take the P10 factory as an OLED hub.”

The CFO also said that “We plan to order and install the necessary equipment from July 2017 to January 2019 for the Gen10.5 OLED line in Paju P10 factory, and through test period for 6~12 months, the 1st target will be to mass-produce the OLED of 30,000 units per month based on single unit. 5 trillion won will be invested to the P10 factory to install new lines of the Gen6 POLED with 30,000 units per month and it would be started to produce it in 2019.”

Accordingly, LG Display announced that E5 in Gumi, which was previously invested, plans to mass-produce the Gen6 POLED with monthly 15,000 units of scale in this year, E6 in Paju plans to mass-produce the Gen6 POLED with monthly 15,000 units of scale in Q2 2018. In addition, they mentioned that at the OLED new line in Guangzhou, China, will mass-produce the Gen8.5 OLED with monthly 60,000 units of scale from the first half of 2019 by the investment of the 5 trillion won. For concerns on the technology leakages about the investment of the Gen8.5 OLED in Guangzhou, the CFO, Sang-don, Kim, said “There was no cases of technology leakages in the LCD line of Guangzhou until now from last 2013 since the OLED is complicated technology to copy, and there would be much benefit by the localized equipment and all investment instead of it.”

Meanwhile, the sales of LG Display for the Q2 this year were reduced QOQ 6% (7,620 billion won) as 6,629 billion won, but, increased 13% versus same quarter of last year (5,855 billion won). The portions by the products are following: 46% for TV panels (QOQ +3%p), 22% for Mobile panels (QOQ -4%p), 17% for Monitor panels (QOQ +2%p), 15% for Laptop/Tablet panels (QOQ -1%p). LG Display explained that the performance in first half declined due to the seasonality impact, but the shipments in second half considered as high-season, will be increased versus first half.

LG Display, Awarded ‘Achievement Award’ for development of OLED TV at Japan OLED forum

LG Display announced on the 16th that it received the ‘Achievement Award’ for the first time as a foreign company in recognition of the superiority of WRGB technology that enabled the production of large OLED TV and the pioneering of the large OLED TV market at the 24th Japan OLED forum held at the NHK Science & Technology Research Laboratories in Tokyo.

 

55-inch transparent OLED, LG Display unveiled at CES 2017. Source : LG Display

 

The Japan OLED forum is an academic society where experts from Japan’s major industries and academia gather together to discuss and discuss solutions for academic, applied research, and practical applications related to OLED, such as Tokyo University, Kyushu University, Sony, JDI and JOLED.

According to the Japan OLED forum, LG Display is recognized for its technological ability to produce large-size OLED TVs and for pioneering large OLED TV market and won the award for achievement for the first time as the overseas company.

The technology that LG Display recognized for its achievements is WRGB technology that builds up R, G, B organic materials on a thin film transistor (TFT) vertically and adds white elements to make four subpixels, not the RGB methods that arrange R, G, B organic materials on a thin film transistor (TFT) horizontally..

LG Display used this technology to mass-produce OLED TV panels for the first time in the world in January 2013 while pioneering the large OLED TV market.

LG-Display emphasized “this award is significant because it acknowledged the technology of LG Display, which produces large-sized OLED panels in Japan, which is the mainstay of flat panel displays”.

Oh Chang-ho, Managing Director of LG Display’s OLED TV Development Group, said, “I am extremely honored that LG Display has been recognized for its OLED technology by industry-leading experts”, and “We will make efforts to contribute to the development of the display industry by developing differentiated OLED products in the future,” .

On the other hand, LG-Display was not only able to realize excellent image quality with 65inch UHD Wallpaper OLED panel in SID 2017 but also received the Display of the Year this year as an innovative product that presents new possibilities for display in terms of application scope and design.

LG Display, Will Unveil Its Next-generation Displays at’ SID 2017’

SID 2017

LG Display will unveil future displays at ‘SID 2017’ to be held at Los Angeles Convention Center, USA from May 23 to 26. LG Display will prepare its own booth under the theme of “Our Technology, Your Innovation” and showcase its unique displays at three Zones of OLED TV, IT & Mobile, and Automotive.

First of all, LG will display its paper-like ultrathin 77-inch UHD Wallpaper TV. Due to OLED Technology, this TV has an excellent resolution and is so thin and light that it can be tightly attached to the wall, thereby maximizing the design effect. LG’s 65-inch UHD Wallpaper TV panel which will be unveiled was selected as ‘the Best Display of This Year’ for its highest technology at the SID.

<LG Display’s 65” UHD Resolution CSO(Crystal Sound OLED), Source : LG Display>

 

In addition, LG Display will showcase its 65-inch UHDCSO(Crystal Sound OLED) with a new function of display producing sound and 55-inch FHD transparent display making natural and transparent screen, which can show at a glance future displays that are being developed by LG Display.

LG Display applies in-TOUCH technology with a touch sensor embedded in panel to 24-inch monitor as well, while providing differentiated values to the IT market through its large and high-resolution displays. in-TOUCH technology doesn’t need Touch Cover Glass, so it features not only a light and excellent touch function but also a more sophisticated design by reducing the thickness of panels and bezel.

LG Display will also unveil state-of-the-art IT products such as the world’s largest 37.5-inch 21:9 curved monitor that maximizes immersion and 31.5-inch 8K monitor with high-resolution like reality.

<LG Display’s 12.3-inch automotive front display (Down), Transparent(Up), Source : LG Display>

 

LG Display suggests the future of automobiles, with its sophisticated design and excellent resolution in the rapidly growing automotive display field. By featuring multi-layers of 12.3-inch front display and transparent display, LG’s automotive display provides a sense of three-dimensions similar to existing analog Cluster. Also, LG Display will prepare a display booth for visitors to experience various displays in car such as mirror display that can replace Room Mirror due to its high reflectivity of more than 75%.

LG Display’s CTO(Chief Technology Officer), Kang, In Byeong said, “LG Display has made the world’s first display’ including IPS and OLED TV, and “LG Display will lead the next-generation display market with its continued technology development”.

OLED of Samsung•LG Display, Selected as the Display of the year

Samsung Display and LG Display announced on the 18th that their technology were recognized as OLED respectively in the Society for Information Display (SID), the world’s largest Display society.

 

According to the two companies, in SID awards, Samsung Display’s quad-edge flexible OLED is selected for ‘DIA, Display Industry Awards’ and LG Display’s 65inch UHD Wallpaper OLED TV panel is selected for ‘Display of the Year’

 

SID awards the prize to promising innovative display products, components, and applications that unveil the future of the global display industry among the products launched last year.

 

<Samsung Display’s quad-edge flexible OLED, source: Samsung Display>

 

According to SID, Samsung Display’s quad-edge flexible OLED in Galaxy S7 Edge was the first in the industry to display the top, bottom, left, and right sides of the display in a curved shape, and won the Display Industry Awards for its outstanding technology.

 

This product uses a BM (black matrix) area minimization design technology to further reduce the bezel by 0.2mm, the upper and lower end portions (curvature radius 25R) were finely changed to realize a gentle curved shape. In addition, for the aesthetics and comfortable grip, the left and right edge portions of the panel were subjected to four different curvatures (curvature radius 35R → 9.4R → 5.4R → 3.8R).

For this award, Jeon, Seok-jin, marketing director of Samsung Display mentioned “Samsung Display has introduced differentiated products in the market through the state-of-the-art flexible OLED technology,” and said “We are pleased to continue to lead the display market with quad-edge flexible OLEDs.”

 

<LG Display’s 65inch UHD Wallpaper OLED panel, source: LG Display>

 

On the other hand, LG Display’s 65-inch UHD Wallpaper OLED panel, which was selected as the display of the year, was evaluated as an innovative product that not only realizes excellent image quality by adopting OLED technology but also presents new potential of display in terms of application range and design.

 

The OLED TV with this panel has already won numerous awards from the world’s leading media such as ENGAGET and SINET as well as CES 2017, On the 16th, it received 89 points (TV evaluation part) which is the highest point from the consumer report, American consumer media.

 

OLED panel applied to 65inch UHD Wallpaper OLED TV is less than 1mm thick and when it is made in TV set, thickness is less than 3.55mm and weighs only 7.4kg so that it can be brought into close contact with the wall like a frame. In addition, maximizing the design effect increases the immersion feeling when watching TV.

 

Yoon, Soo-Young, managing director of LG Display Research mentioned “LG Display has been innovating differentiated products, technologies and core competencies and providing new value to customers and consumers,” and said “As a company representing the global display industry, we will continue to do our best to lead the next generation of technology.”

Sony’s OLED TV, its full-fledged sales operation to start from June 10th

Sony announced on the 8th May that two models (55” and 65”) of the 4K BRAVIA OLED TV A1E series shown last Jan at CES 2017 will be launched in Japan as from June 10. Sony’s BRAVIA OLED TV is equipped with LG Display’s WRGB OLED, 4K high-definition processor X1 Extreme and acoustic surface technology which directly generates sound with the screen vibrating. A ball park price for 55-inch is 500,000 yen and for 65-inch, 800,000 yen. Sony is also planning to release 77-inch wide TV which will be expectedly launched this autumn.

The CEO of Ichiro Takagi Sony Visual products talked about the OLED TV strategies, saying ” OLED panels as well as premium models using the X1 Extreme will offer the best screen quality, sound and immersive experience”.

The Sony’s OLED TV launch is expected to bring great impact on the premium TV market currently predominated by Samsung Electronics and LG Electronics. LG Electronics, expected to compete directly with Sony, is planning to introduce new OLED TVs at a lower price than last year; the focal point is how Sony’s OLED TV will affect the commercialization of OLED TV and display industry.

In line with it, Mr. Lee, Choong Hoon, the CEO of UBI research has foreseen at the Topic seminar last April held in the conference center of Yeouido JeonKyungYeon Hall on 21st April 2017 that Sony’s OLED TV will account for about 27% of the total OLED TV market with approx. 400,000 sets to be sold in 2017, and 38% of the total OLED TV market with 3.4 million sets in 2021.

 

<OLED TV market prospect>

 

Consumer reports, being dissent from an evaluation of premium TV launched in this year

Consumer reports picked OLED TV of LG Electronics as the best 4K TV to buy right now, while gave QLED TV of Samsung Electronics 10th place.

 

<THE BEST 4K TV LG OLED65C7P selected by Consumer Reports, Source: Consumer reports>

 

Consumer Reports which is a consumer magazine in US, selected OLED TV OLED65C7P of LG Electronics launched in this year as the ‘Best 4K TVs to Buy Right Now’ on 16th, since ‘OLED TV is the best for expressing black, so it can provide entirely different image quality’.

Consumer Reports evaluated that OLED65C7P has high resolution, excellent image quality and outstanding sound performance. It has the best HDR performance among the products tested this year and it will be hard to find a better TV than it.” Consumer Reports gave 88 points, the highest score ever. This is higher score than 86 points that OLED65G6P of LG Electronics received in November.

 

In addition, OLED65G6P of OLED TV model in 2016 of LG’s got 86 points and OLED65E6P was followed as 85 points. OLED55E6P and OLED55B6P jointly received 83 points.

<Samsung Electronics’ QN65Q8C, Source: Consumer Reports>

QLED TV QN65Q8C of Samsung Electronics launched in this year gained 79 points. Consumer Reports explained that it is excellent in resolution, image quality, and sound quality, however there was black mark for the high price in spite of backlighting existence, limit of expression for black due to backlighting and cloud phenomenon. And Consumer Reports quoted the words of industry source that it would take more than three years for launching of true self-emitting QLED TV.

In the ‘Solution process OLED annual report’, UBi research expected that QLED deposition materials have issues on a short life-span compared to phosphorescence OLED deposition materials that are currently being commercialized, efficiency problem, development of eco-friendly devices, lack of infrastructure compared to OLED. In case of not establishing infrastructure and aggressive investment such as manpower recruitment and expansion of the development investment, the time of commercialization will be far from here.

LG Electronics concentrates on ‘product competitiveness not price competitiveness’ in the premium TV market

 

LG Electronics reported that they plan to focus on product competitiveness rather than price competitiveness in the premium TV market in future through the conference call in Q1 of 2017 which was held on 27th, April. During the Q&A session on ‘the sales strategy of OLED and premium TV’, Jin-ho, Ha, the director of HE (Home Entertainment) said that “we will continue to expand OLED position in the premium TV market and also in future what the competitiveness we need in the premium TV market is product competitiveness rather than price’s.”

The performance in Q1 of HE in LG Electronics was 4 trillion 3261 billion won of sales volume and 3822 billion won of sales profit. It has been reduced 4600 billion won versus previous quarter under the influence of off-season. Nonetheless, YOY (Year on Year) has been kept at the same level. The sales volume was grown up in the area of North America, South Korea and Latin America for the reason of sales expansion of premium TV, though the market in Asia was decreased versus QoQ for the lack of sufficient demand.

Jin-ho, Ha, the director of HE in LG Electronics said that “We improved the profitability versus previous quarter by expansion of premium product sales, improvement of cost structure and flexible management for the panel price rise.” He also expected that the stagnant demand in whole TV market would be continued, but the demand would be increased in the area of North America, Latin America and Asia where are holding relatively high sales ratio.” In addition, “We would maintain sound profit structure and strengthen premium position by diverse global launching of products which leads the market such as ‘LG Signature OLED TV W’.”

He answered the questioning of in future panel price expectation and OLED TV line-up idea, “The panel has been significantly rising from in Q4 of 2016, and it has reached up over 60% versus June where is the lowest point last year”, and “We will design completive line-up composed of ‘premium, best, middle and low’ to aim the premium market within OLED TV group.”

For the question of the strategy in TV market in future, “In present which panel cost is increasing, we would operate the strategy based on the profitability by avoiding a simple volume competition, and we think that the market share in low price TV market is not meaningful. So that we plan to go forward the improvement of quality as a response based on the premium TV market having over 2000~2500 dollars.”

The strategy in TV market of LG Electronics announced at the conference call in Q1 2017 is consistent development of premium TV lineup which brings better profitability with high value-added product. They also expressed that will firmly build their position in the premium TV market with product competitiveness by image quality and technology rather than price competitiveness related to panel price.

LG Display, 70% of facility investment focused on large-sized OLED and POLED in this year

 

LG Display announced that it will concentrate 70% of CAPEX(investment cost for future profits) on large-sized OLED and POLED, and among them, the proportion of POLED will be higher than that of large OLED through the 2017 Q1 conference call held on April 26.

Kim, Sang Don, CFO of LG Display said “The specific size and timing of the investment is under review, but investing more than 70% of the investment in OLED remains unchanged.” Also revealed LG Display’s future investment direction by adding “Since OLED investment costs are high, we will deeply examine the confidence of our customers and the certainty of market demand, and will invest in a conservative position.”

LG Display said it will continue to secure LTPS-LCD competitiveness. Kim, Sang Don, CFO said ”We plan to switch the Gumi E5 line to POLED instead of LTPS-LCD in the second half of this year, but we think there still is demand for LTPS-LCD and opportunity for high-resolution smartphone manufacturing.”

For the LG Display’s plan for OLED Lighting business and OLED panel shipment, mentioned “OLED lighting will be produced about 15,000 sheets in the second half of 2017, and POLED will be mass-produced in Gumi E5 at the end of 2Q 2017.

For a plan for OLED TV production expansion, said “The reaction for OLED wall paper TV and Crystal Sound OLED released at CES 2017 in January this year, is better than expected in the TV market.” and mentioned “We expect OLED TV shipments to reach 300,000 units in 1Q and 500,000 units level in each quarter of the second half of this year.”

The forecast for ultra-large TV market in 2017, it is forecasted “LG OLED TV occupies an overwhelming share in ultra-large OLED TVs of 60 inches and above, and the ultra-large TV market is expected to grow continuously and record more than 30% of growth rate in the future.”

For the LG Display’s counterplan forward for the Chinese panel makers’ LCD technology, mentioned “Until 2020, it is concerned that the Chinese LCD panel makers are expected to improve their LCD technology and invest in Gen 10, however, LG Display’s IPS technology, consistent quality of mass production and stable supply chain are enough to overcome.”

Meanwhile, said that the sale proportion by product based on LG Display’s sales amount in Q1 this year were 43% for TV panels, 26% for mobile panels, 16% for notebooks and tablets, and 15% for monitors. Also, quarterly operating profit reached a record profit of 1.269 trillion won through continuous overall price increase trend of panel and the mix operation of profit-oriented products of high-resolution, high-end IT products and etc.

What is the future of OLED?

Choong Hoon Yi, president of UBI Research made a keynote speech with a theme “The Future of OLED” at ‘The 3rd OLED Korea Conference’ hosted by UBI Research for two days from March 8 to 9.

Choong Hoon Yi, president of UBI Research stated “100-inch rollable wall TV is the future of OLED”. “human eyes have a wide viewing angle so even if display covers the whole wall, there is no discomfort. Glass substrate OLED may be difficult to carry, and accordingly rollable display can be rolled up and delivered like a carpet.” he added.

He also predicted “plastic substrates and printing process for price cut will be suitable for rollable display. TFT and pixel production techniques made by Solution process will be a key to future technology”. If a speaker is built in rollable display, and a correspondence between the person and sound on the screen will represent a perfect display.

Choong Hoon Yi said the reasons for the success of OLED can be found out in the mobile market.
Firstly, 4K contents to be used for future TVs will be used in smartphones, and smartphones will also use 4K resolution.

Second, Apple will release the OLED iPhone this year, and there will be an Apple effect because Samsung Display is building the A3 line for Apple to produce 200 million 5.5-inch OLED displays.

Third, Chinese market accounts for 40% of the global smartphone market, and Chinese set companies have been rapidly increasing the release of smartphones.

Lastly, a flexible OLED to cover the full screen smartphone will have no home button and feature wide screen to satisfy visual functions, and its strengthened security system that reads fingerprint and pattern can be applied.

For the four reasons above, he expected OLED will be key in the future mobile market.

Meanwhile, he expected the shipments of OLED panel will be 1.7 billion in 2021, and the sales will amount to US$ 75 billion. Korean display companies will represent more than 80% of the total market in 2021, and China will take up 10~15%. In addition, he forecast that display panel companies will make a new investment in flexible OLED which will account for 70% of the total OLED market.

“OLED TV Release” = “Improve brand image and maximize creation of profit”

(Reporter : YOON DAE JEONG)

During the 3rd OLED Korea Conference that was held for two days from March 8 ~ 9 by Ubiresearch, Director Suyeong Yoon of LG Display made a keynote presentation with the topic “Future TV is here, It’s OLED”

Director Suyeong Yoon introduced the strengths of OLED TV by saying, ” Compared to a LCD TV, the OLED TV shows its strengths in video quality such as color gamut, contrast ratio, and response time. Especially, the HRD is a displays’ essential technology that displays a brighter area more brightly and a dark area more darkly, and can have the expression realm covered 20% more with OLED when comparing to LCD.”

Also, by mentioning the Crystal Sound OLED that was introduced during the last CES 2017 he revealed, ” The Crystal Sound OLED that materializes sound from the inside by internalizing a sound system to the OLED panel can increase immersion since it sounds like the person is actually speaking. Brand image will increase and profit will be created at the same time if the OLED TV is released, and the representing evidence is the award at the CES 2017 and performance on Best Buy.

The OLED TV actually received 54 awards during the CES 2017 which is 3x more than its competitors, and earned big responses like receiving a 68% on a survey of the most impressive TV during the CES 2017 that was targeted for investors and analysts. Also, even though OLED TV has been displayed in the corner these days, it shows pictures of Best Buy in the center of the store and compared to the 3rd quarter of 2016 it shows a slight increase of 1.4 contravariant to a 35% increase of business profit in the 3rd quarter of 2017, all of which is evaluated that OLED TV had a big part is this.

On the other hand, Director Suyeong Yoon predicted that Sony, which is in the BEST3 of the premium TV market, will participate in the OLED TV and 1.7M~1.9M large OLED panels will be shipped. He also mentioned that OLED TV is quickly growing in the world premium TV market and even though the OLED TV is focused on the premium TV market due to the current output it plans to slowly increase its output and decrease the cost to enter the middle-end market.