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Samsung Display Unveils World’s First High Refresh Rate 240Hz OLED

□ OLED supporting 240Hz, installed in new MSI notebooks
□ Emerging as a ‘game changer’ in the gaming laptop market with high refresh rate OLED

<World’s first 240Hz OLED laptop from MSI featuring Samsung Display OLED delivers game changing lifelike immersiveness>

 

Samsung Display today announced the start of mass production of the world’s first OLED displays for laptops with high refresh rate of 240Hz. The new panel will make its debut in MSI’s latest 15.6-inch gaming laptop, Raider GE67 HX, upping the ante in the fiercely competitive gaming market for high-performance displays.
Samsung Display’s OLED exceptional advantages of wide color gamut, high contrast ratio, true black and low blue light are not only recognized by smartphone users but by discerning laptop users as well. Beyond visual elements, specifications that affect actual gameplay such as response time and refresh rate, are more critical to gaming laptop users and the reason many players are opting for OLED products.
Refresh rate, or the number of times a display can update its image in one second, is a key factor in display performance. The higher the refresh rate, the smoother the movements on a screen without afterimages. As displays featuring higher refresh rates present better image transitions, they are the tools of choice among first-person shooter (FPS) players who need to perceive fast-changing game situations as quickly as possible.
“OLED with high refresh rate is the perfect combination for a premium gaming experience, with super-low response time, super-wide color gamut, and super-high contrast ratio. In addition, it balances well between high resolution and high refresh rate performance,” said Clark Peng, Vice President of MSI Notebook Product Management Division. “Therefore, the latest 240Hz OLED display is suitable for high-performance enthusiasts and content creators as well as for gamers enjoying premium games,” he added.
“Our new 240Hz refresh rate OLED meets and exceeds the demand of consumers who have long been waiting for a laptop with a high refresh rate OLED panel,” said Jeeho Baek, Executive Vice President and Head of Samsung Display Strategic Marketing for Small and Medium Business. “The clear advantages offered by high refresh rate OLED panels compared to LCDs will be a game changer for the gaming industry.”
To introduce Raider GE67 HX to the world, MSI will hold a new product launching event on its YouTube channel on June 7, 2022, 10:00 a.m. PDT under the theme “MSIology: Ahead of the Curve.

What is the future change of WRGB OLED to respond to QD-OLED?

 

2As Samsung Display’s QD-OLED begins to be applied to TVs and monitors in earnest in 2022, technological changes are being detected for LG Display’s WRGB OLED, which has been leading the large OLED market.

LG Display’s WRGB OLED has produced a WBC structure consisting of two blue layers and one red+yellow green layer in Paju by the end of 2021, and a WBE structure consisting of two blue layers and one red+green+yellow green layer in Guangzhou. Deuterium substitution technology was applied to the blue of the WBE structure.

Since 2022, LG Display has stopped producing WBC panels from its Paju line and has been producing ‘OLED.EX’ panels with deuterium substitution technology applied additionally to green of WBE produced in Guangzhou.

<Photo of OLED.EX presented by LG Display at the 2022 OLED Korea Conference>

At SID 2022, LG Display also exhibited a large OLED panel with micro lens array technology. Micro lens array technology was applied to Samsung Electronics’ ‘Galaxy S Ultra’ series, and it is the first technology applied to large OLEDs. LG Display is known to expect a 20% improvement in luminance compared to the previous one by applying micro lens array technology. Panels which micro lens array technology is applied are expected to be produced in Paju from the second half of this year.

Lastly, it is known that LG Display is developing a structure in which yellow green is removed from WRGB OLED. By eliminating yellow green, material and processing costs can be saved, and color gamut is expected to be improved.

Attention is paid to how LG Display’s WRGB OLED will evolve to compete against QD-OLED.

<OLED panel with micro lens array technology exhibited by LG Display at SID 2022>

Introducing iPhone 14 Display Specifications and Panel Vendors

<Apple iPhone 14 Series Specifications>

 

Samsung Display, LG Display, and BOE are expected to supply panels to Apple’s new iPhone 14 series in 2022. It is expected that Samsung Display will supply panels to all models in addition to iPhone 13 series. LG Display will supply 6.12-inch LTPS models and 6.69-inch LTPO models. BOE will supply panels only to 6.12-inch LTPS models.

The existing 5.4-inch mini model has been removed from the iPhone 14 series and a 6.69-inch Max model has been added. The size and resolution of iPhone 14 Max are the same as iPhone 14 Pro Max and LTPS TFT is applied instead of LTPO TFT.

In terms of design, the iPhone14 Pro and 14 Pro Max will have a punch hole design instead of the conventional notch. Apple’s punch hole design is expected to be applied as a double punch hole design due to various sensors and cameras.

Meanwhile, the total OLED panel supply to Apple in 2022 is expected to be about 215 million units, with Samsung Display expected to supply 135 million units, LG Display 55 million units, and BOE 25 million units. However, shipments are expected to be organically controlled due to market conditions and Apple’s policies.

 

[2022 OLED KOREA CONFERENCE] Samsung Electronics Joins the OLED TV Market, and the TV Panel Market is Expected to Exceed 20 million Units in 2025

At UBI Researchs 2022 OLED Korea Conferenceheld on April 6th-8th, UBI Research CEO Choong-Hoon Lee gave a presentation on,OLED Market Review.

CEO Lee presented the status of the entire OLED industry, market, and outlook with a focus on issues in 2022.

CEO Lee first announced the OLED TV business, a major issue in the recent OLED industry. CEO Lee said, “The biggest issue that has been heating up the OLED industry since the end of last year is OLED TV. There are topics such as Samsung Display’s re-entry into the large OLED business, sales of QD-OLED TVs between Samsung Electronics and Sony, and visualization of collaboration between Samsung Electronics and LG Display.”

In the TV OLED panel demand and supply forecast, CEO Lee said, “If Samsung Electronics purchases OLED panels from LG Display and conducts OLED TV business, LG Display and Samsung Display can supply a total of 12 million TV OLED panels this year. Among them, demand is 11.7 million units, and oversupply accounts for only 3%.” In addition, “With the joining of Samsung Electronics, the demand for OLED TV panels is expected to expand to 13 million units in 2023 and 20 million units in 2025. According to the expanding market, companies need to expand their facilities by the third quarter of this year” he predicted.

CEO Lee continued, “LG ​​Display has been working hard to secure funds for 8.5 generation OLED line expansion since last year, and it is estimated that it will secure additional funds for 45K expansion within this year. With LG Display’s additional measures, the TV OLED panel market is expected to reach 13.5 million units in 2023 and 16 million units after 2024. However, to secure a market of more than 20 million units, it is necessary to plan to invest in the 10.5 generation by next year” he analyzed. He also said, “If Samsung Display invests, 10.5G investment is desirable, but 8.5G investment is expected.” He said, “Whether LG Display invests or Samsung Display invests, a long-term supply contract with Samsung Electronics for 10.5G investment should take precedence. If the investment proceeds, Samsung Display is expected to secure its own funds, but LG Display is expected to require joint investment with Samsung Electronics.”

‘2022 OLED Korea Conference’ was a conference for exchange of ideas, business relationships, and partnerships with renowned speakers from major companies in the display industry from all over the world. ‘2022 OLED Korea Conference’ held a business conference on the 7th and 8th, beginning with a tutorial on April 6th.

 

SDC, 4Q2021 The Highest Smartphone Shipments 125 million units, Highest market share of flexible OLED 50.1%

According to UBI Research Weekly Report, Samsung Display’s OLED shipped 480 million units in 2021. The highest number of shipments were in the 4th quarter at 133 million units and the second highest was in the in 3rd quarter at 129 million units.

Samsung Display OLED application products shipped in 2021 were smartphones, watches, tablet PCs notebooks and TVs. OLED for TVs started shipment in the fourth quarter of last year. It was the first OLED for TV shipment in eight years since 2013 when they had discontinued mass production.

Samsung Display OLED for smartphones shipped 456 million units, which was 94% of the total shipments. OLED for watches shipped 14 million units, just 2.9% of the total shipments.

OLED for notebooks had the most significant growth in 2021. 5 million units were shipped, representing a 2.5 times higher growth than the 1.9 million Tablet PC units shipped.

According to a quarterly analysis of Samsung Display smartphones shipments in 2021, 125 million units were shipped in the fourth quarter, showing the highest performance. This is mainly due to high shipments to Apple in the fourth quarter for OLED for iPhone. In 2021, 102 million units of OLED for iPhone were shipped and 45.4 million units were supplied to Apple in the fourth quarter. Therefore, the market share was the highest at 50.1% in the fourth quarter for flexible OLED shipments.

Flexible OLED and rigid OLED shipments were 190 million units and 257 million units respectively in 2021. The annual shipment market share was 41.6% and 56.5% respectively. Foldable OLED shipments were 8.7 million units, a market share of 1.9%.

 

[GLOBAL TECH KOREA 2021] Samsung Display ‘Display Innovation: Form Factor, Energy Saving, Color’

At ‘GLOBAL TECH KOREA 2021’ held in September 2021, Changhee Lee, Head of Samsung Display’s Next Generation Research Department (Vice President) delivered a keynote speech on the topic of ‘Display Innovation: Form Factor, Energy Conservation, and Color’.

For the first time in the form factor sector, Vice President Lee said, “The screen-to-body ratio, which was only 50% in the early days, has recently reached over 85%” and “We are in the process of introducing UPC (Under Panel Camera) technology to use full screens in various product groups he said. UPC technology can be applied to laptops as well as smartphones, and he said that advanced technology is needed to gradually increase the resolution of the camera and create the same luminance and color as the surrounding screen.

Vice President Lee said, “In 2010, flat screens evolved into various form factors such as foldables and rollables, and most inconveniences in durability, convenience, and usability disappeared”. In addition, Vice President Lee said, “Active devices such as OLEDs and transistors are placed on a neutral plane and designed to be protected by multiple layers, and a foldable display can be made with UTG with reduced thickness and increased durability”. Vice President Lee continued, “If not only folding but also rollable are made, the volume will be much smaller, and the technology is high enough to be commercialized now”, He said, “Materials with excellent properties that can be repeatedly deformed and restored will be developed and will be employed in various products through technology that can make them mechanically strong”. He said, “Materials with excellent properties that can be repeatedly deformed and restored will be developed and will be employed in various products through technology that can make them mechanically strong.”

In terms of energy saving, Vice President Lee explained that Samsung Display’s ‘Eco Square OLED’ is “a technology that reduces power consumption by removing the polarizer” and “We are further developing this technology to further reduce power consumption” He said. In addition, in terms of software, he said, “When ‘Windows 11 Dark Mode’, which can use OLED display more efficiently than before, is released, it is possible to reduce OLED light-emitting power consumption by more than 25%”.

In the color gamut sector, Vice President Lee said, “The higher the saturation and the wider the color gamut, the brighter the human body perceives it.”, and he said, “We are developing a new index called XCR (experienced color range) and evaluating the picture quality of the display through it”. In addition, he said, “We are developing a display with lower power consumption and higher saturation using quantum dots” and “It has already been applied to LCD and applied to Samsung Electronics’ QLED, and QD-OLED products will be released soon, and QD-LED will also be developed” he announced.

Lastly, Vice President Lee said, “Various sensors are being combined and applied to displays, and they have developed innovatively in various form factors, sizes, picture quality and the application changes have also expanded. Companies in the sector must work together to achieve technological innovation” he emphasized.

Small OLED performance in the second quarter of 2021

According to the market track on small OLED market performance of less than 10 inches published by UBI Research, Revenue and shipments in the second quarter were about $9.5 billion and 161.7 million units, respectively. QoQ(Quarter over Quarter) revenue and shipments decreased by -14.0% and -5.8%, respectively. Compared to the year over year (YoY), Revenue and shipments increased by 70.1% and 56.3%, respectively.

In 3Q, Samsung Display’s 6G LTPO TFT line capacity is expected to be increased to 60K units. LG Display decided to invest $15,000 in the LTPO TFT line for P6 ph3. The expected equipment installation time is the second quarter of 2022. BOE’s B15, which reviewed the investment in the 6G flexible OLED line, was changed to the 8.5G line for IT manufacturing. Revenue and shipments are expected to increase in the second half of 2021 with the mass production of Apple’s iPhone 13.

Medium & Large OLED performance in the second quarter of 2021

UBI Research has published a market track on the market performance of 10-inch and larger OLEDs. Applications include TVs, monitors, laptops, and tablet PCs.

According to UBI Research’s Medium & Large OLED market track, the total revenue in the second quarter were about $1.5 billion, which is a 6.5% (QoQ) increase from the previous quarter and 129.6% in the same quarter of the previous year (YoY). In the second quarter, shipments totaled 5.1 million units, an increase of -3.6% (QoQ) and 40.4% (YoY). Samsung Display’s notebook OLED shipments in the second quarter were about 900K units. LG Display shipped 1.8 million TV panels in the second quarter of 2021.

Although there were concerns about a decrease in the utilization rate of the rigid OLED line due to the decrease in OLED for smartphones sold to Samsung Electronics, the A2 line is gradually being converted to production of OLED for laptops due to the increase in rigid OLED demand. In the first half of the year, two 12K lines were put into OLED production for notebooks, and in the second half, it is planned to increase to three or four lines.

Apple’s iPad, which will be mass-produced by Samsung Display from the end of the year, will use LTPO TFT and hybrid OLED (rigid substrate + TFE).

Samsung Display begins mass production of QD-OLED in the fourth quarter of 2021

Samsung Display begins mass production of QD-OLED in the fourth quarter of 2021, a new growth opportunity in the large OLED market

Samsung Display is planning to start mass production of QD-OLED in earnest from the fourth quarter of 2021. The mass production scale is 8.5G 30K/month, and it is expected to be mass-produced mainly for 65-inch 4K resolution panels. Since three 65-inch panels can be produced in the 8.5th generation, about 1 million panels are expected to be mass-produced annually.

At the closing seminar held in the second half of 2020, UBI Research predicted that Samsung Display’s QD-OLED will produce 200,000 units in 2021, 600,000 units in 2022, and 800,000 units in 2025. However, as Samsung Display announced in its second quarter conference call that it will also introduce a monitor product with a smaller QD display than a TV, production is expected to vary depending on the proportion of products..

If mass production begins in the fourth quarter, QD-OLED TV will be unveiled for the first time at the CES 2022 exhibition held in Las Vegas in 2022, and the product is expected to be officially released in the first half of the year.

Joo-seon Choi, president of Samsung Display, emphasized in a recently published sustainability report that “If QD displays are commercialized, new growth opportunities will be created in the large display industry, which has been stagnant for a long time.”

Attention is paid to how much influence Samsung Display’s QD-OLED mass production will have in the large OLED market led by LG Display.

<Expected structure of QD-OLED, Source: UBI Research>

How far has QNED completed?

The reality of QNED (quantum dot nano-rod LED), which Samsung Display is preparing as a next-generation display, has become clear.

As a result of analyzing 160 patents applied by Samsung Display, it was confirmed that the structure constituting the QNED has already been completed, and that the only remaining task is to keep the number of nano-rod LEDs arranged in the light-emitting pixel constant.

As a result of classifying the contents of each patent according to the purpose of the application, a total of 39 types were found, with 49 cases related to device arrangement being the most. The following is 20 cases to improve the light efficiency.

The number of aligned nano-rod LEDs per pixel, which determines the yield and image quality characteristics of QNED, is determined by the distribution of LEDs in the ink, the number of LEDs injected into the pixel, and the alignment ratio of the injected LEDs.

If the distribution of the number of nano-rod LEDs per pixel is different, there is a change in the voltage applied to each pixel, resulting in a defect.

It has been confirmed that Samsung Display has already developed a method for making the number of nano-rod LEDs per pixel constant and an algorithm that can make the luminance uniform even when the number of nano-rod LEDs is different.

In the “QNED Technology Completeness Analysis” published this time, it was written as the contents of the previous report published through analysis of 94 patents and 66 newly added patents. It was analyzed and recorded.

In this report, QNED patent numbers, classification tables, and quantitative analysis data that have not been disclosed before are provided in Excel.

Forecast of OLED Light Emitting Materials Market in 2021: $15.2 billion

Citing the recently published ‘2021 OLED emitting material report’, UBI Research (www.ubiresearch.com), a company specializing in OLED market research, forecasted that the OLED emitting material market size in 2021 will be $1.52 billion, a 17% increase from $1.3 billion in 2020.

By country, Korean panel makers’ material purchase rate is expected to account for 74.3% of the total market, and China is expected to account for 25.7%. By company, Samsung Display is expected to take the 1st place with 45.9% of the total, LG Display to take second place with 28.5%, and BOE to take third place with 13.7%.

By evaporation method, it is expected that the emitting materials for RGB OLED used for small OLEDs account for 81.4% of the total market, and the emitting materials for WRGB OLED of LG Display account for 18.3%. Samsung Display’s QD-OLED emitting material, which will be released in the second half of this year, is expected to account for less than 1% of the total material market as shipments of QD-OLED panels are not expected to be large.

Meanwhile, the ‘2021 OLED Emitting Material Report’ published this time includes not only the OLED emitting material market forecast, but also the development trend of low-power driving technology, the development trend of blue phosphorescent materials, and the material supply chain of Chinese panel makers. It is expected to be helpful for the companies related to emitting materials understand related technologies and forecast future technology directions and markets.

Equipped with OLED panel on Samsung Display in Hyundai Electric Vehicle’Ionic 5′

  • Samsung Display’s first OLED panel mounted on Hyundai’s first exclusive electric vehicle,’Ionic 5′
  • Optional digital side mirror to mount camera and display screen
  • Significantly helps to improve the mileage and fuel economy of electric vehicles

Samsung Display’s organic light-emitting diode (OLED) display will be used in Hyundai Motor’s first exclusive electric car,’Ionic 5′.

▲ Inside Hyundai’s first exclusive electric car Ionic 5

Ionic 5 can choose a side view camera as an option along with a standard side mirror that uses a regular mirror as before. With this option, there are no mirrors on the side mirrors. In the digital side mirror, a camera is mounted in the place of a general side mirror and a display is located inside. You can see the back and surroundings of the vehicle using the camera and display screen. The wider field of view reduces blind spots and has the advantage of being able to see the surroundings brightly even in the dark underground or at night. This display screen is Samsung Display’s OLED product.

The contract for supplying OLED for vehicles is significant in that it is a 10-year contract between Hyundai Motor Company and Samsung. Samsung Display signed a contract to supply 8-inch LCDs for navigation in 2011, and supplied supplies for three years, but there was no significant business link between the two groups. Hyundai Motor Group selected Samsung Display as the first supplier when it first selected OLED as a vehicle display. As Hyundai Motor adopts Samsung products for its first dedicated electric vehicle with high symbolism, analysts say that the scope of cooperation between Hyundai Motor Group and Samsung will continue to expand in the automotive industry.

Samsung Display has been supplying OLED displays to Audi’s electric vehicle ‘e-tron’ that applied the same system under the name of ‘virtual side mirror’ from 2018.

Audi’s first pure electric car’e-tron 55 quattro’ was applied with ‘virtual side mirrors’ for the first time in mass-produced cars. Are collected.

▲ Audi e-tron ‘Virtual Exterior Mirror’ with Samsung OLED

When the camera is mounted on the side mirror, it improves the aerodynamic flow, greatly helping to improve the mileage of electric vehicles and increase fuel efficiency of internal combustion engine vehicles. In addition, even if the window is covered by snow or rain and it is difficult to see the outside, the side view can be clearly seen through the internal display.

▲ Hyundai Ionic 5’digital side mirror’ equipped with Samsung OLED

The e-tron is equipped with a diamond-shaped OLED display, but the digital side mirror of Hyundai Ionic 5 has a square display design. When I got on the inside of the vehicle and looked at the digital side mirror, I could clearly see the outside from the inside through the screen. In addition, the screen response speed was also smoothly driven without interruption. It is a structure that can easily adapt to drivers who were used to the existing mirror-type side.

 

 

 

 

Cover window market forecast for foldable phones

The biggest difference between flexible OLED and foldable OLED will be the cover window material. In terms of price competitiveness, various Colorless Poly Imide (CPI) are superior to suppliers, but in the end, the cover window market is expected to depend on which material Samsung Electronics and Apple choose.

Samsung Display plans to supply only foldable OLEDs using UTG (Ultra Thin Glass) to Samsung Electronics and other China this year, and is expected to adopt UTG as the main cover window material in the future.

BOE and CSOT currently focus on transparent PI, but they are securing technology by continuously collaborating with UTG-related glass processing companies. For this reason, according to the UBI Research component and materials market track, UTG is expected to occupy 80% of the market for foldable cover windows in the future, and transparent PI is low in price and easy to apply to products larger than 10 inches As a result, it is expected to be applied to low-end models, tablets, and notebook models.

 

In 2020, small OLED shipments increased by 3.4%↑, sales decreased by 2.8%↓

Corona 19 and Huawei’s US sanctions negatively affected the OLED market for smartphones, but it was a plus with Apple’s strong sales of iphone 12.

Samsung Display completed the Y-OCTA renovation of the Apple line in 2020, and the LTPO TFT secured a 30K scale. By the first half of 2021, the company plans to convert the LTPS line from Apple’s line to the LTPO TFT line.

The foldable phones released by Samsung Electronics in 2020 are the Galaxy Z Flip released in February and the Galaxy Z Fold 2 released in September, both in-folding and using UTG (ultra thin glass). Galaxy Z Fold 2 is a product to which LTPO TFT technology is applied.

BOE failed several times without exceeding the approval process in Apple’s iPhone12 quality test, but received final approval for panel supply at the end of December 2020. BOE’s new line, B12, is an Apple module line that starts bringing in equipment from December 2020, and is aiming for mass production in November 2021.

According to the annual small OLED display report published by UBI Research, small OLED shipments in 2020 increased by 3.4% compared to 2019, but sales decreased by 2.8%. The increase in shipments is due to the increase in OLED for watches, and the decrease in sales is due to the decrease in OLEDs for smartphones.

In 2020, the total sales of OLED for smartphones was 26.7 billion dollars, of which Samsung Display accounted for 78.8% with 21 billion dollars. LG Display has sales of $2.8 billion and a market share of 10.5%. Samsung Display accounted for 91.7% with 2.35 million dollars in 2019. Smartphone sales in 2020 decreased by 6.68 million units compared to 2019.

Middle and Large OLED sales growth of 40.2% in 2020

Although Samsung Display’s rigid OLED line is expected to decrease due to a decrease in Huawei’s volume due to the US production, demand for rigid OLEDs is expected to increase as demand for laptops, monitors and tablet PCs is increasing. To respond to this, investment in rigid OLED lines in A4 is also being reviewed. This year’s notebook OLED panel is expected to come out with more than 10 different model product lines, and Apple’s OLED production for iPad is scheduled to start from 2022, so demand for middle and large-sized OLED panels is expected to increase.

In addition, LG Display, a leader in P-OLED supplying in the automotive field, is planning to supply plastic OLEDs for automobiles to German car makers by producing premium OLED panels, and Samsung Display is also supplying OLED panels for vehicles.

According to the 2021 middle and large OLED annual report published by UBI Research, the total sales of middle and large-sized OLEDs in 2020 was $3.882.7 million, and last year was $2.63 billion, an increase of 40.2% from the previous year. By application, the notebook and automobile markets have increased remarkably, and the notebook, monitor, and automotive product markets are expected to grow in 2021.

Samsung Display’s QD-OLED mass production is expected to be around December 2021, and 65-inch panels are highly likely to be used by Sony. Samsung Electronics is expected to receive only 32-inch QD-OLEDs for monitors, not purchasing 65 inches.

LG Display’s 2020 TV OLED panel shipments were counted to 4.4 million units, and if the Guangzhou plant operates at 90K from the third quarter, the production capacity will reach 8.5 million units in 2021.

 

Samsung Electronics’ foldable smartphone to be released in 2021, with touch pen and UTG thickness different?

According to the ‘2020 OLED Components and Materials Report’ recently published by UBI Research, Samsung Electronics’ next-generation foldable smartphones to be released in 2021 are expected to be equipped with a pen function.

It is expected that the pen function will be added to Samsung Electronics’ Galaxy Z Fold2, which was released in September, but the flexibility issue of the digitizer, which is an essential material to support the pen function, and ultra thin glass (UTG), the cover window material. The pen function was not added in the end due to its thin thickness.

In order to add a pen function, Samsung Display seems to be considering applying an active electrostatic solution (AES) method that does not require a digitizer and changing the thickness of UTG.

First, the’Galaxy Note’ series uses an electro-magnetic resonance (EMR) method with a digitizer at the bottom of the OLED panel. The EMR method has good touch sensitivity and does not require a battery to be embedded in the pen, but it is not applicable to foldable devices due to the flexibility issue of the metal digitizer.

Unless the companies developing the EMR method provide a special solution, the AES method is highly likely to be applied to the pen for the next ball double device. In this case, the sensor pitch of Y-OCTA is formed more densely or the Touch IC is more complex. Can be designed.

The AES method is also being developed by LG Display and BOE to apply to foldable devices.

In addition, the thickness of UTG is also expected to change. The 30 um thick UTG, which is currently commercially available, has good flexibility, but due to its film-like characteristics, when pressure is applied with a touch pen, traces remain and may affect touch sensitivity. To solve this problem, Samsung Display is developing UTG with a thickness of more than 60 um in cooperation with glass processing companies.

As the thickness of the UTG decreases as the thickness increases, it is expected that the UTG currently under development will be applied with a concept in which the folded part is processed thin and filled with a material having the same refractive index as glass. In addition, in the future, there is a possibility that an additional coating process will be added after the reinforcement process without a protective film such as PET on UTG.

In UBI Research’s ‘2020 OLED Parts and Materials Report’, Samsung Display’s expected change in foldable OLED was written as a roadmap and the trends of related materials were analyzed. According to the report, Samsung Electronics’ application of pens for foldable devices is expected in 2021, and UTG materials are expected to lead the market at 78% by 2025 in the future cover window market for foldable devices.

Samsung’s Galaxy Z Fold 2 image leak, internal and external displays become bigger

<The first supposed official render of Galaxy Z Fold2, Source: twitter.com/ishanagarwal24>

On 21 July, information leaker for IT new product, Ishan Agarwal, released an image presumed to be a rendered photo of ‘Galaxy Z Fold2’ on his Twitter.

Galaxy Z Fold2 will be released at the end of September, about two months after it was unveiled at the Galaxy Unpack event on the 5th of next month.

Inside the Galaxy Z Fold2, a 7.7-inch foldable OLED that is larger than the previous Galaxy Fold’s 7.3-inch screen is used, and the cover window material of the foldable OLED is UTG. The size of the external OLED is 6.23 inch, which is 1.63 inch larger than the previous one.

The rear camera is equipped with a 1,800-megapixel main camera, a triple (three) camera and a flight distance sensor (ToF), and the internal camera is known to be located in the center of the right screen in the form of a punch hole, but can’t see in this image.

Expected touch pens do not apply to this model. The shipping price is expected to be 2.3 million won, which is about 100,000 won cheaper than the previous one.

Deuterium substitution blue, will be next generation blue materials?

Fluorescent blue emitting material is the only fluorescent material used in small and medium-sized OLEDs and large-area OLEDs.

Development of next generation emitting materials such as TADF and hyper-fluorescence is also in progress, but deuterium substitution technology has got attention since it is adopted to Samsung Galaxy S20.

Deuterium substitution technology is to replace hydrogen with deuterium in a compound combined with existing hydrogen, and each company has a difference in substituting the compound before or after synthesis or substituting the whole. Representative development companies for deuterium substitution include Idemitsu Kosan, DuPont, SFC, and JNC.

As related patents, compounds substituted with deuterium with an atomic mass of deuterium that is twice as high as hydrogen have lower zero-energy and lower vibrational energy than those combined with hydrogen, resulting in lower ground-state energy and weaker intermolecular interactions, resulting in a thin film in an amorphous state. It is effective in improving the life of OLED.

It is expected that the OLED device to which the deuterium-substituted compound is applied can improve the lifetime by more than 20% compared to the previous one.

What is the difference between the touch types of each model of iPhone 12?

All of Apple’s iPhone 12 models, OLED panels will be used and consisted of four models. There are three sizes, 5.4 inches, 6.1 inches, and 6.7 inches, respectively, and 6.1 inches are divided into two models.

Samsung Display and LG Display have begun preparing to mass-produce, with recent orders from Apple. Samsung Display plans to supply OLED panels of all sizes, LG Display plans to supply 6.1-inch OLED panels, and there are differences in touch type by size.

First, on-cell touch which a touch electrode is formed on a thin film encapsulation (TFE) is applied to 5.4 inch and 6.7 inch models. Each panel maker is called Y-OCTA (YOUM on-cell touch AMOLED), ToE (touch on encapsulation), FMLOC (flexible multi-layer on-cell touch), and unlike add-on touch, a touch electrode is formed directly on the upper layer without base films. Due to this, the on-cell touch has a higher process difficulty than the add-on touch, but it is advantageous to fabricate a thin OLED panel thickness, and the process cost is also reduced.

Add-on method is applied to 6.1 inches. A touch electrode is formed on the base film, and is attached on the TFE by adhesive. It has the advantage that the process is simpler than on-cell touch.

<Flexible OLED touch type, Source: AMOLED Manufacturing Process Report>

Recently, rumors that BOE is supplying 5.4 inch and 6.1 inch OLED panels to Apple have turned around, but 5.4 inch is on-cell touch type and it is still difficult to supply for iPhone 12 due to technical difficulty. BOE is developing a 6.1-inch OLED panel and has not received calls yet.

<iPhone 12’s touch types and panel suppliers>

78.6 tons of OLED emitting material demand increased by 5.6% in 2020

According to the 2020 OLED emitting material report published by UBI Research, the demand for emitting materials in 2020 is 78.6 tons, which is 4.2 tons higher than last year’s 74.4 tons. The material used for OLEDs for smartphones and mobile devices is 62.9 tons, and the OLED emitting material for TVs is expected to be 15.7 tons.

In 2019, the total emitting material market was totaled at $ 1.28 billion, and 43% of the total amount was purchased from Samsung Display. It was found that the amount purchased by LG Display was 19.4% and the BOE was 11.6%. LG Display’s purchase of emitting materials accounted for 60.8% of TV use. The order of purchase of emitting materials for mobile devices is in order of Samsung Display, BOE, and LG Display. This is because BOE has a large amount of OLED production for mobiles after Samsung Display.

The OLED panel for TV only produces LG Display, but Samsung Display is pursuing QD-OLED commercialization using blue light emitting material and QD. In addition, although BOE is a white OLED structure similar to LG Display, it is developing a top-emission structure that transmits light in the opposite direction of TFT, and it is expected that three companies will produce OLED panels for TV within a few years, and the emitting material market is expected to increase as well.

The market for emitting materials in 2020 is expected to increase by 7% from 2019 to $ 1.37 billion. Among the emitting materials, green and red hosts are expected to be $ 19.2 billion and $ 19 billion, respectively, and green dopants and P + are expected to be $ 1.37 billion and $ 1.35 billion, respectively.

Apple’s last LCD phone, iPhone SE

The iPhone SE, the last product of the LCD smartphone that Apple has opened to the smartphone market, has been released.

Apple’s 2019 model iPhone 11 had three models, the base model iPhone 11 used a 6.06inch LCD, and the advanced specifications iPhone 11 Pro and Pro Max used 5.85 inch and 6.46inch flexible OLED, respectively.

Samsung Display supplies both 5.85inch and 6.46inch flexible OLEDs, and LG Display has supplied only 6.46inch flexible OLEDs from the fourth quarter of 2019.

This year, Apple releases a four-model iPhone. There are three types of iPhone, SE2 which started selling this month, and 3 iPhone 12 which starts selling in September. Strictly speaking, since there are 2 models of the iPhone 12 Pro, 4 types of iPhones using OLED will be released in the second half of this year.

Apple’s current LCD phones are the iPhone 11 and the newly released SE2. Of the iPhone models released by Apple this year, only the LCD will use the SE2, and the SE2 is expected to be Apple’s last LCD smartphone.

Apple already mentioned that in 2019, all future iPhone displays will be replaced by OLEDs. Therefore, in fact, this is the reason that the SE2 released this time is expected to be the last LCD phone.

Most of the latest smartphones are more than 6 inches, but the iPhone SE2 released this time is a small 4.7-inch model using IPS LCD.

The reason Apple used a small display is believed to be a strategic product to target the mid-priced market of around $ 500. It’s currently $ 549.99 on eBay, but it’s on Amazon for $ 399.

Apple’s expected iPhone strategy is two tracks. First of all, in order to maintain the second largest market share in shipments, it is necessary to match shipments with products with a wide market of $ 500. And the operating profit creation is to fit the expensive iPhone 12 series using flexible OLED.

However, shipments of LCD phones are expected to gradually disappear after 2021, depending on the sales of 5.42 inches, the basic model of iPhone 12, which will be released in the second half of this year.

Samsung Display QD-OLED Investment Timing Forecast to Oppo?

Samsung’s LCD business, which began in 1991, will be suspended in 2021. Samsung’s LCD business is completely closed after a 30-year lifespan. Samsung foresaw the limitations of the LCD business 10 years ago and stopped investing in the 10G. Instead, Samsung Electronics has separated the LCD business to create a Samsung Display combined with Samsung SDI’s OLED and has been preparing for a new display era.

Samsung’s loss of LCD business can be estimated for two reasons. The first is the deterioration of profitability from China’s LCD over-investment, and the second is the transition to a new business with high added value.

Since the display is an essential product in the modern information society, demand is gradually increasing worldwide as the usage is increased. In addition, as the amount of information increases, the data to be expressed increases, so the display size must also increase. By these two factors, the display industry has the power to continue to develop. However, China’s LCD investments have continued to invest in large quantities over many years. In the wake of this, only two LCD companies in Japan, Sharp and JDI, remained, and the Korean LCD business also reached a point where it was necessary to organize the business due to deficits.

Samsung Display and LG Display have expanded the OLED business to respond to the low-priced panel of Chinese LCD companies, and have focused on producing OLEDs with the best image quality preferred by set makers with high brand power. Samsung Display already secured a market of $ 25.3 billion in the smartphone display business in 2019, and LG Display secured $ 2.2 billion in sales in the OLED market for TV last year.

Samsung Display has enjoyed tremendous sales and operating profit in the OLED business, but the LCD business has been in the red for several years. Samsung Display sells LCDs for monitors, mainly for LCDs for TVs, but has secured the optimal solution to replace them all as QD-OLEDs.

QD-OLED production, which Samsung Display started investing from this year, uses 8.5G equipment. This is because Samsung Display’s factory in Tangjeong is an 8.5G LCD line, which can reduce the cost of building an OLED production line. Samsung Display will produce 8K 65-inch QD-OLED panels at this plant starting next year. It also produces QD-OLEDs for 32-inch 4K monitors. Maintaining the TV and monitor panel business previously held by Samsung Display, profitability can be secured by selling expensive products.

Samsung Display started investing in QD-OLED 30K in the existing 8.5G LCD factory, but the total investment is 120K. The remaining investment is 90K. Samsung Display’s additional investment is expected to change in size and timing depending on the QD-OLED production situation starting next year. If a yield of over 60% is secured from the beginning of production, the remaining 90K can be invested in next year. This is the most desirable timing. It can be used without leaving the LCD engineer. To prepare for this situation, all LCD lines must be removed by the first half of 2021. The next scenario is when the QD-OLED yield is less than 60%. In general, when the yield is low, the plant cannot be fully operated, so it does not require much manpower. Since additional investment is appropriate after securing the yield, it is a method of separating the investment, investing 30 ~ 60K, and then investing the remaining size later.

Nobody know what will happen next year, but Samsung Display is steadily taking a step forward to secure the future business.

Samsung Display, LG Display, and OLED sales depend on the operation of the Vietnamese module factory

Samsung Display and LG Display, whose business trip to Vietnam was blocked by the Corona virus, are trying to prevent delays in OLED production by launching charter.

Samsung Display, which produces OLED for mobile devices, operates a line of OLED modules for smartphones in Bac Ninh, Vietnam, and Samsung Electronics also has smartphone manufacturing plants in Bac Ninh and Tai Nguyen. Samsung Display installed the foldable OLED module line 30K in December 2019. In this module factory, Samsung Display is producing foldable OLED modules for Galaxy Z flips, which Samsung Electronics has begun selling this year. LG Display invested a total of KRW 1 trillion in Haiphong, Vietnam in May 2016 to produce the OLED module, built a module factory and started operation in September of that year.

The Vietnamese government is blocking entry from Korea to prevent the spread of coronavirus. This has made it difficult for Korean companies with factories in Vietnam to travel to Vietnam. However, Samsung Display and LG Display are preparing a charter for the normal operation of their OLED module factory and are on a business trip to Vietnam.

If Samsung Display is unable to manage the Vietnamese module factory, Samsung Electronics will disrupt the production of the Galaxy Z Flip, which is the biggest game this year, and may cause huge losses and may be affected by the leading position in the foldable smartphone market. LG Display is also in an urgent situation. From the fourth quarter of last year, LG Display began to supply pOLED to Apple following Samsung Display, and pOLED shipments to Apple are increasing this year. As LG Display supplied pOLED to Apple, sales increased significantly last year. This year, LG Display’s Apple supply is expected to reach 15 million units.

Therefore, these two companies are desperate to manage the module factory in Vietnam to maintain the OLED business.

The impact of the corona virus on the OLED market in 2020

Dark clouds are approaching Korean industry by the corona virus that has been blown since the beginning of the year. Wuhan, the birthplace of the corona virus, is badly affecting the Chinese display industry because it is a key place where Chinese display makers are building large production bases.

Wuhan and other plant set-ups are experiencing difficulties due to the lack of manpower needed to build the line. At the same time, the utilization rate of the entire supply chain in China is falling sharply, as the labor force of parts and materials manufacturers in China is delayed to return to the factory. In the smartphone industry, the center of the OLED industry, iPhone production is affected in the first quarter. Foxconn’s factories, which produce iPhones in Zhangzhou and Shenzhen, China, are operating at 50% at end-February. This is because manufacturing workers are returning to the factory late. Companies such as Huawei, Xiaomi, Oppo, and Vivo are also hampering smartphone production due to delays in parts procurement.

Nevertheless, the production of OLED smartphones is not much affected yet. First, Samsung Display’s panel production plant, which accounts for 86.3% (2019) of OLED shipments for smartphones, is located in Korea, while the module plant in Vietnam is not affected by China. In addition, the supply chain has no effect as most of the material production bases that make up OLED panels (including modules) are also in Korea.

Samsung Display’s OLED production for smartphones in January and February totaled 48 million units, less than 2 million units compared to 50 million units shipped in the same period in 2019. Of these, 14 million and 17 million units were supplied to Chinese smartphone makers in 2019 and 2020, respectively. This year, more than 3 million units are shipped. So far, Samsung Display’s OLED business is not affected by the corona virus.

The total market share of Chinese OLED panel makers in 2019 is 11.7%. By February, the panel utilization rate of Chinese OLED panel makers was maintained at 80%. The impact of factory operation due to lack of manpower is about 20% because most of the display manufacturing industry is driven by automated facilities. Chinese OLED makers import most of the major materials, including light emitting materials, from Korea and Japan, so they are hardly affected by the corona virus.

The parts procurement status of smartphone makers in China affects the market. If Chinese suppliers, including Huawei, fail to procure parts in China, smartphone production will be hampered. However, as Samsung Display’s OLED production for China is progressing smoothly, Chinese smartphone makers have a strategy of maintaining OLED smartphones, which are expensive brands.

In addition, the first quarter is the off-season with the lowest shipment season, so even if it is difficult to operate a smartphone manufacturing plant until March, the impact on the overall market is about 10%. After the second quarter, if the corona virus subsides, demand can resume.

The problem is from March. China’s corona virus has slowed down, but South Korea has been expanding since the last week of February. There is someone has a virus at Samsung’s Gumi smartphone manufacturing plant. In addition, the Vietnamese authorities, concerned about the influx of South Korea’s virus, refused to visit Koreans, which may make it difficult for the headquarters to properly deal with problems with Samsung Display’s module plant management in Vietnam.

Most important of all, the corona virus is spreading all over the world, and economic activity is severely reduced. In China, the entrance of the apartment is blocked, so it is difficult to bring TV. The Chinese TV market is shrinking. Many people are refusing to go out because they are concerned about a corona virus infection, so fewer people visit a store and buy a smartphone. Consumer sentiment is falling significantly.

Assuming that the corona virus crisis will end in March in Korea and China, the impact of the smartphone OLED industry on 2020 is estimated to be about 5%, but if it is prolonged, it may be adversely affected by more than 10%. Assuming that the corona virus crisis will end in March, the impact of the smartphone OLED industry on 2020 is estimated to be around 5%, but if it continues until the first half of the year, it could be adversely affected by 10%.

The OLED business for TV is slightly different. LG Display’s factories that produce exclusive OLED panels for TVs are located in Paju, Korea, and Guangzhou, China. The Paju plant is not disrupted at all. Like OLEDs for smartphones, parts and components are mostly supplied by Korean and Japanese companies, so Paju factory is not affected by China.

The problem is the Guangzhou plant. LG Display has been expected to produce panels since September 2019, but its supply has been delayed due to poor panel lifetime. LG Display has begun production of panels again this year and is undergoing product tests from customers. Recently, however, the corona virus has begun to spread in Korea, making it difficult for Korean engineers to go to Guangzhou. Even if the corona virus disappears in the first quarter in China and the factories operate normally, it may take some time before the panel is supplied from the Guangzhou plant.

According to Ubi Research’s OLED market track, the 2020 forecast is 4.95 million units without considering the corona virus situation, of which 750,000 OLED panels for TV can be produced by LG Display in the first quarter. If the 55-inch production volume is large, up to 800,000 units can be produced. Since the data were prepared in anticipation that panels produced at the GuangZhou plant will be available from the second quarter, LG Display’s panel supply is expected to be 1.4 million units in the second quarter.

However, it is possible that production will be delayed after May if the customer’s quality certification of panels produced at Guangzhou plant is delayed due to the Korean coronavirus rather than the Chinese coronavirus. In that case, the annual TV panel production could be reduced by about 200,000 units, which is expected to decrease by 4% from the estimated total. However, if the corona virus is prolonged by June, it can cause up to 10% of adverse effects. The market should consider 500,000 fewer than expected.

[Press Release] OLED production capacity will increase to double in 2023.

UBI Research has published [2019 OLED Equipment Report] that forecasts the OLED equipment market. According to the report, the total substrate area of display companies in 2019 will be 34.9 million square meters, which will be 68.5 million square meters in 2023 and double after four years.

OLED substrate area growth is attributable to investments made by OLED lines for TVs driven by Samsung Display and LG Display. Currently, OLED manufacturing lines for TVs are 8G lines optimized for 55-inch panel production. However, the demand for premium TVs is shifting from 55-inch OLED TVs to 65-inch TVs. By 2021, the 65-inch OLED TV market will account for more than 40%. In response to these market conditions, LG Display is preparing to invest 10.5G lines in the most efficient production of 65-inch panels. In 2023, the substrate area of a large OLED line is expected to occupy 42% of the total substrate area.

<OLED production capacity by generation>

The substrate area of the 6G line is expected to grow to 13 million square meters this year and to 19.3 million square meters in 2023. Most of this is due to investment by Chinese panel makers. In China, the smartphone market accounts for about 40% of the global market, so Chinese smartphone makers have a very high market share based on the domestic market. Huawei has recently become the world’s second-largest shipper based on its domestic market. Chinese panel makers are boldly adding a 6G flexible OLED line to Chinese smartphone makers, with the Chinese government’s huge support.

<OLED production capacity by country>

In 2019, Korea’s OLED production capacity (substrate area) will total 27.9 million square meters, accounting for 80% of its total production capacity and expanding to 54.8 million square meters by 2023. The market share will remain at 80% and lead the OLED industry.

Chinese panel makers are expected to stay at around 20% as they are investing only in OLED production lines for mobile device.

The OLED manufacturing equipment market (excluding logistics equipment) is estimated at $ 28.4 billion for four years from 2019 to 2022 due to investment by Korean and Chinese panel makers. Among them, the sixth-generation equipment market is expected to account for 61% of the total equipment market, at $ 17.2 billion.

<Equipment Market Forecast by Generation (2019 ~ 2022)>

[Press Release] AMOLED components and materials market grew to $ 24.15 billion in 2023

Although Samsung Electronics and Apple’s OLED smartphone market are stalled, Chinese smartphone makers are gradually increasing their use of OLEDs based on the huge smartphone market in China. As a result, BOE and Chinese panel makers have aggressively established a Gen6n flexible OLED plant, which is driving the OLED industry.

As a result of UBI Research’s panel makers’ operation rate analysis due to OLED plant expansion and supply and demand, the market for various component materials (excluding light emitting materials) that make up OLEDs is expected to reach $13.9 billion in 2019 and expand to $ 24.15 billion in 2023.

Recently, as the production of foldable OLED has started, various kinds of films that are not applied to LCD are emerging as core materials.

In the [2019 OLED Components and Materials Report] published by UBI Research, we examined the foldable OLED structure of Samsung Display, LG Display, and BOE, and analyzed the thickness and characteristics of the films that make up the module.

In the OLED components and materials market, components for TV OLEDs will grow rapidly to reach $ 19.1 billion in 2023 and lead the OLED industry.

OLED emitting materials market to grow to $ 1.71 billion in 2019

OLED light emitting materials market is gradually increasing as Chinese companies enter OLED panel market led by Samsung Display and LG Display.

The 2019 OLED emitting material report, published by UBI Research, predicts that the emitting material market in 2019 will reach $ 1.17 billion. 2021 and 2023 are expected to grow to $ 1.87 billion and $ 2.0 billion, respectively.

The size of light emitting materials consumed by Korean companies will account for 70.2% in 2019 ($ 0.82 billion), and its share will increase to 75.6% in 2023.

Korea’s emitting material market is growing because the consumption of OLED materials for TVs is soaring. In 2019, 21.1% of light emitting materials for TVs are expected to increase to 49.7% in 2023.

[OLED KOREA 2019] Early Bird Registration D-4 (until January 31)

The year 2018 was the inflection point for new application that had never existed in the OLED industry. Newly introduced OLED applications in 2019 include foldable phone, 8K OLED TV, rollable OLED TV, monitors made of inkjet technology, and automotive side view display.

The speaker of OLED KOREA 2019 consists of companies related to these five applications and presents the market and technology direction in 2019.

[Speaker]

Samsung Display Hyein Jeong

LG Display KY(Stephen) Ko

TCL Dr. Jueng-Gil(James) Lee

JOLED Dr. Toshiaki Arai,

Boeing Dr. Julian Chang

eMagin Dr. Amal Ghosh

UBI Research Dr. Choong Hoon YI

Cynora Dr. Andreas Haldi

Merck Dr. Remi Anemian

Sumitomo Chemical Takeshi Yamada

UDC Dr. Mike Hack

Kyulux Dr. Junji Adachi

Kateeva Kyung-Bin Bae

Idemitus Kosan Jisung So

Kolon Dr. Chung-Seock Kang

3M Sun-Yong Park

Nanosys Dr. Nahyoung Kim

ETRI Dr. Hyunkoo Lee

AMAT Dr. Robert Jan Visser

OTI Dr. Michael Helander

Samsung Display, supplies 7-inch OLED for Virtual Exterior Mirror to Audi

Samsung Display announced on October 3 that the company will be supplying a 7-inch OLED display for Audi’s all-new electric Sports Utility Vehicle (SUV), the Audi e-tron®. The Audi e-tron has attracted attention throughout the automotive industry. One of its highlights are optional* ‘virtual exterior mirrors’ – a ‘first’ for a volume-production car.

Audi’s virtual exterior mirrors feature a small side-view camera instead of the existing side mirrors. The driver can view the images captured by the camera in real time through the OLED display installed between the vehicle’s A pillar (the column next to the front glass) and the door.

<Virtual exterior mirror applied to e-Tron, Audi, Source: news.samsungdisplay.com>

The OLED display supplied by Samsung Display is equipped with one camera on each side of the vehicle dashboard, replacing the existing side mirror function, and the built-in touch sensor allows people to zoom in or out on the screen as if to manipulate a smartphone. Audi said the Virtual Exterior Mirror offers a wider field of view without blind spots, compared to a typical side mirror. It provides better visibility even on cloudy days and in dark places, and it provides a ‘view mode’ suitable for each driving situation such as highway driving, rotation, parking, etc for more convenient and safe driving. By eliminating the side mirrors that protrude out of the vehicle, it reduces air resistance and wind noise. Also, slim and beautiful design is possible, reducing the body width by 5.9 inches.

The images seen on the Samsung display that covers each virtual exterior mirror appear natural and distinct with none of the drag effects typically triggered by a slow response rate at low temperatures, while exhibiting outstanding color reproducibility. The Samsung 7-inch OLED display provides Audi e-tron drivers with an ideal visual solution, thanks to its low power consumption and innovatively thin, lightweight design, in addition to its superior imaging.

Jeeho Baek, Senior Vice President of Samsung Display, said “It is inspiring to many that our OLED display is used in Audi’s virtual exterior mirror, demonstrating that Samsung OLED technology is being optimized for cutting-edge automobile systems around the world. We will continue to actively support leading automotive manufacturers in helping them to advance the future automotive market through the use of our OLED display technology with its high resolution, advanced designs and low power consumption.”

 

 

[IMID 2018] Samsung Display, The key material that will connect the smart world and the individual in the future is the display

At IMID 2018 held in BEXCO, Busan, Korea on August 29, Kwak Jin-Oh, vice president of Samsung Display, delivered a keynote speech on the theme of ‘The Infinite Evolution with Display’. He emphasized “Display will be the key material to link to the smart world and the creation of a new world and environment will be accelerated.”

Comparing the evolution of living things with the evolution of displays, Kwak pointed out the direction of the next-generation displays such as ‘size diversity from small to large size, adaption in design inclusive of full screen and flexible, and convergence with other technologies’.

In terms of size diversity, Kwak said, “High-resolution displays that can feel realism in small and medium-sized area, and displays that can be immersed like a big screen in a movie theater in large area, are required.”

The design adaptation then was referred to design autonomy as one of the values of next-generation displays. He further emphasized the value of rollable and stretchable displays as well as foldable displays in small and medium sized displays.

Kwak said that Samsung is developing rollable displays as well as foldable displays that are currently attracting great interest. Unlike foldable display, rollable display requires consideration of the stress on the front of the panel. He commented “Because there are many things to consider such as the time when it is rolled up, and the number of times it is rolled and unrolled, the company is conducting research to solve them.”

He also introduced a stretchable display that can implement patterns freely, and explained that it is developing various structures using RGB pixel unit and stretchable unit to implement displays that have high reliability with low stress.

Mentioning about biotechnology at the convergence area, he pointed out that new fusion technologies need to be considered such as measurement of oxygen saturation by transmitting light to hemoglobin or changes in the wake up mode and sleep mode of the display depending on the melatonin change.

Finally, Kwak concluded that display is evolving to create a new society and environment, emphasizing that display is the key material to link between the individual and the smart world in the forthcoming 5G era.

[IMID 2018] LG Display and Samsung Display exhibited a large number of large, and small & medium sized OLED applications.

LG Display and Samsung Display introduced a number of applications using OLED at IMID 2018 held in BEXCO, Busan, drawing attention from many visitors. In particular, LG Display displayed its strategies mostly for large OLED applications such as 77-inch transparent OLED and 55-inch video wall OLED, while Samsung Display introduced the small and medium sized OLED applications mainly for automotive and virtual reality devices.

First, the panel thickness of the 77 inch transparent flexible OLED introduced by LG Display is 400 μm, the bending radius is 80 mm, and the luminance is 200 nit based on full white.

LG Display explained that it would improve the required transmittance and durability. Also, it commented that the goal is to reduce bezel to 0.5 mm at its display of 4 FHD OLEDs with 3.8 mm bezel.

In addition, LG Display presented a 1200ppi 4.3-inch WRGB OLED for virtual reality devices. One official explained that WRGB OLED, which represents the resolution by etching the color filter, would be advantageous for higher resolution than RGB using the deposition method.

Meanwhile, Samsung Display exhibited a number of automotive OLEDs, including unbreakable OLED for 6.22 inch steering wheel, 1000R curved OLED for passenger monitor, transparent OLED for HUD, S-curved OLED for CIO and rollable OLED. The concerned official expects the OLED to be widely applied to inside automobiles because it has excellent design autonomy, compared to LCD.

He added “Although there are many things to be improved, such as brightness and reliability, it is continuously improving the required performance through the feedback from European customers”.

Furthermore, Samsung Display showcased light field display and 2,000ppi resolution RGB OLED for virtual reality devices.

Market for OLED materials and components is forecast to grow to US$37 billion in 2022.

In the 2018 OLED material and component report and Market Track published by UBI Research, the entire market for OLED materials and components market is expected to grow at a CAGR of 29% by 2022, forming a market of US$ 37 billion in 2022.

<Market forecast for OLED materials and components>

The overall OLED material and component market forecasted in this report is calculated based on the panel makers’ available capacity and includes all the materials and components for OLED production.

The total OLED material and component market is counted as US$ 9,794 million in 2017 and is expected to grow by 35% to US$ 13,264 million in 2018.

Major growth drivers are mentioned as capacity expansion of Samsung Display and LG Display inclusive of Gen6 flexible OLED mass production lines of Chinese panel makers.

UBI Research commented “Utilization of Samsung Display in the first quarter of 2018 was poor, but it is turning to normal from the second quarter, and LG Display and Chinese panel makers are also aiming to mass-produce this year. In particular, it will have a major impact on the growth of the materials and components market in 2018 whether Samsung Display’s A4, LG Display’s E5, E6 and BOE’s B7 lines will be in full operation.”

In the 2018 OLED material and component report, the market is forecast for 20 kinds of major materials and components used in OLED for mobile devices and large-area OLED, including substrate glass, carrier glass, PI and organic materials for TFT. In addition, the report covers industry trends and key issues related to the core materials, while Market Track forecasts the expected purchase volume and purchase amount by panel makers.

SID2018] Samsung display’s OLED technology, one step closer to full screen

At the SID2018 exhibition in Los Angeles, a new concept OLED with no front speakers on the Smartphone was introduced.

Samsung Display’s new “Sound on display” removes the speaker at the top of the smart phone. Instead, it has a piezo electric actuator on the back of the panel that can turn the electrical signal into vibration. This is the mechanism by which the actuator vibrates the OLED panel to produce sound. It is the same method as LG Display’s “Crystal sound OLED”.

When this technology is utilized, the speaker can be removed from the front of the smart phone, resulting in a wider display area. Following the trend that the home button is embedded in the display, OLED will continue to evolve in the direction that the speaker is also embedded in the display.

Can BLUE OLED be used for OLED TV?

Samsung Display selected blue OLED + QDCF (blue OLED) as next generation display technology following LCD TV, and started the necessary development.

Blue OLED is a technology, in which blue light emitted from blue OLED passes through a quantum dot color filter to represent red and green colors (b). The WRGB OLED used in OLED TV is a method in which white light passes through a color filter and implements RGB colors (a).

The ‘2018 OLED Materials Industry Report’ published by UBI Research on April 18 describes whether blue OLED, which Samsung Display has started to develop, can become TV OLED panels. The expected development direction and performance (efficiency and lifetime) of blue OLED + QDCF are analyzed. In particular, current status and development trends (fluorescence, phosphorescence, TADF) of blue emitting material, which is the core material of blue OLED, are covered.

Since blue OLED of Samsung Display is top emission type, the aperture ratio is increased by about 70% compared to the bottom emission, which emits light in the TFT direction, so that 8K resolution and high brightness are realized better than the conventional WRGB OLED. In addition, it is expected to reach BT. 2020, the UHD color standard, which was established by the International Telecommunication Union (ITU) in 2012, using QD material with high color reproduction rate as color filter.

In the future premium TV market, 8K and BT. 2020 are necessary conditions for display. WRGB OLED is also being actively developed to implement 8K and BT2020. Attention is focused on the impact of the development of blue OLED in the premium TV market led by WRGB OLED.

In addition, the report analyzes the market status and development trends of the related companies, including overall technology development directions and key issues for new materials such as soluble OLED materials and near IR materials.

Changes in OLED panel market for smartphones

According to the ‘2018 1Q AMOLED Display Market Track’ published by UBI Research, OLED panel shipments for smartphones are projected to grow at an annual average growth rate of 15.8%, from 450 million units in 2018 to 850 million units by 2022. This is a 9.6% decline from the CAGR 25.4% expected in the fourth quarter of 2017.

<Shipment forecast of OLED panel for smartphones >

The reason shipment forecast of OLED panels for smartphones is declined compared with 4Q,2017 is because smartphone trends have been reflected recently. The smartphone market is sluggish due to the prolonged replacement period of smartphones and the lack of new technology. In addition, the average size of smartphones has enlarged faster than expected, and the size of smartphones is expected to increase gradually with the anticipation for the launch of foldable OLEDs, leading to a slowdown in the shipment growth.

For flexible OLED, ASPs have risen due to the lack of supply, caused by mainly dependent on Samsung Display, and Chinese set makers are burdened by its high prices. As low-priced full-screen LCDs are emerging, it is forecasted that demand for rigid OLEDs will decline since Chinese set makers are adopting more LCDs than OLEDs in rigid smartphones.

Panel makers in Korea and China have aggressively invested in the Gen6 OLED line in 2016 and 2017. Starting this year, however, they are reviewing the investment and operation time frame of mass production lines, with looking into the smartphone demand. As OLED panels for smartphones account for more than 90% of the total OLED panel market, it is an important factor for the investment flow of panel makers.

Meanwhile, ‘2018 1Q AMOLED Display Market Track’ is based on the market performance data and projected system that UBI Research has accumulated over 15 years. It consists of 8 (eight) modules in total: Panel cost analysis, Market forecast, Supply and demand analysis, Market performance (sales), Competitiveness analysis of panel makers, ASP, Supply chain analysis and investment & Mass production line status.

Leading the OLED market of Samsung Display continues this year

According to OLED Market Track, which was published by UBI Research in the first quarter of 2018, AMOLED sales and shipments amounted to US$ 8.86 billion and 130 million units, respectively, in the fourth quarter of 2017. The sales amount is 100.2% higher than the fourth quarter of 2016. Among them, Samsung Display’s sales and shipments account for 91.6% and 94.5%, respectively, and keep its absolute position.

In the fourth quarter of 2017, the total number of AMOLED market for smart phones was 120 million units, representing 95.5% of the total market. AMOLED panels for smart phones sold by Samsung Display accounted for 97.5%, with 119 million units.

In 2018, the AMOLED market for smart phones is expected to reach 470 million units, with Samsung Display expecting its market share to maintain over 91.5 % with 430 million units.

<4Q’17 AMOLED market>

<2018 AMOLED market for smartphone>

AMOLED Display Market track – Investment & MP Line Status, just published

According to the investment trend data from AMOLED Display Market Track published by UBI research, the net area capacity of AMOLED production worldwide is expected to grow at a CAGR of 48% from 2018 to 2020.

As a result of analyzing the glass area based on the overall equipment capacity, the net area capacity of AMOLED mass production was 13 million square meters in 2017, and it is expected to grow more than three times to 40 million square meters in 2020.

The net area capacity of AMOLED mass production area is projected to grow from 4 million square meters in 2017 to 8.4 million square meters in 2020, and that of small and medium-sized AMOLED is to be increased about 3.5 times from 9.1 million square meters in 2017 to 32 million square meters in 2020.

Analysis shows that LG Display’s net area capacity will be increased by 6.9 million square meters from 2018 to 2020, followed by Samsung Display with 5.8 million square meters increase and BOE with 4.4 million square meters increase.

On the other hand, when compared to the net area capacity for small and medium-sized AMOLED, Samsung Display is expected to increase by 5.8 million square meters, with the largest investment, followed by BOE of 4 million square meters’ increase and LG Display of 2.9 million square meters increase.

<Net area capacity of AMOLED mass production by company>

According to Lee Choong Hoon, CEO of UBI Research, LG Display’s AMOLED mass production line investment in China will lead LGD to more than double BOE’s AMOLED production capacity in terms of net area capacity in 2020, however, BOE is expected to overtake LG Display at small and medium-sized panel capacity in 2019.

AMOLED Display Market Track consists of investment data, market performance, market forecast, ASP, cost analysis, competitiveness analysis and so on. The investment data in this report contains details of the investment history of the panel companies, current status, and investment prospects for the next three years. Also, the useful data and graphs analyzed in various aspects are provided in excel format.

At the 10th CAR-ELE JAPAN, Many Companies Unveiled Automotive OLED Display and Lighting

By Hana Oh (hanaoh@ubiresearch.com)

OLED display and lighting are expected to become increasingly applied to the interior and exterior of automobiles.

At CES 2018, Samsung Electronics introduced the OLED-applied dashboard. LG Electronics unveiled the center fascia with 14-inch OLED, and OLED set makers continue to exhibit their OLED applications for automobiles.

At the 10th CAR-ELE JAPAN held in TOKYO BIG SIGHT(Tokyo International Exhibition Center) on 17th, several companies including Tianma and Truly exhibited automotive OLED displays and lighting.

Tianma exhibited 4.2-inch, 5.46-inch and 5.99-inch OLED panels. The 5.99-inch OLED was a full-screen OLED, and the company official said “The full screen will be applied not only to mobile devices but also to automobiles such as CIDs and navigation systems due to the nature of automotive displays sensitive to visual impacts.” It is said they produced the OLED Panel with high luminance, including 5.46-inch and 4.2-inch OLED with luminance of 650 cd/m2, ensuring good high visibility under sunlight. In addition, they announced that they will manufacture unbreakable flexible type of OLED even though the exhibited OLEDs were all rigid type.

<Tianma’s Automotive OLED Panel>

Truly exhibited 5.5-inch OLED panel. The company’s official mentioned that although they can not disclose detailed specifications, it should be further developed in terms of reliability for the application to the current automotive displays. In addition, they announced that automotive potentials such as autonomous vehicles are so huge that the importance of displays that can provide visual information will become even more important, and therefore they will invest in it.

Lastly, Nippon Electric Glass introduced OLED lighting which was created in collaboration with OLEDWorks. “This was created as interior lights and taillights for vehicles.” and “The OLED lighting substrate uses IEL(internal extraction layer) to improve more efficiency when applied to indoor lights, and better visibility when applied to taillights,” explained the company’s official.”

<OLED Lighting exhibited by Nippon Electric Glass>

Meanwhile, in relation to OLED lighting, OLED light source companies such as LG Display and Osram supplied the OLED lights for tail lights to finished car makers such as Mercedes-Benz and BMW. In particular, it is expected to start the OLED lighting market in earnest, for example LG Display’s announcement of full-scale operation of the Gen5 OLED light source production line in December.

[iMiD 2017] Samsung Display, Huge release of application using OLED

Samsung Display has received great attention by releasing a large number of applications using OLED such as VR and light field display in iMiD 2017 held in BEXCO, Busan from 28th to 31st August.

<Samsung Display booth>

First, Samsung Display comparatively exhibited a 3.5-inch OLED with 460ppi resolution for virtual reality and an 806ppi 3.2-inch OLED. A company official said “The higher the ppi, the better the experience of realism and immersion,” and mentioned “We are currently developing higher resolution OLEDs.”

<Comparison of 3.5 inch 460 ppi OLED and 3.2 inch 806 ppi>

In addition, Samsung Display exhibited OLED light field displays in the future display zone, and in the AMOLED zone, visitors can directly compare LCD and OLED.

A company official explained that “light field display is a technology that implements 3D by applying an optical lens on a panel, which is a little different from hologram using light interference effect.” And he said “We are developing a viewing angle that is wider than 30 °,” revealed “We now have pixel and lens alignment issues and optical design issues.”

<OLED light field display description and specification>

In the AMOLED zone, panels were displayed to directly compare the contrast ratio of LCD and OLED. The contrast ratio and color expressiveness of the OLEDs were clearly different from those of the LCDs, and a company official said, “These differences are the reasons why OLEDs are used in the Galaxy series.”

<Comparison of OLED (Left) and LCD (right) image quality>

Samsung Display has also introduced 1.3 inch circle OLED and 12 inch FHD OLED, which led to the great interest of the visitors during the exhibition.

2Q OLED panel shipments, continued to rise

■ Panel shipments of smartphones grew 2.6% YoY to 95.3million units

■ TV OLED panel shipments reached 370,000 units, up 165% YoY

 

According to Ubi Research, OLED panel shipments for smartphones in the second quarter of 2017 were 96.3 million units, up 2.6% from 92.9 million units in the same period last year.

Compared to the previous quarter (94.7 million units), it increased by 0.6%.

<OLED panel shipments for smartphones>

Samsung Display has a market share of 96.7% in the second quarter of 2017 and is the number one player in the small and medium sized OLED market. Galaxy S8 and S8 + are showing robust sales, and Samsung Display’s small to medium sized OLED market is expected to continue to remain strong for the time being with OLED adoption of Galaxy Note 8 and some models of the iPhone 8.

OLED panels are also applied to LG Electronics’ V30, which is expected to be released on the 31st, and major smartphone makers in China are also expanding their OLED panels. The OLED panel market for smartphones is expected to grow steadily, and the trend for smartphone displays is expected to gradually shift from LCD to OLED.

<TV OLED panel shipments>

On the other hand, TV OLED panel shipments are growing 370,000 units, up 165.0% from 140,000 units a year earlier. Compared to the previous quarter (306,000 units), it increased 21.2%.

The OLED TV market is expected to expand gradually this year with Sony’s participation in OLED TV camps.

LG Display’s Paju E4 new line is expected to be fully operational from 3Q and TV OLED panel production is expected to increase steadily.

Stretchable OLED commercialization is on the rise

Samsung Electronics and LG Electronics have steadily been releasing smartphones and smart watches using flexible OLED since 2013, and electronics companies in China have begun to put out one of them. In particular, Apple, the leader in the smartphone industry, is also seeing the launch of iPhone with flexible OLED, and the flexible OLED market is expected to grow further.

The shape of the flexible OLED was expected to be changed to foldable and rollable beyond the bendable. Recently, however, the display industry has surpassed this trend and has been focusing on the development of stretchable OLEDs.

<Development Roadmap of OLED, Source: Ubi Research>

A stretchable OLED is a type of a flexible OLED that is finally evolves, which means OLED having elasticity as like rubber band.

 

Samsung Display unveiled this stretchable OLED at SID 2017. Samsung Display’s stretchable OLED is 9.1 inch and implementable both convex and concave shapes. At the time, Samsung Display announced that it realized the world’s first technology to maintain the existing image quality while increasing the screen size to 12 mm in concave mode.

<9.1 inch stretchable OLED displayed by Samsung Display, Source: Samsung Display>

LG Display will also develop the stretchable OLED. LG Display announced on June 6 that it will develop backplane and photoluminescence materials, devices, and process source technologies with elasticity of more than 20% for a total of four years through a consortium with Korea University.

 

In addition, LG Display has developed flexible plastic substrate materials, flexible wiring materials and transparent electrode materials, stretchable organic light emitting materials, and flexible encapsulates, they will also acquire essential process technologies including thin film transistors (TFTs) and process architectures that enable low-temperature processing.

 

At present, stretchable related technology is not yet applied to production, or elongation is only about 5%, and the number of repeated stretching is limited. In addition, most of the source technology is in overseas, it is expected that Samsung Display and LG Display will be able to secure technological gap with latecomers.

Stretchable OLED is free of form restrictions and expected to produce applications in new areas when applied to a variety of applications such as smart phones, tablets clothes and human skin when they are commercialized.

[SID 2017] Samsung Display, Unveil the world’s first 9.1inch Stretchable AMOLED

Samsung Display unveiled the world’s first 9.1inch stretchable AMOLED, including touch, on SID 2017, boasting the world’s best AMOLED technology.

In addition to presenting a paper entitled “9.1-in-stretchable AMOLED display based on LTPS technology” at SID 2017 symposium, Samsung Display has attracted great interest in visitors by exhibiting real objects in the future display zone at Samsung Display’s.

In this 9.1 inch stretchable AMOLED, the PI is formed on the shrinkable film substrate, and then the stretchable region is patterned. And it is structured that TFT and OLED are formed on the patterned PI, and multi-touch sensor is realized at the same time.

<9.1inch stretchable AMOLED structure of Samsung Display>

In addition, stretchable AMOLEDs can be implemented in both convex and concave shapes, and up to 12 mm in concave shapes.

Stretchable display is the final technology of flexible display, so it is expected to be applied to various fields such as clothing and human skin because it does not receive any form restrictions and it is expected to create applications for new areas.

Samsung Display, which is leading the AMOLED market for mobile devices with flexible AMOLED, is expected to maintain its technological gap with latecomers once again, and also is expected how would it stimulate latecomers who are pursuing AMOLED technology at high speed.

<Samsung Display’s exhibition booth with 9.1inch stretchable AMOLED>

<9.1inch stretchable AMOLED specification of Samsung Display>

<9.1inch stretchable AMOLED displayed by Samsung Display, Source: Samsung Display>

From bezel-less to full-screen, Full-screen smartphone’s era has come closer.

The area of display for a smartphone is getting wider.

The display area (hereinafter as D.A.) indicates the display size versus a set size. At the IMID 2016 business forum, the chief of Samsung Display, Park, Won-sang said that “The D.A. may be a core element to overcome the limit of its size through the portability of a smartphone.” and, “henceforth, the full-screen smartphone with more than 90% of D.A. will be released and take the lead the market.

<Samsung Display’s New Product>

The D.A. of an existing smartphone has been about 60-70%.

However, Samsung Electronics has enlarged D.A. over 75% by launching of Galaxy S7 Edge and Note 7 applied flexible AMOLED in 2016. Several companies in China have similarly started the enlargement of the D.A. through Nubia Z11 with 75.2% by ZTE and Mi Mix with 83.6% by Xiaomi.

As LG Electronics has applied full vision 5.7 inch QHD+ display by 18:9 at their G6, its D.A. reached to 80.4%. It was increased 0.4 inch compared to the former G5’s display size, but the bezel was decreased by 1mm from each side to side. It brings the enlargement about 10% of D.A. as a result.

Additionally, Galaxy S8 and iPhone S8(tentative name) planned to launch in 2017 will be more than 91% of D.A. according to reducing the bezel through up and down as well as side to side, since the models will not have a plan for the home button.

According to this, the smartphone market for full-screen maximized D.A. may lead a market trend for high-end smartphone, and the flexible AMOLED may be expected to take the market of full-screen smartphone forward.

Flexible AMOLED takes the high-flexibility through the plastic panel, it makes easy to realize the full-screen by arranging efficiently diverse modules to a smartphone.

By the “Key issue and Market Analysis for Foldable OLED” report published by Ubi Research in October, it looks forward that a smartphone with full-screen AMOLED type (a type which is minimized bezel area for up and down as well as side to side) will exceed the market share of OLED panel for bezel-less type as about 60% in 2020 from about 17% in 2017.

<A smartphone market share by display type, Source: Ubi Research>

What is the key to successfully commercializing the Next Flexible OLED?

During the 3rd OLED KOREA CONFERENCE Samsung Display’s head researcher Taewoong Kim gave a keynote presentation on the topic of ‘Flexible Display: Application & Technical issue’

Head researcher Taewoong Kim emphasized that the 3 factors ‘Technical Breakthrough, New Application, and Strategic Partnership will be the key that successfully commercializes flexible OLED.

Head researcher Taewoong Kim mentioned that the first key for the successful Flexible OLED, Technical Breakthrough, has the four issues, improving durability of cover window and surface-coating of organic-inorganic materials, flexible electrode material and low resistance touch panel, decreased layer numbers and flexibility of encapsulation, and backplane which has low stress structure and demands a flexible and robust TFT material.

It was announced that the 2nd New Application needs an area expansion in Life & Health, transportation, wall display, loT, signage/PID, and education. Having the strength of design freedom, the Flexible AMOLED can be applied to various areas such as shoes, watches, glasses and the roll able which is an optimum display that is small and can maximize portability and materialize large screens. Even though the automotive has a long way to go due to lots of issues such as low life expectancy in harsh environments, it was emphasized that the AMOLED can create various applications.

Finally, head researcher Taewoong Kim emphasized and concluded with the win-win strategy through panel, material, equipment, and communication, collaboration, confidence between industry-university-institute was needed.

According to the ‘Key Issue and The Market Analysis for Foldable OLED’ by Ubiresearch, Samsung Electronics has successfully entered the smartphone market through design differentiation by using flexible OLED and is predicted that even several other set companies will actively use the flexible OLED to have competitiveness in the premium smartphone market. Following this, it is forecasted that the flexible AMOLED panel (including for smart watches) will grow to 1 billion in 2020.

Samsung Display maintains 70%, share of market of AMOLED panel for smartphones by 2020

According to the “2017 OLED Display Annual Report” published by Ubi Research, it looks ahead to build about US$ 57,000 million market in 2020 of AMOLED panel for smartphones, and among this, it is expected to take about 72% by Samsung Display.

The market of AMOLED panel for smartphones in 2017 would be highly increased on the strength of the growth of shipments on smartphones by Chinese set manufacturers and Apple’s iPhone launch which applied flexible AMOLED panel.

Samsung Display, thus, has invested the mass production line in large-scale for flexible AMOLED panel starting in 2016, and its investment will be extended for catching up with its growing demands in this year rather than last year. Just the same, the panel manufacturers in China and Japan, including LG Display, are also investing and aggressively reviewing the mass production line, therefore, this market will be heavily developed.

“2017 OLED Display Annual Report” says that based on this investment, the market of AMOLED panel for smartphones which was just 374.4M in 2016, is anticipated to increase by 38.8% to 519.7M in 2017 and, it will be make the number of market by 1,442 with growing by 39.8% at an annual average by 2020.

In Samsung Display, particularly, would take the market share over 70% even after 2018 when the following company behind begins to roughly start the mass productions, since Samsung Display will endeavor to steadily keep its gaps based on the technology’s ability of high-quality images and flexible AMOLED panel, and the aggressive investments.

In “2017 OLED Display Annual Report”, meanwhile, depicts to help catching the greater flow of OLED industry on the supply chains, the latest trends by major panel company and investment state, the application trends applying AMOLED and the capability analysis of OLED mass production lines which are expected to invest in this year. It would be also expected to help field companies understand the market by analyzing the market prospect by 2021 in diverse perspective and AMOLED panel market performance from 2011.

<The Market Share Perspective of AMOLED Panel for Smartphones>

Samsung Display is Expected to Ship More than 100 Million Smart Phone AMOLED Panels Quarterly

Samsung Display’s Smart phone AMOLED panels are expected to surpass 100 million units.

According to UBI Research, the shipment of Samsung Display’s OLED panel for smartphone in Q4 2016 was 98 million units, an increase of 6% from the previous quarter and 15% from the same time last year.

UBI Research announced “A3line invested in 2016 will operate starting from the 1st quarter, and accordingly the shipment of Samsung Display’s smartphone AMOLED panel is expected to surpass 100 million.”

In addition, Chinese TV set companies and many smartphone set companies such as Apple have an increasing demand for AMOLED panels, and especially the demand for flexible AMOLED panels to be applied to high-end smartphone is expected to increase significantly.

Meanwhile, Samsung Electronics announced at the Q4 conference call that the sales of OLED panels increased slightly compared to the previous quarter, and it plans to promote sales by actively responding to the rise in OLED panel adoption of major smartphone clients.

Expect to hit 1 trillion won in OLED emitting material market for 2017

The OLED emitting material market is expected to exceed 1 trillion won in 2017.

The OLED emitting material market grew by 15%, about US$ 650 million versus 2015 according to “OLED emitting material Report-2nd data spread sheet” of Ubi research and it expects to achieve about US$ 980 million that over 1 trillion won in terms of Korean currency in 2017.

A researcher of Ubi Research said, “Despite continued price declines of OLED emitting materials, the 15% growth of the OLED materials market has analyzed due to the increased operation ratio of Samsung Display and LG Display in 2016. The OLED emitting material market in 2017 will be sharply grow through in earnest operating of A3 line of Samsung Display and E4 line of LG Display invested in 2016.”

Additionally mentioned, “The OLED emitting materials companies should pay attention to the high operation ratio of OLED production lines in China in 2017. Although the quantities of consumed for OLED materials of current Chinese company are less, but, the investment in mass production lines for Gen6 flexible AMOLED panels is underway, and sales volume of AMOLED panel companies in China may expect to grow sharply in the OLED emitting materials market. Therefore, the OLED emitting material companies should concentrate sales business for China in order to grow.

As such, the competition among related companies is expected to intensify because the OLED emitting material market would be increasing sharply in 2017.

Meanwhile, according to the report on the major performance by company in 2016, Samsung SDI (including Novaled) ranked first, followed by Idemisu Kosan (Japan) and UDC (US).

<Performance of emitting material market in 2016 and Forecasting in 2017>

[CES2017] Media Day: Meeting of the Prestigious Automaker and the Great Display Manufacturer

Chrysler held an event to introduce its next-generation concept car “POTAL” at the Pre-CES 2017 show, Pre-CES2017Media Event.

Chrysler classified the space where humans will live in the future into three; family, job and vehicle, and named vehicles a “Third Space”. Future drivers can do a variety of activities inside vehicles thanks to autonomous driving.

The interior design of “POTAL” is very simply organized. The steering wheel is designed to have storage space in dashboard. The high-mount instrument panel display is positioned on the top of the dashboard to have high visibility. ‘Connected’ interface is applied between display and the surrounding environment including driving information. There is another display underneath the dashboard.

The displays on the interior front of “POTAL” prepared to open the new era of future vehicles consist of AMOLED. A ‘high-mount’ AMOLED display is flexible OLED, and a display underneath is a 12-inch glass AMOLED. Both displays are supplied by Samsung Display.

At many car shows, the concept cars with curved displays have been introduced so far, but this show might be the first time to exhibit flexible OLED directly.

Flexible OLED used for ‘POTAL’ is so reflective to minimize the loss of information against light coming in from the outside, and its background is black to have optimum visibility.

The prestigious automaker and the great OLED manufacturer meet and create a new technology.

Flexible OLED provided by the world’s best mobile display company, Samsung Display is not expected to be used in the f motor industry or a while. Apple will apply flexible OLED to iPhone in earnest, and Samsung Electronics Co., Ltd. will also use flexible OLED entirely for the next-gen Galaxy S8. Accordingly, the on-going flexible OLED line also lacks a capacity to respond to the smartphone market. Samsung Display’s flexible OLED is expected to continue a shortage of supply until 2019 so that the world’s best luxurious instrument panel will be supplied by 2020.

Visualization of display for mirror-less automobiles, Green light to OLED display

After Ministry of Land, Infrastructure and Transport did pre-announcement of legislation about partial revised plan of ‘Regulations on the performance and standards of automobiles and auto parts’ on the 7th, interests in ‘mirror-less automobiles’ having not side mirror (rearview mirror) are getting hot. This is a method of securing eyesight through display screen in the car after installing subminiature camera to car front and rear and also front doors of both sides, and solving blind zone problem which was the defect of existing side mirror and improving fuel efficiency and designs are expected, even though there are problems on functional errors and design development.

Thus, display for mirror-less automobiles is getting attentions as a drive of new market in display market for automobiles. Display fields for automobiles belongs to the industry to which creating high added value is expected because further customization is required compared to mobile and TV. So LGD or SDC panel enterprises are developing products for market penetration, and two companies are known as setting up policy of progressing differentiating strategies differently from Taiwan, Japanese companies by focusing on Flexible OLED especially.

Flexible OLED has thin, light characteristics and a nature to be able to bend, so it is favorable to mirror-less automobiles requiring new designs from free installing aspects. Also, mirror-less is being evaluated to be suitable to the display for automobiles because it can implement high visibility with very fast speed, contrast range, and wide viewing angle. On July 1st last year, Continental Corporation, auto parts supplier, revealed the possibility of better eyesight provision even in dark situations or the rain while introducing several merits of mirror-less automobiles to which 2 OLEDs were applied through its homepage. In addition, Alfred Eckert, Director of the Advanced Engineering department in Continental’s Chassis & Safety Division mentioned “The effects of unwanted optical phenomena such as glare and weak light can also be compensated”

<Mirror-less concept car to which 2 OLEDs were applied> (Source: www.continental-corporation.com)

Samsung Electronics is recently propelling automobile electric apparatus business in earnest by taking over Harman, US automobile electric company, and the industry foresees that competency of Samsung Electronics’ OLED and semiconductor would make great synergy effect to electric apparatus business. Furthermore, they lighted up goals such like securing world 30% market share in display for automobiles based on OLED display in 2018, and achieving 2 trillion won in sales.

In this way, OLED display is expected to play core roles in expanding business to electric field industry from electronic/display industry, and it is anticipated that OLED could be a new dynamic to growth of display industry.

Display for automobiles, newly expected revenue sources of OLED

Display market for global automobiles has continued stable growth of approximately 10% yearly recently, and LG Display and Samsung Display do not save investments by paying attention to it as new application. In this regard, Senior Researcher Yang Seong-jin of LG Economic Research Institute lighted up the entry reason of display for automobiles such like creating effects of new revenue are anticipated.

Senior Researcher Yang said “Display market for automobiles has 10% volume of the whole display market and belongs to 2% levels of total cost, but automotive industry has been developed steadily through smart-car and connected-car etc. In contrast, display market has been withered gradually, and panel prices are being lowered continuously, and thus it is directly connecting to survival matters actually.” While stating display market for automobiles as an alternative for this problem, he revealed the reason by saying “The number of participating companies is a few, and average price of display panels for automobiles to which thorough commercialization is required is higher than mobile phone or tablet pc two or three times.”

In display market for automobiles, Innolux and AUO, CPT, Japan display, Sharp occupied about 70% of total market based on 2015 sales of Taiwan, and LG Display recorded 10% share uniquely in domestic, but Samsung Display, second mover, failed in entering ranks. However, LG Display announced a plan that they were planning to enter the market with POLED to which flexible function was available after having designated display for automobiles as a promotion business, and Samsung Display was known to set up a policy of progressing differentiation strategies on display for automobiles based on small& medium OLED technology, so market share is expected to be increased little by little.

<LG Display/Flexible Automotive Display, SID 2015>

In the display market having been stagnated currently, concentration on display market for automobiles would be resultantly necessary for high profits, and OLED panel could get opportunities of creating new revenue sources by overpassing mobile and tablet pc market, if OLED panel solves demanding requirements of display for automobiles.

Samsung Display Mentions OLED’s BT2020 for First Time, OLED Emitting Materials Companies’ Concern to Increase

Source: Samsung Display Keynote, IMID 2016

Color Coordinates Development Direction for Each Color to Satisfy BT2020, Source: AMOLED Characteristics Analysis Report of Galaxy S Series

Samsung Display’s Dr. Sung-Chul Kim gave a keynote speech during IMID 2016 being held in Jeju ICC in South Korea. He emphasized that AMOLED is the suitable display for the current trend and discussed the issues to be solved for AMOLED.

 

Kim gave several talks this year on similar topics but this is the first time he mentioned BT2020 as AMOLED’s color space. Accordingly, concerns of OLED emitting materials companies are expected to increase.

 

Until now, Kim has been discussing phosphorescent blue materials as the key issue; only OLED phosphorescent materials are red and green, and development and application of phosphorescent blue materials are urgently needed, which will lead to 300% increase in efficiency. However, during this keynote speech, he emphasized BT2020 for the first time with the phosphorescent blue application.

 

BT2020 is color space with red, green, and blue wavelengths of 630nm, 532nm, and 467nm respectively. In CES 2016, it was selected by UHD Alliance as the color space applied to UHD TV.

 

According to AMOLED Characteristics Analysis Report of Galaxy S Series, published by UB Research in May 2016, Galaxy series’ color space needs to meet BT2020. In order to meet this, for u’, red needs to increase, green decrease, and blue to decrease. For v’, red needs to decrease, green to increase, and blue to increase in terms of color coordinate movement.

 

Resolution and color coordinates of mobile device panel tends to follow TV development direction. As UHD Alliance selected BT2020 as the standard, AMOLED panel for mobile that meets this requirement needs to be produced. Accordingly, OLED emitting materials companies’ development focus, which is currently on lifetime and efficiency, is expected to be required to change.

Samsung Display Principal Engineer, “VR∙AR will become comparable to 3D TV?”

samsung display

Samsung Display’s R&D Center principal engineer JongSeo Lee

Hyunjoo Kang / jjoo@olednet.com

Samsung Display’s R&D Center principal engineer JongSeo Lee suggested that VR∙AR market is an optimistic one unlike the 3D TV market of the past.

 

During the Industrial Forum held in ICC Jeju of South Korea, Lee gave a presentation titled ‘Introduction of Display Technology for VR/AR’, and mentioned concern from some sectors that the VR∙AR market will walk the same path as the 3D TV market.

 

Lee explained that the 3D TV market did not become vitalized due to the limits on contents production and 3D conversion technology, low quality of 3D display, lack of standards, etc. However, for VR∙AR market, contents and hardware such as Pokemon Go and HoloLens have arried, and many companies are active in this sector. Lee’s explanation is that leading companies including Apple, Microsoft, Intel, and Facebook are actively investing for VR∙AR sector and ecosystem is forming.

 

Using the Goldman Sachs materials, Lee emphasized that VR∙AR market will record USD 85,000 million by 2025. Furthermore, he explained technical characteristics of OLED, suitable for VR and AR, pointing out that transparent OLED is the key solution for AR technology actualization. He explained AR as the digital experience added to the actual physical environment or live screen, and transparent display actualizes this.

 

Compared to LCD, OLED has higher transmittance, and is considered the optimized solution for transparent display. For transparent OLED actualization, Lee told the audience that cathode with high transmittance and low resistance is needed and substrate should be able to withstand heat and be flexible. Metal types can be applied to the transparent area of the transparent display to produce mirror display. With this, AR can be experienced even using the form similar to mirrors. For this Lee added that high reflectance level and high color gamut are required.

H1 2016 OLED Wearable, Disappeared Smartwatch and Rising VR ∙ Smartband

bungee jump with Gear VR (Source = Samsung)

Hyunjoo Kang / jjoo@olednet.com

Unlike the same period last year, H1 2016 showed quiet smartwatch sector while VR (virtual reality) device and smartband became popular.

According to UBI Research, of OLED wearable device revealed in H1 2016, 6 are VR devices (OLED display is either directly equipped to the device or OLED smartphone can be connected) and 4 are smartbands. In H1 2015, there were 5 OLED smartwatches and 3 OLED smartbands. The difference between almost no smartwatches in H1 2016 is evident.

In VR sector, Oculus began the announcements with Samsung Display’s OLED equipped Oculus Rift in January. Following this, other companies such as Sony, HTC, and DeePoon revealed new products in international exhibitions. Samsung Electronics recently showed Gear VR that can be paired with Galaxy Note 7 in New York, and VR is expected to maintain its popularity in Q3.

In H1 2016, smartband stimulated the market with Samsung Electronics’ Gear Fit 2, Xiaomi’s Mi Band 2, and Fitbit’s Alta.

However, the only new OLED smartwatch product announced in H1 2016 was China’s GEAK’s GEAK Watch 3, and it was not even released in the market. The reason for the slump in the smartwatch market has been noted to be short battery life, and lack of useful applications. However, as Samsung Electronics and Apple are expected to announce new smartwatch products in Q3, renewed enthusiasm is anticipated.

Samsung’s Gear 3 is expected to be revealed in IFA 2016 in Berlin in September. Apple is also rumored to be announcing Apple Watch in September. Apple has already revealed smartwatch operating system Watch OS3 with improved speed and function in June.

SDC Urgently Needs Additional Installation of 20-30K Gen5.5 Rigid OLED Line

Source = Samsung

Picture Source = SDC

Hyunjoo Kang / jjoo@olednet.com

In order to respond to rapidly increasing OLED smartphone demand, Samsung Display( SDC ) is analyzed to require additional installation of Gen5.5 rigid OLED line and V1 line move.

At present, China’s smartphone OLED demand is explosive. According to UBI Research’s investigation, China needs up to 200 million units of mobile OLED until next year. Therefore, for Samsung Display to produce more OLED panels in A2 factory, V1 line that produces transparent OLED needs to be moved to L8 which is a Gen8 LCD factory.

OLED use V1 line has been using Gen8 manufacturing equipment produced TFT substrate cut into 6. As such, moving the V1 line to Gen8 factory is analyzed to be advisable in terms of panel production and distribution management.

The president of UBI Research, Choong Hoon Yi explained that China’s future mobile OLED demand volume is difficult for China’s key panel companies such as BOE, and even for mobile OLED leader Samsung Display it is not easy to supply sufficient amount with existing mass production line. He estimated that Samsung Display, to meet the demand, will require additional installation of at least 20-30K OLED mass production line to Gen5.5 A2 line.

[SID 2016] Samsung Reveals 806 ppi VR Panel, Highest Resolution in Industry

SDC Showcasing an 806ppi OLED Panel for VR ( San Francisco = OLEDNET )

Hyunjoo Kang / jjoo@olednet.com

Samsung Display is drawing attention with 5 inch level VR (virtual Reality) device display with the highest resolution in the industry. The company also displayed Bio Blue, which minimized blue wavelength harmful to human eye.

At Society for Information Display 2016 ( SID 2016, 22-27 May), Samsung Display drew visitors’ attention with their new panel products such as OLED for VR and rollable OLED. At the exhibition booth, Samsung Display presented new 5.5 inch panel. The panel’s resolution, 806 ppi, is the highest pixel density of the 5 inch level VR panels published so far. The resolution is 3840 x 2160 with 306 nit brightness and 97% color gamut.

SDC`s ‘Bioblue’ (Sanfrancisco = OLEDNET)

Additionally, Samsung Display revealed another OLED panel for VR named Bio Blue. Bio Blue minimized harmful blue light by adding light blue to the existing RGB pixel structure. Displaying Bio Blue, the company emphasized that OLED is better for eye health compared to LCD. Of the total blue spectrum, the proportion of blue light harmful to human eye is 66% for LCD and 32% for AMOLED. Samsung Display added that AMOLED will be able to reduce this figure to 6% in future.

Samsung Display exhibited diverse OLED panels including 5.7 inch rollable and panel for notebook use.

Not Only Samsung and LG, but Also BOE and AUO…Panel Profit Plunges due to LCD

Source = BOE

Source = BOE

 Hyunjoo Kang / Reporter / jjoo@olednet.com

Although Samsung and LG both had smooth Q1 2016 for set businesses including TV, display sectors were different. The majority of the industry believes that global oversupply of LCD’s effects was great. Key LCD players in China, who could be seen as responsible for the LCD oversupply, also showed bleak performance. Key global LCD panel companies, including BOE and AUO, also revealed much reduced Q1 2016 profit.

On 28 April, Samsung Electronics and LG Electronics announced that the business profit in Q1 2016 improved. Samsung Electronics recorded KRW 6.68 trillion business profit, a 12% increase compared to Q1 2015. LG Electronics also announced operating profit of KRW 505.2 billion, up 65.5% from last year. Both companies emphasized favorable TV business.

On the other hand, Samsung and LG both received significant damages in display sector. In Q1 2016, Samsung Display recorded operating loss of KRW 270 billion. Samsung Display recorded a profit against expectations. However, the business profit of KRW 39,500 million in Q1 2016 is a 94.7% fall from last year.

Not only Samsung and LG, but display leaders in Greater China region also showed much diminished performance. BOE, which has been aggressively investing in large area LCD mass production, showed a 6.7% increase from previous year with approximately CNY 12,300 million for Q1 2016 revenue. In Q1, BOE showed business profit of CNY 108 million, but profit ratio plummeted compared to the same period in 2015. The profit ratio in Q1 2016 fell to 0.8% from 8% in Q1 2015. On 28 April, Taiwan’s AUO also revealed TWD 5.58 trillion business loss in Q1 2016.

BOE and AUO are both key players within the global LCD TV panel industry, and within the top 5 in the Greater China region. BOE, in particular, is chasing the leader LG Display with aggressive product supply. The fact that BOE recorded dismal results despite this is analyzed to be due to price fall due to the oversupply of LCD and spread of OLED among others.

For global OLED leader for mobile device, Samsung Display, was known to have recorded deficit of approximately KRW 900 billion in LCD despite Samsung Electronics’ strength in OLED smartphone. Essentially, LCD eroded the profit that OLED brought. For LG Display, experts believe that as a leader of OLED for TV market, the company could avoid deficit by making up for the damages from the LCD price fall.

An expert of the display industry explained that LCD leaders such as BOE might have expanded market share with the product supply, but would have received significant damage in profit ratio. However, he explained that compared to 30 inch LCD panel, 50 inch and 60 inch level large area LCD panel received less fallout from the price fall. He then estimated that as the large size TV demand is increasing, the LCD industry could be improved in Q2.

 

Samsung, Despite the Favorable TV Sales in Q1, Display Still in Deficit

Source = Samsung Elec.

Samsung Elec. today announced financial results for the first quarter ended March 31, 2016. Samsung’s revenue for the quarter was KRW 49.78 trillion, an increase of 5.7 percent YoY, while operating profit for the quarter was KRW 6.68 trillion, an increase of 12 percent YoY. In the company’s earnings guidance disclosed on April 7, 2016, Samsung estimated first quarter consolidated revenues would reach approximately KRW 49.0 trillion with consolidated operating profit of approximately KRW 6.6 trillion.

The first quarter saw overall earnings growth led by the early launch and successful sales of the flagship Galaxy S7 and S7 edge, improved memory product mix, expanded 14nm supply of System LSI products and increased sales of OLED panels.
Overall earnings of the Display Panel business decreased due to a sharp decline in LCD panel earnings although earnings of OLED panels improved mainly driven by the Galaxy S7. The LCD business experienced temporary yield issues while adopting new process technology as well as TV panel price decline.

The IT & Mobile Communications (IM) Division saw a substantial earnings improvement both YoY and QoQ mainly driven by the early launch of Galaxy S7 and its strong sales and improved cost efficiency through the streamlining of mid-to-low-end smartphone lineups. Although the company had a one-time royalty settlement expense in the quarter, the impact on operating profit was equivalent to less than 1 percent of IM revenue.

The Consumer Electronics (CE) Division achieved significant earnings growth YoY led by expanded sales of premium TV models such as SUHD TV and Curved TV in developed markets, and also a notable sales increase of premium home appliance products in North America.

In the second quarter, the company expects its solid performance to continue led by steady earnings in the Mobile and Semiconductor businesses plus improvement of the CE and Display Panel businesses.

The IM Division is expected to secure solid earnings by expanding sales of the Galaxy S7 along with strong profitability of mid-to-low-end products. The CE Division expects to see improvements as seasonality should improve air conditioner sales, while flagship SUHD TV sales are expected to increase.

The Display Panel segment is expected to see earnings improvement compared to the previous quarter as LCD profitability is forecast to rise on stabilized TV panel yields and improved demand and supply conditions.

For the Display Panel business, OLED earnings are expected to improve due to growth driven by an increase in flexible and high-resolution panels. LCD panel profitability is expected to improve in the second half driven by high valued-added products amid better supply and demand conditions.

For the IM Division, the company expects the sales of flagship products to increase YoY, especially with strong demand for flagship products such as the Galaxy S7 and new model launches in the second half. In addition, the company will continue to manage cost efficiencies by streamlining its smartphone lineups.

For the CE Division, the company will focus on profitability by increasing premium products such as SUHD and Curved TVs. With the Olympics and other global sporting events forecast to drive global demand for large-size TVs, the company expects strong improvements in operating results YoY.

Meanwhile, capital expenditure (CAPEX) for the first quarter was KRW 4.6 trillion, which includes KRW 2.1 trillion for the Semiconductor business and KRW 1.8 trillion for the Display Panel business. The annual plan for CAPEX has not yet been confirmed but is projected to increase slightly compared to last year’s CAPEX based on various business opportunities. CAPEX for the Display Panel segment may increase as the company sees strong market demand for OLED panels. DRAM CAPEX will remain flexible based on supply and demand conditions but is expected to be lower than 2015.

The Display Panel segment posted KRW 6.04 trillion in consolidated revenue and KRW 0.27 trillion in operating loss for the quarter.

In the first quarter, shipments of OLED panels improved from the previous quarter, driven by launches of new high-end smartphone panels and strong demand for smartphones in the mid-to-low-end space. Conversely, the company’s LCD panel shipments decreased, affected by weaker demand during low seasonality.

Looking ahead to the second quarter, for OLED panels, Samsung hopes to actively address demand for new products and expand its customer base, while focusing on improving profitability of LCD panels by increasing shipments of strategic premium products such as UHD and large-size panels.

In 2016, the company expects OLED demand will continue to rise helped largely by growth in the mid-to-low-end smartphone segment while the LCD market will continue to be over supplied. In this market, Samsung hopes to actively address demand for new products, increase sales of value-added products and reinforce its leadership by developing new panel applications.

The IM Division – comprising the Mobile Communications and Networks Businesses – posted KRW 27.60 trillion in consolidated revenue, a 6.6-percent YoY increase, and KRW 3.89 trillion in operating profit for the quarter, a 42-percent YoY increase.

While smartphone and tablet demand saw a slight QoQ decrease due to seasonal effects, overall operating profit for the Division increased. This increase was largely due to the early launch and strong global performance of the flagship Galaxy S7 and S7 edge, as evidenced by robust sell-out figures and low inventory levels compared to their predecessors. A streamlined mid-to-low-end smartphone lineup also contributed to improved profitability.

Looking ahead to the second quarter, while demand for smartphones and tablets is forecast to remain flat due to continued weak seasonality, the worldwide rollout of the latest flagship models as well as an increase in shipments of the mid-to-low-end Galaxy A and J series are expected to help the company maintain robust sales momentum and profit.

As for the year ahead, Samsung anticipates softening demand in the smartphone market and negative growth in the tablet market. The company will reinforce its leadership in the premium smartphone segment on the back of the Galaxy S7 and S7 edge, while continuing to increase volume and improve profitability in the mid-to-low-end segment. In addition, the company will continue to expand the Samsung Pay service to global markets and look into new business opportunities.

For the Networks Business, the company will seek growth through the continued rollout of 4G LTE services in new markets around the world, including Southeast Asia.

The Consumer Electronics Division – encompassing the Visual Display (VD), Digital Appliances (DA), Printing Solutions and Health & Medical Equipment (HME) businesses – posted KRW 10.62 trillion in consolidated revenue and KRW 0.51 trillion in operating profit for the quarter.

In the first quarter, TV market demand decreased YoY due to weak seasonality and economic downturn in emerging markets. Earnings for the VD Business showed significant growth YoY, led by increased sales of premium products such as SUHD and Curved TVs.

For the appliances business, earnings improved compared to the corresponding quarter last year, led by continued growth in the North American market and increased sales of innovative premium products such as Chef Collection refrigerators and the Activewash™ washing machine.

In the second quarter, TV demand is expected to slightly increase riding on sports events such as the Olympics. The company plans to further improve profitability by continuing to focus on the new and improved SUHD TVs with the world’s only cadmium-free Quantum dot display, while also increasing sales of premium products such as UHD TVs and Curved TVs.

Digital appliance demand is expected to rise due to seasonal growth for air conditioners, despite global market uncertainties. Against this backdrop, Samsung aims to increase profitability by expanding sales of innovative premium products such as a newly launched air conditioner and Family Hub Refrigerator. Additionally, the company expects to improve performance by expanding its enterprise business including built-in kitchens and system air conditioners.

Galaxy S7 and S7 edge Now Available in Pink Gold

Galaxy S7 and S7 edge Pink Gold(Source : Samsung Elec.)

Samsung Electronics has released Pink Gold editions of the Galaxy S7 and S7 edge, bringing the total of available colors for the devices to five. Debuting in Korea on April 20, the Pink Gold Galaxy S7 and S7 edge will soon be available for customers in select markets.

Pink Gold was chosen as it, like the other colors available for the  S7 and S7 edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces.

In particular, the refined, skin tone-inspired Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design.

As well as Pink Gold, the S7 and S7 edge are available in a choice of Black Onyx, Gold Platinum, White Pearl and Silver Titanium.

Samsung Display OLED Equipped iPhone 7S in 2017? Is it Possible?

Samsung Display is Expected to Supply OLED for iPhone(Source: Apple)

Hyunjoo Kang / Reporter / jjoo@olednet.com

On 14 April, one Korean media reported that Samsung Display agreed to supply OLED for Apple’s iPhone, and the forecast that Samsung Display OLED will be used for iPhone 7S (TBA) to be released in 2017 is gaining traction.

According to the Maeil Kyoungjae article published on 14, Samsung Display and Apple signed agreement of OLED supply of 3 trillion KRW worth of 5.5 inch panel a year, with 3 years of supplier right. Subsequently, it is known that Samsung will carry out new investment of total 10 trillion KRW for Gen6 flexible OLED exclusive line A3 factory, and supply 100 million units of OLED panel a year for 3 years from Q2 2017. The majority of the industry estimates that Apple will begin application of this panel from the model to be released in H2 2017.

No official confirmation is Samsung Display’s position. However, it has been widely known within the industry that Samsung Display has agreed to supply OLED for Apple from next year. OLEDNET analyzed whether Samsung Display’s OLED application to the new 2017 iPhone is possible.

UBI Research’s analysis of key Korean OLED manufacturing companies’ Financial Supervisory Service public announcements shows that the volume Samsung Display ordered for A3 line expansion is judged to be 30K. Samsung Display’s current A3 line is 15K volume. When the newly ordered 30K volume is established, the total volume becomes 45K.

1K equals 1,000 units of glass substrate per month. If 1 substrate can produce approximately 300 units of panel, 45K A3 line can mass produce 162 million units of OLED panel per year. Global iPhone sales volume is about 200 million units per year. For Samsung Display to supply about half of this volume, approximately 100 million units a year, the 45K line is enough.

The problem is that Samsung Display does not supply OLED to Apple only. UBI Research analyzes that when OLED panels of Galaxy series for Samsung Electronics, Samsung Display’s biggest client, is considered, 45K volume is not enough; at a minimum 60K is required to satisfy the demand of both Samsung Electronics and Apple.

UBI Research’s Choong Hoon Yi forecast that if Samsung Display carries out additional orders regarding A3 line expansion within this year and is equipped with over 60K volume, the company will be able to handle half of iPhone’s annual OLED supply at a minimum. He explained that the 45K could be insufficient to supply OLED for both Galaxy and iPhone series. Yi added that Samsung Display can at least supply a small volume of OLED to Apple, and have them be applied to the early batch of iPhone 7S (TBA) in H2 2017.

Foxconn’s Large Size Panel Yield, Equal to Samsung·LG within 2016

Foxconn is expected to occupy approximately 22% of 2016 Q4 global large size panel yield(Source : Foxconn)

Hyunjoo Kang / Reporter / jjoo@olednet.com

Foxconn is expected to occupy approximately 22% of 2016 Q4 global large size panel yield, similar to the levels of Samsung Display and LG Display.

Foxconn, recently confirmed to buy 66% of Sharp’s stake for $ 3.5 billion, is estimated to actively invest in improving Sharp’s panel competitiveness against Samsung Display and LG Display.

DigiTimes recently reported their research indicates Sharp’s large size panel yield will occupy 5.3% of global market in Q4 2016. This places the company on the 7th place after Samsung Display, LG Display, Innolux, AUO, BOE, and CSOT.

However, Sharp and Innolux are under Hon Hai Precision (Foxconn Technology). If the Q4 2016 large size panel yield of Sharp and Innolux are combined, the global occupancy is added to 21.9%. This is approximately the same level as Samsung Display (23.7%) and LG Display (22.7%).

Foxconn is analyzed to be investing in Sharp mainly with focus on OLED. According to a recent DigiTimes article, Foxconn is planning to invest approximately US$ 1.8 billion in OLED development.

DigiTimes estimates that Foxconn will actively begin mass production of OLED for smartphone from 2018, and expand the production to large and medium-sized OLED panel for TV, notebook, etc. Foxconn is forecast to begin shipment of OLED for TV from 2021, and annually ship 7,200,000 units of OLED panel for TV in 2025.

Samsung, announced the availability and pricing for New SUHD TVs

Samsung Electronics America, announced the availability and pricing for its 2016 line up, including SUHD TVs.(Source=Samsung Elec.)

Samsung Electronics America, announced the availability and pricing for its 2016 line up, including SUHD TVs.(Source=Samsung Elec.)

Samsung Electronics America, the leader in home entertainment for over 10 years, announced the availability and pricing for its 2016 line up, including an entirely new Flagship model series – the KS9800, bringing a new meaning to Smart TV.

“Samsung has always been about the ultimate experience in Picture Quality. This year is no different. Our new SUHD models provide the brightest, most realistic color and clarity for every viewing environment,” said Dave Das, Senior Vice President, Samsung Electronics America. “What is new this year is our redefined Smart TV experience. We listened to our customers and made enjoying content the easiest it’s ever been”

Whether it’s SUHD, UHD or LED, Samsung delivers the brightest, most stunning picture quality, with richer colors and more dynamic audio than ever before.

Samsung’s SUHD TVs feature the world’s only cadmium-free 10 bit Quantum Dot Display, setting the quality standard of 1,000-nit HDR with the best and most vibrant color and contrast available for true-to-life picture and experience. The Ultra Black feature reduces reflections by absorbing light to help provide for deeper, richer blacks. This year’s Samsung SUHD line up meets the UHD-A’s Premium UHD certification program, which ensures consumers are getting the most premium experience from their UHD TV.

From curved and slim to the new boundless design edge, Samsung offers stunning design with optimum viewing. The new KS9500 features an immersive ‘360’ design that is elegant and looks beautiful from every angle.

Samsung’s 2016 Smart Hub Interface takes simplicity to the next level.  The new Smart Hub Interface eliminates a lengthy setup process by automatically integrating set top boxes from cable providers like Time Warner, Comcast (coming soon), and satellite services such as DIRECTV (coming in June), as well as game consoles. Users can simply plug the STB into any HDMI port, and the TV will recognize the box and provider, as well as automatically set up the remote control to access and control the STB features – not just channel up and down, but DVR controls and other commonly used controls – without the user ever having to program or “teach” the remote. It’s the ultimate in simplicity.

The UBD-K8500 supports backward compatibility, upscaling existing 3D Blu Ray, Blu Ray to near-UHD quality. The player can also handle the next generation of home audio formats, including immersive, object-based sound formats like Dolby Atmos and multi-channel systems.

For 2016, Samsung offers breathtaking design and unparalleled excellence with its new line of TVs, including a series of five Curved SUHD TVs and a series of five UHD TVs that vary in display size from 49” to 88”. Ranging from the popular curved form to the traditional flat-panel, Samsung provides consumers with sleek appeal, the most exceptional picture quality and smartest TVs.

The Samsung KS9800 SUHD TV will be available in early June in a 65” model for $4,499, and an 88” model for $19,999. A 78” model will be available in early May for $9,999.

The Samsung KS9500 Curved SUHD TV is available now in a 55” model for $2,499 and a 65” model for $3,699. A 78” model will be available in early June for $7,999.

Samsung’s KS9000 4K SUHD TV is available now in a 55” model for $2,299, and a 65” model for $3,499. A 75” model will be available in early June for $6,499.

Samsung’s KS8500 4K SUHD Curved TV is now available now in a 55” model for $1,999 and 65” model for $2,999. A 49” model will be available in May for $1,699.

The Samsung KS8000 is now available in a 55” model for $1, 799, and in a 65” model for $2,799. Starting in May, it will be available in a 49” model for $1,499, and a 60” model for $2,299.

A Window that Turns into a Billboard…Samsung Display’s CTO “AMOLED, to Open New Era?”

 Hyunjoo Kang / Reporter / jjoo@olednet.com

SDC’s CTO Sungchul Kim During Keynote Speech at FineTech Japan 2016

 

Samsung Display’s CTO, Sungchul Kim, displayed infinite potential of AMOLED’s new market creation ability, and emphasized that panel, manufacturing equipment, materials, and communication sectors need to grow together. He also suggested new life through AMOLED and technologies required for this.

On April 6, during the Technical Conference of FineTech Japan (April 6-8), Kim gave a keynote speech on the new market creating AMOLED’s next generation application and key technology.

As the market that AMOLED will newly open, Kim suggested mobile device, TV, VR and AR (virtual reality and augmented reality), automotive, PID (public information display), etc. According to Kim, these applications will be actualized through various forms of AMOLED such as foldable, rollable, stretchable, mirror, and transparent.

Explaining the utilization of mirror and transparent AMOLED, Kim emphasized that what is normally a wall or window can be turned into a PID that shows required information when needed. Kim explained that AMOLED is suitable for VR or AR that allows the user to realistically experience a particular environment or situation by combining the imaginary and reality. He added that when foldable and rollable displays are applied to mobile device, IT device, TV, etc., large screens can be produced while the device is small, and space utilization and mobility can be increased. Regarding automotive AMOLED, Kim explained that it will provide required information without disrupting driving, as well as improving the design of the vehicle.

Additionally, Kim suggested key technology required for actualization of each application. In the case of a window display, a technology that can simultaneously produce flexibility and hardness is required, and for automotive AMOLED, the technology for blue materials of phosphorescent materials needs to be improved. For transparent display that actualizes PID, transparency of each layer, substrate heat resistance, etc. have to be achieved.

Kim explained that in future, new life which is smart and connected through AMOLED will open. He further emphasized that for this to happen panel, manufacturing equipment, materials, and communication sectors need to grow together.

FineTech Japan 2016 (April 6-8) is a display technology related exhibition held in Tokyo Big Sight. The 26th annual event is participated by approximately 260 companies including Samsung Display, BOE, and Japan Display.

Foxconn to Actively Mass Produce phone OLED in 2018…7.2mn for TV in 2025

Hyunjoo Kang /Reporter / jjoo@olednet.com

Foxconn Headquarters, Source: Foxconn

With the forecast of gradually bolstered investment in OLED by Foxconn that recently bought Sharp for $ 3.5 billion, there is a possibility that this company could actively mass produce OLED panel for smartphone from 2018.

DigiTimes recently reported their research indicates that Foxconn will actively mass produce OLED panels for smartphone from 2018 and increase the OLED panel mass production in stages.

According to DigiTimes, Foxconn is planning to first mass produce small size OLED panel for smartphone and then begin medium size OLED for tablet, notebook, and TV. In 2021, It is expected to release 3 million units of OLED panel for tablet and notebook, and increase it to 10.4 million units in 2025. Hence, Foxconn is expected to occupy a quite significant amount of market share in future OLED panel market.

IT is estimated to begin releasing OLED panel for TV in 2021. It’s OLED shipment for TV in 2021 is expected to be 252,000 units, but it is estimated to gradually increase to record 7.2 million units per year in 2025.

 

◆ “IGZO Technology to be Applied to OLED”

 

In a recent press conference regarding the Sharp takeover, Hon Hai’s Chairman Terry Gou said that IGZO, which is LCD (liquid crystal display) technology of Japan’s Sharp, is better than OLED, Korea’s newest display technology. He further revealed that future Sharp display will utilize IGZO technology for approximately 60% of the panel and OLED for 40%.

IGZO (indium gallium zinc oxide) display is Sharp’s LCD. IGZO is known to have superior picture quality in comparison to the general LCD, with less power consumption. It is used in the majority of smartphone and tablet PC such as iPad.

As Foxconn’s Sharp is IGZO technology’s leading company, DigiTimes estimates that IT will apply the IGZO backplane technology on OLED panel.

UBI Research, an OLED specializing market research company, explained that as Sharp’s small size LCD process is LTPS based, and can be transformed to OLED line, it will be easier for Foxconn to achieve OLED mass production ability through Sharp. He added that this added Foxconn to the lineup of Samsung Display, LG Display, and Japan Display as the likely supplier for iPhone OLED panel for Apple. Furthermore, he analyzed that although Foxconn and Japan Display are both latecomers in OLED sector, Foxconn is in a more favorable position due to its solid relationship with Apple.

2015 OLED Emitting Materials Market, Dow Chem and LG Chem in Slump…Why?

Hyunjoo Kang / Reporter /jjoo@olednet.com

 

 

In the midst of UDC`s domination of 2015 global materials market, with Japanese Idemitsu Kosan`s rapid growth and slump of emitting materials companied, there has been changes to the enviroment.

According to [2016 OLED Emitting Materials Annual Report] to be published by UBI Research in mid-April, the 2015 global emitting materials market recorded approximately a 17% growth compared to 2014

 

 

UDC’s revenue decreased from previous year, but remained at the top, the same as 2014. UDC was closely followed by Idemitsu Kosan despite its fourth place in 2014.

Such growth of Idemitsu Kosan is mainly due to its supply expansion in regards to Korean companies such as Samsung Display and LG Display. In 2015, Idemitsu Kosan began actively supplying Samsung Display with blue materials. Together with the increase in Idemitsu Kosan’s client LG Display’s OLED panel for TV mass production line’s operation rate, Idemitsu Kosan’s supply increased.

 

2015 Global OLED Emitting Materials Market Ranking
Source: UBI Research, 2016 OLED Emitting Materials Annual Report

◆ Samsung Display to Determine Up and Down of Companies

On the other hand, some OLED emitting materials companies that ranked high until 2014 showed poor performance. Dow Chem., that reached the second place in 2014 after UDC in revenue, fell to the fourth place in 2015 due to a big sales decrease. The third and fifth companies in 2014, LG Chem and Duksan Neolux respectively, fell below fifth place in 2015 due to the same reason.

Dow Chem. and Duksan Neolux are analyzed have recorded sales decrease in comparison to 2014 due to the supply chain changes of Samsung Display. In the case of LG Chem, the sales fell as the Samsung Display’s supply volume decreased.

However, Samsung SDI recorded sales increase, and entered within the top 5 in 2015. This company’s performance improved as it supplied Samsung Display with green host.

The company that recorded greatest growth is a Germany company Novaled that Samsung SDI, then Cheil Industries, took over. This company recorded approximately 150% revenue increase compared to previous year, and reached the third place in 2015 following UDC and Idemitsu Kosan. With the increase in OLED panel for TV mass production line’s operation rate, Novaled’s revenue greatly increased.

UBI Research estimated that in 2016, LG Display’s OLED TV mass production line operation rate and Galaxy Note series’ material structure, to be mass produced in the second half, will greatly affect revenue of OLED emitting materials companies.

Foxconn’s Takeover of Sharp, Who is the Biggest Casualty?

 

Hyunjoo Kang / Reporter / jjoo@olednet.com

 

Sharp_Head_Office(Source : Wikipedia)

Sharp_Head_Office(Source : Wikipedia)

Following Foxconn’s takeover of Sharp, which company will end up suffering the most?

On March 30, Taiwan’s Hon Hai’s Foxconn agreed to buy Sharp for about $ 3.5 billion. With this decision, there is much focus on how it will affect the global display market.

 

Korean companies leading the global display market such as Samsung Display and LG Display as well as key display companies in Japan, China, and Taiwan are keenly interested in this takeover.

 

Some experts analyze that, out of these companies, the one being most threatened by this takeover will be Japan Display.

 

◆ Japan Display, May Not be Able to Retain OLED Supply for iPhone

 

As it became known that iPhone will replace the LCD panel with OLED for future iPhone, it is expected to create a great business within the OLED market. 3 companies, Samsung Display, LG Display, and Japan Display, have been considered as the most likely supplier for iPhone’s OLED panel.

 

Some media have reported that Samsung Display and Apple have already signed OLED supply agreement, and LG Display and Japan Display are known to be having a heated competition to become the secondary supplier.

 

However, this Foxconn’s takeover of Sharp could break the big 3. Of these, experts estimate that Japan Display is most likely to be pushed out.

 

iPhone’s largest LCD panel supplier is LG Display, with over 50%. Following this, Samsung Display and Japan’s Sharp are the second and third LCD panel supplier for iPhone but the order has not been confirmed.

 

As it became known that Apple will utilize OLED, Japan Display with investment plans for OLED mass production line rose as the possible panel supplier for Apple. Rather than Sharp, Japan Display became a strong candidate for OLED supplier for iPhone along with Samsung Display and LG Display.

 

However, it all changed when Foxconn bought Sharp. Sharp does not have OLED line for mobile device at the moment, but its small device LCD line is LTPS based that could be transformed to OLED. Foxconn, expected to invest in OLED sector, is likely to turn Sharp’s small device LCD line into OLED line.

 

Furthermore, Foxconn is Apple’s key production collaborator. Worse, even Foxconn’s newly bought Sharp is one of Apple’s panel suppliers. Excluding Samsung Display and LG Display with verified OLED technology prowess, Apple could choose Foxconn with closer connections rather than Japan Display as an OLED supplier.

 

One display industry expert explained that Foxconn could push out Japan Display regarding iPhone OLED supplier issue, and even if that does not happen, it will have very narrow standing. He added that although compared to Samsung Display and LG Display, Foxconn and Japan Display are both latecomers in OLED sector, Foxconn is in a more favorable position due to its solid relationship with Apple.

Foxconn Takes Over Sharp…what will happen to Samsung·LG?

Hyunjoo Kang / Reporter / jjoo@olednet.com

Foxconn Decided to Buy Sharp for Approx. $ 3.5 billion, Source: Foxconn

 

On March 30, 2016, Taiwan’s Hon Hai’s Foxconn agreed to buy Sharp for about $ 3.5 billion. With this decision, there is much focus on how it will affect Korean display and set companies including Samsung and LG.

 

Foxconn, primarily an electronics contractor manufacturer, became responsible for Apple’s iPhone production and continued its growth. The fact that through this takeover Foxconn now possesses display mass production ability can greatly affect Korean companies that are currently leading the display and set market.

 

◆ Competition with Samsung·LG for iPhone Panel Supply Intensifies

 

A possible scenario for future includes Foxconn becoming a strong competitor for Samsung Display and LG Display in smartphone OLED sector for Apple’s iPhone.

 

Although Sharp is a company that produces LCD, it is estimated that Foxconn will invest in Sharp to mass produce OLED.

 

Apple is expected to release OLED equipped iPhone from 2017, and it is known that Samsung Display, strong in OLED, have agreed to supply the initial volume. As Apple has been close with LG in supply and demand of display, some believe that LG Display will become the biggest supplier in future.

 

However, if Apple’s key collaborator Foxconn begins to produce OLED, it could become a strong rival for Samsung and LG.

Sharp Headquarters, Source: Wikipedia

Sharp Headquarters, Source: Wikipedia

 

◆ Suggestion of Foxconn’s Own Brand Set Production Prospect

Foxconn, despite being a contract manufacturer, became widely known with great growth. As such, the company could branch out into producing sets under their own brand name. Furthermore, with the display mass production now possible with the Sharp takeover, this scenario is gaining traction. According to market experts, Foxconn is now able to expand its smartphone and TV set business. As Chinese set companies are rapidly growing to threaten Korean companies, the prospect of Foxconn’s set business cannot be ignored.

 

One display expert explained that as a key collaborator of Apple, Foxconn can successfully enter the smartphone panel market. He further analyzed that with Foxconn’s expertise in set production, their own brand set release is not too much to expect, and that this will be easier with the takeover of Sharp.

Blossoming April… Hurt by LCD, Heal with OLED

Hyunjoo Kang / Reporter / jjoo@olednet.com

Flexible OLED from LGD(CES 2016)

From April, the display industry is estimated to start mending the damage carried out by LCD with OLED.

 

In Q1 2016, Korean display industry suffered due to oversupply of Chinese LCD panels. Market experts believe that Samsung Display and LG Display will announce large Q1 deficit in April due to LCD.

 

However, the display market is expected to actively improve its performance from April.

 

Dong-won Kim, analyst with Hyundai Securities, estimated that great increase in profit is expected from Q2 2016 due to the increase in OLED operation rate and yield improvement. Also because of profitability improvement effect following LCD panel’s price rebound, the deficit will decrease.

 

LG Display’s performance in OLED sector is expected to noticeably improve. Over 90% of LG Display’s total mass production line is LCD at present. Hence, the fall of LCD price in Q1 is expected to have hit hard and OLED business is also showing deficit.

OLED TV from LG(CES 2016)

◆ After Harsh Q1, Warm Breeze of OLED… Spring for Equipment Industry Too

 

However, this will change from Q2. Analyst Hyeoncheol So of Shinhan Investment forecast that LG Display’s OLED TV sales volume and revenue in Q2 2016 will increase by 144% and 106% respectively. He added that the business deficit of OLED TV sector will greatly decrease.

 

LG Display is anticipating that the deficit will turn to profit in H2 2017, with the business profit of up to 1 trillion KRW in 2017, an increase of 115%.

 

Samsung Display, whose LCD and OLED ratio is 50:50, is expected to show 900,000 million KRW in deficit in LCD sector this first quarter. However, this is estimated to be compensated to some degree by the profit in OLED.

 

Samsung Display and LG Display are actively carrying out investment in OLED panel mass production line in Q1. As well as the investment in turning the existing LCD line to OLED, investment in new OLED line establishment is actively being carried out.

 

As such, with the optimistic outlook on OLED within the display market, flexible OLED manufacturing equipment companies such as Tera Semicon, Viatron Technologies, and Dong A Eltek had been discussed as the favorites of securities companies. In fact, Samsung Display’s flexible OLED manufacturing equipment related key collaborator AP Systems showed remarkable growth recording 12,100 million KRW in business profit last year.

 

UBI Research forecast that Korean companies will strengthen their dominance with their 2016 AMOLED shipment’s 95% occupancy of the global market. As OLED is becoming stronger in the TV, smartphone, and VR market, this will become a huge growth engine for global panel companies such as Samsung and LG.

 

“Can’t Cope Because of LCD”… Samsung·LG, in Despair over Large Deficit

Hyunjoo Kang / OLEDNET / jjoo@olednet.com

 

<CES 2016 Exhibition. Many Chinese Companies’ LCD TV Were Present.>

Due to the oversupply of LCD panel in global display market, the opinion that Samsung Display and LG Display will also not be able to avoid large amount of deficit is becoming stronger.

 

As of March 28, according to market experts including securities industry, Samsung Display and LG display will both face sizable deficit in LCD sector this quarter.

 

For Samsung Display, Q1 LCD sector is expected to record up to 900,000 million KRW. The company is estimated to reduce the overall display industry deficit with the OLED profit of approximately 400,000 million – 500,000 million KRW. Consequently, Samsung Display is to record approximately 400,000 million – 500,000 million KRW of deficit in Q1 2016.

 

LG Display, whose over 90% of the current production line is for LCD, is estimated to be hit more directly. LG Display has been showing profit in LCD until 2015, but is expected to turn to deficit in Q1 2016. LG Display has been showing deficit in OLED, and market experts are also expecting more deficit in Q1 2016.

 

◆ Unlike Samsung and LG’s High Quality, China Floods Cheaper LCD

The main reasons that display industry is having difficulty include oversupply of Chinese LCD, and overall market depression. Chinese companies’ affordable LCD supply, backed by active support of Chinese government, is damaging Korean companies.

 

Particularly, companies such as BOE, which greatly improved productivity with much assistance from Chinese government including corporate tax exemption, have been pressuring Samsung, LG, and others in the global LCD market. As the Chinese companies are still aggressively investing in LCD facilities, the LCD oversupply is analyzed to continue until 2018.

 

Accordingly, the majority of the industry believe that both Samsung Display and LG Display will carry out LCD production line restructuring. In a recent conference hosted by information company IHS, senior analyst Jeong Du Kang revealed that LG Display could restructure Gumi’s P2, 3, 4 production lines, and added that some thinks L6 production could stop following the same of L5 production line last year.

 

As expected, both companies do not officially comment on these forecast. However, most of the industry players believe that the production line changes of the 2 companies are inevitable.

 

One display expert explained that “unlike Samsung and LG which do not accept even small faults, Chinese companies are pouring out products with slightly lesser quality armed with lower price, and will dominate the mainstream market”.

 

He also estimated that as Samsung and LG are nearing the situation where they have to give up LCD, the speed of which OLED will settle as the main player within the global display market will increase.

Samsung, Even if OLED TV is Released, Different from LG

Hyunjoo Kang / Reporter / jjoo@olednet.com

<LG Elec. is Introducing OLED TV in CES 2016>

 

Within the TV market, there is an opinion that even Samsung Electronics which believes it is not yet the time for OLED panel cannot continue to insist on LCD. Experts estimate that even if it is the same OLED TV, Samsung Elec. will differentiate the actualization method from competitors’ including LG Electronics. One of the possibilities suggested is Samsung’s selection of ink-jet printed OLED TV panel.

 

Hyun-Suk Kim, Samsung Elec. Visual Display department’s vice president, who recently announced new LCD based SUHD TV mentioned that OLED TV is premature and also needs technological improvements.

 

However, it looks to be difficult for Samsung to insist on LCD TV only in the long term. China is threatening Korean companies in LCD panel market with superior price competitiveness; there is too much risk for Korean display companies such as Samsung Display to invest further in LCD production line. Although Samsung Elec. is not receiving panel supply exclusively from Samsung Display, Samsung Display is the biggest supplier. Therefore, Samsung Display’s LCD investment reduction is also expected to affect Samsung Elec.’s TV business.

 

Furthermore, Samsung Elec. is in the position of having to emphasize OLED’s superior picture quality over LCD in smartphone business, but highlight the opposite in TV. This is also an issue that needs to be tackled.

 

Despite these issues, Samsung cannot easily start on OLED TV as several problems such as price competitiveness have not been solved.

 

<Hyun-Suk Kim, Samsung Elec.’s Vice President, is Introducing New SUHD TV>

 

◆ Ink-jet Printing, Can it Solve OLED for TV Price Issue?

 

According to Dong-won Kim, analyst with Hyundai Securities, Samsung Display, with Samsung Elec. as the biggest client, has unfavorable structure for reducing production cost as 65 inch OLED TV panel production efficiency is low in Gen8 line.

 

Kim estimated that Samsung Display will apply solution process ink-jet printing technology to OLED TV with 2018 mass production target in order to solve this problem.

 

When producing OLED TV panel, WRGB OLED method, which uses evaporation method, can only reduce production cost by certain amount as the material usage efficiency is low. On the other hand, ink-jet printing RGB technology finely deposits ink in liquid form and can reduce materials cost. Additionally, RGB OLED has fewer organic layers compared to WRGB OLED and processes can be decreased.

 

For these reasons, some believe that Samsung will select ink-jet printing method rather than evaporation for OLED TV in future. There is also a view that LG Display, which is currently using evaporation method, will also actively consider producing ink-jet printed OLED TV panel in the long term.

 

A display expert explained that although ink-jet printing processes are simpler than evaporation method, that does not necessarily mean materials cost is always cheaper. The ink-jet printing technology is not yet perfect, and particularly for blue the efficiency issue has not yet been solved.

 

He added that Samsung Elec. has strong tendency to differentiate itself from competitors such as LG, and even if Samsung Elec. releases OLED TV, it is likely that ink-jet printing, which is different from LG, will be the preferred method.

Why is ‘Cadmium-free’ Significant? Samsung’s Quantum Dot SUHD TV

Hyunjoo Kang / jjoo@olednet.com

 

<Samsung Elec. Released 2nd Generation Quantum Dot TV. Source: Samsung Elec.>

On the subject of Samsung Electronics’ 2nd generation quantum dot display equipped SUHD TV product, recently released in Korea, display experts consider the actualization of 1,000 nit without cadmium as the key strength.

 

In 2015, Samsung Elec. first launched quantum dot SUHD TV under the name nanocrystal technology. Each quantum dot of nanosize, 10,000 times narrower than a human hair, actualizes accurate color.

 

According to Samsung Elec., the 2nd generation quantum dot technology to produce this new product, an improvement over last year’s. The company emphasized that compared to the previous product, the price was reduced and brightness was improved. HDR (high dynamic range) with 1,000 nit maximum was applied to the new product.

 

The 1,000 nit brightness is the standard figure of premium image produced in Hollywood, US. If this figure is high, screen’s bright and dark areas can be experienced fully even in bright environment such as a living room area.

 

Although not applied to all models of Samsung’s 1st generation quantum dot SUHD TV, 1,000 nit brightness was applied to the majority of the models; that 1,000 nit brightness was applied to the new product is not worth much attention by itself.

 

<Samsung Elec.’s 1st Generation Quantum Dot TV vs. Other Display in CES 2015>

 

◆Hazardous Heavy Metal Cadmium, Why Difficult to Remove?

 

Quantum dot film includes cadmium. As cadmium is a hazardous heavy metal, cadmium including quantum dot film cannot be environmentally friendly. Cadmium use in Europe is limited.

 

However, without cadmium, the quantum dot film’s optical efficiency is reduced. In order to make up for this, LED chips have to be applied which increases the price as well as the energy consumption. An alternative method to avoid this is development of additional quantum dot materials that increase efficiency.

 

For these reasons, some Chinese companies that produce quantum dot display equipped products select to use cadmium, overlooking the environmental issues. Samsung Elec. also emphasized that it is the only company that utilizes environmentally friendly cadmium-free quantum dot materials.

 

Through quantum dot materials’ efficiency and color mapping algorithm improvement, Samsung actualized 1,000 nit brightness without resorting to cadmium and without increase in power consumption. Color accuracy, which is a quantum dot display trait, was also improved by 25%.

 

Samsung Elec. is planning to release 14 models of SUHD TV, from 49 inch to 88 inch, in Korea. This is over 30% increase compared to last year. The price also was reduced by 900,000 KRW compared to the previous version. The new products, depending on the specifications, cost around 6 million KRW for 65 inch, and 4 million KRW for 55 inch.

A comment from a display expert is, “the new product has 1,000 nit brightness is not significant by itself, and color accuracy improvement also is not of much attention as it is an existing quantum dot trait”. However, he also put another comment from his analysis, “1,000 nit brightness was actualized without using cadmium and without decreasing energy efficiency is worth noting”.

[Light + Building 2016] OSRAM to Release Automotive OLED Lighting within 2-3 Months

Hyunjoo Kang, Reporter, OLEDNET

 

<OSRAM’s O-ring, OLED Product Applied Automotive Rear Lamp>

 

During the Lighting + Building 2016 exhibition (March 13-18) held in Frankfurt, Germany, OSRAM revealed that OLED rear lamp equipped cars will be on the road within 2-3 months.

OSRAM exhibited O-ring, OLED product applied to automotive rear lamp at this exhibition, and OLEDNET could see the fruit of OSRAM’s steady automotive lighting product development.

 

 

<General OLED Lighting Concept Suggested by OSRAM>

The OSRAM representative at the exhibition explained that OSRAM will continue their focus on automotive lighting and develop products but at the right moment, will enter the general lighting market. The representative added that although only the basic concept of the general lighting is present for now, further development will be carried out in future.

2016, Korea Seizes AMOLED Market…95% of Global Market

2016-2020 Global AMOLED Panel Market Shipment [1 Million] (source : UBI Research)

This year, Korea is expected to secure overwhelming leadership position within the global AMOLED panel market with 95% market share.

According to 2016 OLED Display Annual Report, recently published by UBI Research, approximately 270 million units of AMOLED panel are to be produced from Korea in 2016, approximately 95% of the global shipment.

For AMOLED panel market revenue, Korea is estimated to occupy 96% of the total market in 2016 with US$ 14,218 million. Korea is expected to maintain approximately over 70% of the market share until 2020, and lead the global market for several more years.

This is analyzed to be due to active response by Korean display companies against AMOLED application expansion by influential global smartphone companies.

Samsung Electronics is forecast to sell over 47 million units of AMOLED panel equipped Galaxy series in 2016. The projection that Apple will also apply AMOLED panel to future iPhone series for product differentiation is gaining traction.

Several companies, including LG Display and Samsung Display, are carrying out active investment for AMOLED panel mass production line from H1 2016.

Other than Korea, China is showing rapid movement within the global AMOLED market. China is estimated to produce approximately 11 million units of AMOLED panel in 2016, and occupy approximately 4% of the global shipment, marking the second place after Korea’s 95%. China is estimated to increase the market share each year and reduce the gap with Korea; in 2020, China is expected to hold 24% of global AMOLED panel shipment in 2020.

China’s AMOLED panel market revenue is also forecast to show significant growth with approximately US$ 500 million in 2016 to US$ 13,700 million in 2020, a 20% of the total market.

2016 OLED Display Annual Report forecasts that the global AMOLED market is to record approximately US$ 15,000 million in 2016, and grow to approximately US$ 70,000 million in 2020.

 

[2nd OLED KOREA Conference] Samsung Display, Future Display’s Virtue is Design Freedom

Insun Hwang, Samsung Display’s principal engineer of the Frontier Technology Team, announced that as the display market is expanding, the key factor for positive outlook for future display is ‘design freedom’.

 

At the 2nd OLED KOREA Conference (Feb 24-25) hosted by UBI Research, Hwang gave a keynote presentation.

 

During the presentation, Hwang announced that the mobile overtook TV as the medium that people use to access daily media. According to the presentation materials, the mobile usage is increasing each year, while the TV usage is decreasing. Also as the mobile usage of people under 50 is higher than that of TV, Hwang forecast that the number of people using mobile to access information will increase. He added that if the display panel price falls down, the number of the display panels will become higher than the number of users and forecast positive future for the display market.

 

Hwang particularly mentioned that AMOLED applied products will increase as it emits less harmful blue light and is human friendly, giving smartwatch and VR as the current examples. He estimated that the smartwatch market can expand through differentiated strategy with new functions and designs. Additionally, as an issue that needs to be solved, he mentioned that the resolution of VR falls as the distance between the user and display is short. High resolution is the key in VR, and Hwang explained that approximately 2,000 ppi is required for suitable realism. He also forecast that the automotive display will lead the display field and the future market. He further explained that as OLED can actualize the curvature and transparency, it is appropriate for automotive display.

 

However, Hwang also mentioned OLED’s lack in technology. Pointing out that technology for plastic window, flexible touch, encapsulation, and backplane falls short of what the market requires for flexible display and design freedom, Hwang described the need for OLED technology development.

 

Hwang estimated many flexible display equipped smart products in future, and concluded that display’s design freedom will be the most important issue.

OLED Frontier Forum’s 3rd Section Panel Discussion Summary

The 3rd section of the 1st OLED Frontier Forum (Jan 28), OLED’s Future, held a panel discussion with government, industry, and academia experts discussing OLED industry development strategy, such as next generation technology development, convergent areas, and personnel training, and future forecast. OLEDNET summarized the answers that each expert gave to the questions of the panel chair (Professor Changhee Lee, Seoul National University).

 

Jun-hyung Souk (Professor, Sungkyunkwan University)

For SDC mobile, as the OLED depreciation is ending the OLED production cost is becoming almost the same as LCD. If OLED related experts stay within Korean industry as well as the technology, Korea can continue to lead for 4-5 years. In order to achieve the continued leadership, differentiation through flexible R2R has to be carried out, as well as the materials and encapsulation technology development.

 

 

Sung-Chul Kim (CTO, SDC)

As a-Si is an existing technology, there is no room for further advancement. Sharp’s difficulty in panel business is due to lack of technology research on the panel. Because one technology can only be used for approximately 7 months, diverse technology development is required.

 

 

In-byeong Kang (CTO, LGD)

Fast organizations cannot but win. Therefore, rapid change to OLED from LCD is needed. As difficult is the technology, cooperation between academia and industry is needed. Now is the time when this cooperation for next generation technology development is more in demand. LGD is putting in much effort for OLED profitability.

 

 

Sung-Jin Kim (Vice President, Toray Advanced Materials Korea)

Cooperation between materials and manufacturing equipment companies is important in solution process materials development. Particularly, how to control dry process is an important issue. Also, Kim expects the current solution process materials development to show tangible results in 3-5 years.

 

 

Junyeob Lee (Professor, Sungkyunkwan University)

Solution process is favorable for materials optimization. From the initial concentration on polymer materials, recently small molecule materials focused soluble materials development is being carried out, and how to implement common layer is an issue. Emitting layer is using the small molecule materials that are being used as evaporation materials. The difference is the higher cost as the solvent is used. Also, as there is an issue (formulation problem) when used in large area, solution is required.

 

 

Kyoung-Soo Kim (Vice President, Korea Display Industry Association)

Expert acquirement is a key issue. Through upgraded cooperation between industry and academia, and industries, cooperation between panel, manufacturing equipment, and materials has to progress into a positive cycle. Also the open platform regarding new OLED application is needed.

 

 

Young-Ho Park (PD, Korea Evaluation Institute of Industrial Technology)

Flexible display competitiveness acquirement is a big concern. Programs for challenging R&D, and high added value product/technology development, and R&D infra establishment (highly cost-effective R&D) have to be considered.

 

Sung-Chul Kim, Samsung Display’s CTO, What is Needed for OLED To Enter New Areas?

Sung-Chul Kim, Samsung Display’s CTO, at the 1st OLED Frontier Forum (Jan 28) gave a presentation ‘AMOLED Technical Issue and Future’ and discussed OLED technological issues of the past and present.

 

Kim pointed out the fact that glass substrate is not always necessary for OLED as the most different factor compared to LCD, and emphasized flexible OLED where plastic substrate is used. Kim reported that flexible OLED issues include window’s durability and coating, touch panel’s electrode materials and flexibility, reduction of number of encapsulation layers and flexibility, and backplane’s low stress structure and OTFT application. He revealed that developing spherical stretchable display, which the user can zoom in, is also included in the product roadmap.

 

Regarding transparent/mirror display, Kim announced that this is the direction that OLED should head toward and added that layout design development suitable for different application areas is needed. Specifically, the transparent display should be developed to increase the transmittance area and decrease the TFT area, and the mirror display to optimize the ratio between the total reflection and half-reflection areas.

 

Additionally, in order to produce high resolution OLED, Kim mentioned that innovation in terms of pixel operation and backplane structure is needed. He emphasized compensation circuit and that whether high resolution display can be manufactured cheaply and using simple structure is the key.

 

Kim discussed wall display, IoT, educational display, etc. as the new applications which will become important in future. Particularly, mentioning the automotive display area, Kim explained that for OLED to enter these new areas, plastic materials suitable for each applications and technology that can correctly process this are required. In order for this type of research development to be carried out smoothly, Kim added that cooperation between the academia and industry is necessary.

 

Can Transparent OLED Be OLED Industry’s New Growth Engine?

According to Transparent OLED Display Report 2016, published by UBI Research, large area transparent AMOLED market is expected to record approximately US$ 5,300 million by 2020.

 

UBI Research revealed that “transparent OLED, with its high transmittance, is likely to be applied to transparent advertisement display such as showcases that has to properly actualize what is behind the display. Also, as the viewing angle is wide and color gamut and visibility are high, it will be widely used as transportation display such as automotive”. Furthermore, UBI Research added that as it is easy to produce flexible product and can be utilized in diverse applications that will be newly designed, market potential is very high.

 

Transparent display is a display that can recognize/process/communicate information via optically transparent display using transparent electronic device. This is a device that is ordinarily transparent as glass and functions as monitor or TV as needed. As the area where the information is shown is transparent and objects behind the display can be seen, spatial/visual limitation can be overcome and diverse application and expansion of existing display market can be anticipated. Particularly, transparent OLED’s transmittance is approximately twice as high as transparent LCD (using the recently release panel), and simple to bend. As such, key panel companies are inclined to actively develop transparent OLED.

 

In 2015, Samsung Display revealed world’s first 55 inch FHD transparent OLED with 45% transmittance and plan to mass produce from 2016. LG Display is also developing transparent OLED through project titled “60 inch or larger UD level transparent flexible display with transmittance of 40% or higher” that began in 2012. China’s BOE presented 9.55 inch transparent flexible OLED panel with 30% transmittance in SID 2015 and is actively carrying out research.

 

From these companies’ transparent OLED development, transparent OLED is anticipated to play a big role in future display market expansion.

Large Area AMOLED Market Forecast

Looking Ahead to 2016 OLED Industry through Keywords

  1. Flexible AMOLED Investment

In 2016, flexible AMOLED mass production line investment is expected to be actively carried out by Samsung Display, LG Display, BOE, and Japan Display. For Samsung Display to apply flexible AMOLED panel to the new Galaxy model, the mass production line investment is necessary. If they supply flexible AMOLED panel to Apple, volume of the flexible AMOLED mass production to be invested in 2016 is estimated to be grow significantly. LG Display also is expected to actively carry out flexible AMOLED line manufacturing equipment order for Gumi’s P6 line, as well as additional flexible AMOLED mass production line investment following Apple’s demand. BOE is estimated to seriously begin orders for Chengdu’s Gen6 45K flexible AMOLED mass production line.

 

  1. P10

With the announcement of new factory establishment and 1.84 billion KRW investment for part of facilities in Q4 2015, as the first step of the investment, LG Display began site construction for P10 line factory that can produce large area panel. However, the investment direction has not yet been decided. P10 could be directed to only producing large area LCD panel, large area OLED panel, small-to-medium size OLED panel, or large area and small-to-medium size OLED panel simultaneously. China’s Gen8 LCD facilities investment is quite advanced and BOE’s Gen10.5 LCD line investment has also been confirmed. As such how much LG Display’s large area LCD can bring profit has to be carefully considered. Additionally, with the increase of OLED TV consumption and the supply of OLED panel to Apple practically confirmed, OLED investment is essential. P10, Gen11 line, is the world’s largest factory site, and depending on the investment direction in 2016, it is estimated to affect OLED market’s opening time.

 

  1. Chinese OLED

Everdisplay is supplying AMOLED panel to some several Chinese set companies, and Visionox is also expected to actively supply AMOLED panel from 2016. As such, most of Chinese OLED panel companies’ OLED mass production preparation is anticipated to conclude in 2016. Accordingly, second investment by companies including Everdisplay, Visionox, and Tianma is analyzed to be possible and serious movement by China’s OLED industry could occur.

 

  1. Evaporation Equipment

Flexible AMOLED mass production line investment by Samsung Display, LG Display, Japan Display, and BOE, and other Chinese OLED panel companies’ additional installation are expected to be actively carried out from 2016. Amidst this, order of evaporation equipment, OLED production’s essential component, is expected to be an issue.

 

Evaporation equipment currently being used in mass production is mostly Japanese Canon Tokki’s. As this evaporation equipment has been verified in mass production, it is estimated that most companies, including Samsung Display, LG Display, BOE, and JDI, will want to order Canon Tokki’s evaporation equipment. However, as the production capa. of Canon Tokki’s evaporation equipment is limited, the issue is expected to be which panel company will be able to order early. At the same time, this could be a new opportunity for Korean evaporation equipment companies.

 

  1. Samsung OLED TV

At present, the TV industry trend is moving to OLED from LCD. Accordingly, Samsung Display is continuing research to resume their large area OLED for TV panel business. It is analyzed that Samsung Display possesses RGB OLED technology that uses SMS evaporation method, white OLED, and solution process OLED technology. However, as each technology has its drawbacks, they are carefully considering future directions. First, RGB OLED technology is estimated to lack Gen8 mother glass substrate evaporation equipment at present. Solution process OLED method has low material performance. For white OLED, as the key patents are owned by LG Display, technology that avoids these has to be first developed. Therefore, much attention is focused on which technology Samsung Display will use and invest in production line to enter the TV market.

Reviewing 2015 OLED Industry through Keywords

  1. OLED TV

OLED TV, first released in Q4 2013, recorded approximately 50,000 units of shipment each in Q1 and 2 this year. The shipment increased to 100,000 units in Q3, more than twice the amount of each quarter in H1 2015. As it is estimated that close to 200,000 units were released in Q4, over 90% of LG Display’s 2015 target is expected to be achieved. This is considered to be showing price competitiveness against other TV as the price of OLED TV fell to 1/2 of the initial price and effectiveness of aggressive marketing emphasizing the advantages of OLED TV compared to newly released LCD TV. In Q3 earnings results announcement, LG Display revealed their plan of 1,000,000 units of OLED TV panel shipment in 2016 and forecast OLED TV’s growth. For the industry, 2015 has been the year that secured foothold for OLED TV’s market expansion.

 

  1. Galaxy S6 Edge

At the time of Galaxy S6 and Galaxy S6 Edge’s release, Samsung Electronics estimated the initial supply to be 50:50. However, Galaxy S6 Edge showed 70% in actual demand and this led to shortage in supply. Samsung Display met the demand by starting flexible AMOLED line operation earlier than scheduled. 2015 proved future market growth potential by opening consumers’ wallets through designs possible only with flexible AMOLED panel.

 

  1. Samsung Display Supply Diversification

During the Q3 earnings announcement, Samsung Display revealed their plan to expand non-Samsung clients by 30%. Accordingly, in Q3, when smartphone market’s growth was expected to slow down, the sales performance improved by 13% compared to its previous quarter through key client’s new product release and expansion of client base. Particularly, the market occupation of AMOLED panel shipped toward China is analyzed to have increased within the global mobile market as Chinese set companies released AMOLED panel equipped smartphones.

 

  1. Apple’s OLED Application

Apple, which has been using LCD panel for all products, first applied flexible AMOLED panel, produced by LG Display, to 2015 smartwatch Apple Watch and drew much attention. In H2, Apple diversified suppliers by using Samsung Display’s flexible AMOLED panel. This move is analyzed to be groundwork for flexible OLED application to smartphone following smartwatch. 2015 has been a year with much interest in when flexible AMOLED panel equipped iPhone will be released.

 

  1. OLED Lighting

Global OLED lighting industry went through a great transformation in 2015. OLEDWorks announced they will acquire key parts of Philips’ OLED lighting business, relevant production facilities, and intellectual property. With this take over, OLEDWorks greatly expanded business through widened product portfolio and simultaneous lighting panel mass production in the US and Germany. LG Chem. transferred OLED lighting business to LG Display. The value of transfer is 1.6 billion KRW, and it is seen to be a strategy to increase competiveness by transferring the business to LG Display with their OLED panel mass production knowledge and to focus on existing materials business. The take over and business transfer of the main players in OLED lighting industry, OLEDWorks and LG Chem., are following their own business strategy. However, following these moves, related investment is expected to be delayed for some time and eyes are on how these will affect the OLED lighting business overall.

 

Korea’s Last PMOLED Company to Fade into History?

NeoView Kolon, a subsidiary merged by Kolon Group in order to foster electronics business in 2001, is known within the industry to close down the PMOLED sector on December 31.

 

NeoView Kolon established factory in Hongseong, South Chungcheong Province of South Korea in 2003 and began PMOLED mass production. At this point, Samsung SMD (the current Samsung Display) and LG Electronics were also mass producing PMOLED. Other PMOLED producing companies included Korea’s Orion, Japan’s Futaba, and Tohoku Pioneer, and China’s Visionox. However, Samsung SMD stopped PMOLED business and sold manufacturing equipment to China’s Truly, and Samsung Display began AMOLED business from 2007. Subsequently, LG Electronics also closed down PMOLED sector and merged OLED related personnel to LG Display and launched AMOLED business. Orion was sold to China’s Changhong.

 

With the active application of AMOLED to Samsung Electronics’ Galaxy series, global PMOLED business began to rapidly shrink, and in order to maintain business, PMOLED companies pushed ahead with OLED lighting panel business.

 

NeoView Kolon entered into the automotive instrument panel business with PMOLED transparent display, but this business was also not easy. Furthermore, as the factory location is Hongseong, deep in the countryside, there was high turnover of employees and difficulty in technology development and recruitment. Despite the investment of over 100,000 million KRW, the company showed continued deficit.

 

NeoView Kolon turned into a financial sinkhole for Kolon Group and worsened the Group’s financial structure, leading to persistent discussion of selling or withdrawal of the business. Recently, Samsung Display is actively pushing forward the transparent AMOLED panel business. As such, transparent display business value for Kolon decreased, and it is estimated that this led to the decision of closing down the business.

[2015 OLED Evaluation Seminar] Can LG Display and Samsung Display Become OLED Market’s Rule Maker?

By Hyun Jun Jang

 

At 2015 OLED Evaluation Seminar (December 4) hosted by UBI Research, UBI Research’s president Choong Hoon Yi gave a talk titled AMOLED Panel Industry Trend and Market Forecast discussing OLED industry until 2015 and forecasting 2016 OLED market.

 

Yi presented 2 issues related to flexible OLED. The first issues he discussed was regarding foldable types in foldable display. Yi explained that in-folding is where display is placed inside and out-folding has display on the outside, and revealed that in-folding type is mainly being developed. He also added that these technologies will be useful in FinTech (financial technology: new form of financial technology using mobile, social network, big data, etc.).

 

According to Yi, another issue for flexible display is film application. In order to increase the yield of flexible display, film has to replace cover glass. However, this could lead to unpleasant touch sensation and Yi emphasized technology such as polishing has to be applied to improve this to convince the consumers.

 

Regarding the market, Yi estimated that the total global smartphone market will grow to record approximately 2,000 million units until 2020, with Samsung Electronics’ 400 million units. He also estimated that the OLED display proportion of Samsung’s Galaxy series will continue to increase and that most of Galaxy products will have AMOLED panel in 2019. Of this, Yi announced that flexible OLED and rigid OLED are to record approximately 280 million units and 120 million units respectively. He also forecast that the OLED TV market will grow into approximately 11 million units and that materials and equipment companies will rapidly grow.

 

At present, the display market is entering low growth state, and companies are focusing on strengthening the market competitiveness through new technology development and production potential increase. Samsung Display is actively striving to increase OLED panel’s supply for external companies. LG Display announced 1.84 billion KRW investment for world’s largest OLED focused P10 factory and other areas.

 

Yi reported that as flexible OLED evolves, the mobile display resolution competition of the present will disappear, and he estimated that as LTPS-LCD market decreases, the sales of related panel companies, such as BOE, Sharp, JDI, and LGD, will diminish.

 

Yi also told the audience that he is expecting Samsung Electronics to put OLED TV on the market from 2018 and the sales of the companies, Sharp, AUO, and CSOT, that were supplying them with LCD panels will fall. Essentially, he explained that as the OLED market grows, LCD dealing companies’ position will weaken which will lead to the strengthening of OLED panel production and related companies’ position.

 

When asked about the future of Korean display panel companies, Yi replied that when LCD and OLED are competing, set companies decides the market. However, if OLED can unite the market, Yi emphasized that the display panel will be rebranded as Rule Maker and LG Display and Samsung Display will be in its center.

 

 

Planar Aims for Transparent OLED Product Mass Production in Feb 2016

On November 30 (local time), a US based display production company Planar held an online presentation titled ‘Planar Look Thru OLED Transparent Display Webinar’, discussing transparent display traits and disclosing specifications for products which are estimated to be mass produced from February 2016.

 

Transparent display is defined as a display with see-through screen showing objects behind the display as well as the display contents. Recently, it is receiving much attention as a technology with high potential for diverse applications expanding existing display industry.

 

Planar explained that unlike the existing display, transparent display pixels are separated into transparent and emitting areas with RGB subpixels located in the emitting area. Planar clarified that what is black on general display becomes see-through and white becomes opaque.

 

Transparent display’s performance is decided by several factors such as transmittance, brightness, and color gamut. Regarding this, Planar revealed that the transmittance of transparent display is not fixed but can be affected by ambient light; brighter the surrounding environment, higher the transmittance. Additionally, viewers have tendency to perceive the display with higher color gamut as brighter than the actual brightness, and transparent display’s color gamut is therefore an important factor.

 

In early 2015, Planar revealed a 55inch transparent OLED display prototype. At present, Planar is receiving pre-order and aiming for mass production in February 2016. The company also reported basic specifications for the panel: 45% of transmittance, 100% color gamut, and Full HD (1,920×1,080) of resolution. The product also has 5 input sources: 4 HDMI terminals, and 1 display port.

 

During the webinar, Planar explained that 32 touch points using IR (infra-red) touch system installation is an option. Although this is less accurate than touch system using touch film, Planar explained that this was an unavoidable choice in order to increase the transmittance. They also added that they are continuing research for new touch system application.

 

The 55inch panel price starts from under USD 15,000 and Planar is currently receiving pre-order. Although there are many factors that affect transparent OLED’s lifetime, it was measured to be 20,000 hours at LT50. Answering the question on whether it is affected by UV light, Planar explained that it can be UV sensitive and the product was designed to be an indoor installation.

 

It is estimated that the transparent OLED panel used in the Planar’s product released is produced by Samsung Display as it has the same 45% transmittance, 1920×1080 resolution, and 400nit brightness.

 

Planar’s Transparent OLED Display to be Mass Produced  Source: Planar

Planar’s Transparent OLED Display to be Mass Produced Source: Planar

Korea’s Survival Hangs on OLED; Government Support is Urgently Needed

The last 5 years of budget for Korean semiconductor, which is a key industry for the nation, and display related industry’s original technology development expenses was researched and analyzed.

 

Electronic information device sector’s expenses can be categorized into semiconductor, display, LED/lighting, and evaluation maintenance fee.

 
In 2011, 130,000 million KRW was provided as technology development expense, but since then the amount annually decreased. In 2015, the amount was 95,000 million KRW, but in 2016, it is estimated to decrease further 42% and only 55,000 million KRW is expected to be provided.

 

weekly focus 1

 

weekly focus 2

 

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Semiconductor funding for 2015 occupies 58% of the total budget with 54,800 million KRW. Although that amount will be reduced to 35,600 million KRW in 2016, it is expected to occupy 65% of the total funding.

 

For display section, the 2015 funding is only 19,500 million KRW, a 21% of the total budge. In 2016, this is estimated to fall to 17%.

 

The government funding for display sector, which is the core of Korean electronic information industry, is around the same level as LED/Lighting sector.

 

The rapid reduction of government funding for display industry is expected to cause much difficulty in future display business.

 

weekly focus 4

 

 

The Korean display panel market that is being maintained by 2 companies, Samsung Display and LG Display, recorded 62 billion KRW in 2012. However, it fell to 52 billion KRW in 2014, and the market power is gradually weakening. As Chinese companies are becoming more active in LCD market, Korean companies’ price competitiveness is waning in low-priced panel market.

 

If BOE’s Gen10.5 line begins operation in 2018, Korean display companies’ market power is analyzed to rapidly fall in LCD market. In order for the Korean display business to take-off again, now is the time for the government to fund OLED panel which has high added value.

Samsung to Increase External Transaction by More Than 30%

Samsung Electronics reported a third-quarter earnings through a conference call on October 29 local time. Samsung Display’s Chang Hoon Lee revealed that OLED panel’s production cost can now compete against LCD and the company has plans to increase the external transaction ratio by more than 30% of yield.

The display business department was expected to have a difficult time in Q3 2015 due to the smartphone market’s slowdown of growth and latecomers’ competitiveness increase. However, with the key customer base’s release of new products and increase of new clientele, and secured operation ratio, the performance results improved.

Lee also revealed 2016 strategy of increasing the low-to-medium priced products, expanding the new market, diversifying products, and procuring transaction base. Lee also added that Samsung will prepare to secure new growth power through transparent, mirror, HUD, and automotive display development via technology leadership in areas such as flexible OLED.

It was also announced that the additional installation of OLED line will be decided after examining the market status. A3 line has been in operation since April. Supply competitiveness will be strengthened through complementary investment for existing line.

Samsung Electronics recorded a 6% increase compared to the previous quarter with revenue of USD 47 billion. With the help of currency exchange rate, business profit showed approximately USD455 million compared to the previous quarter with USD 6.7 billion.

Samsung and LG’s Shared Vision for OLED

On the first day of OLEDs World Summit (October 27-29) held in Berkeley, USA, Samsung Display and LG Display gave their talks back to back. Samsung Display’s Vice President Chang Hoon Lee and LG Display’s Joo Soo Lim discussed their thoughts on OLED under the titles of ‘The Future of OLEDs’ and ‘A Future Game Changer’ respectively.

Samsung Display’s Lee, who gave his presentation first, reiterated Samsung Display’s leadership position in the mobile market and how Samsung Electronics’ recent mobile display reflects this. Comparing RGB pixel structure and their own diamond pixel structure, Lee drew comparison between human eyes and diamond pixels; due to cell distribution in eyes, humans are more sensitive to green colors and that diamond pixels reflect this by having twice as many green subpixels as blue and red ones. The diamond pixels also maximize the sub-pixel packing and increases the PPI.

Regarding the advantages of OLED display, Lee gave 2 examples using Samsung Electronics’ latest smartphone models. Utilizing the fact that selective control of each pixel is possible in AMOLED displays, Samsung provided Vision Aid to help people with color blindness. OLED’s ability to achieve total black is used in Super Dimming function where screen brightness can be reduced to 2nits to be used in the dark environment.

LG Display’s Lim revealed that an adult in the US spends 9 hours 40 minutes a day on average looking at one form of display or another. Highlighting the need and importance of quality display, Lim also discussed advantages of OLED display over LCD such as total black, 3D effects, and color gamut.

As the future OLED display, Both Lee and Lim placed slightly more emphasis on flexible (plastic) OLED than transparent or mirror display. Samsung Display discussed requirements necessary for a successful flexible display in more depth touching on the need for suitable cover window, flexible touch (sensor), flexible encapsulation, and flexible backplane. On the other hand, LG Display discussed flexible display’s design freedom and its influences on the wearable, mobile, and automotive markets. Lim also placed much importance on how flexible OLED can be used in virtual reality display market. The 2 speakers ended their talks affirming the need for new display market and innovation through OLED technology and new applications.

The presentations given by the 2 apparent leaders in the OLED display industry were remarkably similar with both speakers underlining major points of OLED in broad strokes. The need for solutions for future OLED, whether it be flexible, transparent, or mirror display, through innovation and technological advances is an absolute truth if not maybe too obvious. There also may be some comfort to be had in the shared vision within the OLED community. However, it is also a fact that numerous attendees of the conference commented on the similarities of the 2 presentations and the lack of any surprises.

Samsung Display Expands AMOLED Panel Supply. A Green Light for AMOLED Business?

On October 7, Samsung Electronics announced tentative Q3 performance results. The announced sales figure and operating profit are approximately US$ 46,000 million and US$ 7,000 million each. These figures are an increase of 5.07% from previous quarter’s sales (US$ 44 thousand million) and a 5.8% increase from previous quarter’s operating profit (US$ 6,000 million), much higher numbers than industry’s expectations.

 

Compared to the same period in 2014, operating profit increased by 79.80%, and since last year’s Q4, the rise is continuing for the 4th quarter. The display business department’s much higher figures than expected is considered to be the main reason for this performance increase.

 

The major cause for this positive effects is increase in demand for general class AMOLED panel through Samsung Display’s aggressive procurement of customer base; AMOLED panel is applied to Samsung Electronics’ mid to low priced smartphones and there is great increase in AMOLED panel applied products by set companies of other countries such as China.

 

Due to the increased demand, Samsung Display’s operation rate rose, and it is estimated that this will also greatly affect material companies’ performance improvement.

Samsung Display Shows OLED/LCD Confidence in IMID

In IMID Display 2015 Business Forum (October 14 – 15), Samsung Display Vice President Hak Sun Kim gave a presentation titled ‘New Experience with Large Screen LCD/OLED’ and discussed Samsung Display’s technological points and strategy regarding OLED and LCD.

 

Kim emphasized that in the current large area display panel market LCD and OLED should be approached through different points of view and strategies; LCD requires additional value on top of existing technology and OLED should develop a new market that LCD cannot reach.

 

At present, LCD is catching up to OLED in large area panel through diverse technology development. Kim revealed that the key factors in large area LCD panel are immersion and realism. Immersion can catch up to OLED through curved technology, and realism can be matched through contrast increasing technology.

 

Regarding OLED, Kim mentioned transparent and mirror OLED display, developed by Samsung Display, as examples and stressed that future display’s worth when switched off will become important. Different from LCD, OLED’s transmittance and emitting areas can be separated and increase the transmittance value above that of LCD; when applied to transparent display, adequate transmittance can be achieved. Additionally, when used as mirror display, OLED’s transmittance and reflectance act independently which makes it more suitable in application compared to LCD where the two act in inverse proportion.

 

In this IMID Display exhibition, Samsung Display presented 55inch ultra-slim UHD curved TV, transparent, and mirror OLED display simultaneously. It is estimated that Samsung Display will continue their 2-track strategy where they reveal both OLED and LCD in different applications. On October 14, Dong-gun Park, CEO of Samsung Display, announced that they will strive to continue leading the market through unrivaled OLED and LCD technology prowess.

[IAA 2015] Audi and Porsche, Propose Future Models of Smart Car

At IAA 2015 (September 17 – 27), Audi and Porsche presented OLED lighting and display equipped vehicles.

 

In the past, Audi has proved OLED technology’s excellence through diverse models and demonstrations, including introduction of ‘swarm’ in 2013 with its 3D OLED car rear lighting panels. At this motor show, Audi revealed Audi e-tron quattro, the first concept car with Matrix OLED technology. As well as the Matrix OLED lighting, interior OLED display was also applied to the concept car. Audi explained that the Matrix OLED lighting, which was applied to the rear lighting, can continuously change lights and does not cast shadow. Full OLED interface was also applied to the car and all functions required in driving can be control by display touch. Audi revealed that they will gradually apply these technology to next generation Audi series.

 

Porsche presented their first four-seat electric sports car Mission E as a concept model. The instrument cluster for this concept car is displayed virtually in OLED. The menu can be activated through buttons on the handle. It can also be automatically activated as the cluster’s eye tracking system can perceive the driver’s attention. The display also follows the seat position and body attitude of the driver in what is known as a parallax effect; the display moves according to the driver’s posture for easier viewing. Porsche revealed that Porsche Car Connect technology will also be applied which will allow the user to control key functions of the vehicle through a smartphone.

 

As OLED using lighting and display are actively applied to smart cars, attention on the automotive OLED is also increasing. At the National Research Development Industry General Workshop, held in July 2015, Samsung Display and LG Display each stated their thoughts on display that will be applied to future smart cars.

 

Samsung Display’s executive director Hye Yong Chu asserted that smart is display’s future, including smart car. She also explained that for the actualization of smart technology, other ancillary smart technology, such as eye tracking and voice recognition technology, are required.

 

Yoon Sooyoung, LG Display’s vice president, stated that automotive display can be used for CID, dashboard, cluster, and window, and that the development of transparent and flexible technology is necessary.

 

During the keynote session of IMID 2015, Munhyun Kim of Hyundai Motors revealed that OLED panels will mainly be applied to smart car compared to LCD as it can easily be flexible. He also added that the automotive OLED’s percentage within the total OLED market will increase, and anticipated that it will exceed 30% in 2017.

 

 

Porsche Mission E, Porsche Home page

Porsche Mission E, Porsche Home page

Q2 AMOLED Market, the Largest So Far

According to UBI Research’s Weekly OLED Analysis Report, Q2 AMOLED panels recorded the largest shipment and sales so far. With 56 million units, the Q2 shipment increased by 35% in comparison with Q1, and a 19% increase compared to the same period last year. US$ 2,800 million was recorded for sales, which is a 65% increase compared to its previous quarter.

 

Last quarter’s AMOLED market growth is due to Samsung Display’s AMOLED panel supply volume for Chinese set companies and increase in LG Display’s flexible OLED panel production for smartwatch.

 

Q2 AMOLED Shipment

Q2 AMOLED Shipment

General Class AMOLED Panel Estimated to be Extensively Supplied. How Will it Affect OLED Industry?

Only 2 models of smartphone with the general class AMOLED panel were released in the first 2 quarters of 2015. However, as 5 more models were revealed until August in the third quarter, it is expected that demand for general class AMOLED panel will gradually increase.

 

Currently 7 companies, including Samsung Display, are mass producing or aiming to mass produce small to medium-sized AMOLED panel of rigid type. China’s EDO or Taiwan’s AUO are believed to be producing in small quantity for samples. Other Chinese companies are also aiming to mass produce AMOLED panel but satisfying the current demand is analyzed to be difficult. At present, Samsung Display is the only panel company that can meet the demand for general class AMOLED panel by set companies. There is much interest in whether AMOLED industry can rebound with the Samsung Display’s movement in the second half.

 

It is expected that Samsung Display will increase operation rate of A1 and A2 rigid lines in the second half in order to meet the demand for general class AMOLED panel. Following this, emitting material companies’ sales increase is also anticipated and positively affect management of AMOLED industry’s ecosystem.

 

If the demand for general class AMOLED panel is higher than expected, there are some who believe that additional investment for A3 line could be for hybrid structure that can switch between rigid and flexible rather than flexible exclusive line.

 

There is much focus on how Samsung Display’s mass production and supply plans for general class AMOLED panel will affect the AMOLED industry growth.

 

General Class AMOLED Panel Applied Smartphone Released Until August 2015

Minus Growth for H1 OLED Material Market with Mere US$ 564 Million*

According to UBI Research, the 2015 H1 OLED material market recorded approximately US$ 564 million; this is a 14% increase compared to 2014 H2, but a 24% decrease against 2014 H1.

 

Despite reports that Samsung Electronics and LG Electronics are selling much larger volumes of flexible OLED applied Galaxy S6 Edge and OLED TV respectively compared to last year, the OLED material market is gradually stagnating.

 

The main reason for this OLED material market’s downward turn is Samsung Display’s operation level which remained stationary at 50% in H1. This led to stationary material usage compared to the year before. LG Display is producing flexible OLED and large size OLED panel for TV. However, approximately only 100,000 units of OLED panels were sold in H1 and material usage was also lowl. The current capa. is 34K but as the OLED material cost spent in H1 is approximately US$ 36 million, the operation rate is analyzed to be only 30% of the total capa.

 

The OLED material market is decreasing because the supply price is rapidly falling without increase in production volume. OLED material companies are frustrated at the 10-15% price decrease per quarter. At present, as the only clients are Samsung Display and LG Display, material companies are compelled to reduce the price as the failure to do so could lead toward the termination of business. OLED material companies spend several thousands of millions of dollars annually on development to meet constant improvement demanded by clients. There is much difficulty for OLED material companies as display companies continue with one-sided demands without compensation regarding development cost.

 

For OLED industry to maintain its continued growth, it requires more than success of panel companies. Material companies that play a pivotal part within the industry have to continue development and production of quality materials in order to create a healthy growth cycle. However, display companies are destroying the ecosystem.

 

What OLED material companies currently crave is for Chinese display companies to mass produce OLED panels as soon as possible.

 

* 1 USD = 1,100 KRW

 

OLED Material Market Revenue 2014 H1 – 2015 H1

OLED Material Market Revenue 2014 H1 – 2015 H1

How Can Small and Medium-Sized OLED Panel Companies Survive?

With the great increase of interest in flexible OLED from China and Taiwan’s small and medium-sized panel companies, diverse issues related to this are emerging.

 

Recent smartphone trend is moving from high resolution and specs toward diverse designs such as curved or bendable/foldable and flexible display that can differentiate applications. AMOLED flexible display is currently being applied to smartphone and smartwatch. However, only 2 companies, Samsung Display and LG Display, are supplying these high spec flexible AMOLED panel.

 

Small and medium-sized panel companies do not have the technology to mass produce high performance flexible AMOLED panel and cannot invest in mass production. For these reasons, Chinese and Taiwanese small and medium-sized companies are aiming for finding new applications where flexible PMOLED or low resolution flexible AMOLED can be applied and make mass production investment. Accordingly, set companies’ interest in flexible OLED applied application is also increasing.

 

Additionally, companies are in agreement that yield of flexible PMOLED that is applied to some smartbands does not meet demand. Taiwan’s wisechip and RiTdisplay, key PMOLED companies, are concentrating on developing flexible PMOLED and flexible OLED lighting. Taiwan’s AUO and Innolux, and China’s Visionox and EDO are also among those that are developing wearable flexible AMOLED.

 

Diverse application development where lower resolution flexible AMOLED, flexible PMOLED, or flexible OLED lighting, instead of expensive high-end smartphone and smartwatch, can be applied is essential. The outcome of this is forecast to greatly affect the growth of small and medium-sized OLED panel companies.

[Analyst Column] LG Display Q2 Earnings Analysis and Signification of Flexible OLED Investment

Dr Choong Hoon Yi, UBI Research Chief Analyst, ubiyi@ubiresearch.co.kr

 

On July 23, LG Display announced its earnings results at LG Twin Towers in Yeouido, South Korea. LG Display reported that their Q2 sales recorded approximately US$ 5,700,000,000 with business profit of approximately US$ 420,000,000.

 

Although sales fell by approximately US$ 260,000,000 (-5%) compared to the previous quarter, it was an increase of US$ 620,000,000 (12%) compared to the year before. Business profit showed approximately US$ 210,000,000 decrease (-34%) QoQ, and YoY US$ 280,000,000 increase (206%).

 

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LG Display’s sales and business profit of Y/Yo (green line) showed U shape of trend of growth in previous 5 quarters but this quarter recorded a fall. It is analyzed that the growth could slow down from 2H 2015.

 

The drop of the LG display’s Y/Yo growth in this 2Q is much attributed to smartphone market’s slow down and TV market reduction. It is also estimated the panel price reduction due to Chinese display companies’ aggressive investment is reflected.

 

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For LG Display to stop the degrowth, mass production of products that are differentiated from competition, is urgently needed, away from LCD panel that is LGD’s current major business.

 

On the day, LG Display’s management announced approx. US$ 900,000,000 investment for Gen6 flexible OLED line in order to lead flexible OLED market. The investment location is Gumi factory. Investment location is Gumi factory with the initial investment of 7.5K. It is expected world’s second flexible OLED exclusive line will established following Samsung Display. It is anticipated that up to 15K will be established for this line.

 

Considering last year’s LG Display’s business profit was approx. US$ 1,100,000,000, the US$ 900,000,000 flexible OLED investment is very large. The investment decision must have been very difficult. However, the reasons for LG Display’s drastic flexible OLED exclusive line investment are because companies that produce LTPS-TFT LCD (LGD’s existing main market) is increasing, and because Samsung Display is already monopolizing rigid OLED market and therefore difficult to secure market share.

 

LG Display’s CFO Kim Sang-don explained that flexible OLED Gen6 line investment was decided at the board of directors meeting on July 22, and was made official on the morning of July 23. Kim added that the decision was reached so that LG Display can lead the OLED business in terms of technology and to occupy initial market in foldable and rollable technologies. He also commented the monthly capa. of the flexible OLED line will be 7.5K.

 

Regarding large area OLED panel, it was emphasized that this year’s panel production target remains to be 600,000 units and 1,500,000 units next year, same as the ones announced during the Q1 earnings results presentation. It was also revealed that 34K, approximately 9K higher than current capa., will be in operation in 2016. Addressing the concern of oversupply of next year’s 1,500,000 units while the OLD TV market is still small, LG Display suggested the solution of increasing the demand by active promotion from the second half of this year.

 

 

 

Despite the fall of mid to large size panels’ sales price, from the enlargement of sets and AIT technology applied sales performance, the business profit of approximately US$ 4,000 million was recorded. This is a 34% decrease compared to the previous quarter but a 199% increase from the same period in 2014. LG Display estimates that the sales will increase in the third quarter due to seasonal factors and panel’s enlargement trend.

Korean Government, Will It Give Up Its Top Spot in Display Industry?

Recent Samsung Electronics and LG Electronics’ TV and smartphone performance results are causing experts to be concerned over degrowth.

 

The axis that is centering Korean industry is dependent on these 2 companies and Hyundai Motor Company. In the 20th century when technology skills were lacking, Korean government and these 3 companies closely cooperated and coordinated product development and market cultivation. The low value of KRW invigorated the 3 companies’ export business. Strong government support allowed development of products that could compete against Japanese products occupying the international market. The potential that allowed the companies to overtake Japanese firms that were dominating electronics industry and increase the international market share was based on Korean government’s diverse interest and enthusiastic backing.

 

Japan’s display industry collapsed due to several reasons. Their pride that that latecomers including Korea will not be able to catch up to their technology, the discontinuation of investment by overlooking the need of the 21st century of information for display market, and the disregard of latecomers’ price competitiveness can be attributed to the collapse.

 

Korean display companies gave up on Gen10 investment in LCD business and began localization in China though establishing Gen8 LCD factory in China. However, Chinse display companies, with the backing of their government in large scale, continue to invest despite the deficit.

 

If BOE’s Gen10.5 LCD factory is complete, China will lead the global industry in terms of yield, and overtake Korea through China’s domestic market and price competitiveness. Now there are only 2 years left. It is only a question of time before Korea’s LCD industry falls apart.

 

The only thing that is left for Korean display industry is OLED. As Korean display industry plays an important role in Korean economy, the decline of display industry will have direct impact on employment, export, and domestic market.

 

However, Korean government is currently ignoring display industry. LCD and OLED have been excluded from WTO’s tariff elimination. China, which is rapidly becoming a new contender in display industry, has agreed with the U.S. to exclude LCD and OLED advocating protection of Chinese market and industry, and other countries followed. China is adding 5% tax for 32inch products or larger; Samsung Display and LG Display are operating LCD factories in China in order to be exempt. The labor force is moving away from Korea to China. Korea’s Ministry of Trade, Industry and Energy is overlooking the importance of Korea’s display industry.

 

To make matters worse, Korean government has no tax regarding manufacturing equipment. When display companies import expensive manufacturing equipment, no tax is added. Recently, due to a low exchange rate of the yen, Japanese companies’ price competitiveness is 1.5 times higher than several years ago. At a time when Korean manufacturing equipment companies are losing heavily in the competition against Japanese, Korean market is actually giving up the market to Japanese companies.

 

For example, if Samsung Display and LG Display have saved 10,000,000 USD on the purchase of manufacturing equipment, the result is Korean companies’ loss of 100,000,000 USD. Although 10,000,000 USD is a large amount of money to Samsung Display and LG Display, the consequential loss of 100,000,000 USD for Korean manufacturing equipment market is even more immense.

 

The Korean display ecosystem that has been carefully established is being destroyed by its own government.

 

Although Korean government is paying lip service to build strong small and medium-sized businesses, in actuality, it is giving small amount of money to large companies and continuing to ignore smaller Korean manufacturing equipment companies. For the future of the smaller Korean manufacturing equipment companies struggling against the weak yen, a system of where they can at the very least survive in domestic market is needed.

 

Job creation for the young engineers requires more consideration for small and medium-sized businesses rather than large companies that can thrive without any help.

 

China’s Gen10.5 Investment, Korean Display Companies’ Countermeasure?

At the 10th National Research Development Industry General Workshop in Display (8-10 July) in Muju, South Korea, industry-academy experts gathered and held a discussion on the future display strategy under the heading ‘Korean Display Industry Crisis, What is the Solution?’.

 

At the previous keynote speech, vice president of LG Display, Yoon Sooyoung explained that the key points for the third revolution will be design innovation, design freedom differentiated though real image, and picture quality that can closely resemble visual reality. He also added that the third display is OLED that can actualize various advantages such as transparency, flexibility, and high picture quality at once, and considering material/component and mass production technology status, OLED will also be able to achieve competitive prices soon.

 

Samsung Display’s executive director Hye Yong Chu forecast next generation display will be smart display, human friendly, holographic, and disruptive innovation. Particularly she estimated that thorough size and design innovation, flexible display will be able to create new application and market and that flexible OLED will form the core.

 

The shared opinion of Samsung Display and LG Display, key Korean display companies, at the keynote session was Korean display industry’s need to lead the next generation display market in order to prepare for China’s pursuit and requirement of active participation and cooperation from industry-academy to achieve this.

 

During the panel discussion that followed the keynote session, many different opinions were suggested regarding Korean display industry status from academy-industry. Of China’s BOE’s Gen10.5 investment, Samsung Display’s Chu disclosed that investment at the right moment was more important than preemptive investment; the focus will be curved and edge display market expansion and widening the technology gap with latecomers, and investment will be carefully considered before making a decision. LG Display’s Yoon also explained that areas where cost innovation are possible are limited even with investment is carried out as the current display market is different from previous ones. He added that Gen10.5 investment has to be deliberated and emphasized that focus should be on how to make OLED competitive.

 

Against the China’s aggressive investment on Gen8 or higher, Samsung Display and LG Display’s positions are analyzed to be of same opinion of carefully considering investment while pioneering the market maximizing the existing technology prowess.

 

미래 디스플레이 전략 대토론회

 

[SID 2014] Latecomers catching up aggressively

AMOLED latecomers; BOE, AUO and Tianma are rapidly catching up the AMOLED development of Samsung Display (SDC) and LG Display (LGD) at SID 2014.

BOE expressed possibility of investing in TV following mobiles by displaying 55” FHD AMOLED panel. In terms of technology readiness level, it is incompatibly lower than panels of LGD and SDC though, it is considerably fast that it was developed in six months and produced in a pilot line in Hefei.

AUO showed that its AMOLED technology had reached at certain level by unveiling 5.7” WQHD (513ppi) ultra-high resolution AMOLED panel. More attention drew towards AUO’s panel because its production method is RGB+FMM as SDC uses and the high resolution is realized with real RGB strip type rather pentile. AUO also expressed its will on AMOLED business by showing 5” HD flexible AMOLED panel and 1.6” AMOLED panel for a smart watch.

Tianma also unveiled 5.5” HD AMOLED panel. Its performance lags behind the current AMOLED panel, but it ai    ms to supply middle-end and low-end panel targeting mass-production of 5.5” FHD AMOLED through continuous R&D.

Challenges of Chinese and Taiwanese makers become serious in the AMOLED market, where Korean makers, SDC and LGD, are dominant, and the latecomers are about to invest in the sector. Thus, it is expected that the AMOLED industry will constantly grow.

<BOE’s55ich FHD OLED panel>

 <AUO’s 5.7inch FHD AMOLED panel>

<AUO’s 5inch HD flexible AMOLED panel>

<Tianma’s 5.5inch HD AMOLED panel>

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