[Analyst Column] Samsung Display, shooting for the future of display

The DVCE (Display Valley Conference & Exhibition), supported by Samsung Display is held in every November in Asan, Chungcheongnam-do as one of the major events in the region which has established its position as a mecca of display industry. It is an international conference created by the active support from Samsung Display for the purpose of local development and industrial development of display business and it is the 10^th year of DVCE in 2014.

In the first day of DVCE on the 11^th, Hak-sun Kim, the vice president of Samsung Display gave a key note speech titled “Display Beyond Imagination”, suggesting the future directions for display through humanistic considerations.

Given that most of display related conferences or seminars are primarily of hardware or technology associated contents, this was the first occasion that the directions for the future display was proposed. Comparing the display with the history of art, Kim defined a new technology market to converge analog and digital. He mentioned the necessity to produce creative display by employing new functions in display as famous art masters have created innovative artworks by developing various techniques.

In particular, he has emphasized that it is critical to produce a human-friendly product as a human interface through fundamental understanding and reflection on the light and human eyes when developing a display. Kim proposed a vision for the future of the convergence product equipped with varied functions like lighting and eye, bio sensor, haptic sensor, etc. through the techniques employed by the artists like lighting and perspective, trompe I’oeil, texture, etc.

Kim expressed sincere regret for the decrease of display industry in Korea where new products are no longer produced, claiming the need for engineers who develop displays to converge and combine by means of humanistic consideration in order to promote display industry.

Yi Choong-hoon /Chief Analyst / UBI Research / ubiyi@ubiresearch.co.kr