Audi has particular affection for OLED than any other automobile companies. For instance, it has announced the concept car Audi Q7 with its rear lights using OLED light panel and the recently unveiled concept car Prologue is equipped with the flexible OLED display featuring the resolution of 8.9 x 5.6-inch 287ppi (2560 x 1600) and three sheets of rigid OLED display.

For this CES 2015, the letters of Audi was displayed three dimensionally using the OLED light source at the exhibition space intended for R8 LMX together with the phrases of ‘OLED View 2’ and ‘Audi Matrix OLED.’

According to the personnel from Audi, OLED will be used actively as a light source for it has a beautiful quality than any other light sources.